Top 5 Secrets of Effective Email Marketing
Email marketing may not be as easy it appears from outside. You won’t be able to customize the campaign to reap maximum conversion until you are really knee-deep into it and have experienced yourself what actually works and what doesn’t. Though marketing via email is a powerful means of promoting your products and services, it can also be easily abused.
Given below are some of the most important secrets that can make email marketing less difficult and more powerful for you. I really hope that these email marketing tips prove to be of help to all of you online marketers out there.
#1. Utilize List Building Plugins and Tools
There are a number of awesome tools you can use to help grow your list. List Eruption is a brand new WordPress plugin that I developed to help leverage subscriber referrals and social media to rapidly grow your list. The official launch is today so make sure you check it out for more details and a special price.
When choosing a list building plugin, it’s important to make sure the plugin works with your current mailing list solution. Many plugins are now complaint with all of the major list hosting companies shown above.
There is also a tool called PopUp Domination, which displays a Lightbox Opt-In popup to the reader that entices them to download a free piece of content. This is also been a great help in growing my blogs subscriber rates.
#2. Be Very Clear of Your Expectations
One of the best pieces of advice for all who are looking to make the most of their email marketing campaign is that they know exactly what they are looking for or expecting of their subscribers. In addition, also make sure your subscribers are aware what they can expect of you.
#3. Avoid Spam $ Looking in Your Email
If you are launching an email marketing campaign, ensure the subject or the body of your email is free of $ signs or extraneous characters. Most of the spam emails contain these characters. And many of the email users have anti-spam tools on which can immediately send an email containing $ to their trash folder.
Want to see what might be labeled as a spammy ad copy, or triggered by your spam filter? Just take a look at what Gmail is throwing into the spam box these days.
#4. Don’t Fiddle with Mistyped Email Addresses
Many times, subscribers would just mistype their email addresses while signing up for a newsletter or a free download. Chances are that you will have multiple bouncing email addresses in your campaign. The best advice always is to just remove the repeatedly bouncing emails from your subscribers list, rather than attempting to fix them.
#5. Preview Pane in Your Campaign is Crucial
Most of the email users will have their preview pane on as well. Whatâ€™s important is that your campaign is designed to show the most important part of the email in the preview panel. The preview pane should only show that part of the email which actually sparks the interest of your subscribers. Try to fill the preview pane with the USP of you campaign or the most intriguing benefit.
This guest post was written by Mark Thompson, a full-time Internet Marketer and the creator of the popular blog, StayOnSearch. He also just launched the newest list building WordPress plugin, List Eruption.
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