Why Do Blogs Post Monthly Earnings?
Occasionally, someone will bring up the topic on why some blogs report their monthly earnings. Despite how the majority of people find these to be the most entertaining posts, some find them to be just bragging or even useless. Here’s why I think blogs that report their monthly earnings do, and why they should continue to do so. Let’s take John Chow for example, he has been running his blog and reporting earnings for quite a while now. In the process he has taken his blog from $352.94 in it’s first month, to over $30,000 in January 2008. John’s monthly blog reports are not only his most popular posts, but also what make his blog so famous. Every month all of John’s readers, flock to his blog to see if he beat his previous month’s earnings. Despite any negative press or comments elsewhere, John’s blog continues to grow, along with his monthly revenue. He was even recently mentioned in Entreprenuer Magazine, due to his blog’s success!
As for my blog, I decided in December to do a case study of my own as well. Instead of trying to sell my information and guidance through an ebook or marketing program, I would offer all of my advice and experiences for free through my blog. The case study… simply, can you thrive/benefit, while helping others for free, instead of trying to push $97 ebooks down their throats?
My blog went live on St. Patrick’s Day in 2006, and it would go ad-free for the next 10 months. I was more concerned with providing content, helping others and establishing the blog, before trying to turn a profit. It wasn’t till I had UniqueBlogDesigns redesign my blog in December, that I would make the move to effectively monetize the blog. Not only did the new blog design make for a better appearance, but also made for better monetization. Just in the past week alone, the new design helped raise over $500 for the Humane Society, due to “My Top Spots“, which never would have fit on the old design.
Comparison Between Original Design & New Monetized Blog Design
So back to the topic… why do some blogs post monthly earnings? Not only can these types of posts help with exposure for a blog, but they also play a huge part in motivation and show that “bloggers” actually are making money. What better motivation is there, then seeing someone earn $30,000 a month from a blog? Even if you aren’t currently a blogger, I’m sure a good majority of people say, “Wow, I wish I could do that!”. This is pure motivation to bring others into the market place and try to do the same. I started posting my blog earnings in December to motivate and educate. I’ve never been a fan of all the ebooks out there, I simply took a different approach at sharing my knowledge.
Wait... before you leave, consider these top resources: