Have you ever been to a website or online store where you wanted to purchase something, but you were second guessing whether the site was legit or not? This is the absolute worth thing an online business or brand can be associated with — not having the full trust and confidence from their audience. Not only will this destroy your conversions and sales, it’s also just bad for business and the overall brand and reputation of your business.
The good news is that there are plenty of ways to improve a would-be customer’s experience on your site and allow them to complete their purchase with ease. Some of the most common ways to accomplish this are, to have a fast loading website, display trust badges through your site, have a short and sweet checkout process and also using customer reviews and testimonials to further gain trust from your audience.
Today we are going to walk through the many steps of what it takes to build a trustworthy e-commerce site, while also gaining business from your site audience. To make this a much easier to follow and visual process, we are going to use the “Road Map for a Trustworthy E-Commerce Website” infographic (shown below) from KissMetrics. Along the way, I’ll also be sharing plenty of additional ideas and reference links as well to help with this process.
Let’s get started!
Road Map for a Trustworthy E-Commerce Website
Every time a visitor comes to your website or online store, it’s a new opportunity for a sale or transaction to take place. Without the proper introduction or content in place, the relationship won’t be able to move forward. Some of the most obvious things that need to take place during this initial visit are a professional looking site design, SSL certificates in place, trusted payment methods, and also having FAQs and contact information readily available on your site. This is all key, as more than half of the world’s shopping and purchase made are now done online.
If you came across this article in the search results because you are looking for guidance on building an ecommerce site, good news, as there are plenty of options to choose from. Website and ecommerce solutions like Shopify make the process of going live with an online store quite easy. While more customized solutions like WordPress also offer the tools, themes, and integrations to get started as well. No matter what option you choose, just be sure to implement each of the trustworthy tips and methods we are about to discuss below.
Now for all of this to actually happen, you must have a checklist of actions to take, and the follow-through to act on them. This resource guide and infographic below will help walk you through all of these steps, while also keeping your focus on point at all times.
1 – When They First Hear About You
As mentioned earlier, the most important time to gain the trust of your audience is when they fist hit your site. Most people will be hesitant to buy online in the first place, so you want to make the process as easy and trusting for them as possible. Here are a few quick tips for how to best accomplish this.
- Mention the total number of orders shipped from your site. Include customer service hours on all pages.
- List the best phone numbers for contact and support. Mention how many customers your site has served.
- Use a solid and professional domain name. Include “Trusted since XXXX” in your logo or design.
- If you’re a verified seller of a brand, include this fact.
- If you take Paypal as a payment, be sure to mention it throughout your site.
- If you’ve been quoted or featured on a credible publication, show it to your audience.
- If you’re on Stella Service, mention your ranking and a link to your profile page.
Not all of these methods will apply to every business, brand or e-commerce, however, adding the ones that do can greatly improve trust, engagement and overall conversions for your online store.
1 – When They Enter and Browse Your Website
Most site visitors aren’t going to make a purchase they first time they visit your site. However, they will remember the experience and price of purchase for when they are ready to complete the transaction. Here are a few useful tips to help gain the trust of your audience, by making their time on your site the most enjoyable as possible.
- IMAGERY – Use only the highest of quality images on your e-commerce site.
- REVIEWS – Highlight reviews from other people that have shopped on your site.
- TESTIMONIALS – If you are going to use customer testimonials, be sure to provide a real photo with it. Also get creative by adding Twitter and social media updates from shopping on their experience while at your site.
- CONTACT – Make your contact info clear and easy to find. No one wants to purchase from a site that hides their contact or support information.
- POLICIES – If your site has a specific return policy, make sure it’s visible to all audiences.
- THOUGHT LEADER – Offer additional value and customer experience by adding a blog to your site.
- ABOUT / STAFF – Seeing the real people behind an online store or brand is important. Also be sure to include real photos and the story behind each individual.
- CREDIBILITY – If you’re a member of the BBB post your grade on your website for all to see. This is a huge trust factor contributor.
- LIVE CHAT – Build a relationship and gain trust with your audience by adding a live chat feature to your site.
The actual site experience your site visitors will have, is one of the most important factors in gaining trust and also resulting in further sales. Not all of these design options might fit within your e-commerce budget, but be sure to fit in as many as you can.
1 – When They Put the Items in the Cart
It’s not enough to get your audience to add items to the shopping cart, they also need to complete and pay for their purchase as well. Shopping cart abandonment is something many of the largest e-tailers in the world continually struggle with. Be sure to implement these tips to help improve the checkout process.
