There used to be a time when if you wanted your own online casino affiliate website you typically had to pay a web developer or web development firm (depending on the size of your budget) to design, build and manage it for you. That’s all changed, however, with the advent of open source, flexible and easy-to-use content management systems (CMS) like WordPress.
As a result of WordPress and other leading CMSs, virtually anybody with a computer, a connection to the internet and the patience and willingness to learn can design, build and regularly update their own sites. This means that thousands of people every day are cost-effectively and effortlessly adding their own easy to maintain websites to the ‘information super highway.’
This is particularly true of online casino affiliates. Ever since the first online casinos there have been online casino affiliate sites to promote them. In fact, new online gaming affiliates are emerging all the time to cater for the high number of existing and new casino sites. Affiliates play an important role in the marketing of casinos, which is why their websites are so crucial.
Look no further than leading online casino affiliate AskGamblers. a well-known and respected site. It runs on a custom WordPress implementation. There are other options such as NoDepositFriend.com which is great example of a custom CMS. NoDepositFriend.com is a deposit bonus online casino guide that is regularly updated with the latest and best bonus offers. They custom build a CMS but should they have simply used WordPress with is flexibility and extensibility offered by thousands of plugins?
WordPress Affords Affiliates Fast and Convenient Sites
As such, the answer to the question of whether WordPress is the ultimate platform for casino affiliate sites is a resounding yes. This is for the simple reason that affiliate webmasters can launch, change, maintain and remove their sites faster, cheaper and more conveniently than ever before by using WordPress. Gone are the days when a new site took a year to develop.
A perfect example of this can be seen on any typical gaming site today. The first thing you need to do is visit their site and join their affiliate network. The next thing is to find the best promotions and then highlight them on your site with the right coupon code and affiliate tracking link.
It’s also important to highlight the features of each site and offer. For example, players come in all shapes and sizes — which means some might like to sign up for promotions, or just play on sites that have the right types of games of them. A solid call to action would be something like “Play hundreds of slot games at 7Sultans Casino Online” — then highlight as much information about the site and offer as possible. This would include everything from the promotions in place, to the security of the site, and also previous player winnings and history.
Just like online casinos, casino affiliate sites must be attractive and enticing to look at, not to mention functional and easy to navigate. One of the best ways to accomplish this, is to look at the existing design and creative of any sites you want to promote. For example, just look at how professional and attractive each of the slots games are above.
It’s no secret that the attention span of internet users is shorter than ever these days due to the sheer volume of information and stimuli they’re exposed to daily. The only way to retain a visitor is to grab their attention, and keep it.
And this where WordPress comes into the online casino affiliate equation. While there is a long list of factors that contribute to the success of a website, five of the most important include look and feel, functionality, content, search engine optimisation (SEO) and promotion. Although WordPress cannot create content or promote your site, it can ensure it shines bright.
There is even a WordPress plugin aimed specifically at online casino affiliates called VegasHero. This online gambling plugin gives website owners the option to showcase as many as 1700 instant-play demo casino games that can be played for free by visitors to their site. If they choose, site owners can even use the plugin to add their own games for visitors to experience.
Right when you look at the theme design above, you will see how it has many of the attractive slot games I mentioned earlier, and how they are the clear visual attraction on the site. The individual demo pages for this team are also great for lead conversions as well, as they feature coupons and promotions for other sites.
Mullenweg and Little Created WordPress in 2003
But before we delve into how WordPress manages to achieve this, here’s a little background of this start-up that has changed the face of web development globally. WordPress was born in January 2003 as the brainchild of Matthew Mullenweg and Mike Little, two web developers, who decided to create a new, easy, fast and innovative way to build and publish websites.
Little did they know that 15 years later almost 30% of all websites on the internet would be designed and developed in WordPress. This dynamic duo succeeded in developing a user-friendly, robust and flexible content management system that is simple and cost-effective enough to be used by even the most inexperienced, budget-wary and technically-challenged people.
Today WordPress is a household name among regular internet users and powers many of the most highly-frequented websites on the internet today.
- The Walt Disney Company
- Sony Music
- The Official Star Wars Blog
- MTV News
- Katy Perry
- Time Inc.
- Bloomberg Professional
- Microsoft News Center
- BBC America
- Reuters Blogs
- The New Yorker
- The Mozilla Blog
- Usain Bolt
- The Rolling Stones
- The New York Times Company
WordPress a Hit with Inexperienced and Experienced Developers Alike
Content management systems like WordPress let users add, remove and modify content (including text, pictures, graphics, themes, colours etc.) of a website, and then update and publish their site. Amazingly, although WordPress was initially aimed at people with limited web design and technical knowledge, it has been equally embraced by experienced web developers.
Where web development and design in the 1990s and 2000s involved hours upon hours of coding by programmers, developers and designers alike, WordPress has cleverly managed to cut development and design time through the use of templates. The age old saying ‘don’t reinvent the wheel’ was no doubt an important inspiration behind the development of WordPress.
By making use of templates – both free and available to purchase – WordPress allows users to pick and choose from a wide range of themes and designs they think will best showcase their site, and by association their product, service, brand or any other offering. Add to that WordPress’s quick and simple user interface and you have an unstoppable recipe for success.
Plenty of WordPress Forums for Online Help
Think of WordPress as a pre-made cake mix where you just need to add a couple of key ingredients and bake to make a cake you can call your own and impress your friends, family and guests with. If, however, you do struggle to master the basics of this popular CMS platform, fear not. A quick online search will reveal a host of WordPress forums with the assistance you need.
Since its launch, WordPress has continued to make its presence felt on the net by making website development easier and more accessible than ever before. They even have a help section built right into their site. By its very design, an entire industry of WordPress themes and ‘plugin’ purveyors has evolved alongside this CMS. Developed in PHP, these are able to simply and seamlessly integrate into the WordPress framework.
WordPress themes encapsulate the appearance of a site and can include specific images, graphics, photos, fonts, colours, design elements and other visual features. WordPress plugins, meanwhile, give specific functionality to WordPress websites for the benefit of the site owners and users. While not obligatory, most high-traffic WordPress sites have many essential plugins.
10 Most Popular WordPress Plugins in 2018
For example, here are 10 of the most frequently used WordPress plugins as of 2018:
- Yoast SEO – search engine optimiser
- BackupBuddy – backup system
- WPForms – contact form
- MonsterInsights – Google traffic analytics and monitoring
- Freshbooks – accounting software
- BirchPress – appointment booking system
- Buffer – social media post scheduler
- CSS Hero – stylesheet customiser
- Beaver Builder – drag and drop page builder tool
- Constant Contact – email marketing service
Now that you know a bit more about the history of WordPress, how it’s made the process of site design and content creation a whole lot easier — you should definitely agree that it’s a top solution for creating affiliate sites across all niche markets.
Remember, it’s not just about going live with a site and creating content, it’s also about finding the right WordPress theme as well. Look around for the perfect affiliate theme for your site, or spend an extra few dollars to have one customized to fit the needs of your business and your audience.