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The Ultimate 2018 Guide to Converting Your Blog into a Profitable YouTube Channel

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YouTube is a massive ecosystem of thousands of audiences ready to take action. Us bloggers like this. People buy, sell, play, download, vote, chat etc every day because YouTube inspires them to. One source reports over 62% of millennials will take action after viewing an ad (think of an ad as your clever piece of content) as do 51% of viewers over age 35.

People are so hooked on random video content it’s no wonder small-scale creators have risen to stardom to become the likes of Grumpy Cat, PewDiePie, Derek Halpern, Zoella, Dude Perfect, KSI, Phil DeFranco and so many more. You don’t even have to be a huge star to be successful on YouTube though – there are far more medium-sized…we can still call them stars. Imagine adding 30,000 views/month to your blogging efforts just because you’re on the YouTube. It’s possible.

So if you’re ready to take your blog to the fast and glamorous world of YouTube video, then this article will serve to show you how. Trust me when I say you’ve really got nothing to lose, but everything to gain.

Note before we begin! I created my main YouTube channel in May of 2011, and started building it actively sometime mid-2013. Just a fair warning – to grow a successful YouTube channel usually (aside from viral videos) takes time! Start soon, keep your expectations low, and don’t be shaken by the comment haters! You can be amazing on YouTube, and we’re here to help!

Firstly, let’s set up your YouTube channel already!

Let’s start basic to keep everyone on board, and to make sure everyone at least gets started with a new channel today. Google has guides on everything these days, so of course, that includes a guide on how to set up a YouTube channel in the first place.

It’s obviously free to create a YouTube channel – Google wants you on there!

Once you’re setup, it’s a good idea to play with your channel art for a few minutes. Get a good profile image like your current Gravatar setup. Think HD and maybe a younger, hotter version of you 😉

So here’s your initial to do list once your channel is created:

  • Setup Channel icon – This is your profile image. It’s linked to Google plus – whatever profile image you select on Google plus will show up here, and can take a few minutes to update.
  • Setup Channel banner – This is the wide banner that goes behind your Channel icon. It’s a little bit trickier to create because you want high resolution, but YouTube makes you fit your banner into a narrow space. We recommend following PicMonkey’s guide to creating a YouTube banner because it also comes with banner templates to try out.

Okay, so that could have easily taken an hour if it was your first time…but hope I really hope it didn’t, because there are way more fun tasks below! Let’s move on!

Lastly, depending on the type of computer you’re on (YouTube interface on my desktop screen looks different than my MacBook Air screen when traveling) click to your About tab or click CUSTOMIZE CHANNEL and fill in your Channel Description with some nice words – maybe a modified version of your blog’s about page – describing what users can expect from you and where you came from.

While you’re on this About screen, add a few links to your blog and other social channels, including Google +. Google + is less important than YouTube to focus on, but syncing the two will only help to squeeze out a few more drops of traffic.

Okay, really hoping you got through this part quickly, so we can now focus on taking content from your blog to put on YouTube, and can work towards the first milestone, your first YouTube subscriber, or ten! This all begins with your first video, and to make it easy on you, we’ll use one of your existing blog posts for content and inspiration for the first video.

What articles do I convert to video format?

Okay, now that you’ve got a YouTube channel up and running which is starting to resemble your blog in a similar but whole-new-platform sorta way, it’s time to decide what articles on your blog are worth transforming into videos. Another way of looking at it / a good question to ask yourself is “which articles on my blog could use videos inside them to better explain what I’m trying to say?”

If your goal is to someday make your blog into a business (or maybe your blog is already a business) then you could simplify this question to just looking at where your blog earned the best – then transforming that content into video form! Up to you!

Of course, some of our blog posts are generally better for videos, including:

  • Articles that got you the most traffic. You can find these in your Google Analytics dashboard > Behavior > Overview. When looking at my WordPress forum, these articles come up as most viewed / most popular topics thus far. Good place to start.
  • Articles containing affiliate links which can be transferred to the YouTube description sections. If you write quality reviews which product referral clicks, you can definitely convert them to videos as use the description sections as condensed blog posts where affiliate links are certainly allowed in moderation.
  • Heavily commented articles.
  • Articles containing an intriguing storyline, which maybe haven’t gotten enough exposure on your blog.
  • In-depth how-to articles that require some further explanation.
    I would NOT focus on articles explaining something you can answer in 1-2 sentences. Sometimes a written answer trumps a video.

