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The Super Affiliate’s Guide to PPC Marketing

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There are many ebooks out there that promise you riches for the low price of $97 (but only if you act within the first 24 hours!)… but in the end they are usually nothing more than broken promises, outdated strategies, or just an overall waste of time. I took the time to create this guide because I want others to learn how to make money online, without having to weed their way through expensive ebooks and other programs which pass them further along the path of shelling out more money. In this walk through I will show you how and where to find offers to promote, how to setup a new Google Adwords campaign, and at the end I give you my GOLDEN TIPS to help make your PPC Marketing Succeed. Though this is a long post, this is only my first chapter of many, which will be included in the master “The Super Affiliate’s Guide to PPC Marketing” when I feel it is complete. Feel free to post any questions or comments and I will get to them in the next chapter. (UPDATE: Promote your ppc campaigns through MSN AdCenter & Receive $75 in Free Clicks. Click here for my latest chapter in the Super Affiliate’s Guide to PPC Marketing.)

1.) Where to Find an Offers
One of the most important factors in making money with PPC Marketing is utilizing a high quality offer which will effectively bring in sales. I recommend using NeverBlueAds to search through a large amount of high paying offers that you can promote through PPC. In this guide (demonstration), I will use their network and one of their offers to walk you through the process. (If you are not already a NeverBlueAds affiliate, you can click here to signup and your account should be approved quickly.)
– Apply to NeverBlueAds
– I also recommend running PPC campaigns through PeerFly.

2.) Setup a Google Adwords account
If you don’t already have a Google Adwords account, you will need to signup for one now. Through Google Adwords, you will setup and track all of your pay per click campaigns. In addition to Google, I also recommend using MSN and Yahoo. However, this guide is based on the Google Adwords method.

3.) Selecting Your Offer to Promote
Once you are a member of NeverBlueAds, you can log into their system. On the main login page you will see a “search box” and you will also see a field for “Top Ten Search Campaigns”. If you want to try running an offer that others are already doing well with, you can simply grab one of the top ten offers listed, or you can search and find a campaign on your own. One benefit to finding an offer other than one listed in the “top ten” is that you will have less competition and saturation. Lately I have preferred working with higher end CPA offers, this way I can spend more on lower click amounts to test the campaign (example: 1000 clicks @ .05 = $50. If a campaign is paying $50 per lead, that allows me to test with a “1000 clicks to 1 lead ratio”, before losing any money. 1000 clicks at .05 will not be easy to obtain on most high paying offers and volume may be slow, but it’s still profit. Set this same method up for 10 campaigns and you are earning at a faster rate.)

For this PPC Guide, I will use the “Amazon Weight Loss” offer on NeverBlueAds. The offer currently pays a $32 commission and is ranked 5/5 for Network Earnings. I have not personally tested or run this offer, this is just for the walkthrough.

4.) Setting up your PPC Campaign
Once logged into your Google Adwords account.
A:) Go to Create a New Campaign, and click “Keyword Targeted

B:) On the next page you will setup your “Campaign Name” and “AdGroup“. The “Campaign Name” of course should be the same as the offer name you are promoting. You can setup multiple “AdGroups” for a campaign. AdGroups are basically the different sets of keywords that you want to promote. To start out I would stay with ONE AdGroup. (On this same page you can also target by “Language” and “Country“. We won’t change these fields)

C:) The next page goes into more detail on “Country” tracking. We will stick with United States targeting.

D:) On the “Create Ad” page, you will write up your ad copy that people will see when they use Google Search or see your ad on a site using Google Adsense. The mock write up I did for the “Amazon Weight Loss” campaign is shown below.

E:) After writing up your ad copy, you will be sent to the “Choose Keywords” page. From here you will decide on all the traffic keywords that will target your ad to appear. Your keywords will greatly effect your traffic, conversions and pay per click bid rates. One way you can get more keywords is to use Google’s “Want More?” keyword feature. Simply enter any keyword or phrase, such as “weight loss“, and Google will provide you with a bunch of relevant terms. You can then click “Add” next to each term, and this will add it to your campaign keywords. Another tool you can use to gain relevant keywords is Google’s Keyword Tool.

