Tips for Making More Money with Facebook Ads
It’s a complete no brainer what’s making money on Facebook Ads nowadays. If you can get a fake acai blog or government grants offer through, you are golden. However, what about trying to get offers through that actually aren’t against terms and conditions, or that you need to worry about cloaking or passing users through a landing page. If you can get them approved, cell phone submits (horoscopes/quiz) are still making good money, and so are ZIP/EMAIL submits. With the release of Facebook Ads, there has been a plethora of new internet money to be made, and the best affiliate marketers out there have cashed in a made millions from it.
Still, there are many affiliates out there who just don’t get Facebook, or who have tried it, failed… then walked away. When you look at the numbers, it’s simply astounding. Over 175 million ACTIVE members are on Facebook. By “active”, I mean you users who have accessed the site in the last 30 days. Looking at these numbers isn’t just amazing, it’s a marketers dream. Being able to tap into users based on their demographics and interests is simply priceless. Now here are a few methods that you can start making money with Facebook.
Tapping into Foreign Markets
We as affiliate marketers, tend to have a very small scope and for some reason, the majority of us think that the United States is where all of the money is to be made. Fortunately for those looking to expand our markets, Facebook is there to back up these statements with numbers. “More than 70% of Facebook users are outside the United States.” I know I have made a decent amount of money off of Facebook by targeting outside countries, how about you?
Breakdown of Facebook Users by Country
One of the major problems with advertising outside of the US, is finding affiliate programs or offers that actually want this traffic. This may take some extra work on your part, but the end value will be that much more. Login to your favorite affiliate network of choice, then look at any offers available in NON-US countries. Head over to Google Translate and write an ad using their specific language, and you now have much less competition than everyone fighting over US traffic. Not only do you have less competition… but the clicks are cheaper too!
Building a List within Targeted Users
People love what they are interested. Not only that, but they are taking the time to write it down and share it with others. If someone is willing to take the time and write down their hobbies and favorite books and movies, you know they really do care. Another big plus to the super niche tight targeting of Facebook, is your ability to build mini sites and mailing lists just for these specific niche groups.
There is a Massive Amount of “Targeted” Traffic on Facebook
Just thinking on a small scale, you could create a short mini series on the top ten golfers and their favorite types of golf clubs. I did a quick search on Facebook to see how many people have a selected interest in “golf” and it came up with over 886,000 results. Imagine if you were to setup an ad campaign, and built up your own mailing list and only grabbed 2% of those members interested… that would give you a decent sized list of around 17,000. With this list you could hit them with affiliate offers on golfing supplies, maybe create an ebook of golf training, or simply selling ad space to the mailing list on a CPM basis.
The end result here, is that you are not spending money to make a one time sale, or pushing the user data to another cpa offer or company. Building up your own targeted list through targeted interests can continually make you money over time.
Have Fun with Your Ads & Bring in Better Results
Everyone knows about “banner blindness” and how it effects advertising. As affiliate marketers, we are more aware than anyone what banner advertisement look like, and which actually work. Gone are the days when companies would buy a ton of 468×60 banner ads, simply for “branding”. The same applies for advertising on Facebook. You have everything you need to setup a highly targeted ad campaign, so don’t throw up a boring picture of a laptop or a stack of money. Get creative.
If you have an ad campaign promoting “paid surveys” or a “sweepstakes“, instead of throwing up a dollar sign, or a picture of a $50 bill, try grabbing the users eye. Look around for a funny picture of a kid with money, or even try creating a new image just for the ad campaign. Instead of using generic or boring clip art images, why not show monopoly type money, or give them something out of the ordinary to grab their eye. It’s important to stay within the advertising and campaign guidelines, but it’s all comes down to increasing your CTR. Get them to click, without misleading them and you will have that much more success with your facebook advertising.
It’s all about testing and taking action…
As much as everyone would like to be handed a automatic ad campaign and be told what to promote, and how to promote it… that just isn’t how it works. Don’t be afraid of marketing on Facebook. Just like all business, it takes time to figure out, and you will most likely lose money in the beginning. On the other hand, the greatest thing about advertising on Facebook, is once you have a successful ad campaign, you can leave it running and not have to constantly watch over it. With so many people on Facebook, and signing up daily, your niche tight ads can make you money for a long time before going stale. Set your daily ad limits, and watch your daily ROI percentage.
Are you taking advantage of Facebook Ads, or still sitting on the sidelines waiting for it to get as saturated as pay per click marketing is today?
Wait... before you leave, consider these top resources: