The history of affiliate marketing is a fun and exciting one — especially if you were around in the mid-90s to experience it first hand. I first started making money online in 1995 and it’s always funny to hear people say they are veterans in online marketing when they just only have a few years under their belt. The real history of affiliate marketing goes all the way back to 1994 with the birth of the CDNow.com affiliate program… which I was proudly an affiliate of!
In this post we are going to take a trip back in time and look at how affiliate marketing has grown over the years — both from my own perspective and through the documented information and data in the infographic below.
The History of Affiliate Marketing: Broken Down By Year
1989 – Prodigy Helps Kickstart Online Marketing
While the first ‘real’ affiliate program didn’t come out until 1994, it was in 1989 that William J. Tobin, founder of PC Flowers and Gifts took his marketing efforts to the internet and used Prodigy’s network to start marketing his business. So does William J Tobin deserve the title of being the first internet marketer?
If this looks familiar… then you my friend, are old school! (source)
On a side note, I remember using Prodigy to connect with one of my previous school teachers from elementary school. Should any of you remember the Prodigy interface and design, it was quite colorful and odd — a memory I will never forget!
1994 – CDNow Launches their BuyWeb Program
CDNow.com was an online store for buying music and movies. No… not streaming content, but real physical CDs and Tapes (or DVDs) that would be shipped out and used in a video player. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
A look at the old and very simple CDNow.com site. (source)
While CDNow is credited as being the first affiliate program, Brad Waller of ePage says they were also one of the first.
1995 – I Start My Journey into the World of Online Marketing
I always knew I wanted to be an entrepreneur or be in business for myself, but really wasn’t sure how yet. I was a Freshman / Junior in high school when the internet started to gain traction and I was immediately addicted.
Here’s a picture from one of my many desk setups over the years in the corner room of my parents house. This is where it all started.
Before finding success with affiliate marketing, I was creating a few fun hobby sites of my own. At the same time I was also designing banners (468×60) for my sites. I went into the AOL Web Diner chat room (where other site owners would meet) and they started asking for banners to be made. I made them for $1 each and the person would hopefully send me a dollar in the mail. Don’t forget, this years before anything like Paypal was around.
Other ventures included AllAdvantage banner program, pushing web hosting in AOL chat rooms, getting clicks for Pacific Coast pillow company and building websites for other companies… then it started to get pretty serious when I fell into the world of affiliate marketing.
1996 – Amazon Launches their Associates Program
This is the move that changed everything… Without the support and growth of Amazon.com, affiliate marketing may very well not be the massive industry it is today.
Back when Amazon first launched their associates program (which is pretty much the same as an affiliate program), they only sold Books, Movies and Music. Back then Amazon also paid around 5-15% commission on referred sales to their site.
Amazon.com was also one of my first and most successful methods for making money online before getting active with CPA marketing and realizing I could make more money from getting people to sign up to free offers or complete specific tasks, versus receiving only 5-15% and needing them to pull out their credit card.
Amazon.com: $38.72, Jul 30, 1998
While all of this is going, once websites start to realize they can link to Amazon and make money in the process, Amazon quickly finds themselves as the leader in buying anything online and continues to add new products to their store.
At the same time, LinkShare affiliate network is launched — further establishing the concept of affiliate marketing.
1998 – Commission Junction Launches
One of the most successful affiliates networks of all time, Commission Junction is launched.
A copy of the letter that was sent with checks and actually signed!
The launch of CJ.com was huge not only for the industry but also for myself. At this point in my online journey I was already actively pushing affiliate offers on a CPA basis (free stuff, sweepstakes, credit cards etc) and had my own network of lead generation sites as well. I also went onto have three of my own affiliate programs within the Commission Junction network and paid out mid-six figures to my affiliates during this time. (Insanely enough… full registration and demographic data signups were costing me less than .10 per lead!)
In 2000 I took a week off of school and flew across the country with my Dad to attend CJU, Commission Junctions first affiliate marketing based conference for their affiliates, merchants and brand partners. Needless to say, I was the youngest one there and it made a huge impact on my connections and understand of how to run a business online.
Commission Junction went on to be acquired by ValueClick for $58 million and is still one of the largest and most successful ad networks in the world today.
