I love business cards. Instead of just being a little piece of paper that you hand to someone, it’s also your first and last impression. It’s what someone receives when they first meet you, and then what they see after they’ve met with you at a conference or event. Your business card is definitely more than just your email and contact info… and if you aren’t going to make it outstanding enough to be a conversation piece, you might as well not even have one at all!
Thanks to the power of the internet it’s now easier than ever to make your business card stand out from the crowd. Gone are the days when you have to spend a lot of money to go to a local printer in your area and wait weeks for them to print something amazing. You can also throw the high production costs out the window too.
Now you can simply pick and choose the type of design you want, or even higher a designer to create something completely custom. Next it’s time for you to choose the type of card you want… whether it be paper, cotton, plastic or even metal!
So now the question is, how can you bring that boring business card in your wallet to “Super” status? Time for an upgrade! (photo credit)
Today I’m going to focus on plastic business cards and the many different ways you can come up with a unique design for your business or brand. The cool thing about plastic cards is that they not only make you look professional and serious, but they are much better looking and will always stand out among a stack of other flimsy cards you may have accumulated.
One of the major benefits to having plastic business cards is that they are clear from the start, which means you can come up with some pretty creative designs. This “The LAB Brewing Co.” card not only stands out with their killer logo and orange colors popping off the card but they also cover all the basic data that every business card is expected to have.
Just like a plastic business card can be completely clear, it can also be completely printed around the design and colors of your company as well. The front of this card is solely focused on the logo name and design, while still highlighting the persons name in the top left corner while providing their contact info on the bottom right.
Plastic business cards can also be very clean and simple as well. In this example you will see a clear card design with a simple white font. The back of the card is nothing more than a reflection of the front side. Unique and direct at the same time.
One of my favorite things about plastic cards is how well the color pops! The card below is a perfect example of a unique design that uses color to it’s advantage. The back of the card is also cool because it uses the same cloud design that is featured on the front of the card to provide more information on the company.
Speaking of color… plastic cards are also great for real life photography as well. How many times have you been handed a card from someone and it had their picture on it, only to have the picture discolored or even in poor print quality. Not a very good first impression.
Now it’s time to get creative! Sticking with the same concept of a business card with a real person on it, let’s bring it to the next level with a custom die-cut design. In the world of real estate, first impressions are everything and getting someone to keep your card is also important. There is no doubt this card will get all the attention.
Need another example of an industry where you definitely don’t want someone to toss your business card into the garbage? That would the car dealership industry. Hand these business cards out to your customers and they might even just keep this one around simply for their love of their favorite car model and the uniqueness of your card!
Real pictures, die-cut designs and custom creations are a great way to grab attention, but getting clean and creative is a great way to impression as well. The card below is gives an exact impression of what every financial manager wants… increased results and earnings. This card speaks for itself.
We’ve covered a lot of different plastic card designs… from super simple to very complex. What if you already have a business card that you love and just want to make it more professional through the use of a plastic base? The design below is a perfect example of how this would be done. Also keep in mind how much better the color and printing will look in a plastic base design.
The last plastic card design in this series is a combination of creativity and plastic design at it’s best. When you are paying the premium for a plastic card design, you might as well make the most out of it. This video production and photography company is using their card as a gateway into their world and letting their customers have a little fun in the process.
When it comes time to design and print your business cards you have a lot of options and places to choose from. In this post I highlighted many of the different cards which have been printed through PlasticPrinters.com. Be sure to take a look through their business card gallery and see what type of card design and type best fits your needs. When you find one you like, you can fill out their price quote form to see what costs are involved in printing your design (based on complexities, design and quantity).
Business cards are an upfront investment. If you attend a lot of conferences and trade shows and are worried about wasting money by handing out your high quality cards to individuals who might not convert into leads, or maybe you like to throw them into the contest boxes to win a prize? If this is the case, it’s always a good idea to bring two variations of business cards with you — your best cards for high value contacts and lower end cards that you can give out to anyone who might ask.
Here’s to making a great first and lasting impression!
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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