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3 Big Mistakes Casino Affiliate Marketers and Site Owners Make

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When it comes to affiliate revenues, online gambling is among the most lucrative niches. There are hundreds of online casinos out there, each of them seeking to grab as many players as possible from their competitors. To this end, they offer their players amazing promotions and bonuses, and their affiliates equally lucrative deals to convince potential players to choose them over their competitors. As I said, there are hundreds of casinos out there, and there are thousands, perhaps tens of thousands of casino affiliate websites, in many languages. However, out of all the sites out there, only a small portion are actually making good money with their sites, because they know where to focus their time, money and efforts.

Today we are going to take a look at three different areas where affiliate marketers and site owners are going in the wrong direction with their efforts. With more than a billion active websites and blogs on the internet today, you need to get the most out of your site content, audience engagement, and promotions as possible. Follow these three steps to set your affiliate site apart from the crowd.

Not Being an Authority or Reliable Source for Information

When it comes to purchasing anything online, whether it be a physical product, service or for online gaming, you want to trust who you are buying through and also know your information is safe at all times. As mentioned at the beginning of the article, there are millions of affiliate and review sites out there — many of which are just looking to make a quick buck and don’t care what type of products or services they are promoting. This is fine for them, but it’s usually not as a long-term and viable solution.

Instead, affiliate marketers and site owners should be focusing on building a trusted brand and following, which keeps coming back for more. This can be accomplished without needing to invest a ton of money as well, just make sure you are providing the best content and value possible. At the same time, it’s also important to make sure your content and site design portray this same feeling as well. Here are five recommended tips from Casino Affiliate Programs on how to improve user experience on your affiliate site.

  1. Incorporate responsive web design
  2. Devise clear calls to action
  3. Keep copy simple and scannable
  4. Minimize choice and features
  5. Include a search input box

Always remember, the more your audience enjoys the content and usability of your site, the more they will trust your brand and what you are offering. Last but not least, make sure your site is responsive and works properly across all desktop, tablets and mobile devices.

Lack of Fresh Content on their Sites

We all know that ‘Content is King’, yet many site owners are still unwilling to invest their time and money into creating quality content that can continually work for them for several days, weeks and months to come. In the world of online gaming, there is always going to new resource guides, world poker events, new jackpot winners and tournaments taking place in different areas. All of these events and breaking news stories are perfect opportunities for affiliate sites to not only create content but to also bank off a consistent supply of new search traffic as well.

In addition to creating content on your affiliate site about the latest events and news relating to your niche, you can also do individual gaming site reviews as well. For example, you can play hundreds of slot games at Wild Jack, which can be seen below. If you have an affiliate site, it would be of great interest to your audience to provide updates on the latest games offered through a site, what promotions are being offered to new members and also offering comparisons to other online gaming sites as well.

Another topic of discussion on an affiliate gaming site could be the industry stats on actual gaming odds. We all know that slot machines are completely random, but there is just something different about playing online versus in a real casino location. Online gaming sites like Wild Jack, will undergo biannual randomness reviews and audits to make sure their games are fair. Fairness, in this case, means complete randomness, which means that neither strategies, not rituals can influence their outcomes. Suggesting otherwise and making people believe that their chances of winning are bigger than they really are is irresponsible and an insult to their intelligence. Providing this type of valuable content and information to your audience will not only help you gain their trust, it will also give them valuable information in the process.

Not Using Testimonials and Previous Winners as Call to Actions

No matter what it is you are selling or trying to promote, if you aren’t using real customer testimonials, then you are missing out big time! This is especially true in the world of online gaming, promotions, and sweepstakes. Everyone wants to be a winner and when you see other ‘everyday people’ winning real prizes, that just gets the motivation going even further.

One brand that has always done this extremely well, is Publisher’s Clearing House. Not only did they send out promotions through the mail, they would also have commercials and live events on today. Now they also have one of the largest sweepstakes websites online, which also boasts their most recent winners.

For site owners and affiliate marketers, this is a call-to-action dream come true. Simply visit any gaming site that you might be promoting, then head over to their winner’s section and see who the big winners are as of lately. Since you are going to be promoting their service, it likely won’t be an issue for you to share this same content on your own site. This can instantly increase conversions and credibility for your own sites, and those you are also promoting.