F:) I went through and selected the first ten results from the Google “Want More?” keyword tool for “weight loss“. On the next page you will decide how much you are willing to pay per click, and set your daily budget. I setup bid pricing at a max of .05 per click and my daily budget is at $100 per day. Setting the daily budget is very important, as this will limit your ad costs and any loss you may incur while trying to make your campaign profitable. You will also need to be more creative with your keywords (for a particular weight loss campaign like this), as bid pricing on these targeted terms is much higher than .05 per click.

G:) We are now at the last step of setting up your ppc campaign, and this is to simply review everything you have setup.


H:) You have now completed setting up your campaign, and it should now be live. If there were any problems with your campaign, Google will send you an email letting you know if your campaign was denied and why. Depending on your keywords and bid prices, traffic should start flowing through your new campaign. If at anytime you want to pause or stop the campaign, you can do so at the main page of your Google Adwords account.

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GOLDEN TIPS TO MAKE YOURS PPC CAMPAIGN SUCCEED!
1.) SubID Tracking: When first grabbing your offer from NeverBlueAds to promote, make sure you go to the offer creative page, click “Paid Search Creatives”. Once on this tab you should see an area that says “Use Subid”. You can put a simple tag in here like “googlediet“. A new url will be given to you in the above url section. You can grab this url and promote it on your Google Adwords campaign. By doing this you can pull separate tracking reports based on your campaigns. If you were two run this same offer on Google, Yahoo and MSN, create three separate subid urls and you can easily track your campaign performance for each.

2.) Pixel Tracking: In addition to SubID tracking, you can pull a pixel code from Google Adwords. With a pixel in place on the offer confirmation page, Google can then provide you with some really great stats on your campaign. Instead of just seeing what your click, impression and cost amounts are, Google can now show you your conversion rates and average price to obtain a lead. (To setup pixel tracking, go to any of your existing campaigns on Google Adwords, then you can click “Conversion Tracking” on the top menu”.) To place a tracking pixel on a CPA offer run through a network like NeverBlueAds, you will need to contact your affiliate manager about having them place the pixel for you. There are also several ppc tracking methods and services for you to choose from.

3.) Content Network vs Google Search: To get listed on Google’s main search, you will need to create your own landing page and have your own hosted site and worry about quality score rankings, which will effect your bid pricing. If you are advertising on the “content network”, you don’t need to create your own site. Through the content network you can send traffic directly to the campaign you are advertising. (To advertise on the Google Content Network, go to your campaign main page on Google Adwords, click “Edit Campaign Settings“, then only check off “Content Network“.)

4.) Link Url: When setting up your Google Adwords campaign, you were asked to give a “Display URL” and a “Destination URL“. If you are going to advertise on the “content network”, here’s a tip that can really improve your CTR. Instead of listing your “Display URL” as http://nbjmp.com/click/?s=444&c=33790&subid=googlediet, you can purchase a domain through GoDaddy and redirect the url to your offer landing page. You can only imagine how many more people would show interest and click a link that said something like http://www.MyBestWeightLossNow.com (fake url), rather than a long string of letters and numbers that aren’t relevant to the ad. Once you have done some testing with your campaign, throw a few bucks into a referral domain name and see how much it may improve your overall campaign numbers.

5.) Ad Variations: Having more than one advertisement for everyone to see, can greatly improve your ppc campaign. Setup a new ad creative and add it to your rotation by going to your main campaign page, clicking on an “Ad Group“, then click the “Ad Variations” tab near the top right. Click “Text Ad” (next to Create New Ad) and repeat the process above for writing your new ad copy. Once you have a few ads in rotation, you can further optimize your ppc campaigns by seeing which are pulling the best click through rates as well as conversion costs.

