Recently I’ve been spending a decent amount of time on setting up new landing pages and campaigns for Google Adwords and some PPC marketing. I get emails all time about what offers to promote and how it all works. One of the very important factors to successfull marketing on Google Adwords, is to know and manage your "Google Quality Score". I’ve been playing around with PPC for a while now and knew about "Quality Score", but for the longest time I was sure how to actually check it. Let’s make sure the same problem doesn’t happen to you!
First, let’s refresh our memory on what Google defines their "Quality Score" is:
|Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.
The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:
Now that we know what components make up your quality score, it’s time to find out your grade.
1.) Login to your Google Adwords account and select one of your active campaign. Then navigate to the keywords tab in your AdGroup. Click on the â€˜Customize columnsâ€™ option shown below.
2.) Once you click on the "customize columns" link, a pull down menu will appear. Scroll down and click on "Show Quality Score".
3.) With "Show Quality Score" now selected, your Google Adwords stats chart should look something like the following, with Quality Score now added.
Amazingly enough, this was a super simple walk through, but the knowledge of knowing your "Quality Score" is priceless. Please keep in mind, Quality Score rankings will only show for Adwords campaigns on the SEARCH network and will NOT appear on your campaigns on the CONTENT network.
For more information on setting up a campaign through Google AdWords and advertising with PPC marketing, please refer to my "Super Affiliate’s Guide to Pay Per Click Marketing".