How to Make the Most Out of Any Affiliate Niche Site

I’ve laid out three different examples for you on how gaming affiliate marketers and site owners can take advantages of the many opportunities out there to earn more with their sites. The good news is that these same methods can be applied to pretty much any niche market out there. At the end of the day, you and your website are against a world of competition. If you want to stand out from the crowd and make real money with your site, you need to create better content for your offer and provide value where others aren’t.

 

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How to Create an Electronics Niche Review Blog in 5 Steps: A Complete Guide

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Are you planning to start a review blog in 2019? There are hundreds of niches that you can proceed with. For the sake of simplicity, this article will focus on one of the most lucrative niches at the moment – consumer electronics.

The reason is, consumer electronics products have turned into an essential part of consumers’ daily life routines. And whether it is a smartphone, laptop, digital camera or smart TV, people like to read online reviews before buying any product. It’s also a great industry to start making money with affiliate marketing.

It’s not just about selling digital products or reaching your target audience, it’s also about streamlining the process to create content, promote it, and monetize your audience in the process. With some dedicated time and focus, this is something that can be fully outsourced.

Even several studies and researches claim that online reviews influence a purchasing decision to a great extent. According to Search Engine Land, 84% of the people trust online reviews as much as friends. It simply shows that if you create an electronics niche review blog you can make a good amount of money.

This blog will guide you on how you can set up a review blog, what resources you will be required and what options you have to monetize your blog. But before that, let’s have a look at the growth rate of the consumer electronics market over the years. It will give you an idea of whether or not you should go with this niche for blogging.

Electronics Industry Over The Year

Today, the consumer electronics industry has reached to the peak. And according to different market researches, it is going to retain its dominance in the coming decades.

According to very popular market research and business intelligence portal Statista, the growth rate of the consumers’ electronics industry in the United States is projected to grow by 3.9 percent from 2018 to 2019. It will reach approximately 398 billion USD in retail revenue.

This research shows that in the coming years more and more people are going to invest in consumer electronics. If you can come with genuine reviews for consumer electronics, you can see your electronics niche review blog successful.

5 Steps to Create an Electronics Niche Review Blog with WordPress

Why WordPress? Your blog will require a lot content. According to W3techs, WordPress holds roughly 60% market share of the whole CMS market and it is best known platform for blogging. The industry around WordPress is mature. Whether it is themes, plugins, hosting or other tools – you will find more options to choose from than with any other platform.

1. Choose the Right Domain, Host, & Install WordPress

When it comes to starting an electronics niche review blog, the first step is to choose a reliable hosting company. There are a number of options to choose from. However, it is recommended that you read their reviews before making the final decision.

Hostinger, inMotion, SiteGround Bluehost, A2Hosting, etc. are a few popular names in the industry that are serving thousands of people across the globe. According to your needs, you may go with any of them.

Speaking of a domain name, it will be beneficial if you buy your domain name from your hosting provider. Some hosting providers offer free domain name with their hosting plan. When buying a domain also take care of domain age, domain authority, extension, etc.

Nowadays, most hosting providers offer a single-click installation option for WordPress. You just need to log into the control panel of your provider, and search for “WordPress”, select the domain name you want to install into and hit the “Install” button. It is as simple as that.

2. Pick A Review Site Theme

The entire appearance of your site depends on the theme you choose. Therefore, you should be extra careful when making the selection. Feel free to explore Google by searching ‘best themes for review websites’. As stated previously, there are A LOT WordPress themes to choose from.

Don’t worry, most of the review themes are easily customizable. So, anytime you can make changes to them according to your needs. With most review themes, you will be able to transform your simple blog into a stylish electronic niche review website.

If you don’t like above-mentioned themes, you can choose from a free WordPress theme repository. Make sure the theme you chose better represents your blog’s niche and is optimized for search engines.

Installing a WordPress theme is like a piece of cake. You simply need to go to your WordPress dashboard. There click on the option Appearance->Themes-> Add New. Next, click on the option “Upload” (available at the top of the screen) and then “Browse”. Now, you will be able to select your downloaded themes’ .zip file extension.

