This guest post was written byÂ Eric Schechter. With Affiliate Summit growing in audience every year, it’s still a first time event for many attendees. With such a massive event and agenda, how is a rook supposed to manage their time? Eric has written up a nice review sheet of “8 Ways to Get the Most out of Affiliate Summit East“.
Affiliate Summit East 2009 is right around the corner and will be here before you know it. Whether it’s your first conference (or your 1st time at Affiliate Summit) it’s important that you make the most out of your time there. Here are 8 ways you can do just that.
Connect Before the Show
Connecting with affiliates, networks, and other industry professionals before the conference can help you in a variety of ways. For one, many affiliates start putting together their schedules a few weeks before the conference, so reaching out to them early on and letting them know you would like to meet up will increase your chances of getting some face to face time and/or setting up a meeting.
Also, there are a ton of Network VIP (Invite-Only) parties going on at ASE this year, so make sure you get in touch with your Affiliate Manager before the conference, so you are in the know of any parties they are throwing and to make sure you are on the list.
Make a List of People/Companies You Want to Connect with.
Putting together a list (before the conference) of all the people and companies you want to meet, is a great way to stay productive at the show. There will be over 1500 companies, and over 3000 attendees at ASE 2009, so it will be very easy to get distracted. By having a list together, it will ensure that you stay organized, and that you actually meet everyone you planned on meeting up with. For a complete list of companies attending ASE 2009 go here and to see a list and also network with affiliates attending the conference check out ASE’s Ning Network and Facebook Fan Page.
â€œDon’t be a Networking Whoreâ€ – Neil Patel
If this is your first conference, your game plan might be to meet as many people and companies as possible and to leave ASE with very few of your own business cards. While expanding your network is a great goal to have, I encourage you to focus more on creating personal relationships with a few key people at the conference, rather than trying to meet every single person there. By doing so, you will leave the conference with some great contacts that will remember you and be willing to help you out when the time comes.
Face Time with Networks
While you are at ASE, it’s a good idea to make your rounds and get some face time in with your AM and/or the networks you’ve been working with. Not only does this give them a chance to put a face with the name and voice they’ve been talking to, it’s also a great way to enhance your relationship with the network and build even more trust.
Practice your Elevator Pitch
Bringing your A-game to ASE is crucial. You will be meeting some of the most important and influential people in the industry, and when the time comes, you need to be prepared. Having a brief introduction and elevator pitch ready (who you are, what you do, and why they should be interested in you or your product/service), will help you make a great first impression. Time is of the essence at conferences and the first minute you meet someone, is by far the most important – So make the most of it!
Following Up is Key
Chances are, you’re going to meet a variety of people at ASE 2009 that you will want to work with after the conference. While it’s nice to think that everyone you meet will remember you, chances are they probably won’t. That is why it is extremely important that you follow up within 24 hours of meeting them (as opposed to waiting until after the conference). A great way to remember important facts about the people you meet (for your follow up) is to take advantage of the space that most business cards give you by writing a few notes on there after you speak with them. This will help you include a personal touch in your follow up email the next day. For a great example on how to follow up via email, check out this great post by Neil Patel.
The Q&A Sessions and Panels
One of the biggest resources to take advantage of while you’re at ASE, are all the experts that are there to help you improve your sites, grow your business, and be even more successful in the affiliate marketing world. With that said, ASE has put together some great panels and Q and A sessions this year that you should definitely think about attending, especially if you are somewhat new to the industry. Here is a list of a few of them, straight from the ASE site.
SEO Site Clinic: Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings. (Sunday at 3pm)
Ask the Experts: Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session. (Monday at 5pm)
Organic Site Review: Have your site reviewed for SEO by a panel of experts in the SEO industry. (Monday at 2pm)
Advertising on Facebook: Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook advertising representative covering all you need to know. (Monday at 3:30pm)
– Featuring Zac Johnson & ShoeMoney on the panel 🙂
One thing I really want to stress is not to shy away from asking questions (not matter how basic you think they might be) or having your site reviewed. These conferences (and more specifically, these types of panels) were put together to help you learn, refine your skills and become even more successful. So make sure you take advantage of them!
Time to Partay!
