Why Your Blog Will Never Make Money
At least once a week I will get an email from a reader that asks why they can’t make any money with their blog. Usually the link to their blog will be on blogspot, blogger or some other free hosting service. Instead of always answering these emails, I thought it would be more useful to just write a whole post out on it. Make sure you follow these rules if you are attempting to make money with a blog.
What is the purpose of your blog?
What may seem like the dumbest question, is usually what non-profitable blogs lack… a sense of what their blog supposed to be.
Often times when I look at a blog that is struggling to make money, its a jumbled mess. There are posts that range on several different topics, widgets all over the place, non relevant banner ads, social networking links and just way too many distractions. You need to set a clear path for what you want your blog to be. If you want to make a blog about weight loss, stick to strictly weight loss related content. Stick with one topic and don’t make the decision process overwhelming for your reader, otherwise they will just leave.
Are you just another blog long among the millions already out there?
Ten years it cost a decent amount to get setup with your own domain and web hosting. Now you can grab a domain for a few bucks and setup a cheap $3.96 account at HostGator and with the click of a button WordPress will be installed in your server. There is no reason why you should be hosting your domain on blogspot or blogger, or anywhere that you can’t fully manage and customize the look and feel of your blog.
If you want to make a name for yourself and your blog, you need to stand out from the crowd. Get a domain name, start guest posting on other blogs and create great content that people want to share with each other. It’s also very beneficial to create a memorable logo or mascot for your site (hint hint: zac johnson toon). When someone leaves your blog, how will they remember it and what will make them want to come back?
How you can make money with your blog!
Now for the important stuff… how can you actually make money with a blog. As mentioned earlier, the most important task when trying to make money, is to know what you are trying to accomplish. What is the purpose of your blog and how is it going to make you money? Decide if you want to make money just off selling advertising on your blog, pushing affiliate related products or even building a brand and offering consulting services.
I’ve already written a decent amount of posts on how to monetize a blog, and the different methods you can use for revenue generation. Here is a list of the most relevant blog monetization posts.
- 10 Tips for Better Blog Monetization and Profit / Part 2 – A two part series on the most well known and used methods for generating revenue when using a blog.
- Five Reasons Why Your Advertise Button Sucks – If you don’t have a nice advertising section, how are you going to effectively sell ad space?
- How Top Bloggers Earn Money – An old article, but a good one… featuring the likes of TechCrunch, John Chow, Darren Rowse and more.
- Six Figure Affiliate Blogging – A free 137 page ebook I created about a year ago, which also include interviews with 25 of the top bloggers and affiliates in the game. 100% free download.
If you currently run your own blog, feel free to post your link in the comments section and write a note about how you first started to monetize your blog.
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