When you are advertising on a web site, the first thing you look at is probably their ad rates… but what determines these ad rates are most likley the site’s Google PR, the Alexa Ranking, Technorati Ranking and actual site visitors. But how reliable are all of these figures? Everyone knows that Alexa’s ranking can mean anything, and gives no information based on actual traffic or earnings of a site… so what can we do? Izea says they have the solution… "Google PR is unreliable. Alexa score is a hit or miss. So what’s an advertiser to do? Introducing IZEA RealRank, the first open and transparent blog-centric analytics tool."
Ted Murphy is the mastermind behind Izea’s New Real Ranking System
Izea’s "RealRank" just went live today. Besides that their site is running a bit slow, I’m liking what I see… but I don’t know how much of a following the idea will receive. When you signup for RealRank, you fill create an account, then have to place a line of code on your blog to confirm ownership of your blog. You are also given the option to select a category and upload an avatar.
Viewing the Top 100 list will give you a quick overview of some key stats, such as average daily page views and unique visitors. You also have the option to make the stats private, which is unfortunate for stats lurkers and ad buyers, but needed to bring in blog owners looking for privacy. Just with these stats alone I’m liking the network. It reminds me a bit of on WebSiteStory from years past, which would rank the web’s most popular sites and give traffic figures. Refer to the screenshot below of Michael Kwan’s blog, along with his traffic rankings and that he is currently #66 on the Top 100 RealRank list.
In addition to the Top 100 blogs lists and the stats shown above, Izea Ranks also comes with full comparison and search rankings for blogs. These fancy charts can be changes to show RealRank position, Pageviews or Unique Visitors to the site.
Since Izea Ranks just went live, there is still a lot more to the blog ranking network than I have mentioned or personally experienced. While I’d like to see RealRanks succeed and become the new standard for blog tracking, and take out Alexa and/or Google PR, it will be up to the blog owners to make the move and signup for the network, and use the service. So the big question is… will you use Izea’s new RealRank for your blog?