ROTE 081: Scott Voelker and How to Sell Products on Amazon

To think that I first started making money with Amazon back in the late 90s, and seeing what it has become today… it’s quite amazing.

While most people think of the affiliate program as the only way to make money with Amazon, the ‘real’ way is to create or sell a product through their site. This can be done in two ways; either buying and shipping products to Amazon and using their FBA program, or selling a product and shipping it in bulk to Amazon for them to process and handle all orders.

The second of the two is where the BIG money is at, and is also exactly what we are going to be covering today in the latest episode of Rise of the Entrepreneur with Scott Voelker.

Rise of the Entrepreneur – Episode 81 with Scott Voelker


Scott Voelker is an entrepreneur and expert at launching successful products on Not only is Scott finding massive success with his own Amazon listings and private label products, he’s also expanded into the learning space to help others discover how to find similar success.

Before finding success with Amazon, Scott and his wife ran a successful portrait studio for 10 years. However, being the entrepreneur at heart, Scott knew it was time to broaden his horizons and expand into new areas. Already an expert in photography, Scott explored his options with teaching and selling photography related courses online — quickly finding success and realizing the power of the internet and how this can grow in size.

Jump forward to August 2014, Scott discovers the world of Amazon and how to start selling products through their FBA (fulfillment by Amazon) program. After listening to some podcasts and performing his own research, Scott was addicted to the idea of selling physical products through Amazon. While it was a learning process, Scott was dedicated to finding success with Amazon and using his 10x10x1 formula for future products and campaigns.

Today, Scott has multiple listings on Amazon and has perfected the art of finding profitable products to list on Amazon, while also knowing how to use product reviews, Amazon pay per click marketing and rankings to scale his business in size… all of which are shared within this podcast episode.

Talking Points Discussed in this Episode:

  • The concept of Private Label Selling on Amazon
  • What to know before selling anything through Amazon
  • How to find the right product and niche market
  • The importance of Amazon sales rankings and reviews
  • The 10x10x1 formula Scott uses for all product sales
  • How to protect your Amazon products from copycats
  • Expanding outside of Amazon with your own brand
  • Three great Q&A questions for Scott in the Pit of Fire

-> Download this episode to your computer.

Mentioned URLs and Resources:


I can’t thank you enough for listening in to the eighty-first episode of the Rise of the Entrepreneur. The podcast is currently available through iTunes (usually ranked in Top 50 in BUSINESS) and has already been downloaded in over 100+ different countries!

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