You and your business are likely already on all of the major social networking platforms like Twitter, Facebook, and Instagram, but are you using them to their full potential? One of the latest trends in the world of social media and business, is connecting with customers and audiences through social media to provide better customer support and services.
Social media has become a huge part of nearly every company’s marketing strategy, but it’s not enough to simply share content. Today’s consumers want brands to offer efficient customer service through their social platforms. In fact, according to Social Media Today, nearly 85 percent of consumers expect a company to respond to social media inquiries within 24 hours, and 72 percent expect answers within an hour when they reach out on Twitter.
To best serve your customers, it’s important to meet them where they are and give them the care and attention they need, on whatever platform they’re using. We asked members of Young Entrepreneur Council to share tips on how brands should be using social media for customer service.
1. Pay Attention to How Customers Interact With One Another
The best way to create a great customer experience is to allow your users to interact freely on social media. Your company should be aware of these comments as they give you the best opportunity to provide customer service. If an individual posts a complaint, step in to address that comment and either fix it right away or let the user know why it can’t be implemented.
2. Offer an Interactive Experience to Collect Feedback
Social media platforms like Instagram are adding more features to make the experience interactive, such as adding polls to Instagram Stories. We’ve taken advantage of this feature to share new episodes of our podcast. We’ve gathered valuable information about listener interest and have seen our downloads spike as a result.
3. Monitor Your Business Name on Social Media
Not everyone who has a problem will contact you directly. Some people will just tweet about it or mention it on another social media site. That’s why it’s important to monitor your name, whether you use Google Alerts or a reputation management tool. This helps you stay informed if anyone has a complaint and shows that you care about satisfying your customers.
4. Implement Messenger Bots
Messenger bots are growing ever more sophisticated. It’s a great tool if implemented correctly. People can get their immediate concerns and common questions addressed. When it becomes more complicated, you must have an immediate measure to connect them to a live person. It also helps to mitigate harmful review posts on the public domain itself.
5. Encourage Customers to Take the Conversation Offline When Necessary
Social media as a customer service tool cannot be applied to all business cases. A quick phone call via social media messenger can provide good support to a customer in need. Social media tools can be used effectively in offering information about your product and services.
6. Use Twitter as a Q&A Tool
Avoid paying for third-party AI tools and utilize Twitter as a way to answer questions for your customers. This is also a savvy way to implement subtle advertising, as customers will scan your Twitter page to see if any of their unasked questions have been answered.
7. Turn Upset Customers Into Advocates
In my experience, consumers are talking about products on social media more than companies can feasibly get involved. The most effective social media work you do will be serving your upset customers. By owning your mistakes and reaching out to make it right, you can turn loud complaints into praise.
Your audience will appreciate that you care to fix mistakes.
8. Make It a Conversation
I always compare how you manage social media to how you’re having a conversation with a person in real life. If you’re just making statements about yourself, but not listening or responding to others, it doesn’t work. Make sure you’re listening and engaging with your peers and customers on social media. It can’t just be about you.
9. Foster a Community
Social media has been a very effective customer service tool for us thus far. Having quick response rates is a great way to encourage users to use your product when they may not want to deal with official customer service channels. Reddit can foster discussion between customers and employees, which can develop as a customer service guide for customers in need of a simple fix.
10. Always Respond to Brand Mentions
Consumers use social media platforms for many different purposes. It’s essential to always acknowledge a brand mention or question on social media platforms such as Facebook, Twitter and LinkedIn. There are many automated tools that provide alerts for specific brand mentions. It’s good practice to set up these alerts and engage with your audience when you see a brand mention.
11. Enable the Facebook Messenger Pop-Up Window and Use a Chatbot
On Facebook, you can have a message window pop up as soon as someone comes to your page and ask if they can help you. Having that around-the-clock availability to help can be a welcome sign to customers and potential customers.
12. Share Customer-Centric Content
Don’t solely use social media as a self-promotional marketing platform, but also as a platform to have meaningful conversations with your customers. We often encourage people to tweet us with their questions and concerns. It’s an easy, actionable way of getting in touch rather than emailing or calling. It also helps us put out information that is useful to our customers, such as product tips and tricks.
13. Find a Tool That Integrates All Your Social Channels
Make it clear what channels your company has a presence on and understand that if you post on Facebook and Instagram, you’re going to get direct messages there and customers will expect you to reply just like you reply to emails. Good software that allows your team to see all emails and social messages in one place is the way to go.
How to Make the Most of Your Social Media Efforts
With chatbots and social media now combining powers, it’s likely going to be easier and more effective than ever for brands to start using social media for customer support and user feedback. If this is something of interest to you, be sure to consider each of the options mentioned in our expert answers above.
3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners
Social media is everywhere. Whether it’s Twitter, Instagram, Facebook, or any of the smaller platforms in between, it’s become one of the most effective ways to build a following, reach new audiences and also putting marketing dollars to good use.
That is… if you know what methods to use, and which others to stay away from.
While the concept of social media marketing is nothing new, don’t forget that millions of new people are going online for the first time, and thousands of entrepreneurs are launching businesses online for the first time — both of which are going to want to get active with social media.
If you want to reach new audiences and generate leads, paid social is the channel you need to be using. But without the right training, paid social can be a tough medium to crack. If you’re new to paid advertising, there are some important things you are going to need to know.
One such example is the clear difference between Facebook Ads and Google Adsense, which might not be so clear to newbie marketers or anyone going live with their first online ad campaign. Neil Patel does an excellent job in explaining the differences between the two in the video below.
Facebook Ads vs. Google Ads is just one example of something that should be obvious to marketers and site owners before spending money online and playing around with social media. Here are a few other tips, tricks, and marketing methods to consider as well.
If you already have a Facebook page set up for your business, then the easiest place to get started with paid advertising is by posting your top performing posts. This tactic requires minimal effort and training, and will help expand your reach beyond your existing fan base on Facebook.
There has been some debate for many years now on which advertising method is best; Boosts vs. Promoted Posts. However, for most brands and site owners that spent money on ‘boost’ campaigns, they usually didn’t see the ROI they were looking for.
To implement this strategy, take a look at your Facebook post timeline and identify organic top-performing posts – posts that got a lot of engagement (likes and clicks) naturally. Select the “Boost Post” option in the lower right hand corner. From there, you can select a goal for your boosting, like Engagement or Website Visits, and also do some audience targeting to reach new people. You can choose Location, Age and Gender to help Facebook find the right people to show your post to.
“Boosting” a post is extremely easy and you can make it fit any budget. However, just because it’s easy, it doesn’t mean you should do it. A better example would be to still use Facebook, but to focus more on custom audiences, remarketing, and targeting your ads towards existing mailing list subscribers and site visitors — which are all possible through the Facebook Ads platform.
Try a Link Ad
Link Ads are one of the easiest Facebook ads to set up for beginners. These types of ads look like a regular Facebook post that you posted to your Facebook page’s timeline, and will help you reach people who aren’t your fans. This type of ad works best for driving traffic to a blog post or a landing page.
The benefit here isn’t just that they are easy to set up, it’s also that they blend in with the regular content on Facebook Ads, which allows marketers to see much better results and engagement if they are willing to put in the time and effort. You can see an example of one of these ads below, and also explore the many other types of ads on Facebook here.
To set up this ad you will need to create: ad copy (post copy, link title, link description), image, call to action and a link.
Experiment with Video
Facebook is becoming more and more of a video platform, so, especially if video is already a part of your marketing strategy, you should experiment with Video Ads on Facebook. Videos are a unique and memorable way to reach new audiences. Videos also autoplay in the Newsfeed, which increases the likelihood of users seeing and absorbing your content.
Video is so attractive right now because everyone is consuming it. For brands with a lot of money to spend, Facebook Video Ads are perfect for not just increased branding, but also real views, engagement, and ROI as well. Take a look at some of the most active brands using online video through Facebook Ads.
When you set up a Video Ad, make sure you set up a call to action (like Learn More, Buy Now, etc) at the end of your video through the Power Editor. In addition, make sure you include subtitles, as many Facebook videos are watched without sound.
Set up Retargeting
Once you start running Facebook ads, your site will start receiving more traffic. You want to make sure you’re taking advantage of this traffic and these new visits, and a great way to do this is by implementing retargeting. Retargeting captures the digital information of your site visitors, and then follows their “digital footprint” around the web so you can continue to serve them ads and stay top of mind. So if they don’t convert on their first visit to your site, you drastically increase their chances of converting down the road.
Retargeting is now being used by more businesses and brands today than ever below. This Facebook Advertising Agency in London had the following to say about Facebook Ads and the continued support for retargeting campaigns:
“If you’re looking for exposure, Facebook is hard to beat. On a daily basis, you’ve got access to over 1 billion users – with a lavish spread of demographics within. What’s more, the average Facebook user checks the service five times or more during their day – so it’s the perfect platform for building brand awareness. Facebook allows advertisers to create custom audiences for their paid campaigns. Often, this will mean people retarget users who have expressed a prior interest – or have signed up to email marketing. Your advertising can now follow your customer’s online footsteps. Traffic leaving your page or site no longer represents a missed opportunity either – with Facebook retargeting, it could be the first part of a person’s journey toward becoming a customer – and can be exceptionally powerful when tied to your broader SEO, PPC and social campaigns.”
While this might not make perfect sense to a new marketer or brand setting up their first ad campaign, it will after a few quick examples. You can also take a look at the retargeting graph below to see a visual on how this multi-step process works.
Retargeting can be a bit trickier to set up, so be sure to research a few resources online and walk through the steps to make sure your Facebook Ads account, pixel placements, and ad copies are all in place for optimal testing and ROI.
How to Grow Your Business and Brand through Paid Social Media Efforts
With more than a billion active sites on the internet today, and more than three billion users spread across social media, it’s important to know what you are doing before getting started. This is true with all online advertising and anything that requires a decent amount of investment.
Be sure to run through each of the Facebook Ads methods above, and also consider these expert social media tips.
Want to Get Famous on Social Media? Famoid Can Help.
Social media users across the globe are preoccupied with getting more visibility. If you use social media to promote your business, increasing your traction on social media is even more important. Finding ways to increase visibility can pay lasting dividends for your online branding strategy.
When you increase engagement with your content on many platforms, it will rank higher in the feeds of your followers. This obviously translates to even more visibility. If you have a well thought out approach to boost engagement of your content, visibility can increase exponentially.
With over five years of experience in the industry, the experts at Famoid understand this very well. They developed a platform to significantly increase visibility and engagement for a very reasonable price. They help their customers increase engagement statistics and followers on Twitter, Facebook, YouTube, and Instagram.
Using Famoid to Grow Your Social Following Fast!
We all know that social media is extremely important and that there are now more than three-billion users spread across all of the major social platforms on the internet today. With this in mind, one might think it’s easy to grow a following with so many users out there. While it is possible to organically build a large following, there are also plenty of distractions and clutter from other social accounts you will need to navigate and scale above as well.
This is where a solution like Famoid.com comes into play. Instead of just relying on organic reach, there are online advertising and social connection platforms that can help grow your following at a much faster pace.
Famoid was founded in 2017. In just one year, the company has provided nearly 42 million real followers and over 34 million likes to its customers. The service is completely legal and makes sure that engagement statistics look natural on social media sites.
Here are some of the main benefits of using Famoid.
Safe and secure
There are a number of sketchy services that claim to help you boost your social media engagement. Many of them require you to share your social media passwords. Unfortunately, they may not keep your credentials secure, which can leave you vulnerable to hackers. They may also require you to use a credit card to make payments, which does not always use the best encryption. Since there have been so many security breaches over the past couple of years, this isn’t a risk that you will want to take.
Famoid does a much better job of protecting your security. The service does not require you to provide your password. You can simply share the URL to the profile that you want to promote and Famoid will take care of the rest.
You can also make all payments through PayPal or SafeCharge, which nearly eliminates the risk of fraud.
Instant delivery ensures better visibility for your content
Famoid usually processes orders within five minutes and delivers your likes or followers within 10 minutes. Their prompt delivery isn’t just important for providing instant gratification. According to experts that analyzed its algorithms, Instagram appears to rank content more highly if it gets great engagement within the first half hour after it is posted. Facebook and Twitter appear to work the same way. Using Famoid to increase engagement as quickly as possible is crucial to boosting visibility in the content feeds.
Again, this is something you can work on manually — but it’s also something that will take a lot more time than you originally may have planned for.
Buying fake followers or likes is very risky. Facebook has been banning them since 2015 and is getting better at it every day. Other social media sites have followed suit.
Many other services clearly use bots and fake accounts to boost their customers’ engagement statistics and follower counts, which puts their customers at risk. Famoid delivers much higher quality results. They promise real, organic followers and likes from active accounts. This is very important for a couple of reasons:
- These followers have real followers of their own, which helps you get more traction from your investment.
- Social media websites are becoming more adept at detecting fake accounts and penalizing people that use them to increase their social metrics.
- Many social media users look carefully at the followers and social media likes of accounts that they follow. They will stop following you if you buy fake followers or likes.
Since you are getting organic likes and followers when you use Famoid, the results will be much more sustainable.
Exceptional Customer Support
I have yet to see a social media promotion company that offers better Customer Support than Famoid. Their team is available 24 hours a day, seven days a week. All customer service representatives are familiar with the nuances of the platform, so they can provide excellent feedback.
Automated Instagram deliveries
You don’t need to manually request more Instagram followers or likes. Famoid has an automated system in place to help replenish them if you start losing traction. If you begin losing Instagram likes that you ordered, he will start receiving additional transmissions within 24 hours.
You will feel much more comfortable working with a company that is highly transparent. Famoid shares their corporate address and lets customers know where they can go to visit them. You can even their business location from Google Maps. This is far more transparency than most other social media marketing services offer.
How much does Famoid cost?
Famoid is one of the most cost-effective platforms for increasing your organic social media engagement and follower statistics. Here is a quick summary of their pricing model.
There are four pricing models for purchasing Instagram followers. The cheapest option allows you to purchase 100 Instagram followers for $2.95. The highest priced plan allows you to buy 25,000 followers for just $99.95. If you go with the premium option, you are paying a fraction of a penny per follower. The cost for Instagram likes is the same as followers.
Getting Facebook likes is also very economical with Famoid. Again, there are four different pricing plans. The cheapest allows you to buy 500 likes for $8.95, while the most expensive plan gives you 5,000 Facebook likes for $44.95. The cost for likes is the same, whether you are buying them for your profile page or a specific post.
The Twitter service doesn’t appear to be active right now, but Famoid might launch it again in the future. The pricing structure for Twitter retweets is still listed on their site and is identical as the one for Facebook likes. The cost for buying Twitter followers is also the same.
You will pay more for YouTube subscribers than any of the other plans, but that is only because of the difficulty building a base of real, organic followers. It is still a very affordable option, even compared to companies that sell fake followers. The cheapest plan lets you buy 500 YouTube followers for $59.95. The most expensive plan lets you buy 5,000 subscribers for $289.95.
Famoid offers a huge ROI for brands trying to increase their social media presence
If you are trying to scale your presence on social media, Famoid is a great option. You will be paying for real likes and followers that offer lasting results. The price structure is amazingly low for what you are getting.
5 Expert Guides on How to Rank YouTube Videos on Google
Want to rank your YouTube videos within Google? Sure, we all do… but the truth is that most people think of the concept, but never actually put the idea into action. YouTube gets billions of page views every months and it’s making plenty of millionaires in the process. YouTube is also owned by Google, which means it’s likely you can rank video content from their site all the way to the first page of Google easier than you might be able to rank your site.
So what’s the big secret to ranking your YouTube videos on Google? Well, there are plenty of theories and methods out there — such as embedding videos within your blog content, using transcription to increase on-site (video) SEO to your page, linking back to your YouTube video through various sites and using a variation of relevant keywords.
Now the big question is… what works and what doesn’t? Well, if we all knew that, we’d all be ranking on the first page of Google, wouldn’t we!
While I’m in no way an expert at ranking YouTube videos within Google, I am pretty good at finding some of the best resources out there to help you along the way.
Follow These Tips to Rank YouTube Videos on Google
Each of these guides are unique in their own way, but most follow the same formulas of creating high quality video content, using text within your video descriptions and ultimately sending backlinks to your YouTube url. Be sure to visit each of the sites as they have unique content, videos, infographics, examples and guides.
Brian Dean of Backlinko.com is always coming out with excellent guides on how to build backlinks and rank higher in the search results. His guide on how to rank videos in Google is probably one of the best out there, as he goes into a lot of detail on how to find the right keywords to target, setting up your video title, description and YouTube page correctly, while also covering the many different ways you can embed video and get backlinks to help you jump to the top of the search results.
Everyone loves a good case study, and this one is no exception. This guest post from Vinay Patankar on SEMRush walks us through the process of why hitting your target audience with video is such a great opportunity. Vinay also goes on to show many of his different rankings in the search results and how he got there through ranking his YouTube videos. Vinay also covers video optimization, keyword rankings and off page optimization while also providing a big list of resources for building quality backlinks back to your YouTube page.
Neil Patel is another SEO expert who took the time to create a guide on how to rank in Google through the use of YouTube videos. In this 7-step video ranking guide, Neil walks through the process of ranking a video by starting with the most basic steps, such as uploading a video to YouTube, embedding the video on your site, adding content around your videos and ultimately focusing on your SEO and backlinking strategy. While this guide is less advanced than others mentioned, it’s still a great guide and I highly recommend reading through all of the blog comments and questions as well.
Brian Dean also created a follow up video on how to rank videos in Google through the QuickSprout University course.
As fun as several thousand word guides and tutorials are to read, sometimes it’s better to get a visual look at how things work. In this infographic created by Sean Si, we get to see why video is so important and the break down of how to properly create your video content, while also focusing on your user engagement afterwards. This infographic covers a lot of the quick tips, tricks and takeaways that the other guides recommend, but without the massive time required to read through all of the filler content.
Ryan Stewart is a digital marketing psychopath who put together a nice 9-part hack series on how to rank your video content within Google. This quick read (because it’s broken up nicely), shows a lot of great examples and gives actionable tips such as creating your own custom thumbnails, knowing how long to make your videos and how to utilize playlists and getting your YouTube channel page to work for you. Also be sure to check out Ryan’s 8 video ranking tips on SocialMediaToday.com as well.
No matter either you’re new to YouTube or struggling with ranking your videos for long time, BlogRex’s YouTube SEO guide covers well researched and actionable tips to rank higher. From on-page SEO’s perspective of video optimization to off-page video SEO and then easy video promotion, everything on one page. This guide specifically tells you how exactly audience retention is connected with video ranking and how to get better at this. It’s not only for YouTube, but also for ranking on first page of google with the help of proper keyword targeting and research.
The Answer to How to Rank YouTube Videos in Google
I’ve provided you with some of the highest quality content and guides on the internet for learning how to rank YouTube videos on Google. At the end of the day, it’s going to come down to multiple factors to rank you videos on page one, but the three big takeaways from each of these guides are;
- Video content (engagement)
- Video embed (more views and content)
- Links to YouTube Video (backlinks)
Another lesson that all of the guides preach, is to focus on the quality of your videos and to provide value. While it might be easy to create a bunch of low quality videos and hope at least one of them ranks, it would be much more beneficial to create one super high quality video and spend all your efforts on creating that one video.
Be sure to reach through each of the guides above, but their recommendations into action and start ranking your videos on Google!
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