What is WordPress SEO?

Written by Zac Johnson
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WordPress is one of the most popular content management systems (CMS) that powers multiple websites, blogs, and online stores around the globe. It’s probably appreciated so much because of its user-friendly interface, relative simplicity in learning how it works, and various tools that support content creation and promotion. Approximately 40% of pages are using WordPress, and that fact makes it the most prominent player on the market.

When it comes to SEO, the world’s number one CMS can be quite great to use because it offers features and widgets that support it. They are quite easy to use and thanks to them the user doesn’t need to learn any code or other advanced skills. So what are these options and how to use them? Let’s find out!

Internal WordPress SEO functionalities

There is no CMS that is perfect when it comes to SEO, but there are things that can influence how easy will be the optimization of a website with it. For WordPress, we have to install a proper theme, which is responsible for our page’s design. There are themes that have poor quality code, therefore they are not liked too much by the algorithm. When picking a theme, make sure it has excellent reviews and comes from a proven source.

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Then, there are features from the WordPress itself that are SEO-friendly. For example, you can change your URLs to match Google’s guidelines, which is also one of the good practices in search engine optimization. The same goes for website title. All that can be done in WordPress settings with a few clicks.

WordPress is great for publishing content like blog posts and articles. They are crucial to filling the website with keywords and valuable text that will help Google bots to analyze the website and give it a good position in the search engine. Make sure to update your WordPress page regularly, so the algorithm knows it’s alive.

Yoast SEO – the useful WordPress plugin

The most recommended SEO plugin for WordPress is called Yoast. It’s a free-to-use package of tools that make the SEO activities seamless. After setting it up, every page and post will gain a widget that will tell you what you should tweak in your content to reach the engine algorithm’s requirements. For example, if you have no images, it will recommend adding some and if they’re already there, it will remind you about alt texts. The plugin analyzes everything – keyword density, sentences length, inbound and outbound links and much more.

Of course, in its basic version Yoast has limited capabilities, but it’s definitely enough for beginners. There is a paid premium version, but it won’t benefit people that have zero knowledge of SEO. The advantages exceed the drawbacks anyway.

Everyone that wants to create a website or a blog based on WordPress should learn more about Yoast SEO plugin and other basics of search engine optimization possibilities. There are many online guides on that matter. SEO is essential to make a website visible and popular in the world of enormous competition.

If you need support, you can always ask an agency like Fabryka Marketingu (https://www.fabrykamarketingu.com/web-positioning/) to help. A team of specialists will definitely know what to do to get the best possible SEO score.

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