This was also the first year that I forked up the $70 to buy a domain name through Network Solutions. Yes, domain names used to cost $35 per year, and came with a two-year commitment.
Network Solutions was the Domain Monopoly Back in the 90s.
Along with CJ, ClickBank, a digital based affiliate network was also born this same year. To date, ClickBank has paid out over $2 billion to their affiliates.
2000 – Enter the FTC and Regulations
If business and money is being made… the rest of the world and the FTC will surely find out about it.
While the internet can still be seen as the Wild West, imagine what it was like 15 years ago.
The FTC attempts to start making regulations for the internet and it all starts off with simple disclosure statements… but there is plenty more to come.
2003 – Affiliate Summit is Launched
The first conference I ever spoke out at was called Affiliate Force — and what made it more exciting than anything else, was that it was based on a cruise and sailed out of Miami, Florida. It was created and managed by Herby Olschewski. The event took place for a couple years, but phased out due to poor management and focus.
Marketing Veterans of Affiliate Force Cruise
In 2003, Shawn Collins and Missy Ward took the concept of creating a highly focused affiliate marketing conference into their own hands and launched “Affiliate Summit”. The concept was similar to Affiliate Force, but the direction would be the complete opposite.
Myself, Missy and Shawn while at Affiliate Summit 2007
The first Affiliate Summit (which I also attended) was in New York City and had only 200 attendees. With a tight network of friends and business already brought together from the cruise networking events of Affiliate Force, Affiliate Summit 2003 was mainly land-based but did include a short cruise out of New York City to Nova Scotia, Canada.
Today Affiliate Summit is held twice per year in New York City and Las Vegas, while also having over 5,000 attendees as each event. I must have been to and spoken at around 15 of these events so far.
2005 – LinkShare Gets Acquired by Rakuten
It took less than 10 years for LinkShare to created then acquired for $425 million — which was the largest affiliate acquisition at this time. This deal also made the CJ acquisition for $58 million look like quite a steal!
With more focus on affiliate marketing and money pouring into the industry from every outlet possible, the idea of compensation based marketing was more legitimate than ever before.
2006 – One Site, One Year = $1 Million
While not highlighted in the infographic below, the years of 2006 and 2007 were quite exciting in that MySpace and Facebook were starting to change the landscape of the internet and how we would connect with each other. With the ability to target a wide range of users on one web site platform, this opened up a whole new world of opportunity for online brands and especially affiliate marketers.
For myself, I went on to create a successful social media resource site that went on to generate over a million dollars in profit and over 330 million site visitors — all through viral marketing. The emphasis here is that nearly all traffic to the site was free and as more people continued to use the site, it kept growing in size. You can learn more about that site here.
Eventually, I had 16 dedicated Dell servers powering the site, as it was quickly scaling in size and reaching over 100,000 unique visitors per day.
To make this story even more exciting, the site was completely HTML with zero programming and made nearly all of it’s revenue off the concept of affiliate marketing.
2007 – The Launch of ZacJohnson.com
With roughly 12 years under my belt in the world of affiliate marketing, I decided to launch my own blog at ZacJohnson.com to establish my own brand and voice in the industry.
In short, it was simply the best business decision I ever made. Through the content, resources and tutorials on the site, I’ve helped my readers earn millions of dollars online while also opening a whole new world of opportunities for myself and my business — such as walking the red carpet in Hollywood, speaking at events around the world, launching my own podcast and hearing from thousands of my readers on a daily basis.
2008 – More Regulation with the Affiliate Nexus Tax
In 2008, more regulation crept its way into the world of online marketing with the Nexus Tax. New York passed a legislation that would require individuals and organizations who have specified relationship with Amazon.com to collect sales tax from their vendors. Sounds easy enough… but the end result was Amazon.com closing their affiliate program to any and all New York residents.
By 2013, the Nexus act would be adopted by 13 different states and Amazon would continue to kick out affiliates from each respective state. To hep protect performance marketers against any new legislation, the Performance Marketing Association was created — which would act as a voice for the online marketing and affiliate community.
2009 – Further Regulations from the FTC
As mentioned earlier, as word gets around about any new type of business or money being made… the government will always want their cut and put in as many regulations as possible.
