Lets take a look at the well-known Wix website builder. You may have seen the ad for Wix either on TV or online, advertising how easy it is to build a website quickly and easily on Wix’s platform. In this post, we’ll take a deep dive into just what makes Wix so great, and look at some of the outstanding features so you can decide for yourself whether it is the best platform for your needs.
You may wonder why having a drag-and-drop format is the best way to build a website. The best way to think of this is to consider the alternative. If you do not have a drag-and-drop platform, you have to create the content another way. Rather than dragging content to the area on your editor that you want it on, you must designate an area within the template another way or use raw code.
While using raw code is tempting, due to its complete sense of creative design freedom, it becomes more complicated to create a site this way because you have to know how to manipulate the code to do what you want it to. There are also more programming languages than there used to be. So this means that you will have to spend some time learning this before you can create your site from scratch.
Wix makes it easy to customize your website using their drag-and-drop feature, and it does not require that you know any coding language to do it.
Drag-and-drop is the best way to manipulate and edit your pages that takes the least time to do it.
Wix’s Best Features
Wix has some great features that you can check out while on their site. Some of the best ones are listed below. But be sure to check out Wix’s features yourself so you can see what they offer.
- Contact Form
- Google Maps
- SEO Tools
- Stock images
- Custom Domain Name
- Easy drag-and-drop interface
You will want to make use of the contact form and other tools as they can help you to create a better website and help you to market your brand to the world.
How to Build a Page on Wix
If you plan to use Wix using their convenient drag-and-drop editor, here is a quick step-by-step checklist to follow to create a site using the Wix editor.
1. Choose a template
The first thing to do after signing up for the free 14-day trial is to choose a template that you can use for your site. Wix has hundreds of different looks crossing over into all of the major industries. So take your time and choose the one that will work best for you.
2. Customize your template
Once you have chosen a model, you should work on customizing it to meet your needs. Think about the purpose of your site and what you want to achieve with your website.
3. Tweak your look
It’s important to remember that, no matter how good a template is, you will want to tweak it to make it yours. The way to customize your website is to consider the way the template works with your brand and experiment by rearranging items until it suits your needs. Templates allow you to have a premade look for your website while still being able to change some of the details to fit your concept. Check this out on their site and see what options are available.
4. Fine-tune your navigation
Navigation is essential to the success of a website. This goes to the issue of UX (user experience), so you want to make sure your navigation is the best for your customers. Making things easily accessible is the primary goal, but you will also want your navigation to help lead the customer through your sales funnel. Using a minimalist design with continuous scrolling or another similar style is one way to accomplish this.
5. Focus on content organization
One of the most important aspects of your website is to focus on your content. But this means more than just having strong and interesting content. You also want to have content that is well-organized. This is easier to do with Wix’s organizational tools that are built right into the editor. The easy drag-and-drop interface makes it easy to arrange, rearrange, and make changes quickly.
6. Decide on your “call to action.”
Your “call to action” is one of the most important things to include on your website. This is where you are leading your customer, so you want to make sure that you help guide them to where you want them to go in your sales funnel. If you have created the other parts of the customer journey correctly, it should be easy to make your call to action the final step of your sales funnel. By using Wix’s easily customizable website builder, you should be able to lead your customers through your sales funnel efficiently.
7. Create a footer
Don’t forget your footer as you are editing your page on Wix. This is a tagline or a statement about your brand that leaves a final impression on your visitors. It could include your logo or your company slogan if you like.
8. Make it search-engine friendly
Making sure your site is ready for the searches is another important aspect of website building. Wix makes this easy because of the onboard SEO tool and other options.
9. Add media and add-ons
Using multimedia will increase the impact of your site many times over. People respond to audio, video, and infographics much better than with text alone. Wix has built a platform that is media-friendly and allows you plenty of space to grow with your brand.
10. Make it mobile-friendly
Google (and your visitors) want your site to be mobile-friendly. Make sure you optimize your site to be mobile-friendly for mobile customers. They will soon be the majority of your viewers.
Keeping visitors engaged
Once you have your site up and running, don’t forget to come back and maintain it by making subtle changes where needed and keeping your visitors engaged. Do this by adding features once in a while, running a content, or just offering fresh content. By always keeping your site up-to-date, you’ll be able to capture your target audience and keep their interest for the future, as well. Wix makes this super easy to do!
Did we answer the question?
In trying to evaluate whether Wix is the world’s best drag-and-drop site builder, you may want to take it for a test drive to see what it can do for you. They have a free Wix trial that you can use to try it out before buying so that you can try the features for yourself before deciding. Just create an account after browsing the many beautiful professional designs and get started on your site today.
Millions of people would agree that it is the world’s best online web creator because of its ease of use and professional templates that make it look like you hire professional designers to do the job.
The only way to find out if to try it yourself. Once you have used Wix’s super easy editor, you may decide too that it is the best one in the world or at least the best one for your needs. If you get stuck or don’t know what to do, there’s plenty of free help via their 24/7 customer support page.
Check out Wix today and see why there’s no need to learn code or spend countless hours building a website. Many people are doing it in less than a day with Wix’s easy drag-and-drop interface. You can, too!
By the way, it’s also fun!
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
7 Examples of How to Rank Higher in Google for Your Name
Your name is important and when someone searches for it online, you want to make sure they find your correct information. This isn’t just about reputation management, it’s also about looking your best and delivering a great first impression.
The key thing to remember here is no matter what someone is searching for online, they are likely going to start with a simple Google search. Since most people share their name with hundreds or even thousands of people in the world, having your content rank for your name might be quite a challenge. This is especially the case if you share a name with a popular celebrity, politician or well-known personality.