For in-depth information on WordPress theme manual installation, you may go through their official documentation.

3. Installation of the Essential WordPress Plugins

After installing a relevant theme your blog might be looking pretty now. But there are a few more important steps you will have to take to make your electronics niche review blog a fully functional, feature-rich and protected. And this can be done by installing essential plugins.

Some of the popular plugins you should definitely consider installing on your review blog include:

WP Product Review

The plugin comes with a setting section which allows you to choose how you want to manage and display reviews on your site. WP plugins make it easy to add a product review. You just need to choose the “Product Review” option when writing a blog. The plugin will automatically show you all the settings to write your review.

All in One Schema Rich Snippets

If you want your review posts to rank in search engine results, you should ensure that all your posts are in a proper SEO-friendly format. All in One Schema Rich Snippets plugin helps you write posts using the rich snippets format.

Rich Reviews

It is a free plugin that lets you add reviews of your own products, services, and website. Moreover, you can also ask your users to submit reviews. The plugins use shortcodes to display reviews – you can display your reviews anywhere on your site including on pages, posts, and sidebar.

Installing a plugin is as simple as installing a theme, you will hardly have an issue when installing these plugins.

4. Create the Essential Pages

There are a few essential pages you should create before you start publishing your reviews. Pages like About Us, Contact Page, Disclaimer, Getting Started etc. help you make your blog more trustworthy to your target audience.

If you want your readers to take your review posts seriously and follow your advice, your blog must have all the information your readers expecting to find. By providing essential pages on your site, you help your readers to get to know more about you and your website.

5. Start Publishing Relevant & Valuable Content

Always try to come with relevant and quality content for your audience. If you want to demonstrate to your readers that reviews you have presented are reliable, conduct as much research as possible before you start writing.

Good knowledge of the product, its features, evolution, and competition, help you write an approachable and expert review.

Here are some tips to create an effective review post for an electronics niche blog.

  • Read out the manufacturer’s website of product you are reviewing.
  • Conduct good research about the pros and cons of products. If possible compare them with their competitors.
  • Since people are looking for genuine experience with a product, it would be better if you can personally use that product.

Make sure your review posts are covering most of the concern of users. Common questions most people would like answered are:

  • Is the product user-friendly?
  • Is it of good quality?
  • Have other users a good experience with the product?
  • Is the product worth my money?

Try to write a review blog includes answers to these questions. Bonus tip – Google the brand or model that you will be reviewing and carefully check what other websites are talking about. First positions on organic Google are usually there for a reason. Check your competitors’ headings in the text. These are usually juicy keywords that users are searching for.

Top Ways to Monetize Your Electronics Niche

Once you have set up your electronics niche review blog, you need to find a convenient way to monetize it. Well, there are plenty of options out there that can get you a good amount of money. Some of the popular ones are mentioned below. You can choose anyone you find ideal.

Affiliate Marketing

Affiliate Marketing is one of the most popular ways to make money through blogging. Indeed, it is a kind of marketing in which you refer your readers to products and when your readers buy those products based on your recommendation, you get a commission.

Look for an affiliate program in your niche. You would definitely find so many consumer electronics firms that will be willing to pay you to review their products.

Google AdSense

If you don’t find a convenient affiliate program, you can go for this second option. Google AdSense is a program from Google that lets publishers display text, image, and video-based ads on their blog and in lieu they get a commission when a user goes through those ads.

There are two ways you can start earning money from Google AdSense:

Based on the Impression: In this type, revenue depends on page views. For example, for every 1000 page views, you earn a fixed amount.

Based on Click: When a user clicks on the ad on your site, you get a certain cut of the ad revenue. It may range anywhere from $0.01 to a couple of dollars.

Sponsored Reviews & Banner Option

If your blog receives a decent amount of traffic, consumer electronics companies may approach you to promote their products. You may get two types of requests in this case.

Banner Ads: These ads are just they sound like. You will have to place a product banner ad in your relevant review post. The business sponsoring the ad will pay you for keeping the ad up on your site.

Sponsored Reviews: When a business sends you their product and pays you to write a review about it, it is called sponsored reviews. Just don’t forget to follow Google Webmaster guidelines!