- Get an SSL certificate to make sure you have the trusted HTTPS at the begging of your site URL
- List the contact and support phone numbers at the top of the page
- Mention the number of items currently in the visitors shopping cart
- Show where your shipping facility is, as some people like to know where products are from
- Show a delivery date and not just the shipping date
- Security badges like McAfee Secure or Verisign and big trust indicators
Of all the components on your e-commerce site, the checkout page and process is definitely the most important. Be sure to implement each of these methods into your site and watch conversion soar across the board.
If you already have an existing online store or ecommerce business, we sure to check out these holiday sales tips and also where e-commerce and online shopping is headed in the coming years. Each of these resources will provide you with the necessary tools and resources for the coming months and years ahead.
MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing
As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion rates and competition too? In promoting these offers, are you looking at better ways to drive traffic toward the landing pages?
When it comes to converting on an affiliate offer, you must first get the attention of the potential lead. Once you’ve got their attention, you need them to click on through to the landing page. And once there, you need them to convert.
One of the fastest growing and most effective ways to get the attention of users is with push notifications, both on mobile and desktop. And MegaPu.sh is the first advertising network with an exclusive focus on push notifications.
Pu-Push It Real Good
Push notifications offer a number of advantages over more traditional ad formats. Whereas there is a certain expectation for “ad blindness” with display advertising and click-thru rates via content marketing can be wildly unpredictable, push notifications are immediately noticeable and timely. They cannot be so easily ignored, representing an incredible opportunity for marketers to reach audiences like never before.
MegaPu.sh has certainly recognized this amazing opportunity and have provided a great platform where affiliates can reach these audiences easily and in a very cost-effective manner. In just one day, the network serves up around a billion impressions and over 9 million clicks with an effective cost-per-click (eCPC) of just 2.7 cents.
As mentioned, these push notifications work on both desktop and mobile, so you’re able to get to your audience no matter where they are. The immediacy of the push notification allows for great targeting based on demographics too. The traffic found on MegaPu.sh is summed up in these pie charts.
The majority of users are male (80%) and you’ll find that nearly half fall into the 35 to 54 year age range. With such interests as business and software, this key demographic can be ripe for affiliate marketing opportunities. These are individuals who are typically at an age where they have some disposable income or they have interests that align with that (like cryptocurrency, gambling, and binary options).
So while you can certainly find success approaching other niches and verticals, keeping this kind of target demographic in mind can give you a sense of the kinds of affiliate offers that would likely perform best on the network. In addition to gaming and investing, you might also look into dating and similar areas.
Advertiser Control Panel
The user dashboard for MegaPu.sh is straightforward in its approach and aligns with much of what you’ve likely already experienced with other ad networks. The main page shows your main statistics at a glance, including the number of clicks and the amount of ad spend you’ve had today and this month. This amalgamates all the data across all your campaigns.
Before this main bar graph, you’ll find information about yesterday’s top 10 campaigns and your top campaigns overall, offering the number of clicks, targeted country and total cost. Next to this are lists of the top 10 active countries for campaigns across the network, plus the top 10 free across the network.
Navigation is through the left side, which is where you’ll access more detailed statistics reports, your campaign list, the area to add more funds to your account, information about the referral program, network news and so on. Two small items are worth noting here.
First, there is a bonus system in place based on the amount of your deposits. These are outlined in the FAQ. Putting $500 earns you one point, for instance, while putting in $5000 gets you 20 points. Each MP is worth $15 in ad budget, but you must exchange a minimum of 10 MP at a time.
Second, the referral program offers a generous 7% commission of the total payment by a partner that you refer to MegaPu.sh.
Create a Campaign
Creating a new campaign within MegaPu.sh consists of just a single page. It’s here that you’ll enter basic information like the campaign name and target link, as well as upload the image, set your target country, enter your CPC bid and so forth.
The CPC amount you should bid will vary considerably based on the geo you are trying to target. The country with the most volume at the moment is India and it has an average CPC of just 0.3 cents. By contrast, the average CPC in Russia is 8.9 cents, it’s 1.3 cents in Turkey, 6.1 cents in Kazakhstan, and 0.2 cents in Egypt.
Once you are done configuring your campaign (you can set limits based on spending or clicks, if you’d like), you submit it for approval. The moderation process is really efficient and fast. MegaPu.sh says that it is completed “within 30 minutes from the date of sending the campaign” during regular working hours, which are 8am to 11pm (GMT+3) Monday to Friday and 8am to 5pm (GMT+3) on Saturday and Sunday.
Campaign Case Studies
As with all things advertising, your mileage may vary and these case studies may not necessarily be representative of what you might expect from your own campaigns. Such is the nature of affiliate marketing, after all.
