The Importance of Mascot Branding
Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your site visitors or customers is crucial to having them remember your company. When I first launched ZacJohnson.com, I had a toon created of myself and it has worked extremely well for the branding and exposure of this site.
Let’s talk directly of mascots and not logos. Below I listed a few company mascots, with no mention of their company name. Do you recognize these companies and their actual name and products? If so, these companies were successful in their efforts to build a brandable mascot.
Just like old school companies like Disney and McDonalds that have used mascots to build their brand, new age companies like FreeCreditReport.com and Travelocity are doing the same with their television commercials. Who would have thought of a chihuahua promoting a company like Taco Bell? When you think of a dog, you would rather think about dog food than eating tacos! Not only is a mascot building a brand, but it may also bring a catchy tune that sticks in people’s heads (FreeCreditReport song), or just a fun likable character like the Travelocity gnome.
As more and more companies come up with new branding techniques, it’s always interesting to watch which stick around and fade away fast. ClickBooth actually just started their own mascot branding with “Clicky”, their Super Affiliate Hero. You can view the “Full Hollywood Story on Clicky” below.
What are some of your favorite mascots that you remember, and can you name all of the companies that belong to the mascots above?
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