Creating and Marketing Your First Online Store

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  • Published on : Jun 7 2012

Creating your own online shopping site and store can make all of the difference in the world. Not only is it important for offline stores to transition their business online, but it’s also an exciting way to create new businesses for people who want to work and sell from home. Sometimes you don’t even need to create your own product or even hold inventory, as there are plenty of drop ship services out there that will handle all of your processing and shipping of the orders.

The biggest problem that many people face when trying to transition their business or create a store online, is that they simply don’t know where to start or how to create an eCommerce website of their own. IzzoNet is an excellent online store creation service that has made the process very easy to use and quite effective for creating a business that you can manage from home… or anywhere!

A Complete E-Commerce Solution

While there are many software packages out there that will allow you to create a web site or process orders, integrating all of these can be quite a pain and frustrating. The reason many people are choosing IzzoNet as their solution is because they can create their store, handle all inventory and process all orders from within one platform and location.

Once you visit the IzzoNet web site, you will see in the screenshot above that they have a very easy to read and understand process, while also highlighting the benefits of their service. You are not just signing up for an online shopping cart solution, but a full powerhouse of services such as the ability to access a fast and easy-to-use store builder to start, creation of SSL security features, full web hosting, drop shipping integration, customer management, shipping management, social media marketing, anti-fraud mechanisms, brand management, and so much more.

All of these features, in addition to the eCommerce marketing tools that are offered through their site, allow site owners of all sizes to take advantage of building a store to match their products and customers, while also not having to hire an expensive programmer or design team to put it all together. There is no reason why anyone wouldn’t be able to master all of the tools and back end features from IzzoNet once they spend some time to learn and discover how everything works.

Store Templates and Design Options

One of the biggest problems I’ve seen with online shopping cart solutions out there, is the inability to create a quality looking store that can match the look and feel you are trying to achieve with your online store. Looking through the showcase you will see a wide range of templates and designs that are currently up and running through the IzzoNet system. Since the system offers a drag and drop design setup, you can start playing around with your own design for the site and if you need something more custom and specialized, you can always contact their design team. You will also see a showcase of screenshots for all of the internal back end pages and how to setup your site design and store products.

Online Store Features and Pricing

The Izzonet eCommerce solutions really are quite complete and competitive to many of the other store creation and management solutions out there. Everything from search engine optimized pages, to SSL and anti-fraud scrutiny measures are all included in every package. As mentioned earlier, drop shipping is a huge advantage for many online stores out there, and IzzoNet includes a built in drop shipping setup that allows you to send orders to your drop shipper, while also tracking orders and processing coming through your site at any time. Among many other features, you can also add live support, affiliate program management and individual landing pages to your store at any time

How Much Does It Cost?

The upfront costs of creating a business online and building your own store are a tenth of a fraction of what it would cost to achieve the same with your own retail location in your area. Depending on the package and features you would like to have for your online store, packages start at just $19.97 a month and go up to $299.97 for their best package. If you end up pre-paying for one or two years, you will also get some very large discounts in the 33% range.

There is a good chance that at one time or another, you have through about creating an online store of your own. IzzoNet is currently offering a 15-day free trial, which will allow you to play around with the system and seeing if running an online store is something you would like to do. There are no hidden fees, no setup fee, and no credit card required.

Marketing Your Online Store Once It’s Live

Once your store is live, then the fun begins. Seeing your first orders come in and building a loyal customer base is one of the most rewarding and exciting features of having your own business and running a store online. Best of all, you don’t have to rely on people walking through your retail store and buying products just to pay off the high costs of a monthly rent and staff. This means that you will have a lot more room and investment money to play around with different ideas to generate sales for your site.

Below you will find some of top methods online stores are using to generate sales for their online stores.

  • Facebook Ads – With nearly a billion users all across the world, Facebook has quickly become the best self serve advertising platform on the internet. When creating ads for your online store, you can include pictures of your products, target people who “like” your competitors and even advertise to only customers who match your customer demographic.
  • Search Advertising – Everyone is always going to be using search engines to find product information, reviews and buy stuff online. Through the use of paid placement in Google, Bing and Yahoo, you can make sure customers see your online store first.
  • Blogging – Yes, even blogging can help increase sales for your online store. Talking about your top selling products, services and customer reviews isa great way to build content for your readers, while also generating new incoming links and rankings in the search engines.
  • Affiliate Program – Generate more sales for your online store without having to pay for advertising that might not work. With an affiliate program, other web sites can promote your online store and you only have to pay when a new sale is generated.

As you can see, there are plenty of ways to create an online store, then effectively promote it through the search engines, blogging and many other methods online.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • http://usedhondacivic.us/ Josh Lee

    This is a good advice to consider. Creating and marketing your first online store is a great way to start training for yourself.
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  • abidalilliane

    I really appreciate this great post of yours, we all know that nowadays online and small businesses are in-demand, almost all the people who uses the computer prefer to have an online business because it is the easiest way to gain income. this tips and advises that you have shared are very useful specially for those who are new like me.
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  • http://travelwisconsin.us/ lianemarkus

    Thanks for the idea on creating and marketing your first online store because I have gained new knowledge from it and I was able to realize how important and relevant this is to readers like me.
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  • http://www.GuideAndNews.com Ehsan

    Really interesting article Zac. Thanks for your article on creating a online store.
    My recent post A Complete Affiliate Marketing Guide

  • http://www.mentorindia.com/course-listing.aspx Education India

    I appreciate your great effort to put light on proper creative work with implementation strategy for online marketing store.

  • http://www.izzonet.com/support/ glen

    I’m using facebook adds for my business and this is very effective to add traffic to my site. Thanks for sharing more methods.