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5 Examples of Great Comparison Tables and Charts to Increase Conversions

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Comparison charts and information tables are one of the best ways to provide your audience with the exact information they are looking for. When someone visits Google and types in any type of shopping, review or comparison related keyword or phrase, they are already in ‘buying mode‘. Once the visitor ends up on your site, it’s your job to make sure you make it as easy as possible for them to find what they need, and then take action.

No matter what you are selling, what type of niche site you have or even if you are just an affiliate marketer looking to send leads elsewhere, a comparison table can do wonders for your site. In today’s article, we are going to look at a few different examples of what’s working for other sites in the industry and how you can start implementing the same.

Easy to Follow Pricing and Plan Comparison Charts

If you ever need an example of what type of style works best for anything, simply refer to any of the top sites in the industry and they will have millions of dollars in testing, resources and marketing behind their sites. A perfect example of this can be seen on sites like Shopify and Amazon — both have perfected the art of customer sign-ups and making information easy to absorb.

Through the Shopify pricing chart below you can see the three different plans offered by the service, along with an easy to follow breakdown of each. It’s always a stressful and dragged out process to decide what type of plan is right for your business, but this easy and clean breakdown does a great job of showing which may best fit your needs.

Dynamic and Interactive Product Review Charts

Information provided to your audience is always going to be important, but it’s also crucial to delivering it to them in a way that they can make the most use of it. Pet Breeds has done an excellent job at rating different pet foods, while also giving the end user the ability to see charts in full color, ratings from users and also the best places to buy online.

However, the real value and uniqueness in their comparison charts are the ability to sort by brand, name, protein source, life stage and much more. As you make changes to the settings in the left-hand menu, the chart will actively update with new information. Not only will this provide huge value to your audience, it will also help your site always stay up to date with the latest information and reviews, versus simply always being a static text-only state.

Quick Rating, Review and Bonus Style Charts

As you can see, comparison chart can come in a wide range of sizes and styles. In this example, we can see how effective a simple text and image comparison chart can still be for an affiliate or resource site. As mentioned in my previous article on how gaming affiliates are leaving money on the table, there are many different things can be done to instantly improve user experience and conversions on a site. A perfect example of this can be seen through the $1 minimum deposit bonus chart below.

The goal for the affiliate site is to simply provide the end user with the best information possible, then a more detailed rating and review should they wish to pursue that individual offer. With so many different sites to promote and affiliate offers to earn from, this type of layout has become common place among ‘online review’ style sites.

Niche Specific and Individual Product Comparison Charts

Sticking with the concept of always giving the end user exactly what they are looking for, if you are in the product/sales space, a detailed comparison chart like the one below from Metro Kitchen could make the world of a difference for your site.

We all know the headaches and frustrations that come with making a purchase, but the easier you can make it for your audience to make a decision — all the better for both sites. This method has commonly been used Amazon affiliates (as recommended by Spencer Hawes) for attracting user clicks and increasing conversions. Not only that, it’s also a great way to create keyword-rich content for your site and improving search rankings.

User Generated Information and Review-Based Comparison Charts

We all know the value in creating text content and information ourselves, but if you have the ability to take information from your audience and turn that into your own site content… even better!

This is one of the major differences between ‘affiliate’ style resource sites and ‘brand’ sites that rely on user reviews and testimonials. A great example of this can be seen at Who Is Hosting This, as they specialize in the world of web hosting and providing users with real customer reviews on the best hosting solutions out there. Just like I pointed out in the interactive pet food chart above, this site also has a changing comparison chart based on the left-side option menus. Where this comparison chart stands out from the others, is the always updating user reviews and rating systems built into the platform.

Increase Site Conversions and Revenue with Comparison and Review Charts

As you can see, comparison charts are being used across a wide range of industries and markets. No matter what you are selling or promoting, giving your audience the right information and visuals to make it easy for them to complete a specific task is key. Run through each of the examples above and see which style might be best for your site

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Grow, Nurture and Engage Your Email List & Customers with MailOptin

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It happens to all new bloggers and site owners at some stage in their career. They work very hard to build a steady stream of traffic to their website. Then they get incredibly frustrated that 70% of their visitors will leave and never return. It is even harder knowing that many of their visitors will convert.

With this in mind, it’s important to realize that you only have one shot to make a great first impression, while also grabbing the email address of your site visitors in the process. This is simply one of the most effective ways to increase repeat traffic to your site, while also building a powerful mailing list in the process.

There are several tools and solutions out there for accomplishing this, but some are clearly better than others. Gone are the days when you simply have a pop-up or subscription form on your site, now it’s all about customization, split-testing and being able to improve your results over time. One such solution that is focusing their efforts on exactly this, is MailOptin, which is a powerful WordPress plugin that allows site owners and bloggers to build a subscriber list and start boosting your email conversions.

With so many different tools and methods for growing a mailing list on the internet today, let’s take a look at what makes MailOptin stand out from the crowd.

Use MailOptin to Grow Your List

MailOptin can be managed directly through your WordPress dashboard. You can create your own custom optin page to build your subscriber list.

One great thing about MailOptin is that it has plenty of premade sign-up forms. You can easily tweak them to your liking. Some features that you can modify include:

  • Popup lightboxes
  • Sidebar widgets
  • Call-to-action buttons

You can alter the colors and sizes to maximize conversions. It is a good idea to run a split-test to see which styles have the best conversion rates.

In addition to using a carefully optimized email opt-in form, you must also make sure your landing page copy matches what your visitors are looking for. If you are offering a free e-book to entice visitors to join your email list, your landing page needs to clearly outline the benefits, as well as any long-term benefits of signing up to your list.

When you are testing different landing page styles and forms, it is a good idea to use this split testing tool. It will tell you when a specific MailOptin landing page outperforms another to varying degrees of statistical significance. It is a good idea to start with two entirely different landing pages before testing less important elements, such as different colors for your call to action buttons.

Integrate MailOptin with your favorite email marketing automation tool

MailOptin isn’t a standalone email marketing automation platform. You are going to need to use it in conjunction with another email automation service.

This tool will sync with your marketing automation platform whenever a predefined event is triggered. You can also use it to automatically send an email message. One of the most common uses of MailOptin Is to email your subscriber list each time a new post is published.

Create beautifully designed custom emails

You can build a list of thousands of subscribers. It won’t do any good if your emails suck. You need a well-designed layout that will appeal to your readers.

MailOptin has a number of email templates to choose from. You can choose different styles for newsletter emails, sales emails or any other conversion goal.

Excellent analytics features

Other marketing automation tools lack decent analytics features. Fortunately, MailOptin has you covered.

The dashboard keeps detailed data on your visitors and conversions. You can easily figure out which forms and landing pages convert the best. You won’t have any trouble optimizing your campaign with MailOptin. All of this data can be accessed directly from your WordPress browser, unlike most other email marketing optimization tools.

Setting up MailOptin

Setting up MailOptin is a quick and easy process. You simply need to take the following steps:

  1. Download MailOptin and install it on your WordPress plug-in page. From there, you can easily activate it to start using it.
  2. You will see a new menu item for MailOptin in the sidebar of your WordPress dashboard. If you hover over it, you will see links to the settings and features for the plug-in.
  3. Click the Connections tab and enter your API to sync with your email marketing automation service.
  4. Click “New Optin” on the Optin Campaigns tab. You will see a number of different types of forms that you can use for your subscriber page. You just need to click the desired form to get started.
  5. Browse the form features and optimize form however you please.
  6. Activate the form to start using it on your landing pages.

It is as simple as that.

Choosing the right subscription plan for MailOptin

There are three different subscriber plans that you can choose from:

  • The lite plan, which is currently free.
  • The standard plan, which is available for $69 a year.
  • The pro plan, which is available for $199 a year.

Which plan is ideal for you? If you run a small blog with a single, unsegmented email list, then you may find that the free plan is the best. You can run up to three campaigns at a time and register up to 100 conversions every month. You can take advantage of most of the form features, such as lightbox pop-ups and sidebar forms. You will also have access to a free support service and email branding options.

As your blog grows, you may need to upgrade to the standard plan. It will allow you to manage an unlimited number of campaigns and record an unlimited number of conversions. You will also have access to a few extra form features, such as notification bars and slide-in boxes. You also have an advanced lead segmentation option. This is a great feature if you are generating subscribers from a variety of different landing pages with different angles.

The pro plan is great for power bloggers that run a lot of different websites. It has a few additional features that aren’t available on the free or standard plans. You can also take advantage of third-party app and WooCommerce integrations.

Get Started With MailOptin Today!

When it comes to turning site visitors into subscribers, it’s all about aggressive call to actions. Since roughly 70% of the visitors to your site are going to leave after their first visit, you might as well give them something to act upon.

MailOptin is one of the best email marketing optimization tools for accomplishing this. You can download the plugin, install it on your WordPress site and create your first form in less than ten minutes. Once you get started, you can start testing and creating some great forms that will grow your optins faster than you ever expected.

Be sure to try it out and see the many different lead generation and call to actions available through the software.

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Discover How Incapsula Secures Websites and Boosts Performance

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When you run your business on the Internet, any sort of business at all, it is absolutely paramount that you keep security front of mind. If you have a content-based website like a blog, you don’t want hackers to get into your backend and install all sorts of malicious code or compromise the security of your website visitors. If you have an online store or a site with user-generated content, you don’t want hackers stealing the personal data of your customers and members either. You also want to make sure that your site runs as quickly and as smoothly as possible. But how?

A Four-Pronged Approach

Offering a comprehensive suite of products and solutions, Incapsula by Imperva strives to “secure and accelerate your website” to deliver the best possible user experience while frustrating attackers and simplifying your operations.

There are four main product categories as part of the overall Incapsula solution. Depending on the nature of your website and your specific needs as an online business owner, you may be interested in one or more of these products. These include DDoS protection, website security, a content delivery network, and a load balancer. Let’s take a little bit of a closer look at each of these individually.

DDoS Protection

You may have heard of what is known as a distributed denial of service attack or a DDoS attack for short. There is a form of attack where multiple computers (and other devices connected to the Internet) bombard a server with HTTP requests and pings. This effectively overloads the server such that any content on it, like your website, is rendered inaccessible by everyone else. Incapsula offers DDoS protection for that.

In fact, Incapsula recognizes the immediacy of such a potential problem with several mentions on the website offering help if you are currently under a DDoS attack. They work so quickly that they guarantee to mitigate any DDoS attack in under ten seconds, regardless of its size. The all-inclusive DDoS protection protects your website, name server, and infrastructure.

If you want to learn more, the 2017 Forrester Wave DDoS Mitigation Solutions report is now available for download. Through this report, you are offered critical insights into DDoS mitigation, identify the solution for your company, look into different attack types, and so much more.

Website Security

Regardless of the kind of online property that you own or run, you should be especially careful about website security. This is not only to protect any confidential or personal data that may be stored but also to make sure that you are aren’t attacked or compromised by any number of suspected bots. You also want to make sure that your resources are not being accessed without your permission. Incapsula has a full range of website security features.

The Incapsula website goes into some technical detail about the types of attacks the solution can protect against, like SQL injection and cross-site request forgery, but most of us probably won’t completely understand what most of that means. What we can see is that the solution is very robust and takes care of multiple possible threats.

In particular, the “exclusive client classification technology” is able to identify and block malicious bots that may be trying to access your website, all while ensuring that legitimate bots (like search engine spiders) are able to get through without a hitch. Custom policies can be enacted to fit your specific situation.

Another feature that is well worth mentioning is backdoor shell protection. If your website was attacked at some point in the past before you added Incapsula to the mix, it’s quite possible that even if you think you cleaned out the problem, there’s still a “backdoor” vulnerability left behind. Incapsula can close that back door by quarantining the threat and helping you work toward removing it entirely.

