The other day I was in the doctor’s office and I was flipping through an issue of Portfolio magazine and I noticed an ad that said “Women Don’t Ask… It’s in the Numbers:“. The advertisement is for a book called “Women Don’t Ask“, and I found their web site to be a lot less thrilling then their actual advertisement. Anyway, this advertisement went on to give a few statistics backing up their big titled ad on how women don’t ask questions. Their number points were:
– 2.5 times more women than men say they fear negotiation.
– Women report salary expectation up to 24% lower than men for the same job.
– Women will pay over $1,000 more to avoid negotiating the price of a car.
– 20% of adult women (22 million people) say they never negotiate at all.
The ad focuses on women using the power of negotiation and to get that they really want. Unlike a full page advertisement, this was a leaderboard ad, broken up and shown on two opposite pages. The one said says “Women Don’t Ask… It’s in the Numbers:“, and the other side says “If You Don’t Ask, You’ll Never Hear ‘Yes’“.
I found all of this advertisement not only interesting because it grabbed my eye, but the first thing the ad made me think about, was how this is so related to internet and affiliate marketing. If you are successfully running a business online, whether is be through creating your own sites, or running your own PPC campaigns, you will most likely stay in the same place if you don’t start asking questions. If you are pushing some volume on a campaign and aren’t asking your affiliate network for a boost in commissions, you most likely will never get it! Same hold true for testing… everyone can only know so much, as other experts and friends about how you can improve your ad campaigns or for new marketing ideas.
Another funny thing about this advertisement and the affiliate industry is that there shouldn’t be any shame or fear to ask questions, since we are all so EMAIL and instant message based. There shouldn’t be any fear of asking a stupid question or getting rejected for a higher commission payout. The worst that could happen is you get a bad answer, or no response at all. Don’t be afraid to ask questions, be more afraid of what NOT asking questions is costing you and your business!