ROTE 067: Tom Schwab and the Power of Inbound Marketing
In the world of business and entrepreneurship, if you don’t adapt with the changing times — you will surely die!
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This can still be seen today as once thriving local, retail and big name chains continue to declare bankruptcy and cease to exist… all because they sat on the sidelines while their competition knew the internet was going to change the game forever.
Adapting is all about understanding your current marketing strategy, giving up the old and transitioning with the new… all while still focusing on one common goal — your customer!
It’s time to turn your expertise and business into the industry leader you’ve always wanted… all in the latest episode of Rise of the Entrepreneur with Tom Schwab.
Rise of the Entrepreneur – Episode 67 with Tom Schwab
Tom Schwab is a digital marketing engineer who specializes in inbound marketing.
Tom’s expertise in inbound marketing isn’t just something he likes to throw around, it’s actually something he’s put into action to help him find the success he has today. When Tom found himself in the world of business, he had some quick decisions to make — would he try to succeed with his business the way it was, or adjust with the times and find a new and creative way to grow his brand and reach new audiences? Thankfully, Tom went with the decision to adapt and change his marketing methdos for the better. While pay per click marketing was a working method, it was getting harder and most costly to bring in new paying customers. Tom found a winning solution when he started to focus his efforts on inbound marketing, thus turning his regional business into a nationwide leader in less than 3 years… and without a marketing or sales team!
Today Tom is helping others discover the power of inbound marketing and what the internet has to offer. Through his writing, speaking, coaching, consulting and podcast interviews like this one, Tom is reaching new audiences everyday.
Talking Points Discussed in this Episode:
- Tom’s first working experience in a nuclear power plan
- Making the changes from pay per click marketing to inbound marketing
- Building a nation leading e-commerce distributor for a niche customer
- Using online marketing tools and automation to grow your business
- B2B Case Study: How to reach your target customer and make sales
- How to create killer call-to-actions to engage with your audience
- The importance of networking and masterminds
- Three great Q&A questions for Tom in the Pit of Fire
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