In addition to these primary methods to monetize an electronics niche review blog, you can look for other options as well.

What Makes a Good Review Blog

Creating a review blog and monetizing is not sufficient. If you want to beat your competition and make your blog popular, then you really need to make some efforts. Here are some tips that can help you create a good electronics niche review blog. You can also take a look at any of these top technology sites and see how they are creating valuable content for their audiences.

Know Your Targeted Product’s Features Inside and Out

Before you start writing a review, take your time to research every feature of the products. Try to explain to your users why these features are great.

Add Both Positive & Negative Reactions

A pros and cons section is an important feature of any good review blog. A review which is only positive or only negative may alert your audience and give them a wrong impression. Always be honest with your reviews.

Talk to the Manufacturers

If you want to stay one step ahead of your competition, don’t hesitate to talk to the manufacturers. It can be a good way to know more about a product. Sometimes, it can be difficult to contact manufacturers. In that case, you can refer their press releases on their product launch.

Put Yourself in Your Readers’ Shoes

Most bloggers make this mistake. It is good to present your own perspective when reviewing a product, you should think about your readership as well. Remember that, all your readers are not the same, they may have different points of views. So, always take this into account when you write a product review.

Tips to Promote Your Blog

Lack of right promotion is one of the reasons most blogs fail. Have a look at below tips to do it rightly.

Focus On SEO

From the day you start writing a review post, you should make sure you’re optimizing your content for search engines. Along with designing good content, you should focus on embedding the relevant keywords. However, you shouldn’t overdo it. Similarly, you should choose the relevant title for your blog that gives an idea to your audience what they are going to read.

Take Advantage of Social Media Platforms

Social media platforms such as Facebook, Twitter, Instagram, etc. can be a good source to get traffic on your blog. Share your posts on these platforms regularly.

It will be more beneficial if you can create a community of people who are particularly interested in your niche. For example, on Facebook, you can look for a group/page where people talks about consumer goods. Those people will be more interested in reading your posts.

Niche Bookmarking Websites

When you share your content in niche-specific sites, your blog generates more relevant shares and traffic. Reddit, Slashdot, Digg, Pinterest are a few bookmarking websites that you may find useful.

In addition to these methods, there are numerous other ways that you can try out. Conduct deep research and find out the one that is relevant for you.

Final Words

So, here is what you need to make your electronics niche blog successful. Remember that, it may take some time to get good earnings out of your blog. You will need to continue writing good content and promoting it on the right platform.

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Freelancer and Employee Payments: 7 Methods that Work Best

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Owning a small business is like herding cats. There are tons of details to keep track of and never enough hours in the day to get everything done. And one of the most important parts of any business is payroll.

After all, everyone wants to get paid! That’s why making sure employee payments get made on time should be a major priority for every business owner.

Let’s take a look at some types of payments you can use to keep your business running efficiently and keep everyone happy!

6 Types of Employee Payments to Consider

When you’re planning your business strategy, don’t forget one important thing: Your workers need money!

Employee payments extend further than just the traditional paycheck. Here are 4 types of payments that you can offer your employees.

1. Issuing Paychecks

This is traditionally the most universal method for making payroll payments. With paychecks, you don’t have to hand out cash, and employees don’t have to have a bank account.

For small businesses, providing a paycheck for each employee can be time-consuming, or you’ll need to outsource the process to a payroll service.

However, with more businesses using cheaper and automated digital solutions for payments, Paychecks are quickly finding themselves an ‘old world’ method for payments.

This is especially the case when being compared to other methods like Paypal and Payoneer.

2. Direct Deposit Payments

Each year more and more employees are choosing direct deposit as their payment type of choice. After all, they don’t have to do anything or worry about running a paper check to the bank on payday. The money goes directly to their bank account and is immediately available.

This is by far the fastest and most efficient way to get paid. The only thing that’s required of the employee is to be able to provide the employer their checking account number and the bank’s routing number.

Online payroll software like a fake paystub generator can streamline the process, and keep in mind that if you don’t have this kind of specialized software you’ll likely have to pay a small fee for each direct deposit. These methods are often used to verify income statements when setting up a new account or applying for a loan.

Overall, this process is simple, fast, and convenient.