6.) The Big 3: Google, Yahoo and MSN are the big three search engines and between the three of them, they will produce enough volume for you to successfully make money enough with PPC. There are a ton of second tier search engines out there, and plenty of them offer clicks as low as .01 each. I highly recommend staying away from these search engines for marketing, at least until you have some experience with PPC. The majority of the second tier search engines will send low quality and/or foreign traffic. Stick with the BIG 3… test with each and see where your ad dollars are converting best.

– Apply to NeverBlueAds

DISCLAIMER: As much as I would like for everyone who reads this to make money, I’m sure it isn’t possible. This is a disclaimer to state that I have no affiliation with Google, Yahoo, MSN, NeverBlueAds, AffiliateFuel or AzoogleAds, beyond the aspect of being an affiliate and or advertiser. Zac Johnson and ZacJohnson.com are in no way responsible for your actions, gains or losses from ppc marketing after reading this guide. Please feel free to ask or comment with any questions or comments you may have.

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Inbound vs Outbound Marketing: What’s the Difference for Brands in 2019?

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When it comes to marketing, every method is the same as long as it yields results, right? Actually, there’s a variety of ways to market and a difference depending on what techniques get used.

But what are the key differences between inbound vs outbound marketing? And is one better than the other when it comes to generating interest that converts to sales?

This ultimately all comes down to what you are trying to promote to an audience, how that market can take action, and also how you can measure your results as well.

As we all known, online advertising is much easier to set up and track, versus offline advertising. The good thing about ‘inbound’ and ‘outbound’ marketing methods, is that they can also be tracked in the same way.

Learn more about inbound vs outbound marketing, and see which techniques can bring the most success to your business.

Understanding Inbound Marketing

Inbound marketing techniques focus on giving customers (or potential customers) information and letting them decide how to execute a plan or suggestion. That means presenting consumers with information in the form of blog posts, social media and even a white paper or other free downloads that would inspire them to purchase something.

Inbound marketing ideas range from making use of your website to curating other viral content that folks take interest in. By combining your own ideas with that of other people, you’ll gain attention in what you have to offer.

It sometimes takes a while to build up viewers for this type of marketing. However, many people view this as working smarter, not harder, and believe that a focused effort on this type of marketing pays off in the long-term.

If you like the idea of appealing to folks but not doing a hard sell, inbound marketing is a form of promotion to consider for your business.

In the eyes of Google, it’s also important to make sure that your content not only delivers a message — but also that it’s one of the most in-depth and detailed articles out there. If you are going to focus your efforts on inbound marketing and writing content, put in the time and effort to make sure they each have at least 1,500+ words of content per article.

Know What Outbound Marketing Involves

In contrast to inbound marketing, outbound marketing involves traditional methods that have long been staples in the business world.

Some of these forms of marketing include:

  • Cold calling
  • Ads on TV, billboards etc
  • Focuses on the product

Many people gravitate toward this type of marketing simply because it’s what they’re used to. The idea of approaching customers and trying to make a sale with folks who might not necessarily express interest is not a concern for those who use outbound marketing techniques.

Outbound marketing has a place in today’s world of promotion. For example, it can prove useful for branding and making a company’s name known but isn’t always the best option when it comes to gaining long-term customers.

You can read more now about the differences between inbound marketing vs outbound marketing. Knowing how to apply marketing to your company’s needs makes a difference in how well it can work.

What Today’s Consumers Want

Many consumers today are wise when it comes to marketing and what someone’s selling. They fully expect to get upsold and asked to buy the most expensive option on the market.

With that in mind, it’s better to appeal to an individual’s intellect before anything else.

One of the best ways to do this (and encourage sales in the process) is through content creation. If your company doesn’t already have a blog and make use of search engine optimization with content, you’re missing out.

