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9 Ways to Use Webinars to Grow and Scale Your Business



The concept of webinars are nothing new, but for the most part, they are only being used at a mere fraction of what their true potential is. When you think about the word ‘webinar’, you might think about a salesy video marketing method that online brands and marketing promote to your Facebook feed.

In truth, webinars are actually much more — but this method is one that has saturated the online marketing space as of lately. We’ve actually seen webinar usage increase during 2015 more than in previous years.

The reason for this…? Webinars work!


Today we are going to take a look at nine different ways entrepreneurs, brands and businesses can start using webinars to not only generate revenue for themselves, but also increase awareness, gain trust from their audience, cut time, minimize costs and scale their business to levels they never thought possible.


1 – Grow and Clean Your Mailing List

Webinars are an excellent for growing mailing lists. You likely already have a mailing list of your own, but how many of them are actually responsive? If you wanted to clean up your list and get all of the emails of the most response people, simply start a webinar and have a new list created from everyone who attends.


2 – Building Brand Awareness and Trust

Content creation is great, but it’s usually a one-sided conversation with you speaking to your audience. With a webinar, your audience is watching live video and they are engaged throughout the whole process. One of the best ways to sell to an audience, is to gain their trust and show your real value.


3 – Pre-Sell Your Next Project in Advance

Over the past several years we’ve seen a lot of entrepreneurs come out with websites and blogs of their own, only to come out with a real product or service later on. Through the use of webinars, you could hold “free events” and learn what your audience is in need of, then sell this product to them before it’s even created. Not only is this a great way to generate revenue, it’s also a perfect way to confirm there is a demand for your product before even making it.


4 – Becoming a Better Speaker and Presentation

One of the most common fears in the world today is public speaking. Even though you are still behind a computer screen when running a webinar, it’s still challenging to get on the mic and talk to a live audience. However, this is something that you will improve with over time. The more webinars you host, the better a speaker and presenter you will become over time.


5 – Co-Host and Interview Authority Experts

A great way to show off your own expertise and authority, is to associate yourself with other experts within your niche. A great way to accomplish this is by doing a co-hosted webinar with other marketers or experts online. There are many opportunities like this out there, it’s simply a matter of you finding them. Some will even do a rev-share with you where you earn a commission on any sales generated from your webinar.


6 – Eliminate Wasted Time for In-Office Meetings

When it comes to running a business and working in an actual office, one of the biggest time wasters throughout the day are meetings. It’s not just the concept of meetings, it’s also the planning, attending, note taking and everything else in between. Through the use of enterprise video conferencing solutions for IT by companies like BlueJeans, businesses and organizations of all sizes can effectively cut down on wasted time and costs that in-person meetings generate. Just like how live webinars are created for interacting with audiences around the world, the same approach can be taken with in-office meetings and management.


7 – Increase Conversions on High-Ticket Items

Webinars have proven to be extremely effective when trying to sell high-ticket items. In the past, we have seen long form sales pages work extremely well for $97 ebooks and products, but if you want to sell big ticket items in the $499-$999+ range, you are going to first need to build a relationship. This is exactly what is accomplished during a 60 minute webinar. The end result is likely a 5-10% conversion rate from your webinar audience… multiple times higher than what you would see from a typical email send out or basic landing page.


8 – Save Time with Automated Webinars

As amazing as webinars are, they are definitely time consuming. Every time you want to run a webinar, you are looking at anywhere from 60 to 120 minutes of pre-planning, setup, speaking and Q&A afterwards. After you’ve done your first webinar, see if you can automate the process by playing that same webinar to new audiences in the future. Depending on the webinar provider you go with, this may already be built into their system.


9 – Reach New Audience and Increase Revenue with JVs

Once you’ve mastered the art of running your own webinar and know that you have a product that sells, a great way to massively scale your reach, audience and revenue is through joint-venturing with other online marketers and site owners. A good example of this would be if you did a rev-share with another big site. You would setup the webinar (content, service, sales), then your JV partner would provide the audience. Not only are you looking at getting a bunch of sales, you will also grow your mailing list by hundreds (or even thousands) in the process. Repeat this model and see how you can massively grow your business in a short period of time.

How to Start Using Webinars for Your Brand or Business

As you can see, webinars are a whole lot more than just selling products and services to an audience. Whether you are trying to build a personal brand, sell high-ticket items or are just an organization that is trying to cut costs and connect with each other through live video… webinars are simply the best way to go.

Your competition has been using webinars for years… why are you?

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5 Reasons Why Your Business Should Be Writing Blogs Right Now



Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!



Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.


The Complete Guide to Affiliate Marketing & Blogging

  • 75% off for Black Friday Only!
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  • Follow Along to Make Money Online


Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
Creating a profitable website or blog, IS NOT SO EASY. University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

Click the link below to enroll today.



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Quick and Effective Tips to Maximize Speed of your Website or Blog



Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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