Every day my email box is inundated a flood of new email pitches and sales letters for new marketing programs that will promise cash and riches. Depending who it’s offered by and what it is, these marketing solutions can vary heavily in pricing, anywhere from $29.97 all the way up to $4997. Just because a big name player backs a program, should it sell for X times more than another… and how many of these “exclusive” programs are really limited to the 100 members they promise?
When it comes to the success of a program/service, price isn’t everything. I’ve tried out a ton of programs and memberships, just to see what’s new and what they are selling. It’s not often that a $299 a month package is providing something much different than a cheaper or free service/blog is. It’s all about how the sales page leaves you feeling and if it can get you to bite. Once you become a member of these services, you will see many offer the same mix tools. (ie: ShoeMoney Tools, KeywordSpy, PPC Coach). All these of these solutions have cross overs on what they offer, and vary in pricing… but still, all three have been very successful. Which of them is the best is still up in the air, and to be decided by the customer.
With so many programs available, how are you to weed out the good from bad?
Two great examples of purchases I’ve been very happy with, are Hummingbird and 4HourAffiliate. Several months ago I purchased a tool for twitter, called Hummingbird, the program helps build up your following with relevant users. This has been an excellent resource for building up traffic to my smaller sites and has paid for itself several times over. There are no monthly membership fees, and it was only a $97 product. Another excellent program I’m using is called 4HourAffiliate, which can create hundreds of Facebook Ads in minutes, instead of hours and eliminates the headaches of manually creating new campaigns. Both programs were a one time purchase and worth a ton more to me than any other monthly subscription service.
On the flip side, I’ve tried a few programs that just haven’t lived up to their hype. I’ve also been a member of other sites that charge $99-$199 a month to access forums and services. The program with monthly membership sites, is that I usually find myself fading away from the site and just waste money and forget to cancel or just not use the site.
Which brings us to the big question. If you had the chance to grab any affiliate / internet marketing course, what would it be? Also, for those of you that have spent good money on a program and found it to be lacking, feel free to post on that as well.