I previously wrote about how BestBuy Knows Customer Email Marketing, which pretty much summed up how awesome of a job they do with their customer emails, then purchase follow ups. I was at Old Navy the other day and they asked for my email to get a 30% coupon on my next purchase, so I said sure. I gave them my email, then when I later check my mail on my iPhone I saw that they sent a full receipt from my recent purchase, which was pretty cool.
So Old Navy managed to get my email address by just asking for it at the time of checkout… but what do they also get?
- Subscriber to the Online Newsletter and Mailing
- 30% Coupon for me on next purchase (more return sales)
- Traffic to their online stores and social networks.
You can see a screen cap of a partial from the sales receipt which is sent through the email.
Sure, some of you might be thinking gig deal… a receipt through email, who cares?
How many customers does Old Navy and the Gap family have per day? If only 10% of the people provide their email address and get the follow up email above, imagine how much new business can be generated from such a simple task. Not to mention the benefit for customers to have a duplicate of their receipt in their email. How many times have you wanted to make a return, but lost your receipt.
Old Navy provides you with a receipt, but also includes links to their other online stores for possible new purchases.
Scrolling down to the bottom of the receipt, you will see active links to Old Navy’s social networking sites at Facebook and Twitter, along with a link to their main site and how to start getting mobile coupons right to your cell.
Just like I wrote about how BestBuy was ahead of the learning curve and knows how to properly and effectively follow up with customers through email and mobile marketing, Old Navy is also showing they know how to play the game, and doing quite well at it in the process.
As we’ve seen the rise and quick fall of BlockBuster because they did not adapt to the fast and changing times, we will continue to see more companies fall if they do not keep up with the pace of fast learning companies like BestBuy and Old Navy/Gap.
- Graphic design.
Groupon has been out for a while, and I’m always interested in how many people are using it. I’ve been using it for a while now, it’s so easy through their iPhone App. Most of the Groupons can be used through the iPhone at the cashier, but some places are still baffled and confused on what to do when they are given a cell phone or 
Two stores in particular that come to my mind are a small funny tshirt store and a replica jewelry stand. First off, the traffic flowing through the mall is dead… and I rarely ever see anyone shopping at these locations. Then you have the monthly rent cost, which we can guess is at least $1,000 to 2,000 a month depending on location. On top of that you have the inventory issues, paying a staff or if you are working the place, the time you are wasting just to break even. I just can’t see how either of these businesses are making money… and usually they aren’t.
It’s easy to hate on success… and no one becomes popular, has a voice, or even finds success without a flood of haters behind them. Without haters, there would be no gossip, trash talking and spreading of what people disagree and talk about. More than anything else, it’s all about how you deal with haters than having them effect your way of life. Rebecca Black knows about haters all too well.
