Top Company Logo ReDesigns in 2009
What’s more important… the product or company branding? In the beginning stages, the product or service will make the company famous, and possibly give that company a recognizable world wide logo. On the flip side, once that company is massively successful and is a globally recognized brand, anything they throw out to the public will be quickly noticed and expected to be of high quality.
A few months ago I wrote about The Art of Company Logos and Branding.On a related topic, GraphicDesignBlog wrote a post on recent logo redesigns for 2009. Once again, just like in my previous article, there are several big names and well known companies playing around with their logos.
Good to Worse: Out of the 25 companies listed, MasterCard has one of the most drastic redesigns. Everyone is familiar with the simple red and yellow logo for MasterCard, but have gone for a fancy new design to express their world wide presence. Personally, I prefer their original logo.
New Internet Looks: There are also a few internet companies on the list as well. Network Solutions, FireFox and VistaPrint are all going for new looks in 2009. Affiliate marketers are already familiar with the VistaPrint name from having their free business card offers on most affiliate networks. VistaPrint went for a new look, and while their old logo was very recognized, their new logo has a nice clean look and feel. I like this change.
Taking Out the Fun: I grew up watching Nickelodeon network and over the years they have just been growing in size and creating great content. It’s sad to see that after 30 years, Nickelodeon is getting rid of their splash orange logo, and going with a clean orange bubble text version instead. Other “fun” logo changes on the list include Good Humor, Discovery Kids and Blimpie.
Take a look over the full list of 25 companies making the leap to a new look in 2009. Be sure to comment on your favorite and most surprising changes in the list.
Wait... before you leave, consider these top resources: