Why & How BlogRush Should Make Money

Within only it’s first few days BlogRush already has a massive following and user base. BlogRush now has access to thousands of the largest blogs online with the simple click of the email button… but what’s the next step BlogRush will take? Will BlogRush attempt to stay completely free based, or will they offer a premium membership with better stats or impression conversions? BlogRush can make money online and I think they should, not only will it make them profitable, but they can also help other bloggers out along the way… here’s how!

If you remember the banner below, congrats! You’re probably an old school online marketer with at least 5-7 years under your belt. If you don’t already know, LinkExchange was on the first and largest banner exchanges. This banner network was spread across the majority of sites online, giving webmaster hopes and dreams of free reciprocal traffic to your sites! Unfortunately, conversions were usually less than 1%. If you didn’t have enough traffic to your web site, you could even buy ad impressions. LinkExchange was super popular, but unless you were a funded company spending a massive (overpriced) amount on 468×60 banners, it probably never sent you that much traffic. In 1998 LinkExchange was then purchased by Microsoft for around $250 Million.

Why does this matter? BlogRush is like LinkExchange, but more targeted and with a 2.0 twist. Blogging has been the new hot thing over the past couple years and so many people have a blog, but how many actually have consistent readers. Now with BlogRush, you can place their widget on your site and earn credits to be shown on other blogs… but what about the smaller guys, or blogs looking for more and faster traffic. Here is where BlogRush can cash in and learn from LinkExchange. I would not be surprised if BlogRush soon implemented a setup where users can purchase credits instead of just having to rely on their own traffic to generate more. I have no problem with BlogRush trying to generate money, and this is an excellent idea.

Let’s take it even further though. BlogRush can now learn from AuctionAds too! Everyone already knows that AuctionAds has a text link under their ad banners, and you receive credit if you refer any other affiliates to the network. BlogRush should do the same, but once (and if) they implement a setup where new advertisers come in and purchase ads… the site that referred the new advertiser should earn a percentage of the sale. If BlogRush ever took action and made this possible, I’m sure they would easily swoop up any other sites they are not currently shown on.

Congratulations BlogRush, I hope you find this posting interesting and highly profitable as it was completely free and not even a sponsored post! I’m all about affiliate marketing and blogging to help others out. Let’s see what BlogRush can do to help everyone else out and make the most out of this program.

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  1. I haven't fallen for the hype so I don't use BlogRush personally, but from what I've seen posted, the stats (like CTR) are exceptionally low… so I don't know why anyone would purchase credits/impressions.

    Plus, lots of companies were overvalued in the late 90s, so I don't see BlogRush getting off as easy as LinkExchange did. Although you never know what could happen.

    Yes, I'm a pessimist 🙂

  2. That is a fantastic idea of what BlogRush should do… All this, it's free, it's free, I just don't trust it.

    But if you could not pay by imperession but pay per click…innovative as that may sound 😉 BlogRush could be viable.

  3. OMG! Talk about a trip down memory lane. I'd forgotten about Link Exchange! I remember when I first tried to put together a banner and the only application I had available was MS Paint. Needless to say my CTR was pretty crappy.Now I'm wracking my brains for the name of the other big link exchange program that was their competitor…

  4. I am only giving them 1 week, if i don;t see much changes, its going out from my list`..its got good traffic flow, but not enough clicks and the main reason is your headline, remember to write a good headline for your blog, guys!

  5. It would be more 2.0-ish if they have some sort of feedback feature, i.e. allowing readers to vote or comment on posts. As it stands, it's just a push-type technology. If they integrate some of the features of MyBlogLog into it, then it will be really cool.

  6. "Everyone already knows that AuctionAds has a text link under their ad banners, and you receive credit if you refer any other affiliates to the network"

    I assumed that already happens. If someone clicks through to BlogRush from the widget and signs up, I'm sure they become your referral 😀


    For every one display of the widget (which ultimately results in 5 topic links from other blog posts on the network in your category, being displayed) you get one exposure of your blog post on the network – on other blogger member website widgets. This sounds fair, but if you look deep into things you will realize theirs a defect. I will come to that later. But first another important trick thats going to work like viral marketing on steroids for BlogRush…

    For every blogger you refer – when they sign up by clicking on the BlogRush logo at the bottom of the widget, you benefit. For every direct referral you also will get one free link exposure everytime your referral displays the widget. If this referral refers another member – you get the same benefit again… gaining one more exposure for a two level deep referral. And so on … 10 levels deep.

    This trick is absolutely fantastic, because it will cause bloggers to start promoting this new exchange service to fellow bloggers immediately in hope of getting referral bloggers before others snap them. Bloggers can see the potential of the 10 level deep credit system. It can really balloon to a large amount of free link exposure. Which *could* result in traffic.

    But wait!! Is this real traffic or just link exposures? This is where I would like to caution fellow bloggers. Blogrush is claiming that – bloggers should sign up right away to get a huge rush and volume of traffic to their sites in a short span of time.

    There are however two issues here.

    The first one is that – if this is a 1:1 exchange network, and BlogRush is displaying only 5 ads inside the widget – then they are creating an excess of 4 ads per display – which they can then distribute to the referring members. So, the excess credit of 4 ads can help them – BUT only 4 levels deep. As the system grows and referral levels start to get deepe and aproach 10 levels of depth – how will BlogRush maintain the 1:1 ratio? The answer is – that well, not all members will have referrals that go down to 10 levels deep.

    So, there will always be direct sign up members who are not referred, and therefore whose widgets display 5 exposures and they get one credit exposure in return (and no referral credits will be given to anyone on the network as they signed up directly) and therefore create an excess of 4 credits for the system. This will help BlogRush.

    And if it doesn’t, and the excess exposures being created are getting close to zero – they can always simply increase the widget size or put a scroll bar and display 10 links!! This will immediately create a larger excess for BlogRush on every widet exposure. Super!

    Super for BlogRush, but bad for members.

    I can already see a very very very low CTR on this network. Although the links displayed are in your category and may match your sites content – the CTR is going to be extremely low. Here’s the reasoning behind my my calculation…

    A standard ad CTR on most blog posts is about half to one-and-half percentage…. that is, 0.5% to 1.5%. Now, this widget will probably not be placed by bloggers on the top of their sidebar or top of the page fold – and will probably be tucked away at the side bottom. Therefore, my guess is that the CTR for this widget will probably be around 0.1% ( or one-tenth of one percent. ).

    Now, if your blog post title appears in a widget on another site along with 5 others – your CTR will be further reduced by a factor of 5 (or 20%) of 0.1% which is 0.02%.

    This is 2 clicks out of 10,000 page views or 1 click every 5000 page views!!

    Now, what kind of rush of traffic is that?

    Further, if BlogRush decides to increase the number of Blog Links inside their widget tomorrow (to compensate for excess credits being given to members for referrals) – then you can be assured that the paltry traffic and CTR will get even worse.

    Nice try BlogRush. Good hype and viral elements – but your basic system is at fault!! I wouldn’t recommend it to anyone. This is just a passing fad.


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