Blogging and SEO go hand-in-hand with attracting the right kinds of consumers who actively seek your products and want to purchase from you. Since more consumers are on social media now more than ever, posting and discussing information on there does wonders for increasing company growth.

Another factor to consider is how well cold calling works when most people don’t want to pick up their phones anymore. Many people screen calls with caller ID or even block unknown numbers from calling.

You’re likely to get ahead more using techniques that get your product and services in front of folks, but don’t force them to read more if they’re not interested. If you’re curious about how blogging can help your business, check out a previous post on this here.

The Key Differences Between Inbound vs Outbound Marketing

Now that we’ve discussed the two types of marketing, what are the key differences between the two?

In general, inbound marketing drives the customer to you. You can do this through written content on your blog or website, social media outreach, and even engaging folks on a forum or other public form of communication.

While you might not make a sale right away, you’re developing a relationship with folks interested in what you have to offer. That is considered more important when it comes to marketing than trying to make a quick one-time sale.

In contrast, outbound marketing generally means you go to the customer. You’ll do this by cold calling, going on the radio or making a TV commercial, and even engaging in print advertisements.

Many of your outbound marketing methods are old-fashioned and direct. The focus is on the product and what it does, rather than the individual and what they need. If you’re concerned about approaching people in a laid-back fashion, this isn’t the method you’d use.

Can You Do Both?

Now that you know the difference between the two marketing methods, you’re likely asking yourself, “is it possible to do both?” The answer is yes.

Use outbound marketing sparingly, and to help establish your company’s brand. This allows people to know what you’re about and to get your name out there.

When you want to cultivate meaningful connections and show how your products or services can change someone’s life, use inbound marketing. This allows people to learn more about your product and how you can help them succeed.

There’s no reason not to do both. It just depends on your company and how you’d like to reach people and have them remember you.

Discover More

Now that you know the differences between inbound vs outbound marketing, you can see how to apply them to your business for success. Choosing to blog or utilize social media instead of cold calling can help push your business to new heights as you reach a large number of people.

Does your company have a social media plan? If not, check out our blog post on the importance of social media marketing, and see how having one can grow your business even more.

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Developer To-Do List: The 8 Best Programming Languages to Learn in 2019

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What are the best programming languages you need to know in 2019?

People who are new to coding will find that there are a ton of programming languages to learn. Of course, you want to start with the easiest programming language.

However, at the same time, it’s important to realize that you don’t need to code in order to have a website or blog. WordPress has made the process of creating a site or making a blog extremely easy — with little-to-no coding or design skills ever required.

Surprisingly, there isn’t an easy answer to find the best programming language to learn. This article will break down all of the basic programming languages.

Which one is the easiest programming language? Read on to find out which programming language you should start with.

Best Programming Languages to Learn

In order to decide which programming languages to learn, you should have an idea as to why you want to learn to code.

Are you starting a new affiliate marketing business? Maybe you want to jump to a more lucrative career. Programmers often start at six-figures, making it one of the more lucrative jobs.

Some programming languages are great if you’re planning to create an app, while others are great for building a website. The best programming language to learn is the one that you can grasp easily and apply in your work right away.

1. Python

If you want to start with an easy and versatile programming language, start with Python. It is a very popular language and would be the best programming language to learn for almost any application.

Companies are migrating to Python to handle data management to building web applications.

2. JavaScript

The best programmers love and hate JavaScript. They love it because it allows you to be creative in creating websites. On the downside, it’s virtually impossible to solve bugs in your code when things aren’t working.

Overall, JavaScript is used to develop programs online, making it a widely used program.

3. Ruby on Rails

Developers love Ruby on Rails and many consider this the best programming language to learn. It’s used quite a bit in website development, and you’ll see it on the backend of sites like Air BnB and Hulu.

The reason why developers love it so much is because it’s intuitive and fun. Many people will tell you to learn this language first.

4. PHP

Facebook, WordPress, and Yahoo! Are run on PHP. If you’re looking to develop WordPress websites, PHP is the language to learn.

It’s not intimidating for people just starting out to code to learn PHP. If your dream is to make money through affiliate marketing sites, then this language would be a good one to learn.

5. C++

This is a programming language that’s been around forever. It’s been around for so long, it’s considered to be a language that’s obsolete.

While it is a legacy programming language, it’s still very useful. It’s alive and well in assisting engineers to solve complex mathematical equations in an instant.

It’s also used to develop games, and system software. As you can see, this programing language is alive and well.

6. C#

In the corporate world, you’ll see a lot of companies that use Microsoft’s .NET framework. Pronounced C-Sharp, this language is meant to make development easier to learn than other programming languages from Microsoft.

If you want to develop games, you’re definitely going to need to know both C++ and C#.

7. SQL

What does SQL stand for? Structured Query Language. What does that mean? It’s a language that’s used to extract, update, and delete information in databases.

While some people view SQL as an old and cumbersome way to communicate with databases, but it’s the best way there is.

You’ll see SQL used in WordPress sites and projects that contain large databases.

8. Swift

Swift is one of those programming languages that not many people know. If you plan on developing an app, you’ll want to be familiar with it. This is the programming language that’s used to drive iOS apps.

If you want to fast track your learning, this is a great language to know. Think of this way, there are millions of iOS devices out there, from phones to watches. This presents a great opportunity for you to get your business out to a larger audience or join a company that develops apps.

How to Learn to Code

You know which programming languages you want to learn. How should you go about learning? There are many options to learn to code. The most common ways to learn is to go to school for a degree, programming boot camps, and teaching yourself.

No matter where you start, you should read a few books about the history of computer programming. This will give you a background on the various programming languages and how they evolved. One such book is “The Art of Computer Programming,” which by many is a book that has shaped computer science.

There are also algorithms in there that are tied to Babylonian tablets from 3000 years ago.

If you want to learn Python, you can learn with a few good books and videos that are available online. There are also courses where you can learn Python and data science, which can help you take your skills to another level.

There are blogs, books, course, and more that you can use to learn just about any programming language. Most programmers are self-taught, and it is possible that you can do the same.

If you’re serious about learning to code, you’ll need to be disciplined about learning.

The best thing you can do is to set up a schedule to study your chosen programming language.

Start Your Programming Adventure

In 2019, you want to have the best opportunities in front of you. Whether you’re building a business or want to give your career a fresh boost, programming languages are great to know.

You can create customizations on your websites, build apps, or do anything your imagination wants.

Want to know more? Check out this article on building a million dollar website.

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7 Tips to Boost Email Subscribers and Grow Your List in 2019

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Did you spend most of this year struggling to figure out how to grow your email list? If you did, don’t worry you’re not alone. Many small businesses and new bloggers can’t quite discover the secret sauce that many other websites use to grow their email list from nothing into hundreds of thousands of subscribers.

But fear not, there are some easy to implement tips and tricks that will help you build an email list full of loyal fans who will hang on your every word, become brand ambassadors for your business, and buy your products or services again and again.

Get ready to ring in the new year with a ton of new subscribers, check out these seven tips to boost email subscribers in 2019.

1. Offer a Content Upgrade

Everyone loves getting a free gift, so use that to your advantage when growing your email list. Offering a freebie or content upgrade to your website visitors in exchange for their email address is one of the easiest ways to get more subscribers in 2019. People won’t hesitate to join your email list when you’re offering extra content that’s relevant to your niche.

You can use a free tool like Canva to easily create PDF guides, checklists, worksheets, calendars, templates, and more. One great tip is to turn your most popular existing blog post into a content upgrade. It will be less work for you to put together because you’re not coming up with new ideas from scratch and you know it will perform well.