Do you use two-factor authentication (2FA) with such sites and services as Google, Facebook, and Dropbox? You don’t need to be a mega-corporation to afford such a function for your own users. You can easily deploy 2FA in front of any page, subdomain or group of URLs. All it takes is one quick click.

Content Delivery Network

One of the greatest strengths of working on the internet is that you can overcome nearly any physical boundary. You might live in Oklahoma, but you could be doing business with someone from Oman. You could live in California, but your biggest readership might be based in Croatia. The thing is that your website content will naturally be delivered the fastest if the server is closest to the recipient. This is true even if you’re talking about someone in San Antonio trying to get to a website being served from Toronto.

This is where the accurately named content delivery network (CDN) comes into the picture. The Incapsula CDN is a global network with intelligent caching and cache control options. What this means is that your website performance is drastically improved with lower bandwidth costs and a better user experience. Incapsula says that websites that use their CDN are about 50% faster and use 70% less bandwidth.

Smart caching is a big part of this because it means that the same content doesn’t need to be retrieved over and over again. The proprietary machine learning technology can learn what dynamic content it should cache. And with servers all around the world, your users will get the best experience possible no matter where they are.

Load Balancer

If you are a larger organization with more complex needs, the Incapsula load balancer as a service (LBaaS) could be an important addition to your technology mix. The idea is that you get “continuous health monitoring” to ensure that traffic is automatically routed to a server that is available. If you’ve got your web content stored on multiple servers, it’s important that you don’t overrun one while underutilizing another.

The LBaaS is able to optimize this traffic distribution across servers, maximizing the resulting performance. This is especially key, for instance, where you might run mobile or web apps that are constantly pinging the server. We’ve seen many top-tier applications run into problems like this before and it’s certainly an issue you want to avoid if you want to provide the best user experience possible. There’s even a global server load balancer that looks into both geolocation and the best connection time.

How Much Does It All Cost?

Incapsula is offered in three main tiers, all of which are priced on a per site, per month basis. The $59 Pro plan is geared toward websites that value website security, getting protection against malicious bots, hacker, and other potential attacks. This also includes a number of performance upgrades like access to the content delivery network.

If you need application layer DDoS protection, you’ll need to step up to the Business plan, which costs $299 per site per month. This includes the 10-second mitigation guarantee. At this level, you also gain access to more advanced security solutions. The Enterprise plan, where you’ll need to request a rate quote for your particular circumstances, is how you can unlock the rest of the DDoS protection, like network layer protection and protection for DNS servers, as well as options for the load balancer and datacenter failover.

The setup process starts with signing up for an account and choosing a plan. After submitting your domain, you’ll receive instructions for changing your DNS records. It takes up to 48 hours before all traffic is routed through Incapsula.

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Premium Photos, Illustrations and Vectors from GLStock

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If you want to build a successful blog, brand, or business on the internet today, you need to focus on a lot more than just your content and providing value to your audience. While content and value are always going to be important, let’s be real… we are in a fast-paced world where visual content is everything.

With that being said, if you don’t have the right images, illustrations or social media thumbnails and previews to grab the attention of your audience, they will likely skip past your content and move on with their day.

It’s also important to note that you no longer need to be a web designer or graphic designer to create great images for your site. This can be as simple as signing up to a royalty-free stock photo website like GLStock.com, grabbing an image and then using a program like Canva to customize it to your liking.

This method is currently being used not only by myself but also thousands of the top bloggers in the world today. With so much going on in the world of social media and endless emails with attention-grabbing headlines fighting for your attention, one of the best ways to not only keep users on your site longer but to also increase value and trust to your brand is to add high-quality images throughout your site content, social media and email marketing efforts.

Today we are going to be looking at GLStock.com, and why they have quickly become one of the top resources for royalty free images on the internet today.

Get Immediate Access to 1,000s of Image in ALL Sizes

When it comes to using royalty free stock images, I have no problem paying for premium content. Not only does this save me a lot of time and give me images that I know I will have no legal issues in using, it also makes the content creation process that much easier.