If you’ve been to an Affiliate Marketing conference before, you know all about the parties. There are usually a variety of them going on (both Invite Only and ones that are open to all affiliates) and they are a definitely one of the best places to network, close deals, and hang out with other affiliates in a laid back atmosphere. Sometimes the expo hall can get a little crazy because everyone is trying to meet and talk to everyone else, so attending the parties can be a great way to get some more face time with other affiliates and build relationships that will last a life time. Â For a complete list of parties going on at ASE, check out this post by ASE Founder, Missy Ward.
So what other advice can you give to people that are attending ASE 2009? I know I didn’t cover everything, so feel free to share your thoughts in the comments section. Also, make sure you stop by the Clickbooth booth (#2217) at ASE and say hi!
Best Strategies to Get More Likes on Your Instagram Photos
Instagram has faced significant growth in terms of popularity in recent years. With so many ways to promote a business, it’s no surprise that it gained so much love and attention by hundreds of millions of users around the world.
For businesses and brands on the social platform, interacting with your customers is much easier, and you can also attract them through stories and make them think you’re a fun business. However, it’s not as simple as just creating an Instagram profile and going live with whatever random photos you like. There is a wide range of top strategies and working methods to choose from, when it comes to Instagram growth, reach, and success.
One of the biggest concerns for businesses and brands on Instagram is how to get more likes on your most recent photos and image upload. At the same time, it’s also important to have a social media and outreach strategy in place, and knowing how to get more followers on Instagram.
To help with all of this, here are some ideas and strategies to boost that like count.
It’s no surprise that people like consistency and habits. If they don’t know when you’re going to post, they will get tired of waiting and distance themselves. Therefore, decide on how much you’re going to post weekly, or even daily. For instance, you could post 3 pictures each week, and keep it like that. However, don’t post less than once a week because people will forget about you.
This goes two ways: you can use local hashtags as well as popular ones. Local hashtags can help you find customers that are near you. You can look for popular accounts and see what hashtags they are using to get followers.
On the other hand, popular hashtags are helpful when looking to attract a larger group of followers. They help your photos get more attention and thus more likes.
Post Good Quality Pictures
Although you don’t need to have the most professional looking photos ever, you can’t have anything that’s blurry and makes it hard to see what’s there. It’s essential to make sure that you have good lighting and everything is focused.
Some people find videos more engaging compared to pictures and are more likely to be interested in them. Posting videos of an upcoming new product or just product information can be more exciting compared to a picture.
Tip: Ensure your video doesn’t rely on audio. Usually, people watch videos when browsing their feed, and the audio is muted.
Post at High Traffic Times
This one requires a bit of time, as you need to find out more about your audience. If your followers are in other time zones, you should post more content during the right times, so they will see your pictures or videos.
Interact with Your Audience
It’s important to have a good relationship with your clients so they will love your page even more. Moreover, other people will notice that and become potential customers when they see you value your audience.
An Instagram bot could increase your followers. It comes with auto likes, follows and posts and earns you organic followers.
However, as with all bots, you will want to be careful with how fast you follow and unfollow other users. Triggering any spam or automated alerts to Instagram could quickly have you finding your account was closed as a result of it.
Instagram stories are really fun and they let you post content that will be available for 24 hours. You can post more goofy content, and your clients will appreciate your sense of humor and the fact that you are relatable.
In conclusion, gaining Instagram likes is not so hard if you know how to do it. You only need some time to apply everything in this guide, and you’re on your way to increase your audience.
Meet the Entrepreneurs and Experts of Affiliate Summit West 17
Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.
At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.
By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.
Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.
To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!
Inspiring Stories and Marketing Tips from Affiliate Summit Speakers
Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.
Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.
I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!
John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.
The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.
Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.
Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.
The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.
Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.
Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.
Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!
Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.
How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.
Geno Prussakov is an affiliate marketing expert, author, and international speaker.
In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.
Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.
Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.
Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.
For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!
Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.
Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.
While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.
Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.
John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.
I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.
One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!
Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.
Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!
Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.
See you at Affiliate Summit West!
10 Strategies to Take Your Facebook Marketing to the Next Level
How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?
Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.
But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?
Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.
1. Be the Supplier for News Breakers
Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.
2. Stop Selling and Start Engaging
Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.
3. Pay Facebook
Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.
4. Embed Interactivity
Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.
5. Focus on Proven Tactics That Yield More Shares
Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.
6. Diversify Your Marketing Strategies
It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.
– Engelo Rumora, List’n Sell Realty
7. Make Ad Campaigns Pop
With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.
8. Network and Be Personal
You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.
9. Make Content Sharable, Then Pay
If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.
10. Provide Value
Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.
The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
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