The Importance of Having a Great Domain Name… or not?
Whenever I start a new web site, I always spend a lot of time on the domain name and the name of the site. While it’s very important to me to come up with a great name, or brandable domain name, is it really that important?
Let’s take a look at some of the most popular web sites and companies that have branded themselves off of an “exact match” domain name:
– Money.com (CNN)
Now let’s take a look at a few amazingly successful companies that started off with domain names that really mean nothing, or not relevant to their overall business model at all.
I ran through the list of top 100 Alexa US sites and it was surprising how many of the top 100 sites were NOT exact or generic word domain names.
Before stressing over the idea of trying to get an exact match domain name or something close for your new site, just remember it all comes down to the content, brandability and end product/service of your site.
What other exact match and crazy non-relevant domain names can you think of that have turned into mega million dollar companies?
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