To rank at the top of Google you need to look at a number of important factors, such as site optimization, keyword competition and incoming links to your sites. Of all the factors mentioned, link building continues to be one of the most important factors to date — even after all the many Google updates and animals that have plagued the industry over the past several years.
It’s not a matter of if you should build backlinks to your site, it’s simply a matter of how. Authority content is great, but without the necessary links coming back to your site, you simply have no chance of ranking in the search results and competing against the other billion sites on the internet.
To increase your chances of ranking at the top of Google, it should also be in your interest to go after long tail keywords and not generic keywords like “car insurance” or “how to make money online”. Instead it’s all about getting extremely niche, going local and going after high-value keywords that only get searched a few times per day.
The world of SEO and Google is changing all the time, but the working methods to get your site to the top of the rankings are usually the same. All of this and more in this latest episode of Rise of the Entrepreneur with Alex Becker.
Rise of the Entrepreneur – Episode 77 with Alex Becker
Alex Becker is an entrepreneur and the founder of Source Wave, an SEO software based company.
Like most online marketers, Alex started his journey by browsing online forums and seeing the many different ways people were making money online. After following and attempting to contact other ‘SEO experts’ out there, he realized this was the area he wanted to focus his main efforts in. During this process Alex was attempting various link building methods such as comment links and article link building, only to find out that they weren’t working effectively.
Alex then went on to create an online dating resource site and finally master the art of SEO. Through the success of his SEO effort, Alex went on to sell his dating site and starting ranking his own affiliate sites and bringing in new SEO clients — all leading up to securing enough money and experience to launch his latest business at SourceWave.
Today Alex has his hands in all facets of online marketing and SEO, while his passion is still focused on software and automation. Through his expertise and a powerful team of SEO experts around him, SourceWave is quickly becoming one of the top resources for the latest trends in the industry and what’s working with SEO.
Talking Points Discussed in this Episode:
- The creation of Source Wave and providing SEO services
- How to build a team of successful SEO experts around you
- Creating online video and using humor to stand out from the crowd
- Using Facebook Ads, video and webinars to drive sales
- Showing real life SEO case studies to improve webinars
- Source Wave Marketplace: What it is and how it works
- Three great Q&A questions for Alex in the Pit of Fire
Mentioned URLs and Resources:
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