2. Cash Payments

Paying your employees in cash is another option, but you’ll need to keep very good records because this can make the IRS suspicion about your taxes.

Many employees prefer being paid in cash because they don’t have to deal with a bank, and yet you are still required to take out taxes and maintain records of each payroll payment. There are really very few instances where paying employees with cash is the best option.

We all know cash is king, but when collecting payments online, this just isn’t a viable solution. This is especially the case when looking to hire freelancers or designers.

However, cash is still one of the most common ways to make or receive payments in smaller localized markets and 9-5 side jobs.

4. Paypal

For online businesses, SaaS platforms, and freelancers, Paypal is still one of the best ways to send and receive payments online.

The reason why Paypal is so widely accepted and loved, is that it makes the process of getting paid so easy.

With Paypal being the backbone for many global payments through platforms like eBay, Etsy, and millions of others — it’s a standard that is now accepted across all platforms.

For employees and businesses, making payments through Paypal is great for many reasons, such as being able to pay with a credit card, connecting payments to a bank account, and also using the Paypal Working Capital as a way to fund the company should it need a loan for growth or excessive spending.

Other benefits of using Paypal (for businesses, or as an employee) include:

  • Scale: A payments partner that can support your growing business and help you sell across multiple markets and platforms.
  • Conversion: PayPal is the most-used digital wallet. Shoppers complete their checkout 88% of the time on average, helping you close more sales.
  • Security and Confidence: Get the products that work for your business from a partner that offers Seller Protection and fraud monitoring.
  • Live Customer Support: You can speak with a live representative if you need help with the merchant services your business depends on.

Many of these benefits will also come in handy for freelancers and employees as well. Paypal offers a debit card and for payments to be deposit right into user’s bank accounts as well.

5. Payroll Cards

Payroll cards have become increasingly popular in recent years because you don’t have to keep up with cash, or print new paychecks during every pay period, and employees don’t need bank accounts to make the deposit.

The setup costs are similar to using direct deposit, but there are also advantages. Payroll cards allow an employer to simply load the money onto an employee’s card each pay period. This saves you money on the cost of supplies.

It also saves your employees from having to go to the bank, and the employee can withdraw money at any ATM at their convenience.

6. Payoneer

Similar to Paypal, Payoneer is another payments solution that is quickly being accepted by freelancers and employees around the world.

Some of the most common reasons and benefits why employers and freelancer enjoy using Payoneer as their financial platform include:

  • No bank account required for an account
  • Super fast platform for receiving payments
  • Withdraw payment to any local currency
  • Send money to friends and family without fees
  • High-quality customer support and user friendly

Payoneer is also very friendly towards affiliate marketing partners and companies that are working directly with site owners, affiliates, and bloggers. You can see some of their top payment partners listed below.

6. Venmo

With digital employee payments and transactions on the rise, Venmo is another name you are probably hearing a lot more in daily life.

Similar to Payoneer and Paypal, Venmo acts as a digital wallet that makes online payments easy, and also include the following benefits.

  • Pay from a bank account, major debit cards, or your Venmo balance.
  • Free to receive money.
  • Free to send money when using certain debit cards.
  • Freelancers can get money to their bank accounts within one business day.
  • Sign up with Facebook or email.

You can learn more about their platform by visiting their site and seeing if their terms and conditions align with yours as an employee, or a business.

Dolla Dolla Bill Y’all!

At the end of the day, we all want to be paid what we are owed — and at the time we are supposed to receive payment.

Employee payments are an essential part of doing business. These different ways to pay employees offer business owners plenty of flexibility. After all, every business has different needs.

Click here to see 5 effective methods to goal setting for business growth and success.

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5 of the Best Tips to Boost Adsense Revenue on your Blog in 2019

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Making money from your content is a blogger’s dream. Luckily with Google Adsense that dream can become a reality. Google Adsense is a free and easy way to make money by placing ads on your blog and it’s one of the most popular revenue streams for bloggers. But it doesn’t work for everyone.

Many bloggers, beginners and pros alike, can’t quite bring in the big bucks from Google Adsense that they had hoped for. Don’t worry though, you can turn your unclickable Google ads into money-making machines with just a few tricks.