2. Add an Opt-In at End of Articles

When a visitor has just finished reading one of your useful blog posts they’re fully engaged and in the mood to subscribe, so give them the opportunity to do so by adding an opt-in at the end of your articles. You already know they’re loving your content because they’re reading it, which makes it the perfect moment to turn them from reader to subscriber.

Like in the example below, you can let readers know that if they enjoyed the article they just read, they can get more of the same great content by signing up for your email list.

You can easily create a sleek looking opt-in that will grab the attention of users and convince them to sign up.

3. Create an Exit-Intent Popup.

Another amazing way to catch the attention of website visitors and encourage them to become subscribers is to use an exit-intent popup. Many people will come across a great article on your website, read it, and never return again. In fact, over 70 percent of people who leave your website will never return. So in order to convert abandoning site visitors into subscribers, you need to add an exit-intent popup to your site.

You can build a stunning exit-intent popup in minutes using a tool like OptinMonster. An exit-intent message works like this: When a user is on your site, the exit-intent technology tracks when they’re about to leave and then displays a targeted message to them at exactly the right time. So before you’ve lost a visitor forever, you can turn them into a subscriber.

4. Promote Your List on Social Media

You can’t expect to grow your email list if you don’t promote it. That’s why it’s important to promote your email list not just on your own website but on social media too. There are a number of ways to promote your email list on Facebook, Instagram, Twitter, LinkedIn etc., including:

  • Sharing your blog posts on social media and include hashtags related to your niche
  • Adding a link to your profile bio
  • Pinning your email list opt-in to the top of your profile
  • Join Facebook groups relating to your niche
  • Make connections and interact with people in comment sections

Promoting your email list on social media will widen your reach; you’ll introduce your blog and your email list to online users who have never heard of or visited your website before.

5. Add a Contact Form to Your Site

If you’re a blogger you might think that having a contact form on your website isn’t necessary for you, but it is. Your website visitors need an easy way to contact you if they have any questions or if they just have something to say, plus you can use a contact form to grow your email list. You can create a contact form with a field for an email address that users are required to fill out before they can submit their message. So even visitors who ignored your email list opt-ins on your website will be able to be converted with a contact form.

Adding a contact form to your website isn’t difficult, it’s actually quite easy with a tool like WPForms. With their drag and drop builder you’ll be able to create a contact form in minutes that will capture all of the information you need. They also have some other cool features like a Form Abandonment Tool that will capture a users info even if they don’t submit the form. By adding a contact form to your site, you’ll have the opportunity to connect with your website visitors and turn them into email subscribers.

6. Display Testimonials

It’s natural for humans to want to be a part of something awesome. For instance, if you drive by a restaurant and see a line up down the street, you’ll want to eat there too. If that many people think it’s great, it probably is. You can create the same effect with your email list by displaying testimonials. Showing social proof is an effective way to grow your email list. People will take notice of all of the subscribers singing your praises and want to become a part of the club too.

So, ask some of your biggest fans to write a review or testimonial you can showcase on your website. You could also retweet users who are talking about you and sharing your content on social media. Seeing social proof helps users build trust with your brand and more trust means more email subscribers for you.

7. Redirect Commenters

The people who are commenting on your blog are the perfect people to encourage to become subscribers. If they’re commenting on your articles, you already know they’re interested in what you have to say and right after they’ve spent time sharing their thoughts with you is the most opportune time to convert them into email subscribers. So to get a boost in your email list, redirect users who are commenting on your blog.

A great tool for this is Yoast Comment Hacks. With this plugin, after a user has commented on your blog for the first time, they’ll be redirected to a “thank you” page that encourages them to sign up for your email list. An engaged user who’s commenting on your blog posts is one that will likely take you up on your offer and subscribe.

Over to You

With these actionable tips you’ll be able to take your email list from zero to hero in the new year. But don’t wait until 2019 to get the ball rolling. Start implementing these tips now so that by January 1st you won’t only be celebrating the New Year, but you’ll be celebrating the huge growth of your email list.

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Hi, I’m Zac Johnson

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