Thinking Outside the PPC Search Box
The first thing that comes to mind when you are setting up a new ad campaign, is how the offer will perform in the major search engines. Most will setup their campaigns in Google, Yahoo and MSN and leave it at that. If you are successfully advertising through just the BIG 3, you are leaving plenty of money on the table. While ppc advertising on the search engines can drive high volume and conversions, there is still a whole advertising world out there beyond search ppc. Here are a few well known, but often forgotten methods for expanding your ad campaigns.
High Traffic News Sites
We all visit sites like Fox News, ESPN and Forbes. We also all see their ad spots and know they aren’t being run through Google Adsense. You can setup your own ad campaigns across these major network sites by running ads through Quigo / Adsonar. Adsonar offers ppc advertising, with over 13 billion ads shown per month.
(Other sources:Â AdReady, Marchex, Chitika, Bidvertizer, Kontera)
Social Network Advertising
This one may seem like a no brainer, but so many are still late to the social networking game. With the ability to target to specific demographics, you no longer have to worry about wasted advertising. Getting denied by social networks for affiliate offers? Then create your own custom lead gen! MySpace and Facebook alone, provide over 120 million unique ad impressions per month.
Outside Banner Media Buying
Whether you have an affiliate offer looking for massive volume, or you have your own lead gen setup, purchasing a massive amount of banners ads across a network of sites is a great idea. Banner ad networks such as CasaleMedia and ValueClick, will get you the volume and clicks you need, while paying a cpc rate. Instead of advertising on an affiliate network and paying cost per action, setup banner ad campaigns to onlyÂ high targeted sites and increase your ROI dramatically.
(Other sources: Tribal Fusion, Gorilla Nation, AdBrite)
Limiting Yourself to US Only
Just because you are comfortable setting up US/English campaigns, doesn’t mean the rest of the world doesn’t use your product. Visit different Google country versions and search for the product you are promoting. There is a good chance of less competitor over seas. If you need to convert your landing page into another language, it’s as easy as using Google Translate, then having someone proof read it to make sure it reads well.
There is so much money to be made outside of the traditional ppc marketing on the big 3. If you haven’t started marketing to any of these outside sources, you must!
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