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The Emotions of Color in Marketing and Company Logo Designs

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As marketers, we see it all the time… BIG RED LETTERS on landing pages to grab our attention. Different colors make people act differently. RED is usually seen as a “danger” or “warning” color… while BLUE or GREEN is more “soothing” and “trusted“. An excellent example of this was how in Star Wars, Darth Maul is RED and BLACK (representing his evil), and Yoda was GREEN… showing his “stability” and “safety”.

In today’s post I wanted to focus on all of the main colors and how they should be represented in your advertising efforts. Believe it or not, the colors you place on your landing pages or web sites can drastically change your overall conversions and the user’s thinking process. Below is a break down from HP, on the main colors we use for marketing and how they are often looked at by others.

Primary Colors:

Red

Red is a very emotionally charged color. It tends to increase the respiration rate and can even raise your blood pressure. It creates excitement and can be associated with danger, war, power, strength passion, desire and love. It can even increase your appetite.

Yellow

Yellow is the happy color… it is the color of sunshine. It creates a sense of cheerfulness and helps to stimulate mental activity. When yellow is very bright, it can attract attention. It can also provide a very sharp contrast to dark colors. Yellow can have the appearance of being brighter than white if over used and can be disturbing if used too much.

Blue

Blue is a trusted color. It can provide a sense of tranquility and security. It tends to symbolize loyalty, wisdom, trust, faith, confidence, and intelligence. While red can help to increase the appetite, blue tends to have the opposite affect and can actually suppress the appetite.

Secondary Colors:

Orange

Orange is the combination of the happiness of yellow and the energy and strength of red. It symbolizes creativity, determination, enthusiasm and success. In addition orange indicates affordability. Because of its similarity to red, it is great to promote food.

Green

Green tends to suggest endurance and stability. It represents harmony, growth and freshness. Green indicates safety. Obviously, it is associated with money and wealth. With the interest in “green” products, it is the only color that can promote organic foods and products effectively.

Violet

Violet or purple combines the energy and strength of red with the stability of blue. It represents nobility, ambition, power and luxury. It symbolizes extravagance and wealth and is often associated with dignity, independence, wisdom and magic.

Others:

White

White is purity, goodness, light and innocence. It is considered perfection. White is generally positive and simple. Often it is the color of charitable organizations, low-fat foods and dairy products.

Black

Black is elegant, powerful and formal, but can also be associated with death. In marketing, it is dignified. In certain contexts, black is very negative (blacklist, black humor, etc). It can also denote prestige.

Psychology of Colors in Logo Design and Branding

As you can imagine, this all plays a massive role in how advertisement and brands use different images. Be sure to look through the Color Emotion Guide infographic below to see how many of your favorite brands and logos you can find, while also checking out how their color might play a role with the emotions they are supposed to emit. A perfect example of this would be “Green Companies” and how they are using the color to show off their “Peaceful, Growth and Health” emotions to target their audience and better relate with them. Such examples of “green brands” include Whole Foods, Tropicana, Animal Planet and Hess.

Next time you are working on your landing page or new web site, step back and look at your color scheme and see how your colors are targeting your audience.

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4 Ways Hiring a Brand Strategist Can Help Transform Your Business

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If you think hiring a brand strategist is a waste of money, think again. Read on to learn 4 ways a brand strategist can help transform your business.

Do you have a business that needs some help? Do you have a successful business but know there’s more you could be doing to boost image?

Company branding is critical to the identity of your company. It gives your employees and customers an idea of what to expect and demand from you. Do you wonder if a brand strategist could be beneficial to your business? If so, this post will tell you exactly what to expect.

What a Brand Strategist Can Do for You

What is a strategist? A brand strategist can help you focus your company’s brand in a way that benefits consumers. It can also be good for your employees.

1. View from the Outside

When we look too closely at something, it can be hard to see the details. But when we step back or bring in other points of view, we can see the big picture.

Hiring someone to help with brand development can be exactly like that. You’ve been looking at your company too close. Let someone come in with fresh eyes and look at it from another angle.

That angle may not be something you expected or would do for yourself. But that doesn’t mean it won’t be exactly what the company needs. A brand strategist will need to be able to challenge your views to give you a fresh perspective and a new approach.

2. Focus on Brand Targets

Brand targeting can be a tricky subject. You may think you know your target. A brand strategist will be able to look at your target and tell you whether it’s too broad. They also tell you if it’s not broad enough.

A strategist can also help you figure out if you’re hitting the target right. They’ll let you know what should change. They’ll also tell you how you should adjust the branding connections with consumers.

3. Employees

When you run a company, you know the customers only a part of it. Employees are the driving force behind running a business.

A branding strategist will rework your employee focus. The more you focus on making your company employee friendly, the better your chances of success. Creating a good employee program is where you’ll attract the best talent, which in turn makes your brand stronger.

4. Design

Designs or packaging can sometimes make or break a company’s brand. People are visual, and if something isn’t working, you might suffer for it.

How can a brand strategy help with this? Hiring someone to do research on the packaging of your company’s product is a great way to start. They can also take the input from consumers and compile it for you to see.

Companies like Smashbrand look at the data surrounding consumer preferences. They also research competitors and what makes them successful. You can learn more about the research and design techniques that make all the difference when you hire brand strategists who care about your brand.

Business and More

Asking for help doesn’t mean you’re doing something wrong. It only means you’re willing to accept expert opinions. Don’t hesitate to hire a brand strategist. They’ll help you make all aspects of your business everything it can be.

Want more tips for your business or company? Read about startup hacks and entrepreneur lifestyle tips.

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MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing

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As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion rates and competition too? In promoting these offers, are you looking at better ways to drive traffic toward the landing pages?

When it comes to converting on an affiliate offer, you must first get the attention of the potential lead. Once you’ve got their attention, you need them to click on through to the landing page. And once there, you need them to convert.

One of the fastest growing and most effective ways to get the attention of users is with push notifications, both on mobile and desktop. And MegaPu.sh is the first advertising network with an exclusive focus on push notifications.

Pu-Push It Real Good

Push notifications offer a number of advantages over more traditional ad formats. Whereas there is a certain expectation for “ad blindness” with display advertising and click-thru rates via content marketing can be wildly unpredictable, push notifications are immediately noticeable and timely. They cannot be so easily ignored, representing an incredible opportunity for marketers to reach audiences like never before.

MegaPu.sh has certainly recognized this amazing opportunity and have provided a great platform where affiliates can reach these audiences easily and in a very cost-effective manner. In just one day, the network serves up around a billion impressions and over 9 million clicks with an effective cost-per-click (eCPC) of just 2.7 cents.

Pushing Demographics

As mentioned, these push notifications work on both desktop and mobile, so you’re able to get to your audience no matter where they are. The immediacy of the push notification allows for great targeting based on demographics too. The traffic found on MegaPu.sh is summed up in these pie charts.

The majority of users are male (80%) and you’ll find that nearly half fall into the 35 to 54 year age range. With such interests as business and software, this key demographic can be ripe for affiliate marketing opportunities. These are individuals who are typically at an age where they have some disposable income or they have interests that align with that (like cryptocurrency, gambling, and binary options).

So while you can certainly find success approaching other niches and verticals, keeping this kind of target demographic in mind can give you a sense of the kinds of affiliate offers that would likely perform best on the network. In addition to gaming and investing, you might also look into dating and similar areas.

Advertiser Control Panel

The user dashboard for MegaPu.sh is straightforward in its approach and aligns with much of what you’ve likely already experienced with other ad networks. The main page shows your main statistics at a glance, including the number of clicks and the amount of ad spend you’ve had today and this month. This amalgamates all the data across all your campaigns.

Before this main bar graph, you’ll find information about yesterday’s top 10 campaigns and your top campaigns overall, offering the number of clicks, targeted country and total cost. Next to this are lists of the top 10 active countries for campaigns across the network, plus the top 10 free across the network.

Navigation is through the left side, which is where you’ll access more detailed statistics reports, your campaign list, the area to add more funds to your account, information about the referral program, network news and so on. Two small items are worth noting here.

First, there is a bonus system in place based on the amount of your deposits. These are outlined in the FAQ. Putting $500 earns you one point, for instance, while putting in $5000 gets you 20 points. Each MP is worth $15 in ad budget, but you must exchange a minimum of 10 MP at a time.

Second, the referral program offers a generous 7% commission of the total payment by a partner that you refer to MegaPu.sh.

Create a Campaign

Creating a new campaign within MegaPu.sh consists of just a single page. It’s here that you’ll enter basic information like the campaign name and target link, as well as upload the image, set your target country, enter your CPC bid and so forth.

The CPC amount you should bid will vary considerably based on the geo you are trying to target. The country with the most volume at the moment is India and it has an average CPC of just 0.3 cents. By contrast, the average CPC in Russia is 8.9 cents, it’s 1.3 cents in Turkey, 6.1 cents in Kazakhstan, and 0.2 cents in Egypt.

Once you are done configuring your campaign (you can set limits based on spending or clicks, if you’d like), you submit it for approval. The moderation process is really efficient and fast. MegaPu.sh says that it is completed “within 30 minutes from the date of sending the campaign” during regular working hours, which are 8am to 11pm (GMT+3) Monday to Friday and 8am to 5pm (GMT+3) on Saturday and Sunday.

Campaign Case Studies

As with all things advertising, your mileage may vary and these case studies may not necessarily be representative of what you might expect from your own campaigns. Such is the nature of affiliate marketing, after all.

In one modest example, the affiliate attempted to push traffic to a cryptocurrency offer that paid $250 on deposit. He ran a campaign targeting Poland, spending just $33.25 at 1.4 cents per click. This resulted in one conversion for a net profit of $216 or an ROI of 651%.

In a campaign on a larger scale, the offer being promoted was for a gambling site in Italy. The offer converts on signup, offering the new users 7 Euro in free bonus without a deposit. After running the push notification ad campaign for about three weeks, spending a total of $1,818.60 for around 70,000 clicks (96% unique), total commissions of $3,700.20 were generated. That’s an average ROI of 107.5%.

An Effective Traffic Source

Based on these two different examples, it’s clear enough that push notifications as a means of generating targeted traffic for affiliate offers can be very effective and remarkably profitable. MegaPu.sh makes it easy, giving you seamless access to traffic from all countries, including advanced targeting by platform and OS, full native tracking, and a generous referral program to boot.

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Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

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Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience.

So, how can you keep your communications consistent as you expand operations and onboard new team members? To find out, we asked members of Young Entrepreneur Council how to stay on brand when a new company is gaining traction.

Here’s what they had to say:

1. Create a Consistent Social Media Voice

As your team grows, more people will be posting as your brand on different social media channels, so it’s important that you have a consistent voice across the board. Create a document that outlines the type of voice you want to portray. Is your brand funny, serious or a mix of the two? What are some jokes that you’ve used in the past?

Syed Balkhi, WPBeginner

2. Develop a Brand Persona

Having a very clear and thoroughly fleshed-out brand persona is essential to ensure consistency in messaging. It enables your team to communicate in your brand’s voice across all channels, from your website to social media to email marketing. Brand personas can, and probably should, evolve, but the sooner you define one the more on brand your messaging will be.

Karl Kangur, MRR Media

3. Create a Collaborative Style Guide

Having a brand style guide that is both easily accessible and managed in a way that leads to collaboration between team members is a great way to ensure messaging and brand guidelines are adhered to even as new channels are identified and built out.

Nick Eubanks, From The Future

4. Educate Employees During Onboarding

My company is currently in a rapid-growth phase, so we’ve made brand messaging part of our onboarding process for new hires. Everyone who comes through our doors learns our value propositions because they apply to company goals beyond marketing. They guide the interactions we have with customers and our vision for the future state of the company.

Sean Harper, Kin Insurance

5. Prioritize Quality Over Quantity

When marketers and public relations professionals are in a rush to draft a press release or marketing email, mistakes happen that can negatively impact how your customers receive brand messaging. To keep your communications on brand, prioritize quality over quantity. Be strategic about the marketing and media opportunities you pursue (and the ones you decline).

Firas Kittaneh, Amerisleep

6. Keep Your Ears Open

The best way to stay on brand and relevant as your business grows is to listen to your current customers. As people who already benefit from your products and services, it is crucial to pay attention to their ideas and the feedback and comments they make on social media. Customers help build a brand and keep it on track.

Blair Thomas, eMerchantBroker

7. Hire a Designer and a Copywriter

Different teams manage different communications channels (in-app is engineers, email and social media are marketing, knowledge base and tickets are customer support), which makes it very hard to align them. Before the “publish” button gets pushed, everything should have gone through a designer and a writer with a deep understanding of your brand.

Tim Chaves, ZipBooks Accounting Software

8. Remain True to Your Core Values

Even as you grow and scale up your marketing, it’s important to stay consistent with your core brand identity. To do this, you need a clear understanding of your role in the marketplace and your unique value proposition. Understand what your customers expect from you in your messages and marketing as well as in your products. Always remember your commitment to your core values.

Shawn Porat, Scorely

9. Centralize Your Documents

We have a centralized place, our intranet, where all of our documents can be found. These documents are constantly being updated. Employees send marketing team requests for what is needed and then they are uploaded to the intranet so everyone can find and use them.

Nicole Smartt, Star Staffing

10. Remain Consistent

Stay true to your brand’s purpose. Through familiarity, you’ll build a good business reputation. If you keep switching the name, the look and the message, people will think they’re looking at a different company. Stay consistent to your brand by creating relevant content that will also enhance it. Old customers will recognize your longevity while you continue to build the business.

Codie Sanchez, Www.CodieSanchez.com

11. Utilize Trusted Communicators

Even while a business is rapidly expanding, one thing you do not want to do is have newer team members handle outward communications. I’ve found that the best way to maintain a consistent level of on-brand communications is to have team members with seniority have the final say on content editing and social media, while newer talent shadows the seniors to better understand the brand’s philosophy.

Bryce Welker, Crush The LSAT

12. Embrace Change

Be comfortable with change. When you’re new and growing fast, your brand will be changing and evolving over time. It’s a good idea to embrace that communications will need to change. The best way to keep it as streamlined and consistent as possible is to know your brand and your customer. Make sure you’re speaking to them in a consistent way, and if you do evolve the message over time, do so in an intentional manner, then measure the results.

Baruch Labunski, Rank Secure

13. Don’t Neglect Design

When we talk about staying on message, it’s common to focus primarily on the written or spoken word. However, it is important to remember that an audience sees your visual design before reading a single word. Your website, email newsletters, social media visual content and even your team’s email signatures should all share a well-designed and cohesive visual brand identity.

Ismael Wrixen, FE International

Nothing is Better than Watching Your Business Grow…

However… if you aren’t ready and have the necessary precautions in place, you might find your thriving business actually falling behind and imploding onto itself. Make sure you have all eyes on your business and are ready to expand in all directions. To learn more about improving your business and scaling to that next level, be sure to read up on these expert tips.

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