Twitter Backgrounds are Branding Machines

Written by Zac Johnson
social social social

I don’t use Twitter as much as I probably should, and I actually use it for more of a blog feed than anything else. No matter how you use Twitter, it’s important to get your name and brand across. With that being said, think about your Twitter account and how many people are visiting your profile page ever day, weekly or even yearly. Even if YOU aren’t actively posting on Twitter, it doesn’t mean that people aren’t visiting your page, so it’s important to leave a lasting impression.

Twitter Backgrounds Leave an Immediate Impression

What’s the first thing you see when you visit someones Twitter page? Most likely it’s their background image. Not only do the backgrounds give us a creative insight on what the person is about, but it’s also a cool way to get your message or web site across. Who are you, what’s your business and how can I learn more about you? These are all different topics that you can use in your background.

Since going live with a new blog design, I thought it would be a good idea to change things up and go with a new Twitter background as well. You can see the new background below, which was designed by DesignPax.com. (Use coupon code “ZACJOHNSONPROMO” and save 10%)

My New Favorite Twitter Background – View Full Profile

My first Twitter background had some basic information on myself and where you could visit my blog and social pages. This time around, I just wanted to go for a big branded effort and get “ZacJohnson.com” across to the user.

Excellent Twitter Backgrounds and Resources

What are some of you favorite and most memorable Twitter backgrounds that you’ve come across while scouring around Twitter? Instead of running to Twitter and having to visit all of your followers pages individual, many design blogs have done the work for us. I love looking through galleries of Twitter backgrounds and seeing the creative ideas and designs that people come up with. Below are a few sites that feature some of the best designs we’ve all come across.

Effective Twitter Backgrounds: Examples and Current Practices
100+ Incredible Twitter Backgrounds
42 Twitter Backgrounds
40 Cool Twitter Backgrounds
25 of the Best Designed Twitter Homepages

If you don’t have your own unique Twitter background, you should! It’s free branding that may be getting seen by hundreds, if not thousands of people daily. Get creative and design your own Twitter background, or find someone that specializes in design work, like I did with DesignPax.com.

What’s the inspiration for your Twitter background, or some of the favorite designs you’ve come across?

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18 Replies to “Twitter Backgrounds are Branding Machines”

  1. Damn! I'm new to twitter and didn't know about this. Thanks Zac!

    Guess I should invest some time into this.
    My recent post Top 5 cooking oils and which ones to avoid

    1. Thanks, I like it a lot too. I told DesignPax.com to make something creative using the mascot and the colors/theme of the new blog, and they did a good job.

  4. Great post Zac and you are so right. Twitter backgrounds that are designed do stand out much more. I do have 2 custom made Twitter backgrounds for both of my accounts but haven't updated them since Twitter recently changed their layout. Just haven't had time to get around to that. Plus, I really want something different this time around. You've just reminded me that I need to put that on my agenda of things I need to do.

    Appreciate the post and all the sample layouts. That will definitely come in handy.

    Adrienne

    P.S. Like yours new blog and Twitter background by the way.

    1. I'm sure there are a ton of old designs on Twitter that aren't visible after the latest template change. It's a pain, but always worth updating every once in a while.

  5. There is no doubt why Twitter made it to the list of top internet marketing techniques. I like the new blog design as it gives more space for the background to be seen. I definitely agree with you that it can be a huge turn on for potential traffic. Thanks for the links. Now, I also want to change my Twitter background.

    1. It's always fun when networks like MySpace/Twitter/Facebook allow users to customize the look and feel of their profile pages. It's a major reason for the success of these networks, as it gives everyone their own way to express and show themselves.

      1. That's true. I change the backgrounds of my accounts over Twitter and Multiply about twice a month. There is just too much background options for me to choose from and I can't stick to one. As for Facebook, profile banner is the only thing I can do.

  7. I enjoy twitter and post generally about once a day, don't go the extremes some do. Love the idea of the backgrounds. I uploaded a photo however never considered these backgrounds. Like it!
    My recent post How to Install WordPress &amp Upload a WordPress Theme

  9. I think you are right about putting your brand on the background of your Twitter home page, although I'm not sure how to do it. I guess I'll visit YouTube and see if I can find a helpful tutorial…thanks for the info.

  11. This is an older post, I know, but I still had to stop by and say I love that Twitter background! I think they definitely do make a difference, and yours is awesome. 🙂

    Laurie

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