ROTE 084: Zach Johnson and How to Create Profitable Sales Funnels

Sales funnels are one of the best ways to market and automate your business and lead generation online. No matter what you are currently selling, there always going to be a way to increase conversions and squeeze even more revenue out of each lead being generated.

At the same time, the concept of sales funnels might be simple at their core, but they can also be quite complex and detailed behind the scenes. Such methods include creating simple sales funnel through the use of automation with landing pages and autoresponders, to more in-depth methods like integrating one-time upsells and using retargeting to follow your audience around the internet.

At the end of the day, it’s all about making sure you have a system in place to measure, track and improve your conversions and sales numbers across the board. All of this and more in the latest episode of Rise of the Entrepreneur with special guest Zach Johnson — and no, it’s not me talking to myself 🙂

Rise of the Entrepreneur – Episode 84 with Zach Johnson


Zach Johnson is an entrepreneur, digital marketing expert and master at creating sales funnels.

With several years of experience and working alongside some of the biggest names in the industry like Tony Robbins, Jeff Walker, Mike Koenigs and Dan Kennedy to name a few, Zach Johnson has become a master at creating sales funnels and generating leads online. Through his expertise with Facebook Ads and lead generation, Zach has also worked alongside big name brands like LeadPages and Ontraport to help grow their businesses into what they are today.

Before founding GameChangerProfits, Zach played a key role in the growth of Traffic Geyser back in 2008-2009, where he would discover his passion and skills for the world of software as a solution. Through software automation and social media, Zach would continue to leave his mark in the industry by being one of the first to build a social referral contest system in 2010 — thus helping various companies achieve 300% growth in Facebook Likes over just a 4 week period.

Zach would continue to perfect his expertise in targeting market audiences through social media, while further perfecting the art of increasing conversions and ROI with sales funnels. Today everything Zach has worked on and built his skills around all comes together for the company which he know focuses his efforts on today.

Talking Points Discussed in this Episode:

  • How Zach got his start in the industry and became a marketing expert
  • What you need to know about your audience before using sales funnels
  • Choosing the right type of sales funnel for your business
  • A comparison of best tools to use for creating funnels
  • Targeting your exact audience with Facebook Ads
  • Using different traffic sources to expand your funnel reach
  • Three great Q&A questions for Zach in the Pit of Fire

-> Download this episode to your computer.

Mentioned URLs and Resources:


I can’t thank you enough for listening in to the eighty-forth episode of the Rise of the Entrepreneur. The podcast is currently available through iTunes (usually ranked in Top 50 in BUSINESS) and has already been downloaded in over 100+ different countries!

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