Want to start making more money blogging online? Let’s take a look at 5 tips to boost Adsense revenue on your blog.

1. Place Your Ads in the Best Spots

If you’re not placing your ads in the best spots, you run the risk of your website visitors not even noticing them. You might be thinking, well, if an ad is on my blog and my site visitors read my content, of course they’re going to see the ads. But you’re wrong. In fact, the average reader only spends 37 seconds reading an article or blog post. So, if your ads aren’t in the best spots, readers will scroll right past them and you’ll lose out on a ton of clicks.

Luckily, Google created this heat map to show you exactly where you should place your ads to get optimal results and avoid annoying your visitors.  

The darker the area on the heat map appears, the more clicks it gets. As you can see, the center middle is the best performing ad placement area, followed by the top center and bottom center as well as top left and left middle. Ads placed on the right side of the page, above the navigation page and below the footer are areas you should avoid if you want to boost your Adsense revenue.

2. Style Your Ads For Clicks

Adsense guidelines state that you can’t change the design of your ad so much so that it no longer look like an ad but you can style your ad to match your website and to attract more clicks. When styling your ads, the goal is to decrease ad blindness; you want your ads to stand out so they’ll get noticed and clicked.

Google has outlined the most popular styling formats for ads which include:

  • Blend – Design your ads with the same colors and borders to match your page.
  • Complement – Use colors that are already on your website but that don’t match the border and background where the ads are placed.
  • Contrast – Pick colors that stand out against the background of your site. It’s a good choice if your website background is a dark color.

The key is to make your ad stand out while still looking like a part of your website. So for instance, if your website uses green links and black text, use green links and black texts on your ads. If you end up choosing a color that’s completely out of left field, like a primary color when your website theme is all pastels, it’ll end up being too visually offensive and users won’t click. Remember to pay attention to the best Google Adsense sizes and formats as well.

3. Experiment with Your Ads

Never stick with the first placement and style of ad you choose, you’ve got to experiment with your ads in order to discover what will work best for your blog and your readers. Luckily, you don’t have to do any guesswork regarding which ads perform best, you can easily experiment with your ads and see straightforward results right inside your Adsense account.

With Adsense experiments you can compare your ad settings against a variation of that setting to see what performs better. It works by splitting your site’s traffic between the original ad setting and the variation, so you can see side by side which ad type will help you increase your earnings. So, start experimenting! Find out if your blue ad border works better than a black border or find out if red text gets more clicks than green text. You can even choose to have Google automatically change the settings for you when your experiment is over and a winner is crowned.

4. Track Your Adsense Clicks

After choosing the best ad placements and styles and experimenting with those choices a bit, don’t just put up the ads on your blog and walk away — you need to track your Adsense clicks. Continuing to track your Adsense clicks will help you see what ads are still working for you and which aren’t. After all, your audience is unique and it may change over time as well, so your ads need to change occasionally to keep your click-through rate high.

You can use a tool like MonsterInsights to easily track your Adsense clicks right from your WordPress dashboard. You can find out which of your banner ads are getting the most clicks and see which ads are the lowest performing, as well as discover which of your site pages are the most visited. Not only that but you can also use MonsterInsights to gain insights on the type of users who are clicking on your add like where they’re from, how they discovered your blog whether through organic search or social media for instance, and whether they’re viewing your site from a desktop, mobile, or tablet.

5. Don’t Make Your Website for Adsense

If you’ve started a blog solely for the purpose of getting revenue from Adsense, your website visitors will see right through you — and they won’t click on your ads. Adsense is supposed to enhance the users experience by providing them with relevant ads they might be interested in, but it doesn’t mean that the focus of your blog should be on the ads.

Instead, keep your target audience at the top of your mind. The main focus of your blog should be to publish fresh content that your readers will love and that keeps them coming back for more. The more they visit your site, the more likely they’ll be to click on your ads.

Boost Your Adsense Revenue Now

Your blog readers will only help you bring in big Adsense bucks if you create ads that they find helpful and not a nuisance. So, use these tips to turn your ineffective Google ads into huge money-makers for your blog. Once you start bringing in that sweet Google Adsense revenue, you’ll be even closer to turning your blog from hobby to successful business.

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