3 Big Mistakes Casino Affiliate Marketers and Site Owners Make
When it comes to affiliate revenues, online gambling is among the most lucrative niches. There are hundreds of online casinos out there, each of them seeking to grab as many players as possible from their competitors. To this end, they offer their players amazing promotions and bonuses, and their affiliates equally lucrative deals to convince potential players to choose them over their competitors. As I said, there are hundreds of casinos out there, and there are thousands, perhaps tens of thousands of casino affiliate websites, in many languages. However, out of all the sites out there, only a small portion are actually making good money with their sites, because they know where to focus their time, money and efforts.
Today we are going to take a look at three different areas where affiliate marketers and site owners are going in the wrong direction with their efforts. With more than a billion active websites and blogs on the internet today, you need to get the most out of your site content, audience engagement, and promotions as possible. Follow these three steps to set your affiliate site apart from the crowd.
Not Being an Authority or Reliable Source for Information
When it comes to purchasing anything online, whether it be a physical product, service or for online gaming, you want to trust who you are buying through and also know your information is safe at all times. As mentioned at the beginning of the article, there are millions of affiliate and review sites out there — many of which are just looking to make a quick buck and don’t care what type of products or services they are promoting. This is fine for them, but it’s usually not as a long-term and viable solution.
Instead, affiliate marketers and site owners should be focusing on building a trusted brand and following, which keeps coming back for more. This can be accomplished without needing to invest a ton of money as well, just make sure you are providing the best content and value possible. At the same time, it’s also important to make sure your content and site design portray this same feeling as well. Here are five recommended tips from Casino Affiliate Programs on how to improve user experience on your affiliate site.
- Incorporate responsive web design
- Devise clear calls to action
- Keep copy simple and scannable
- Minimize choice and features
- Include a search input box
Always remember, the more your audience enjoys the content and usability of your site, the more they will trust your brand and what you are offering. Last but not least, make sure your site is responsive and works properly across all desktop, tablets and mobile devices.
Lack of Fresh Content on their Sites
We all know that ‘Content is King’, yet many site owners are still unwilling to invest their time and money into creating quality content that can continually work for them for several days, weeks and months to come. In the world of online gaming, there is always going to new resource guides, world poker events, new jackpot winners and tournaments taking place in different areas. All of these events and breaking news stories are perfect opportunities for affiliate sites to not only create content but to also bank off a consistent supply of new search traffic as well.
In addition to creating content on your affiliate site about the latest events and news relating to your niche, you can also do individual gaming site reviews as well. For example, you can play hundreds of slot games at Wild Jack, which can be seen below. If you have an affiliate site, it would be of great interest to your audience to provide updates on the latest games offered through a site, what promotions are being offered to new members and also offering comparisons to other online gaming sites as well.
Another topic of discussion on an affiliate gaming site could be the industry stats on actual gaming odds. We all know that slot machines are completely random, but there is just something different about playing online versus in a real casino location. Online gaming sites like Wild Jack, will undergo biannual randomness reviews and audits to make sure their games are fair. Fairness, in this case, means complete randomness, which means that neither strategies, not rituals can influence their outcomes. Suggesting otherwise and making people believe that their chances of winning are bigger than they really are is irresponsible and an insult to their intelligence. Providing this type of valuable content and information to your audience will not only help you gain their trust, it will also give them valuable information in the process.
Not Using Testimonials and Previous Winners as Call to Actions
No matter what it is you are selling or trying to promote, if you aren’t using real customer testimonials, then you are missing out big time! This is especially true in the world of online gaming, promotions, and sweepstakes. Everyone wants to be a winner and when you see other ‘everyday people’ winning real prizes, that just gets the motivation going even further.
One brand that has always done this extremely well, is Publisher’s Clearing House. Not only did they send out promotions through the mail, they would also have commercials and live events on today. Now they also have one of the largest sweepstakes websites online, which also boasts their most recent winners.
For site owners and affiliate marketers, this is a call-to-action dream come true. Simply visit any gaming site that you might be promoting, then head over to their winner’s section and see who the big winners are as of lately. Since you are going to be promoting their service, it likely won’t be an issue for you to share this same content on your own site. This can instantly increase conversions and credibility for your own sites, and those you are also promoting.
How to Make the Most Out of Any Affiliate Niche Site
I’ve laid out three different examples for you on how gaming affiliate marketers and site owners can take advantages of the many opportunities out there to earn more with their sites. The good news is that these same methods can be applied to pretty much any niche market out there. At the end of the day, you and your website are against a world of competition. If you want to stand out from the crowd and make real money with your site, you need to create better content for your offer and provide value where others aren’t.