The good news is that when it comes to ranking for your name in Google, anything is possible. Implement each of the seven methods below into your content creation and marketing efforts to see your own site and content start ranking higher for your personal name.
Create a Website or Blog with YourName.com
It’s not just about creating a site and putting it out there, it’s also about making sure the site acts as your main hub for everything you do online. This means you should be creating original content for the site, linking to your social media profiles and also referencing back to your site when contributing to other sites or getting quoted/referenced.
Once you have a platform in place, it’s something that will continue grow and develop with your personal brand over time — while also gaining in authority and SEO power as well.
Promote Your Social Profiles
Speaking of social profiles, Google loves to rank sites like LinkedIn, Facebook and Twitter right at the top of their search results. Depending on the competition around your name, your social profiles might already be ranking at the top of Google, even above your own websites.
You can see an example of what currently ranks in Google should you search for “Taylor Swift” below.
With millions of sites and new content pieces covering Taylor Swift every single day, it’s her social profiles (Twitter, Instagram and YouTube) that continue to dominate the search rankings.
This same method works for all names and not just celebrities. If you want your social profiles to rank higher, just keep sending more links to them using a variation of your name as the anchor text.
Boost Profiles and Authority Sites
As mentioned in the beginning of the article, ranking at the top of Google for your name is important if you want to deliver the best and most accurate information. If you are having trouble ranking your own site or want to focus on ranking other high authority content in addition to your own, this is a perfect option to explore.
For example, let’s take a look at Warren Stephens, who is an entrepreneur and has multiple bios and articles written about him online. His Wikipedia profile ranks first, then a bio on Forbes and another based around “Warren Stephens net-worth” on TheRichest. While Wikipedia and Forbes are both mega-huge outlets, TheRichest is still quite powerful to be ranking number three for his name.
Celebrity networth sites have quickly been gaining more and more attention lately as they continue to ramp up the number of celebrities, entrepreneurs, and well-known personalities they continue to cover. Even if you don’t think your one of the most famous people in the world, your profile could soon quickly be picked up by their platforms and covered in the media.
How long before we see these “networth” sites ranking on the first page for many average individuals, YouTube stars and entrepreneurs?
Guest Blogging and Author Profiles on Other Sites
While you might already have a site of your own that is ranking well for your name, it’s always a good idea to try and rank for multiple positions with other relevant content. If you are an expert in your industry, a great way to secure even more page one rankings for your name is to contribute content to other high-authority sites.
Not only does Neil have his own sites, he is also a contributor to many big media outlets like Entrepreneur.com and HubSpot.com. Doing a quick search for his name in Google will result in not only his main sites and social profiles ranking for his name, but also each of these contributing bios on other sites as well.
Once again, a perfect example of how you can deliver a great first impression (and your best content) when someone searches for your name on Google.
Rank with Other Content Sharing Sites
As covered in a few of the examples above, a great way to quickly rank at the top of Google for your name is to do so with other well-established sites. In this example, we are going to look at Jeff Bullas, who is one of the most well-known bloggers and social media influencers in the world today.
His site at JeffBullas.com already ranks number one for his name, then his social profiles follow afterward. However, when you move further down the list you will see his profiles with SlideShare.net and WordPress.com also make it on the first page of Google.
Even though Slideshare and WordPress.com are two extremely popular sites, not many people consider them when trying to rank for multiple positions for their name. These are definitely two free options everyone should consider when trying to dominate the whole first page of Google for their name.
Do Interviews and Media Outreach
A common theme in this article has been the power of using authority sites and media outlets to quickly rank at the top of Google. One of the best ways to accomplish this is through interviews and getting mentioned or covered by relevant industry sites that rank well.
A quick example of this can be seen if you search for my name in Google. A few years ago I was interviewed for IncomeDiary.com, and that post still ranks extremely well for my name today.
The same holds true for even big name celebrities or entrepreneurs who do interviews or get covered for stories based around their success and fame. If you do a search for “Lori Greiner” of Shark Tank, you will see interview-based stories from BusinessInsider.com, Inc. and Entrepreneur.com all ranking on the first page for her name.
Not sure how to get media coverage on sites like Entrepreneur or Inc? Simple… just look for the author bio section in each article. Share their content, build up a relationship and maybe your story is a perfect fit for their next article.
Don’t Forget About the Power of Video
Video is a fascinating beast in itself, yet one that is often overlooked by content creators that mainly focus on “text” based articles.
Here’s two quick things you need to know about video.
- People love to share and reference videos
- Google loves to rank video since they own YouTube
Now that you know that, you should definitely be using video in your content outreach and SEO practices.
Still not sure how effective video ranking can be? Richard Branson is one of the most well-known and successful entrepreneurs in the world, with billions of searches for his name annually. With all of that competition in play, do you think a video would rank for his name on Google? — The answer is yes, and even more surprising… it’s not even a YouTube video!
Don’t Just Rank #1 — Rank for All Ten!
The ultimate goal for everyone trying to rank in Google for their name shouldn’t be to just grab that elusive number one position, but instead to rank for multiple (if not all) page one locations.
Run through the above seven working methods again and see what type of content you may already have ranking in Google. It’s much easier to improve your rankings with any existing content that you already have ranking on page 2 or 3 pushed to page 1, versus trying to come up with new and original content of your own.
In the world of SEO and ranking at the top of Google, it’s all about getting your content in the right places and building authority links and references around them
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