2012 – A Conference for Affiliate Managers
As the world of affiliate marketing continues to grow, so do the jobs and opportunities for businesses catering to the needs of big name brands and affiliate marketers. Affiliate Management Days was started in 2012 by Geno Prussakov with the idea to be solely focused on affiliate management training. The first event takes place in San Francisco and still takes place today.
With an active eye on the Nexus law and the FTC trying to regulate the internet and affiliate marketing, in April of 2012, a U.S. District Judge from Colorado ruled that the Affiliate Nexus Tax was unconstitutional.
2013 – The Evolution of the Affiliate Landscape
The United States congress introduces the Marketplace Fairness Act, a law in place to require online vendors to collect sales taxes, but only after the state themselves simply their sales tax laws. Over the next several years, the FTC and government would continue to come up with new ways to try and tax online business and marketing efforts, while also having more control over what, where and how affiliate marketing takes place.
In a surprising move, Google decides to shut down their Google Affiliate Network — which was their attempt at breaking into the world of affiliate marketing (previously Doubleclick Performics). Today Google still pays out and earns billions of dollars through their Google Adsense affiliate program, which is also one of the easiest ways for site owners to first earn money online.
2014 and on…
It’s safe to say this summarize history of affiliate marketing has really only scratched the surface. The most important thing to know is that affiliate marketing is alive and well and you are simply going to get out of it, what you put in.
Over the past 20 years the industry has changed dramatically, as I have also had to.
There has never been a better opportunity to make money online or start a business of your own and affiliate marketing is simply the best way to get started.
The History of Affiliate Marketing Infographic
How to Make Money with RunCPA Crypto Affiliate Network
There are two critical lessons you need to learn if you want to find success as an Internet marketer. First, you have to stay on top of the latest trends and be willing to strike while the pan is hot. The Internet continues to change and evolve at an ever-increasing pace, so you have to be prepared to jump on opportunities when they arise.
Second, you must understand that as appealing as a “get rich quick” idea might be, you really need to be positioning yourself for long-term success and profitability. It’s better to make a dollar today and every day for the next five years than it is to make $20 today and that’s the end of it.
And really, it is at the intersection of these two deceptively simple insights that we arrive at RunCPA. This network “started the entire Crypto Affiliate Marketing gig in 2015” and hasn’t look back since. Are you into cryptocurrencies?
The Apex of Crypto Affiliate Marketing
Affiliate marketing has proven to be a wildly successful model for affiliates and advertisers alike for a number of years, but never before has the paradigm been focused so specifically on crypto traffic in particular. That changes with RunCPA.
As you might recall, many people viewed the rise of the blockchain and cryptocurrencies with a healthy dose of skepticism a few years ago. Other people saw it as the second coming of the gold rush, investing heavily in Bitcoin mining as a rags-to-riches opportunity. Other people simply bought the cryptocurrencies with fiat currency (“normal money”) in hopes of seeing the value rise so they can cash in.
Regardless of how you may have felt at the time, it’s undeniable now that cryptocurrency has earned significant legitimacy among the general public. It’s gone mainstream and while it is certainly subject to volatility, it also means that a lot of “regular” people are getting into cryptocurrency in some form if they haven’t already. And as an affiliate marketer, this presents a potentially lucrative opportunity as these offers can appeal to an increasingly larger audience.
The Crypto Offer Vault
Even before you sign up for an account with RunCPA (more on that in a moment), you can browse through the available offers on the affiliate network. This screenshot is from within the affiliate dashboard, but it largely displays the same information as the publicly-accessible database.
In browsing through the available offers — there are over 30 as of this writing, but RunCPA has indicated that they have over 40 of them, the most in the crypto vertical — I noticed a couple of notable features. First, just about all the offers are open globally. Some say “world” for the region, whereas others list off over 200 countries, which is basically the whole world.
This is a big appeal of working with crypto, as it removes so many of the geographic limitations that you might face with more traditional marketing. If the user can get online and use crypto, they can convert on these offers, and you can earn your commission.
Secondly, a good number of the offers are based on a revenue share model, going as high as a 50% revenue share. That’s lifetime. That goes back to the previous point about setting yourself up for success now and into the future. Revenue sharing is an excellent source of passive income. There are also some offers that operate on a CPL or CPA basis, including commissions of up to $700! Offers include crypto casinos, ICOs, games, and exchanges, among others.
An Anonymous Network
A big part of why cryptocurrency has gotten as big as it has not only has to do with its incredible security and instant validation, but also the anonymity that it is able to afford. RunCPA respects that people who are interested in crypto likely place a higher value on their privacy as well.
To this end, you can work with RunCPA on a mostly anonymous basis. All you need to sign up is an email address is a password. Verify the email by clicking the link in the registration message and you’re ready to roll. That being said, if you prefer, can also sign up and log in using your Facebook, Google, or Vkontakte account.
After signing in for the first time, RunCPA re-asserts that it is an anonymous CPA network, but “it would be easier to help you if you state one of the following ways to contact you.” That’s entirely up to you, of course.
The Affiliate Experience
The affiliate dashboard is kept simple and straightforward, giving you everything that you need and nothing that you don’t.
You get access to the full suite of statistics, of course, as well as the ability to browse and search through the list of available offers. You can look through your conversions, adjust your account settings, and so on.
Something that is very important to note here is that unlike other affiliate networks that typically have a holding period for payouts, like net-30 or net-45, RunCPA operates on a net-0 basis. That’s right. You get payouts in Bitcoin (BTC) instantly when you request a withdraw through your affiliate dashboard. This allows for a swift, secure, and transparent process for all parties involved, plus the security and anonymity of the crypto industry.
One feature that RunCPA provides to help you maximize your earnings is the ad rotator. This allows you to select multiple offers and run them in rotation using a single set of ad code. The ad rotator supports over a dozen ad sizes, including 120×240, 300×250, 468×60, 728×90, 250×250, and 160×600, plus more.
Once you’ve selected the size and offers, you can actually go through each one and hand pick which image you’d like to use with each corresponding offer too. Then, just paste the JS code on your website where you’d like the ad to appear.
In addition to everything else mentioned in this review, RunCPA also has the following measures in play to help affiliate marketers grow their revenue and traffic to that next level.
- they have a private CPL only for trusted affiliates, that makes their catalogue of offers even bigger.
- they have personal managers for the affiliates, which help choose best offers for the particular traffic type and open “private” offers.
- they have the tools and resources in place to help educate affiliates their both personal manager and the content on their blog.
To learn more about each of these options, be sure to join their affiliate network and get in touch with your affiliate manager right away.
A Growing Industry
Whether you’re a crypto evangelist who has worked and traded in cryptocurrencies for years, or you’re brand new to the industry and you want to get a foothold as a marketer, RunCPA is a potent option for affiliate marketers with crypto traffic. The instant payouts are tremendously appealing and the laser focus on crypto means you’ll always know what to expect. Go ahead and sign up today and start making some serious coin.
8 Affiliate Marketing Niches to Start Making Serious Money With
So, if you’re looking to make money online, now is the time to get started.
There are a virtually unlimited number of internet money-making methods. You could create videos, blog, sell crafts… the list is endless.
In my opinion though, given its ease and proven record, few online moneymaking methods are better than affiliate marketing. This is especially true with 10% of all purchases made in the United States happening online. That number is growing every year.
With affiliate marketing, you get to market other people’s products, help them generate sales, and collect a commission on those sales you facilitated. The best part is, you get to sell stuff without having to deal with any inventory!
To get started with affiliate marketing, all you need is an internet connection and a solid niche. Below, I break down what affiliate marketing niches are and which ones you should focus your efforts on!
What Is an Affiliate Marketing Niche?
When you market other people’s products online, it’s recommended that you build your marketing funnels around particular niches.
Niches in marketing are like categories. For example, if you marketed products in the organic dog food space, your niche would be organic dog food. If you market products in the plus-sized fashion space, your niche would be plus-sized fashion.
Now that you have an idea of what a niche is, let’s dig into some of the most evergreen affiliate marketing niches that people like you have found the most success with.
Love is a broad category that encompasses a lot of extremely lucrative affiliate marketing niches.
