Top 5 Online Holiday Shopping Tips for Marketers
We are quickly running through the last few months of the year, and holiday shopping is just about to get into full swing. Whether you are planning on pushing affiliate related offers, or running your own ecommerce store, it’s important to make sure you and your landing pages and web sites are ready for business. Here are some of the top things you need to be aware of to increase sales and revenue during this years holiday shopping!
Offer Free Shipping!
Did you know that 70% of customers in the United States will NOT order from a web site if the shipping cost is more than $4.99! If you aren’t currently offering free shipping, do a full inventory check and see what your average shipping cost is, and how long you can possibly offer free shipping before “rush shipping” needs to be applied.
Start Working on Your Holiday SEO Now
75% of customers intend to purchase when conducting a search, especially during the holidays. This means if your web site or online store isn’t showing up in the major search results, you are missing on some big sales volume. Quick tips for SEO holiday improvements? Adjust your title tags to a holiday focus, write new quality content for holiday traffic, that targets holiday shopping. Don’t forget… you also need a great deal of link building for best results!
Holiday Based Newsletter and Emails
No one likes getting a ton of emails from merchants and online stores, but when you do get them, they should stand out. Make sure you have holiday focused emails that grabs the customers attention. Some great tips for getting your customer to click beyond the email, is to include gift ideas and holiday related promotions and discounts. In 2009, 60% of users bought an online gift card, so don’t forget this option.
Holiday Based Site Design
Just like we mentioned using a focused newsletter and email design for the holidays, you should do the same thing with your web site. No need to go crazy with a complete redesign, something as simple as a Santa hat on your logo, or holiday related promotions work great. Also, don’t forget to include a countdown for upcoming holidays and how soon customers need to place an order for packages to arrive on time.
Make it Easy for Your Customers
Let’s face it… holiday shopping is hectic and very frustrating. From trying to find the best deals, to knowing when you can place an order without having to pay a ton for last minute shipping, there is a lot you need to know. As a marketer or ecommerce site owner, it’s important to lay everything out as simple as you can for your customers. A few key points you’ll want to cover; last day to ship notice, having a clear return policy and definitely adding a gift cards section to your main page.
Online Holiday Shopping Facts
Year after year the internet completely blows away the amount of shopping that is placed during the holidays. If you aren’t ready for the holiday spending spree, you still have time to get started, and be more than ready when it comes along next year.
- 70% of customers in the United States will NOT order from a web site if the shipping cost is more than $4.99
- In 2009, 60% of customers bought an online gift card
- 2010: U.S. Online Holiday Spending Approaches $22 Billion for the Season, Up 12 Percent vs. Year Ago (source)
- 59% say they will buy mainly on the web (source)
Volusion has also created a video, which recaps everything I covered above. If you are looking to start your own online store, they are a great solution to go with. I have personally used them for many online stores over the years.
Wait... before you leave, consider these top resources: