Using DirectCPV and Creating Effective CPV Ad Campaigns
There are plenty of ways to bring high volume and quality traffic to your web sites and ad campaigns, but CPV / PPV media buying has quickly become the choice of many marketers over the past several years. While search engines keep raising their ppc ad costs, and social network advertising keeps getting more competitive and costly, media buying is still a great way to create ad campaigns that can push a ton of volume and profits if you stick with it.
CPV/PPV Media Buying Explained
The concept behind media buying is simple. Through the use of keyword targeting, you can select categories or web sites that you would like your advertisements to appear on. Instead of banner or text advertising, the majority of CPV/PPV media buying is done through pop-up or pop-under windows. If you had an online store that sells toys, you may want to advertise your CPV/PPV campaigns across sites like ToysRUs or other popular toy sites. Just like search advertising, there is also a bidding setup for advertising to place their ad costs per keyword or site they would like to advertise across. The top bidders will get the highest volume and ad placements. As an advertiser you are paying every time the pop-up/down is displayed.
There are plenty of media buying networks to choose from, but one of the more popular and well known self serve platforms is through DirectCPV. With millions of daily impressions being served to their advertisers, and an easy to learn/use advertising platform, it’s a great place to start your CPV/PPV journey if you haven’t already. Ad rates start at only .004 per view, and you can watch a short video below on how their network works and how ad campaigns are created and served.
Â Three Different Strategies for CPV/PPV Advertising
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