The Scary Numbers Behind Halloween
Happy Halloween! Instead of counting how much candy you have in your bag, you should be counting money! The amount of money spent and generated from the buzz of Halloween is tremendous! Every year I get pumped up for Halloween and come up with all of these great ideas for how I will make money next year, but the idea of waiting a whole year to plan and put them in effect sucks. However… that is what Halloween is all about! Everyone goes nuts trying to have the best costumes, or make their houses up for Halloween parties and don’t even think about the massive spending on Halloween candy. The bottom line is HALLOWEEN MAKES MEGA MONEY!
$6 BILLION in Halloween Spending this Year
Yes, that is $6 billion dollars that will be spent on Halloween this year, which comes out to an average of $66 per person. If this price range doesn’t wet your marketing appetite enough, focus on higher end costumes and decorations for more earnings. Costumes range anywhere from $14.99 into the hundreds for quality and replica costumes! Halloween spending just keeps going up year after year… yet we are in an economic downturn?… not when it comes to Halloween!
The “Spirit” and Business of Halloween
One of the most notable companies associated with Halloween is “Spirit Halloween”, they simply know how to run a business. Now with over 800 stores across the country, they are just expanding like crazy. Spirit Halloween is only in the Halloween business and only have stores during the Halloween season. Spirit Halloween is also the #1 listed site on Google for “halloween costumes“, a position they didn’t hold last year. The bread an butter for Spirit Halloween stores is in their decorations (witches, spiders and accessories), while 35% of their inventory gets refreshed every year (pop culture, jersey shore costumes). Here’s the key take away… 50% of all business is done in the last 10 days before Halloween! (video)
Top Selling Costumes
Some of the top selling costumes you will see knocking on your door this year are Lady Gaga, Jersey Shore, Avatar and Vampires. You can always predict what costumes will be hot if you just look at some of the top performing movies that come out early in the year. You will always have the classic costumes like Zombies, Vampires and Devils, but the big money lies in the creativity and custom costumes like Snooki and the Situation Jersey Shore Costumes.
How Can You Make Money Next Halloween
If you didn’t make money this year with Halloween, you always have next year. There are many businesses built just around the concept of selling in the months of August through October for Halloween. You don’t need to rent out a costume store location, hold your own inventory, or even touch a pumpkin or candy! We all know everyone is buying costumes online, so why aren’t you building a resource site. Think big and build your own costume community, or start small and just build a review site on one specific costume, then linking to each halloween costume affiliate program. There are so many ways that you can cash in big during Halloween, don’t let candy be your only take home next year!
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