ROTE 076: Peter Shankman and Why Nice Companies Finish First
As entrepreneurs and business experts, we are continually trying to find new and effective ways to deliver value to our audience and customers. While providing a service might seem easy enough, why are so many brands doing such a bad job at it?
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For instance, why is the process of booking a flight, getting to the airport and flying through the skies for a few hours such a pain? Mostly because the airlines are doing a terrible job on their customer service and experience. In short, brands needs to stop looking at customers as just a number and instead a way to predict their own success in the future.
These are all key components to creating a successful business and brand that stands out from the crowd… and also many of the key points in this latest episode of Rise of the Entrepreneur with Peter Shankman.
Rise of the Entrepreneur – Episode 76 with Peter Shankman
Peter Shankman is an author, entrepreneur and the original founder of HARO – Help a Reporter Out.
When first starting out the HARO web site and service, Peter wanted to create a site and mailing list that provided extreme value to his audience, while also eliminating the time it took for himself to personally run the business, while also connecting experts with publishers and media outlets in the process. The concept of the business was simple, but the personality and experience that Shankman brought to HARO was what made it stand out from the crowd.
After successfully selling HARO for millions, Shankman now focuses his time and effort consulting with big name agencies like NASA, writing multiple books and also his new venture at Shankminds.com, where he connects with other like-minded entrepreneurs and experts.
Talking Points Discussed in this Episode:
- The concept of HARO and building it into what it is today
- How to market yourself as an expert and get consulting deals
- Three stories from Peter’s journey and why each is important
- The best ways to get media coverage and press
- What makes Peter’s business card so special
- Three great Q&A questions for Peter in the Pit of Fire
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