Comparison charts and information tables are one of the best ways to provide your audience with the exact information they are looking for. When someone visits Google and types in any type of shopping, review or comparison related keyword or phrase, they are already in ‘buying mode‘. Once the visitor ends up on your site, it’s your job to make sure you make it as easy as possible for them to find what they need, and then take action.
No matter what you are selling, what type of niche site you have or even if you are just an affiliate marketer looking to send leads elsewhere, a comparison table can do wonders for your site. In today’s article, we are going to look at a few different examples of what’s working for other sites in the industry and how you can start implementing the same.
If you ever need an example of what type of style works best for anything, simply refer to any of the top sites in the industry and they will have millions of dollars in testing, resources and marketing behind their sites. A perfect example of this can be seen on sites like Shopify and Amazon — both have perfected the art of customer sign-ups and making information easy to absorb.
Through the Shopify pricing chart below you can see the three different plans offered by the service, along with an easy to follow breakdown of each. It’s always a stressful and dragged out process to decide what type of plan is right for your business, but this easy and clean breakdown does a great job of showing which may best fit your needs.
Information provided to your audience is always going to be important, but it’s also crucial to delivering it to them in a way that they can make the most use of it. Pet Breeds has done an excellent job at rating different pet foods, while also giving the end user the ability to see charts in full color, ratings from users and also the best places to buy online.
However, the real value and uniqueness in their comparison charts are the ability to sort by brand, name, protein source, life stage and much more. As you make changes to the settings in the left-hand menu, the chart will actively update with new information. Not only will this provide huge value to your audience, it will also help your site always stay up to date with the latest information and reviews, versus simply always being a static text-only state.
As you can see, comparison chart can come in a wide range of sizes and styles. In this example, we can see how effective a simple text and image comparison chart can still be for an affiliate or resource site. As mentioned in my previous article on how gaming affiliates are leaving money on the table, there are many different things can be done to instantly improve user experience and conversions on a site. A perfect example of this can be seen through the $1 minimum deposit bonus chart below.
The goal for the affiliate site is to simply provide the end user with the best information possible, then a more detailed rating and review should they wish to pursue that individual offer. With so many different sites to promote and affiliate offers to earn from, this type of layout has become common place among ‘online review’ style sites.
Sticking with the concept of always giving the end user exactly what they are looking for, if you are in the product/sales space, a detailed comparison chart like the one below from Metro Kitchen could make the world of a difference for your site.
We all know the headaches and frustrations that come with making a purchase, but the easier you can make it for your audience to make a decision — all the better for both sites. This method has commonly been used Amazon affiliates (as recommended by Spencer Hawes) for attracting user clicks and increasing conversions. Not only that, it’s also a great way to create keyword-rich content for your site and improving search rankings.
We all know the value in creating text content and information ourselves, but if you have the ability to take information from your audience and turn that into your own site content… even better!
This is one of the major differences between ‘affiliate’ style resource sites and ‘brand’ sites that rely on user reviews and testimonials. A great example of this can be seen at Who Is Hosting This, as they specialize in the world of web hosting and providing users with real customer reviews on the best hosting solutions out there. Just like I pointed out in the interactive pet food chart above, this site also has a changing comparison chart based on the left-side option menus. Where this comparison chart stands out from the others, is the always updating user reviews and rating systems built into the platform.
As you can see, comparison charts are being used across a wide range of industries and markets. No matter what you are selling or promoting, giving your audience the right information and visuals to make it easy for them to complete a specific task is key. Run through each of the examples above and see which style might be best for your site
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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