Hopefully, your blog has some of the above types of articles. If it doesn’t, stop writing about Swedish fish oils! Jokes. If you don’t have any of the above articles, it’s fine, because they are just a few of the good types of articles that work well as videos. There are plenty more. Or, you can totally make up your own video content.

With a good idea of which content you’ve made so far performs best, let’s gather the tools needed to put you out there in video form.

Create your first video

So by now we’ve setup the nuts and bolts for your new channel, and have narrowed down a few blog posts that would work well as videos. Now it’s time to create your first video! I know some folks would elaborate on the planning stages more here – get the nice camera or hire a professional filmer, plan the lighting, download the fancy software, write a script, etc etc etc – but regarding when to start making videos, my feeling has always been that more time spent planning means less doing in the moment. Too much planning can make you put off a worth task all together!

Besides, you might be surprised that you probably have all the necessary equipment to make your first YouTube video right now in your home office! It doesn’t have to be complicated equipment, remember content is king and YOU are what they are watching for, not the fancy camera.

Regarding when to start making videos, my feeling has always been that more time spent planning means less doing in the moment.

To show you I’m living proof of how a bootleg setup turned into a pretty darn good and at least watchable video, here’s the basic setup for my first serious blog tutorial video:

  1. Tall bookshelf I found
  2. MacBook pro webcam
  3. $30 Cad mic from Amazon
  4. Apartment in Chinatown as backdrop
  5. Camtasia Mac for editing

All this cost under $100 (the MacBook was a gift back in university) and while it didn’t look like a Casey Neistat video all edited to perfection, it served the purpose, and sometimes you have to get content out there to figure out what works and gain the confidence to reinvest in your business.

Besides, it’s fun to a. get content out there quickly and naturally and b. look back on your old work that was a little dusty and sketchy and laugh at how you did things.

I truly do believe a basic filming setup like the list above will work for you too — have fun creating different parts of it from scratch!

Note: For my videos, the majority consists of a screencast or series of screencasts with the purpose helping people learn WordPress and make a WordPress website (recent example), which is a different sort of task to film compared to the more day in the life type videos. Both are fun and challenging. A screencast is when you are typing or building or doing anything on your computer and filming that very process, meaning filming your screen. Camtasia is the screencasting software I started with and still use through several updates and new version. It’s downright amazing. But the sheer fact that I’m screencasting means less time spent creating a set or arguing with actors who are in the set. Which is kind of amazing too because it’s more time I can spend making more videos 🙂

Making your second video better

Once your first video is circulating around and you’ve collected a few comments, you’ll probably blow past your 1-10 subscriber milestone. Assuming you put some good work into the video and are solving a real problem with it, or taking the more challenging route and entertaining people hilariously, people will want to see what you have coming up next and will subscribe.

It’s certainly possible to collect hundreds if not thousands of subscribers from one, well-timed video, but it’s now we focus on #2, #3 and so on.

By the way, once you’re done creating your first video, we’d love to see it linked from the comments and can offer some feedback and free likes!

So here’s what you can focus on to make your second video (and third, fourth etc) even better once your first video is live. I really do recommend taking these steps after you publish that first one because your list of needs may change based on how your audience responds.

  1. Intro animation: A 5-10 second graphic animation showing your logo and representing your brand. These can be purchased and downloaded from places like Theme Forest and Fiverr. Your best bet, as I did, maybe contacting a developer who can actually insert your blog into the animation and time it nicely. That way you don’t have to spend a whole night learning Adobe After Effects. Here’s an example!
  2. Visual and sound effects: Another sizable investment, you may want to purchase Final Cut Pro for the sake of adding pretty visual effects, transitions, sounds, media clips, and generally giving your videos that sparkling touch before going live next time. Final Cut Pro is how many YouTubers add content on top of YouTube videos. For me, it’s now a must to record and create in Camtasia, then edit in Final Cut, then I publish to .mov file, after which it’s time for YouTube!
  3. Better quality sound: Using a better, softer, more powerful mic is always a good idea especially if you’re creating long 1-3 hour tutorials like me and people have to listen to you the whole time. I go with a simple silver Yeti podcasting microphone from Amazon, which is good for podcasting, musical recording, screencasting, and more. It comes with 4 settings which are advantageously based on what I’m filming and where the sound is coming from, including Stereo, Cardioid, Omnidirectional, and Bidirectional.
  4. A faster pace of content: Scripting or hiring an editor is a great way to get your messages tightened. It will take more time up front planning out what you want to say, or which parts of a blog post you’ll be using, but as you get used to this process you’ll appreciate how it guides the rest of your work. Your readers will appreciate your conciseness too.
  5. Monetization: It’s your call whether to monetize or not, but if you’re wondering now how to monetize a YouTube video it’s actually extremely easy. Just select one of your better videos, click on the dollar sign next to it in your video manager, then turn on Monetize with ads. Your channel needs to be in good standing, and YouTube will pretty much take care of the rest, then send you a check if you do well!
  6. Transitions: You can buy pretty much any kind of sound or movement transition just by Googling “transition that looks or sounds like ______” and while it can rack up the dollars, you’ll eventually get the same effects you’re enjoying on large YouTube channels, which is pretty cool from a level playing field perspective.
  7. Outro: It seems like every YouTube channel has some sort of outro these days where the person on the screen tells you to “Click to the left of my face for a new video” or “click here to subscribe” in some clever way. We all think these outros are redundant, cheesy and even desperate at times, but at the same time, you’ve gotta give people credit. On a blog, you have the conclusion to ask for comments or likes. On a YouTube video, you have peoples real viewing attention. So not making a catchy outro, even if it’s just you standing there, is really shooting yourself in the foot from a growth perspective. Knock a few ideas around in your head and try and find a new way of asking for interaction from your fans — I’m sure you’ll think of something cool!

With these next-level YouTube channel tips under your belt, you’ll be all set to create your next 5-10 videos and really nail down a unique style viewers should keep returning for each time you hit Publish.

Learn YouTube SEO

Ok, progress has definitely been made and you should feel great! At this point, we’ve set up your channel, transformed a blog post or two into a video, and have taken major steps to improve your production quality. Now it’s finally time to work on expanding your audience.

One of the most cornerstone principles of YouTube, and getting bigger on YouTube, is understanding scalability, the capacity to be changed in size or scale. What this means is once you’ve reached some size, say, 100 subscribers, you should aim for 1000. If 100 people like your content, why wouldn’t 10x that many people like it too? Why not 100x? People aren’t that different in terms of online consumption, and once you realize you have a good product that works for X many people, you should focus on expansion to deliver that content to 10X many people as quickly as possible. Expanding and scaling your audience will allow you a lot more freedom in terms of revenue, networking and generally doors opening up to you.

So keep that in mind, you may be happy (or terrified) to know there is literally an endless sea of YouTube SEO you can dive into to improve your videos and reach wider audiences. It’s endless. And if you’ve never SEO’d a video, doing just a little bit of YouTube SEO can help your performance a ton.

Once you realize you have a good product that works for X many people, you should focus on expansion to deliver that content to 10X many people as quickly as possible.

Here’s what to work on right away to improve YouTube SEO and scale your audience:

  1. Titles: You can cleverly insert good keywords into your titles to attract more viewers. Good keywords can be found in Google Trends using their YouTube Search, or you can simply think them up if you have an idea what people might be commonly searching. Here’s just one example where we compare the terms “Oscar awards”, “Oscar winners”, and “best actor” for the title of a hypothetical video about the upcoming Oscars. Note that the tab for “YouTube Search” has been selected. We’d want to select the yellow line because it’s the most heavily searched.
  2. Tags: Tags tell YouTube what your video is about and help them place your video in the sidebar for suggested videos, among other things. Use a handful of good tags containing potential words people might Search when they want to find your video. Also use tags to link your video to related concepts and ideas.
  3. Thumbnails: An HD thumbnail is becoming a must for YouTube to deem your video high quality. Spend time creating great thumbnails. After all, they are the best and only preview people get before they watch!
  4. Embeds: The more time your video gets embedded into high-quality web pages is a signal for YouTube search rankings.
  5. Backlinks: Just like embeds, but an even heavier signal as to a video’s quality.
  6. Playlists: The number of times a video is added to relevant playlists is a signal for YouTube search rankings.
  7. Calls to action: Simply putting a call to action to subscribe, like, and comment at the beginner and end of your videos is a great start for scaling views and overall audience interaction. You’d be amazed at how many more people do these simple tasks when asked to vs. not being asked to. Even the best channels still shamelessly ask for interaction, which also amazes me sometimes.
  8. Overall competition in your niche: If your niche is highly competitive aka saturated with other YouTubers creating videos like yours, it’s worth pause. Have they been around much longer? Is there a high barrier to entry? Can you do it better than them? If your answers to these questions check out, go for it! If not, and your goal is to make money on YouTube, you might consider a slightly different niche to create videos in.

Spend time creating great thumbnails. After all they are the best and only preview people get before they watch!

Congrats, you now know more than the average YouTuber when it comes to YouTube SEO, potentially much more. With those skills under your belt, and these above items working for your videos, you’re giving yourself your best possible chance to get a lot of traffic on YouTube and compete with the existing powerhouses in your niche.

Develop a weekly routine for creating, editing, publishing and sharing

You now have a YouTube channel all of your own humming nicely, several videos inspired by your blog posts and perhaps even embedded in them for added traffic, and you know a thing or two more than your peers about YouTube SEO. Bravo for making it this far.

Even with all this under your belt, you are still at risk of your channel declining if you don’t develop a routine for YouTube. Simply put, YouTube likes routines that feed it more content each week. If they see you not publishing for a long period of time, even if you’re spending that time planning the next smash hit video, they see your channel as dying and will send you less visitors over time, killing your momentum.

Here are my three best tips to create a YouTube publishing calendar that works for YOU:

  1. Be realistic – If you can’t publish a new video each day, don’t make yourself. You don’t want to burn out like a dying star.
  2. Be predictable – Your audience will be happy if they know they can watch you at 2pm on Sundays, for example. People like being surprised too, but a predictable YouTube schedule helps you not miss people and vice versa.
  3. Be honest – If you are too busy to publish or going through some tough times in your personal life, make a video and tell people! We’ve all seen this “Hey guys, I gotta be honest…” type videos. They are highly endearing. People will love you for being open and forget about your previous deadline or commitments for them in a heartbeat.

This part in creating your YouTube schedule should ultimately be fun! If it’s not, your audience may soon see that. Keep in fun, relaxed and light.

 

Conclusion: Don’t forget about your blog!

With a booming YouTube channel up and running you may wonder why should you even bother to write anymore? Than answer is because people will always still read your blog — especially if you’re becoming a start online.

Plus, now you have all this great video content you can great blog posts around.

So take your videos back to the blog, keep people updated and make sure to keep publishing on your blog at least once a week. If things even decline in the video world (it’s not likely) you’ll be glad you did!

Did this help you convert a blog into a YouTube channel? Got any questions for Zac or Greg? Do you think someday you might become the next Pew Die Pie? Is it all even worth it? Let us know with a quick comment on whether you are enjoying your time spent creating content on YouTube and any questions that this article has generated for you. Can’t wait to chat below!

 

Greg Narayan is a blogger and YouTuber currently based out of Minneapolis, Minnesota. When not helping people understand beginner web design and generally why their WordPress website won’t behave, he enjoys hanging out at the local coffee shop with friends, play tennis and golf (poorly, but slowly improving), and helping out at WordPress meetups around the globe. Connect with Greg on Twitter.

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Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

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Instagram is all of the buzz lately. It’s where kids and audiences want to be, and where content creators and brand advertisers NEED to be.

However, Instagram is unlike any other website, search engine, or social media platform out there.

Having quickly approached well over a billion active users, the platform replies on images, videos, comments and hashtags to create content for their audiences. There is also little-to-no URLs and clickable links on the platform — except for in the author bio and through advertisements on the site.

With all of this in mind, a lot of time, work and effort needs to go into an effectively Instagram marketing strategy.

To help with this process, today we are highlighting a few of the best tools, working methods, and tricks to properly use Instagram hashtags, while reaching new audiences around the world.

9 Useful Instagram Hashtag Tools, Tips and Tricks

  • Use Relevant Hashtags Only

It might seem appealing for you to include a countless amount of hashtags, merely because they are slightly related to your niche. This might also make you think that you are reaching onto a larger audience, however this is often the complete opposite and just makes your content look like a spammy mess. Be careful to select on the necessary and high volume hashtags that are relevant to your audience.

  • Pinpoint the Hashtags Trends for Your Hashtags

If you want to find the best Instagram hashtags, then you need to dive down into smaller niche markets. You can do this by sorting through content manually on the platform, or by using a Instagram hashtags resource site that highlights the top hashtags trending for the day, or around specific topics. 

  • Consider The Strategy Used by the Leaders in the Industry

Now it may be difficult to come up with the perfect strategy to increasing your engagement overnight. In fact, the possibility of this happening is slim! This is why you should watch what the successful leaders in your industry do and try to implement the same strategies, see if they work.

  • Be as Specific as Possible

The reason why you should be utterly specific when it comes to choosing your hashtags is because this notably narrows down the pool of customers. This will make it easier for you to create a highly engaged audience. For example, if you had an axe throwing business and were looking for new customers, take a look at what other competitors in your area are sharing, and also see what hashtags they are using as well.

  • Use Hashtags in Captions and in Comments

Another highly used strategy is incorporating hashtags in captions and in comments. While they are not clickable, the use of a visual hashtag within your videos and images is always a good idea. This will further increase the visibility of your account, granted that you choose your hashtags most sensibly.

  • Consider Your Target Audience

Just as you always consider your target audience before creating an eye-catching Instagram bio, the same goes for hashtags. Hashtags ought to be customized depending on your target audience; otherwise, you won’t manage to achieve your targets.

In addition to creating customized content for your targeted audience, it’s also a good idea to start implementing video into your Instagram marketing strategy as well. When doing so, make sure each video is short, has some type of branding and call to action, and is also something that your audience will enjoy. If not, creating and launching such videos could backfire and just hurt your overall brand and social media presence.

  • Place Hashtags in Your Instagram Stories

Moving on to another tested strategy – namely incorporating hashtags in your Instagram stories. This increases the possibility of your account showing up to a new user, thus, potentially growing your engagement and your base of followers.

  • Incorporate Geographical Tags

Research points out the high efficacy rate of implementing geographical tags, as they do what you expect them to do: increasing your rate of engagement. You can include a location to any video or photo you post.

  • Create Your Own Hashtag

And finally, another approach that will most likely help you reach your goal is to come up with a hashtag of your own, something that is characteristic and representative of your account. Not only will this make for something unique and exciting of your own, it will also make the process of following relevant comments and Instagram updates from other people using your unique hashtag as well.

There you have it: Nine efficient ways in which you can increase the rate of engagement on Instagram by using hashtags sensibly. Remember, hashtags, if used correctly, are the key to growing your account!

If you would like to learn more about growing your Instagram following and improving your branding and marketing efforts, be sure to check out each of the articles below:

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Social Shark Instagram Growth Tool Makes Instagram Marketing Easy

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Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares.

This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world.

There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising.

Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts.

Today we are going to take a look at Social Shark, while also breaking down it’s many features and tools to help you master the art of Instagram marketing.

Instagram… It’s All About the Visuals Baby!

When looking at any of the top social platforms on the internet today, Instagram is quickly finding themselves at the top of most lists. The reasons for this are many, but also quite clear at the same time.

People aren’t interested in reading text content, and visual images and videos are in demand. At the same time, everyone is using their mobile devices for social media, and this is where Instagram has always focused their efforts.

With all of this in mind, Social Shark has made the process of getting live on Instagram and growing an audience fast, quite easy. Through the use of their Instagram tracking tool, anyone can connect to their Instagram account and start targeting new audiences and potential followers around the world.

Let’s now take a look at what this powerful social media marketing platform has to offer.

One of the most important powerful tools built into the platform, is the ability to track progress and results over time. Anyone can order a bunch of followers online, or even pay for various social media marketing methods… but if there isn’t a way to measure these results, how are you supposed to know what you are actually getting?

That isn’t the case with Social Shark, as they have built all of the necessary follower, engagement, branding, and reach reports necessary to track your growth on Instagram.

Best of all, all of these reports are easy to read and understand. Forget about excel data reports, everything associated with Social Shark is set up with a nice visual data chart that’s easy to track and follow over time.

Instagram Automation is Key for Growth and Engagement

With so many different tools and solutions on the internet for pretty much anything, you are going to want to use a tool that easy to understand and doesn’t have much of a learning curve. Take a look at any of the top bloggers on Instagram, and all of them will tell you that they are tracking progress and engagement on Instagram with a fine tooth comb. They each have their own preferred tools and methods for creating and scheduling content, while also making sure it reaches the right target audience.

That’s exactly what you will find within Social Shark.

To get started, all you need to do is log into your account, then connect to your Instagram account.

Inside this same members area, you will find all of the tools, features, and services on the left side menu of the page. In the main area of your dashboard area, you will also come across some of the latest articles and resources on how to grow your brand using Instagram.

It doesn’t matter if you are a single person brand or a company with 100+ employees… creating new content and going live with social media updates is time consuming!

Knowing how to connect with users on Instagram, that have no idea about your brand, is another added benefit to using Social Shark for all of your Instagram growth and marketing efforts. This can be done through any of the organic reach tools on the platform, or through the process of acquiring new Instagram followers.

No matter how you plan on getting new followers, it’s important to make sure you are targeting the right audience.

This is easily done with Social Shark, as they have all of the necessary targeting options built right into their platform. Through the screenshot below you can see the targeting options available, such as; media age, media type, follower counts, filters, and more.

As you can imagine, the more you know about your typical fan or customer, the better you can set these options to acquire new customers and followers that will deliver the best ROI.

The next step in this process is to play around with your hashtag settings and making sure you are using them within your posts and engagement as well. A great benefit here is to look at your competitors and see what they are using to attract new audiences. Brands like Starbucks might use #coffee, while Nike might use #justdoit.

Play around with your hashtag and targeting options and measure which results works best.

Using the Power of Instagram Hashtags

Hashtags are the most powerful asset that everyone needs to be using on Instagram.

While platforms like Twitter and Facebook both have hashtags, they are no one near used as much as they are on Instagram. Without hashtags in your content, it simply won’t be found by others or appear within their platform search results.

However, how are you supposed to know which hastags are best to use?

Look no further than the powerful Instagram hashtag generator, found right within Social Shark.

The concept of a social platform hashtag generator is nothing new, but where Social Shark goes above and beyond the competition, is how they have several variations of each hashtag, popularity scores, and also the ability to upload images for each or by using a webpage URL.

An example of how this might work, can be seen below.

Instead of just going through the list and grabbing hashtags, you can actually upload an image and see what new hashtag ideas might get triggered by the generator tool. A good example of this would be if you uploaded a vacation photo while you were at the beach. You might then see hashtags like #bluesky, #beachlife, #saltlife, and so on…

Lots of options here for reaching new audiences with different Instagram hashtags, so be sure to try them all out.

The Options of Buying Nike Likes and Views

Starting from scratch on any social platform is never easy. It’s even worse when you start releasing content, only to find that it’s getting new views or social shares.

One of the best ways to get around this, is to give your account a boost — whether that be through buying new social followers, likes, or even social shares.

Again, this is another service offered by Social Shark.

Depending on the type of growth you want to see, options here will vary in terms of pricing.

If you just want to give it a quick test run, a $4.99 starter package is a great way to get started. This will deliver 500 likes to your latest social content.

Looking for even more? Go for a Diamond package at $75.99 and look forward to 20,000 likes headed your way.

Social Shark Plan Pricing

As mentioned throughout this post, there are many tools, features, and advantages to using Social Shark to power your Instagram marketing efforts.

If this is something you are interested, you can get started with Social Shark for just $30 or $60 per month. You can see both of their price plans below, and what’s included in each.

The option is also there there upgrade at any time, along with saving up to 25%, but going with a yearly plan.

As you can see, both plans offer access to all of the tools on Social Shark. The main difference is that the “Popular” plan offers a path to “Faster Growth and Double Engagement”. If you are on the fence, simply go with the Starter plan, then upgrade when you see fit.

Instagram marketing is super hot right now and it’s simply the best way to reach new audiences around the world. Social Shark makes the process even more affordable and effective than ever below.

To get started, simple take advantage of their 7-day free trial and see what Social Shark has to offer.

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6 Reasons Every Business Needs Social Media Marketing in 2019

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Presenting consumers with a consistent brand presence across multiple platforms can increase business revenue by nearly 23 percent. For most business owners, finding a way to connect to a larger audience is a priority.

While most business owners have the desire to further their reach, many of them don’t know where to start. One of the best ways to attract quality sales leads is by investing time and money into social media marketing.

Social media sites like Facebook, Instagram, and Twitter get millions of visitors a day. Tapping into a fraction of this audience can take you from startup to a success story.

Are you on the fence about whether or not social media marketing is right for your business? If so, read below to find out why embracing this form of marketing is so important for small businesses.

1. Social Media Marketing Helps You Get the Word Out

One of the main benefits that come with using social media marketing is the ability it provides you to inform consumers. Modern consumers are hungry for information, which is why you need to do all you can to deliver it to them.

With a strong social media presence, you can consistently inform a large audience about the products and services you offer. You can take this one step further by investing in the making of a video.

Having the right mix of text and video content is essential when trying to make an impact on social media. Working with marketing professionals, like the ones at The Digital Agency is essential when trying to create engaging and informative content for your social media followers.

2. The Popularity Factor

Unless you have been living under a rock for the past decade, you know just how popular social media is. People from all corners of the world engage with social media forums on a daily basis.

Instead of letting your competition reap the benefits of an adequate social media marketing strategy, now is the time to embrace this form of marketing. Failing to follow marketing trends can affect the public’s perception of your business.

If you do not have a presence on social media, consumers may start to view your company as outdated. Not only can this affect your ability to attract a wider audience, it can also lead to your existing customers seeking out the help of a competitor. The time and energy invested in social media marketing will pay off in the long run.

3. A Cost-Effective Way to Market Your Business

If you are like most business owners, finding a way to save money is something you are passionate about. In the past, companies would spend thousands of dollars a month on print advertising.

Since the invention of social media, print advertising has started to wain in popularity. Not only is social media provide business owners with quality sales leads, but it is also cost-effective.

While using a social media service is free, you can spend money on targeted ads. Platforms like Facebook allow you to run customized ads. These ads allow you to target users based on factors like location, age, and interests. When done correctly, these ads will help you generate sales leads that actually convert.

4. A Great Way to Reach a Variety of Age Groups and Demographics

Some business owners have the misconception that social media is just for Millennials and Xennials. The truth is that social media attracts users from all age groups and demographics.

While it is important to develop content for your core audience, you will also need to find a way to give your products and services a universal appeal. The more people you can appeal to on social media, the easier you will find it to grow your company.

Things like interactive content provide a nearly universal appeal. People from all walks of life love filling out quizzes or looking at a video. By providing your audience with this type of content, you should have no problem growing your audience.

5. Receive Feedback from the People Who Matter the Most

Having a successful small business hinges on providing your customers with what they want. Interacting with your audience on social media is a great way to receive honest feedback about your products or services.

Becoming detached from the needs of your audience is a recipe for disaster. If consumers feel like you aren’t providing them with what they want, it will generally lead to them seeking out one of your competitors.

Conducting polls on social media regarding a new product or service can provide you with useful information. Take the feedback you receive and use it to optimize the products or services you provide can help you achieve the success you are after.

6. Address Customer Problems Quickly

Providing excellent customer service is essential when trying to keep your audience happy and loyal. Allowing consumers to instant message you on social media with problems they may have is a good idea.

Once you receive complaints on these platforms, you need to work on resolving them in a hurry. Showing your audience you are concerned about the experience they have with your company is essential.

Ignoring these messages may lead to your business receiving bad online reviews. Most tech-savvy consumers take the information in online reviews very seriously. Having a number of bad reviews can affect your ability to grow your customer base.

Working with Professionals Is a Must

Instead of trying to develop and execute social media marketing campaigns on your own, you should reach out for some professional help. A digital marketing professional can help you come up with a winning social media strategy and track the results of these campaigns with ease.

Looking for more information about social media marketing? If so, check out our article on how to an effective social media strategy can help grow your brand.

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