In one modest example, the affiliate attempted to push traffic to a cryptocurrency offer that paid $250 on deposit. He ran a campaign targeting Poland, spending just $33.25 at 1.4 cents per click. This resulted in one conversion for a net profit of $216 or an ROI of 651%.
In a campaign on a larger scale, the offer being promoted was for a gambling site in Italy. The offer converts on signup, offering the new users 7 Euro in free bonus without a deposit. After running the push notification ad campaign for about three weeks, spending a total of $1,818.60 for around 70,000 clicks (96% unique), total commissions of $3,700.20 were generated. That’s an average ROI of 107.5%.
An Effective Traffic Source
Based on these two different examples, it’s clear enough that push notifications as a means of generating targeted traffic for affiliate offers can be very effective and remarkably profitable. MegaPu.sh makes it easy, giving you seamless access to traffic from all countries, including advanced targeting by platform and OS, full native tracking, and a generous referral program to boot.
Rapidly Growing Business? Here Are 13 Ways to Stay on Brand
Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience.
So, how can you keep your communications consistent as you expand operations and onboard new team members? To find out, we asked members of Young Entrepreneur Council how to stay on brand when a new company is gaining traction.
Here’s what they had to say:
1. Create a Consistent Social Media Voice
As your team grows, more people will be posting as your brand on different social media channels, so it’s important that you have a consistent voice across the board. Create a document that outlines the type of voice you want to portray. Is your brand funny, serious or a mix of the two? What are some jokes that you’ve used in the past?
2. Develop a Brand Persona
Having a very clear and thoroughly fleshed-out brand persona is essential to ensure consistency in messaging. It enables your team to communicate in your brand’s voice across all channels, from your website to social media to email marketing. Brand personas can, and probably should, evolve, but the sooner you define one the more on brand your messaging will be.
3. Create a Collaborative Style Guide
Having a brand style guide that is both easily accessible and managed in a way that leads to collaboration between team members is a great way to ensure messaging and brand guidelines are adhered to even as new channels are identified and built out.
4. Educate Employees During Onboarding
My company is currently in a rapid-growth phase, so we’ve made brand messaging part of our onboarding process for new hires. Everyone who comes through our doors learns our value propositions because they apply to company goals beyond marketing. They guide the interactions we have with customers and our vision for the future state of the company.
5. Prioritize Quality Over Quantity
When marketers and public relations professionals are in a rush to draft a press release or marketing email, mistakes happen that can negatively impact how your customers receive brand messaging. To keep your communications on brand, prioritize quality over quantity. Be strategic about the marketing and media opportunities you pursue (and the ones you decline).
6. Keep Your Ears Open
The best way to stay on brand and relevant as your business grows is to listen to your current customers. As people who already benefit from your products and services, it is crucial to pay attention to their ideas and the feedback and comments they make on social media. Customers help build a brand and keep it on track.
7. Hire a Designer and a Copywriter
Different teams manage different communications channels (in-app is engineers, email and social media are marketing, knowledge base and tickets are customer support), which makes it very hard to align them. Before the “publish” button gets pushed, everything should have gone through a designer and a writer with a deep understanding of your brand.
8. Remain True to Your Core Values
Even as you grow and scale up your marketing, it’s important to stay consistent with your core brand identity. To do this, you need a clear understanding of your role in the marketplace and your unique value proposition. Understand what your customers expect from you in your messages and marketing as well as in your products. Always remember your commitment to your core values.
9. Centralize Your Documents
We have a centralized place, our intranet, where all of our documents can be found. These documents are constantly being updated. Employees send marketing team requests for what is needed and then they are uploaded to the intranet so everyone can find and use them.
10. Remain Consistent
Stay true to your brand’s purpose. Through familiarity, you’ll build a good business reputation. If you keep switching the name, the look and the message, people will think they’re looking at a different company. Stay consistent to your brand by creating relevant content that will also enhance it. Old customers will recognize your longevity while you continue to build the business.
11. Utilize Trusted Communicators
Even while a business is rapidly expanding, one thing you do not want to do is have newer team members handle outward communications. I’ve found that the best way to maintain a consistent level of on-brand communications is to have team members with seniority have the final say on content editing and social media, while newer talent shadows the seniors to better understand the brand’s philosophy.
12. Embrace Change
Be comfortable with change. When you’re new and growing fast, your brand will be changing and evolving over time. It’s a good idea to embrace that communications will need to change. The best way to keep it as streamlined and consistent as possible is to know your brand and your customer. Make sure you’re speaking to them in a consistent way, and if you do evolve the message over time, do so in an intentional manner, then measure the results.