However, one thing that is a pain is when you join a royalty-free stock photo site is when you find out that they’re going to charge you not only for each image you use but also for each image size. If you were going to download an image, wouldn’t it make the most sense to get that image and as many sizes as possible?

The good news is, this isn’t just the way I feel, it’s the way GLStock.com feels as well. When you become a customer of their site, not only will you get access to the images on their site, you also won’t have to pay to download different sizes for each image you plan on using.

Not everyone is going to have the need for multiple image sizes, but it is something that’s great to have available. Images will vary in size depending on which you choose, but you will find that most are available in three sizes, ranging from about 700 x 466 pixels (at 72 dpi) on the small end, up to about 5,000 x 3,000 pixels (at 300 dpi) at the larger end.

Understanding Image Copyrights and License Information

Knowing where and how you can use royalty free stock images is always something content creators and bloggers also need to deal with. Just because an image is available for you to download, you are likely still limited to where and how that image can be used.

This is often the case with many of the top image sites on the internet today. Not only might they be charging for individual image sizes, you can also be charged more depending on how you want to images.

GLStock has once again made the attempt to make this process as easy as possible for anyone using their site.

All photos available for download from GLStock are available in two different license formats. The standard license is what’s going to be more than perfect for most individuals and site owners. The use of images is fine as long as you are not using more than $10,000 in value through video usage or printing more than 250,000 copies of the image. If you feel you are going to surpass these numbers, you can always upgrade to the Unlimited license.

As mentioned earlier, I use royalty-free photos on nearly all of my sites. The reason why I do this is that not only do I avoid having any legal issues with where the image comes from, but I also don’t have to post copyright information or link back to an original source. The small investment to join a royalty-free stock photo site is well worth it in my opinion and saves me a lot of time in the process.

Taking a Look at the Images Available on GLStock

Royalty free stock photo sites are only as good as the images they can offer to their users. In the case of GLStock, there are literally millions of images, vectors, illustrations and clipart for users to choose through. No matter what you are searching for, you will likely find an image for it in their catalog.

Just like most other image sites, searching through their directory is pretty simple. All you need to do is fill in the search box with whatever category or search phrase (for an image) you are looking for and then click the search button. Once you find an image you like click on it for immediate download after selecting which image license you would like to use.

You’ll also notice that some images will cost more in credits than others. Standard license images can range from 1 to 35 credits per image. Unlimited license will cost around 75 credits each.

If you know you are going to need a wide range of images and will be continually downloading from the site, you are likely best off going with a credit plan which will allow you to save up to $200 off when purchasing credits in bulk.

For more information on this, take a look at the credits package page.

Whether you go with buying a small package of credits or going with a larger amount, it’s good to know the option is always there to purchase and use images at any time. Your credits also won’t expire, so there is no need to log in and download as many images as you can. Simply purchase credits and use them whenever they are needed.

Also, if you would like to save an instant 10% on your first purchase, just sign up for the GLStock mailing list and you’ll receive a coupon right in your inbox.

Create an Account. Login. Download. And Go!

With content creation and business marketing on the minds of all of us, the last thing we want is to figure out how to use a new website, download images and mess around with using a new platform. Again, GLStock doesn’t want to waste your time either.

The whole process is pretty straightforward and easy to use. Once you create an account and purchase some credits, all you need to do is search for an image, download it, and then go on your way.

All image downloads will also stay active on your account so you can download them at a later date should you misplace them.

When it comes to finding and using images on the internet today, you have a lot of options. However, not all of them are created equally or will keep you protected from copyright and legal issues. The option is also there to cash in if you are a photographer or graphic designer who would like to sell visual content through their site.

No matter which option you choose, I highly recommend you take time to join a royalty-free stock photo site and start investing not only in the content on your site but also your visitor’s user experience. High-quality images and illustrations are simply the best way to engage your audience while also breaking apart your text content and bringing your data to life.

Join GLStock today to see how easy it is to bring your content to life.

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Hi, I’m Zac Johnson

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