I was just reading a new article from my good friend Sam Harrelson, over at Revenews. He was talking about how essential branding is for online marketers. He also posted a video of Gary Vaynerchuk at Strategic Profits Live 08. I was fortunate enough to meet up with Gary for the first time at BlogWorld, I then met up with him briefly during Affiliate Summit last week in Vegas. Besides being an awesome all around guy, he is a marketing genius and an excellent speaker.
During Gary’s speech, he talks about how important branding is and how you help build other people’s brand, that are bigger than yours, or ahead of you. I can relate heavily with Gary because we both have such an extreme passion for what we do.
How important is branding? Easy… what do you think of when you see a dollar sign inside of a superman logo? Shoemoney of course. The mention of “John Chow“, just makes you think about blog earnings and how much you can make online. Where do you go when you need to buy a product online? Amazon or eBay. The branding factor is amazing, and extremely important to your business or life activities. If you work with someone that’s a real jerk or talks behind everyone’s back, you don’t want to associate yourself with them.. again, that is a brand, and reputation. They both work together. Amazon and eBay would not be successful “brands”, if they did not work.
With Affiliate Summit at a close, everyone is now sharing and posting pictures of everyone they met at the conference. Once again, this is branding. You want to associate yourself with successful and well known individuals. When I was pointed out in the keynote at Affiliate Summit (along with Shoemoney), my name was never mentioned… just my picture. Yet, the majority of people at the conference already knew who the picture was of. Once again, that is branding!
Your blog is your brand. Your web site is your brand. Establish your business and blog the way you want to be seen by others.
On that closing note, I highly recommend you watch the short video of Gary Vaynerchuk at Strategic Profits Live 08.