Because love never goes out of style.
Falling in love, dating, sex and everything in between is baked into humanity’s DNA. That means there will never be a shortage of customers around products that make people’s love lives better.
When you’re thinking about what kinds of things to market within the love niche, start with products and services around dating. You can then branch out to things having to do with sex and reconciliation (winning a loved one back).
Fitness products sell like hotcakes online. That’s due largely to the fact that the media, for better or for worst, has embedded in most people’s minds an optimal look. Being “beautiful” has consequently become the quest of men and women alike and they’re willing to spend a lot of money to meet their goals.
That’s where your marketing efforts come in.
Exploring affiliate marketing niches like weight loss products, hair growth, gym memberships, “get fit quick” products, and more can be extremely lucrative.
3. Dog and Cat Products
An overwhelming amount of Americans own dogs and cats. Of those people, many spend a lot of their income ensuring that their pets are healthy and comfortable.
Given that reality, selling high-quality toys and pet foods online can mean a steady income stream for your affiliate marketing efforts almost immediately.
I would recommend having separate marketing channels for your dog and cat products. Mixing the two could cause distrust among enthusiasts.
4. Money and Wealth
Everyone wants to get rich and people are willing to spend a lot of money to figure out how to do it.
Selling products that revolve around making money online, investing strategies, and lucrative career advice can all garner you a fast following. Also, consider offering products that are aimed at building businesses.
Everybody needs a lawyer for something. Giving people the legal advice they need on your marketing channels and then connecting them with firms like Bond & Taylor Injury Lawyers for compensation is a way that tons of affiliate marketers build their fortunes.
If you have a knack for law, promoting and selling legal products and services can be one of the highest ROI affiliate marketing niches you can explore given that legal services are typically costly.
Tech is getting more popular among the global community which means more people are looking for advice, tips, and tricks revolving around the latest and greatest products. If you can provide that information through your marketing channels and push readers to buy high-end phones, computers, and other things, you’ll make a pretty penny.
The only downside to leaning on technology as one of your affiliate marketing niches is that competition in this space can be fierce.
7. Smoking Products
It’s funny that both health and smoking products have both made it onto this top affiliate marketing niches list. That just goes to show you how polarized people’s tastes are.
With the resurgence of smoking through vapes and e-cigarettes, more people than ever are buying smoking-related paraphernalia online.
An affiliate marketer who starts targeting vapers and e-cigarette enthusiasts can experience a tremendous amount of success in today’s market, fast.
8. Subscription Boxes
Last but not least on our affiliate marketing niches list are subscription boxes.
Subscription boxes are a type of business that has really picked up traction over the last decade. Basically, people subscribe to boxes across a variety of niches and every month they get a mystery box of items having to do with their niche of choice.
For example, if someone subscribed to a monthly beauty box, they’d receive a box of cosmetics in the mail every month.
As an affiliate marketer, you can curate subscription boxes on your marketing channels and promote ones to your readers that you feel are the best. Whenever one of your readers buys into your box recommendations, you’ll receive a commission!
Ready to Brainstorm Affiliate Marketing Niches?
From subscription boxes to health to smoking, there is no shortage of lucrative affiliate marketing niches to get into today.
Remember, people are buying more online every day. That means that opportunity abounds and that the sooner you start selling, the sooner you can start making a lot of money!
Want more advice on how to make money online? If so, check out my content and entrepreneur start-up services on ZacJohnson.com. Doing so could change your financial life!
Save Time and Increase Earnings with Binom Pro Tracking Solution
For entrepreneurs, business and brands, and of course affiliate marketers — time is money. As a performance marketing professional, you don’t want to be wasting your time working on campaigns that aren’t contributing in a meaningful way to your bottom line. You also don’t want to be wasting your time looking for the right kind of data on which you can base those kinds of decisions. The more time you’re able to save, the more money you’ll be able to make.
Designed as a tracker for professionals, Binom puts speed first and foremost. From the speed of click processing to the speed of report generation, Binom strives to save your time and increase your efficiency.
Pro Tracking Excellence with Binom
A self-hosted tracking platform, Binom offers an incredible bounty of data and functionality. Everything is just a couple of mouse clicks away.
And even though you are presented with such a wealth of information, it doesn’t have to be overwhelming. The core metrics and data are broadly organized across intuitive tabs, so you can easily sift through your campaigns, landing pages, affiliate networks, offers, traffic sources, trends, conversions, clicklog and users.
This may sound overwhelming at first, especially for beginners, but Binom has been designed such that even novices can use it. Tracker-related errors are minimized if not eliminated altogether. You’ll also find detailed documentation and an extensive FAQ to help you get a better sense of how best to use the product. And then support is always there to help when you need it too.
Binom is certainly not the only tracking platform on the block, but it confidently boasts that it is better than the competing software. Whereas some other solutions charge you based on click volume, Binom offers one low monthly price for unlimited traffic, handling millions of clicks per day.
But again, it really comes down to speed and this really is something that Binom prioritizes in its solution. Whereas other trackers can suffer from long redirect times, performance drops under high load, and click loss, Binom promises a click processing time of just 5 ms under any server load. You don’t want to lose clicks just because the server can’t handle it. Processing speed does not depend on volume and Binom guarantees zero losses.
Look at this stuff. Isn’t it neat? It really does look like Binom is complete. The sheer size of this feature list is remarkably impressive, handling just about anything and everything that you would need with click tracking, traffic redistribution, detailed analytics, and even a full API for more advanced functionality.
At the most basic level, you look for an appealing offer on an affiliate network, you grab your affiliate link, and then you start to promote that offer using your link. However, this can be far too simplistic of a model if you really want to maximize your earnings.
That’s why it is so valuable that in addition to all the tracking and reports, Binom also offers a robust traffic distribution solution. You can work with simple A/B split-testing if you want, but the system can also handle multivariate testing for more complex combinations.
You’ll also find a great rotation system, multiple paths, multiple landings, redirecting of proxy traffic, distribution rules based on 20+ metrics, and the list goes on and on. By setting these rules, you can redirect traffic based on a wealth of parameters, like country, browser, language, part of day, lander, connection, device and more.
It’s when you leverage more powerful implementations like this, coupled with the incredible depth of data analysis, that you can really elevate your earnings. Look for where you’re getting the most clicks and if those clicks are actually converting into revenue. How much is this traffic costing you? What is your ROI?
Dig Into That Data
If you’re only running a small handful of campaigns with a couple of landing pages, getting a handle on the data can be pretty easy. When you’ve got hundreds or even thousands of campaigns at scale, you’re playing in a different league and that’s when you’d need something like Binom.
Remember that Binom is a tracking solution that is geared toward professionals, so this means that is geared toward handling just about any volume you can throw at it. With those super fast click processing times, the traffic you generate will reach where they need to go more quickly and this provides a much more positive user experience.
The next step, of course, is to dive deep into the wealth of data at your fingertips. Everything that you need is here, and it’s all easily filtered, sorted, and searched through. Look for parameters that are offering the best CTR or look how you’re doing with EPC or CPC. This can reveal new opportunities for growth, as well as what campaigns you should probably drop.
Visually, it can feel like a lot, to be sure, but that’s kind of the point. Binom has done a great job is presenting this data in such a way that is more easily digestible, including convenient color coding and sorting. Filter by network, time frame and more, looking for where you’re getting the best ROI (and where you’re not).
One of the best ways you can get a good handle on how Binom works is to have a look at the product tour. You’ll learn more not only about speed, but also about how the group system will help you organize your information, how the traffic distribution can offer smart rotation, how the deep analytics can offer incredible detail, and how just powerful the tracking solution can be.
The live demo is worth checking out too.
Monthly Subscription Price
Tired of complex pricing schemes where you’re not really sure what plan is right for you? Binom has kept things very simple. You can choose to pay $99 monthly or, if you prepay for a year at a time, the monthly cost for the license is cut down to $69. In both cases, you get one server, unlimited clicks and domains, and lifetime updates, as well as a 14-day free trial.
Binom will install the tracker on your server for free. Updates are pushed out as single clicks, so you don’t have to replace files manually. Support is always available via Skype and the web with responses in five minutes or less. If you need additional licenses, they’re $49 each.
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