Last week I was speaking at the Performance Marketing Expo and one of the questions for the panel was “What’s the best way to get in contact with you?” and another was “How do I get the attention of big affiliate marketers to promote my products?“. I thought both of these were good questions and wanted to expand on this subject through the blog post.
Here’s my response and how I would answer the questions.
“What’s the best way to get in contact with you?“
Honestly… if you aren’t using email or AIM instant messenger, you probably won’t get in touch with me. I rarely ever answer my cell if it’s an unknown number. If you send me a text, I’ll get right back to you. For me it’s just so much easier to reply by email, instant messenger or text than having to get into a full conversation over the phone. Many people are phone people and love to talk… but I’m not one of them. This seems to be a growing trend among many affiliate marketers.
“How do I get the attention of big affiliate marketers to promote my products?”
This is an interesting question and can be broken down into two parts; how to entice big affiliates, and how to get their attention. Many affiliate manager just don’t get how the affiliate world works. New affiliate manager will expect all affiliates to want to join and promote their program, but it’s anything further from truth. If you are going to want super affiliates and high volume web sites promoting your web site, you need to cater to them. This means building custom landing pages, branded web sites, higher commissions or anything else the affiliate / site needs to deliver leads. After all, that big affiliate or web site that you are desperately trying to get to promote your web site… they probably have a good idea what works and what does. For big time affiliates and web sites, it almost always comes down to what makes money and what doesn’t.
Now let’s talk about how to get big marketers and web sites attention. How many emails do you get every with a new network or affiliate program saying “we have the best offers and highest payout!”… I get a ton, and I know you do too. These are the types of emails that just go unread and unnoticed. You will get no where with template based emails sent out at random and hope for success. Instead, take some time to send a formal email and make it exclusive and worth the time to read. Another great way to grab the attention of a big marketer, is to find something they are interested in, and just send them a gift. Yea… it may sound like a bribe, but it works! If someone sends me a new iPad, a gift card or even just something simple cheap and simple, but is focused on something I’m interested in… you got my attention. It’s the time and details others put in, that gets my attention.
So…What’s the Best Way to Contact You?
That was my take on how I’ve conducted business and contact with thousands of people over the years. Other people love the phone and never want to respond to email or text messages, then there are others who are the complete opposite. No way is right or wrong, and it’s all based on preference. The end results is what is driving results for you and your business.