WidgetBucks was the one of the main circulation of news a couple weeks ago, especially once Shoemoney made a post on how he does not agree with their network terms. Andy Beard then came out with a post saying "Widget Bucks is Now Safe to Use". It’s also a funny issue how WidgetBuck’s main web site isn’t listed in Google. Search for "widgetbucks", and my blog is numbers #7, with my "WidgetBucks Top Performer" post.
Aside from all of the publicity (good and bad), let’s take a look at how WidgetBucks is actually performing on an earning standpoint. As you know from my last updates on the program, I am running a few of their banner rotations on general traffic content sites, so I was not expecting any great numbers. Here is the run down for October’s earnings:
As you can see from the stats above, the impressions were high (approx: 1,463,371), while earnings ended up at $123.55. This comes out to an .083 cpm, which isn’t horribly bad considering the location of the ads and non-targeted traffic going through the site. I did multiple ad testing to see which categories did the best. MP3 Players pulled the best Earnings Per Click, but they also had the lowest Click Through Rate. Game Consoles had the most impressions, but with such a low click through rate, it didn’t do too well. As expected, the Movies categories pulled the best Click Through Rates, but with an average earnings per click of .07, it was still low.
We can now take a further look into WidgetBucks performance by examining stats so far for November. Once again I had switched up a few categories and removed the less performing ones. For November I have only been running Jewely, MP3 Players and Game Consoles banners. The stats for November are shown below.
In a quick comparison from October vs. November, you will see both Jewelry and MP3 Players have lower click through rates, while Game Consoles stayed the same. Jewelry earnings per click increased .13, MP3 Players decreased by .07 and Game Consoles also decreased by .05 per click. Average cpm for November is .065.
Something new I noticed today when I logged in to check my stats, was that they are now showing earnings from referrals to the network. I don’t expect to make any decent money off referrals to the network, but this is definitely an area I was waiting for, and one that AuctionAds was never able to implement/update.
I still think WidgetBucks is a great solution for sites that have content targeted to the ads being displayed. Unfortunately for the time being, I am testing this program with general traffic. I might setup some niche sites so I can test how much the program would earn if I was sending relevant content.