13. Don’t Neglect Design
When we talk about staying on message, it’s common to focus primarily on the written or spoken word. However, it is important to remember that an audience sees your visual design before reading a single word. Your website, email newsletters, social media visual content and even your team’s email signatures should all share a well-designed and cohesive visual brand identity.
Nothing is Better than Watching Your Business Grow…
However… if you aren’t ready and have the necessary precautions in place, you might find your thriving business actually falling behind and imploding onto itself. Make sure you have all eyes on your business and are ready to expand in all directions. To learn more about improving your business and scaling to that next level, be sure to read up on these expert tips.
11 Features of a Great Law Firm Web Design and SEO
Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website that not only shows off what a business or agency does but also blows away the competition in the process.
The legal industry is growing rapidly, which means it is important that your law firm stands out from the pack. Your website should be the place where your prospective clients can get a sense of your knowledge and skills in law practice. Hence, they can trust you to win their cases.
In order to make your website stand out, you should call on a professional web design firm that knows how to highlight your strengths. So, let’s see how a great law firm web design should look.
Use Your Firm’s Logo and Name
Use your unique logo to build brand recognition on your website. This will allow clients to identify you immediately and follow you both online and offline. In the same respect, use your law firm’s name in the URL and in the header of the website so that it can be easier for customers to find you.
If you don’t currently have a logo design for your legal firm, this is something you should immediately invest. The good news is that this can be accomplished for a fraction of the cost a traditional design team or agency would charge. Through the power of the internet and artificial intelligence, you can use this design tool to create a legal company brand logo like the one below in a matter of seconds.
Highlight Your Law Firm’s Strengths
Your strengths set you apart from the rest. So, try to stress your practice in a particular area of practice. We can actually point out a perfect example of this from a Seattle-based personal injury lawsuit team below. By highlighting these numbers and success rates, it not only shows off your firm’s legitimacy and success rate but will also keep your clients feel safe and secure in the process. When using this type of content on your site, ensure that this piece of information stands out in the firm’s web design. This is also called the unique selling point and will make your prospective clients want to work with you.
List All the Legal Services You Offer
Make sure that the website lists all the services that you provide and how you can help your clients. Also, mention your skills and your experience and try to place these details on your homepage. Make sure they are informative and helpful.
If you aren’t sure how to best set this up, just take a few minutes to search “top legal firms” on Google, and see the many different site designs and navigation menus being used. The most important thing is to provide your audience with what they are looking for, while also not overloading them with options and distractions in the process.
Use the Firm’s Chosen Colors
Make your website design and company brand stand out by adopting a color combination that is perfectly tailored to convey your message. Use the colors as backgrounds, in the links, in the visual separators, and for the icons. Make sure that these colors are the same as those in your logo so that you can be easily recognizable.
When it comes to building a trustworthy brand and relating to your audience, take a look at the different ways businesses and brand use colors to accomplish this. A perfect example would be the color “Grey”, and how companies like Apple, Wikipedia, Puma and others implement this into their logo design and branding to better relate with their audience and show off their professionalism in the process.
Share Your Work
Share your best case studies and their results on your website. They will show that you have the necessary knowledge and expertise and they also demonstrate that you have had exceptional results in your previous practice. Moreover, link your website to platforms such as Facebook, Twitter, and LinkedIn. This way, people can interact with you and this can also be a window to harvest new clients and convert your client base into a great following.
This is something I often discuss when talking about blogging and building out About Me pages. While most people just throw these types of pages together, they are actually going to be one of the most read pages on your site, and definitely a great place to showcase any case studies, testimonials, or customer success stories.
Register Your Firm with Google My Business
This is not a web design feature per say, but it will be of great help to you. List your law firm with Google My Business. It is free and easy to register. All that it requires is your basic information such as the firm’s name, the website information, and the location of your company. Then, you can verify your business with the firm’s code.
After that, you can enter more information such as the hours of operation, your description, and services. You can optimize your presence so that your firm can be identified through Google searches by clients around you. Incorporate a link to the firm’s site and build a great and lasting reputation.
Optimization through SEO
Optimize your website for the search engines so that you can get in the top rankings. It might sound like rocket science, but it’s not difficult at all. For example, WordPress has amazing SEO features built within their themes and plugins.
Also, as far as SEO is concerned, you can keep the following tips in mind:
- Use proper names for the images on your site as this enhances the results from the search engines and improves the content of the site.
- Do not choke or stuff your site with too many pages and posts that are not related to your practice. This will have an opposite result and it will be harder for the search engines to find you. Moreover, your website may suffer a penalty as a result of irrelevance.
- Format your texts properly to make sure that they are easy to read and comprehend. This will make the prospective clients want to return to your website.
- Contextualize your links as this makes it easier for clients to get the bigger picture and understand the information on your website. Customers can relate when you link to relevant sources and materials.
Share your Results and Testimonials
Share the most important testimonials from past clients. This helps build great confidence, trust, and credibility in your prospective customers. Clients will be more inclined to seek your legal services if they can tell that you’ve been winning related cases.
Research supports the fact that testimonials work to attract customers. It is a marketing tool and you can display it on the lawyer’s profiles.
When adding testimonials to your site, it’s important to make sure you are using ones that are real and authentic. Also, if you have the opportunity to showcase someone famous or well-known within your niche, do that as well. You can see some great examples of testimonial usage on my Blogging University course page. Not only are testimonials and reviews important for legal firms and online courses, they are crucial in the acceptance and usage of local businesses, stores, and resturants as well.
Highlight Your Attorneys’ Successes and use Social Profiles
You may have many lawyers dealing with different law areas. List all their awards and achievements and include a testimonial from each of them. This will make them more approachable. Also, it is a sure-fire way of enhancing and promoting their skills and building the firm’s credibility. It is also a way of winning new clients.
Also, don’t forget to take advantage of social media and profile pages have to offer. To see a perfect example of how to build a personal brand, while showing off your expertise, user reviews, and awards are to check out Michelle Hubbard’s Instagram profile. Not only is this helping her build a personal brand and following, it’s also showing she is the real deal and knows what she is doing when it comes to fighting for animal rights.
List the Areas of Practice
It is a must to list all the practice areas and the contact for each lawyer in your firm. It will be easier for future customers to search for the right specialist for their case. It also helps them reach the attorney directly without going through a lot of hassle with the customer support, toll-free numbers, etc.
Again, this goes back to the practice of making sure you provide your audience with as much information and value as possible, but not overloading them with options in the process. Highlight your expertise and areas of practice through bullet points or visuals to get the most impact.
Make Your Website Fast and Responsive
Many of the clients work online with their desktops, laptops, and smartphones. Make sure that your website is responsive and works perfectly on every device and does not frustrate your customers with various delays. Your site should not take ages to load and display the information. You can always check the site’s speed with Google’s PageSpeed Insights. Also, make the content easy to read because most visitors don’t have the time to go through large blocks of text.
These are the main aspects that will make your law firm’s web design attractive for prospective customers. Also, make sure that you always take your client’s grievances into consideration and implement their recommendations. They are the users and they know best what they are looking for.
Need help making your legal page even better?
Don’t worry if all of these seems too time-consuming and overwhelming… we’ve got you covered! Having been in the industry for well over 20 years now, I’ve been able to work alongside some of the best agencies, freelancers, and designers in the world today. Take a look at our web services page and see how we can help launch your brand or business to that next level.
Most Read Articles
5 Expert Guides on How to Rank YouTube Videos on Google
Want to rank your YouTube videos within Google? Sure, we all do… but the truth is that most people think...
5 Reasons Why Media.net Is a Top Alternative to AdSense
Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers...
How to Make Money with Affiliate Marketing – 57 Experts Share their Tips
Affiliate marketing is simply one of the best ways to make money on the internet today. It’s actually been one...
I have Ulcerative Colitis. This is My Story.
I have Ulcerative Colitis (also commonly referred to, or confused with Crohn’s). There is a big difference between the two,...
Amazon Dropshipping 101: 3 Expert Guides to Start Selling on Amazon
Amazon is the ultimate beast for buying and selling anything in the world today. With their massive reach and billions...
Insider Secrets to Making a Million Dollar Web Site!
A few days ago I released my first post on “How I Made $860,538.38 PROFIT in 4 Months!“, along with...
How I Made $860,538.38 PROFIT in 4 Months!
First off, I would like to make it clear that this post is NOT to impress you, but to impress...
Entrepreneurship1 month ago
Logo Design Tips for Digital Marketers, Businesses, and Brands
Entrepreneurship1 month ago
17 Growth Hacks to Help Your Startup Scale Faster
Entrepreneurship2 months ago
Must-Have Business Tools and Resources to Grow Your Startup Online
Make Money2 months ago
Top 20 Most Expensive Domain Name Sales Ever
SEO1 month ago
SEO Tips to Dominate the Competition in Your Niche Market
Affiliate Marketing1 month ago
How to Make Money Promoting Survey and Quiz Affiliate Offers
Affiliate Marketing2 months ago
Top Dating Keywords and How to Create a Profitable Dating Site
Solutions4 weeks ago
Grow Your Affiliate Business with Lorem Marketing Experts