February 2008 Blog Revenue Report

February has come to a close, which means it’s now time to report some blog earnings. Even though February is the shortest month of the year, this year we managed to get an extra leap day out of it. During February I was also fortunate enough to attend and provide blog coverage on AffiliateSummit West in Las Vegas. The blog is still less than a year old and will celebrate it’s birthday this month on St.Patrick’s Day. I’m sure we will also see the blog hit the 2k RSS milestone soon enough. Let’s take a look at how the blog’s revenue performed during February 2008, compared to January’s earnings of $3042.64 profit.

FEBRUARY 2008 BLOG REVENUE REPORT:

- Affiliate Sales/Referrals: $1536.86
- Private Ad Sales: $1300.00
- ScratchBack Top Spots: $425.00
Total Revenue: $3,261.98

- Mturk: $15.00
Total Costs: $15.00

Total Blog Income for January 2008: $3,246.98

ScratchBack earnings were high this month due to my “Humane Societydonation promotion. In short, all advertisers who bought a link in my “Top Spots” area would not only receive a link to their site for a week, but their ad revenue would go towards a donation to the Humane Society. ScratchBack was cool enough to wipe out their profit percentage as well, so all earnings were a full donation. On top of that, I will also be matching the full amount. I will post a check later this month, that will be sent to the Humane Society.

Ad costs for the month were a mere $15.00. Last month the costs were zero, but I came across a new service called mturk.com, which I wanted to try and out. I will also post a review on this service soon, as it pertains to blogging, advertising and outsourcing. It made for an interesting and rather cheap case study. As usual, my hosting costs for this blog are minimal since I have my own dedicated rack of servers to manage all of my network work sites. The bandwidth usage of this blog is nothing compare with my other sites, so it really isn’t measurable or worth calculating the cost.

As I continually say, running this blog is more of a passion and I love to help others try and make the move from working for someone else, to working for themselves. I love hearing from all of my users and being able to update them with new tips and information. As much as I can, I try and respond to most emails I receive. March will make for an interesting month. With the removal of the Microsoft AdCenter affiliate program, it may hurt overall numbers, but the blog continually keeps growing in size. I wouldn’t mind seeing a 10%+ increase in RSS subscribers and an attempt to end the month in the 2250+ RSS range. I have yet to try increasing blog traffic and users through ppc marketing yet, but may attempt to do so this month. I’d also like to start up another blog or two in other niche areas.

  • Posted in Blog Earnings, Blogging

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32 Comments »

Comment by Chris R
2008-03-02 13:37:54

Hi Zac, I would love it if you taught me everything you know :)

Comment by graham lutz
2008-03-03 10:36:26

That’s what the blog is for.

Comment by Franca Richard
2008-03-19 08:04:11

Yes, definitely, I love this blog.

 
 
Comment by Mayank Rocks
2008-03-03 22:41:25

Wow. Impressive. I have thats why subscribed to the blog, maybe I’d be learning a lot too.

 
 
Comment by Walt
2008-03-02 14:24:26

When you called mturk.com a “new service”, it really made me realize how vast the internet really is.

I mean, mturk was launched almost two and a half years ago by one of the biggest names on the internet (amazon.com) and someone with your knowledge of the internet just now hears about it…wow.

That also demonstrates the value of affiliate marketing…somebody has probably just recently created something awesome, and - if amazon can’t even do a good job getting the word out about one of their services - what chance does that person have of getting the word about theirs without the help of affiliates?

Comment by Zac Johnson
2008-03-02 15:19:37

New to me.. first time I used it. I actually first read about it on 45n5.com a couple weeks ago. It’s not the best service, but something worth checking out. I’m sure I could name 10 niche related sites for everyone most people don’t know about.

Comment by Walt
2008-03-03 18:36:39

I’m sure you could, too. I didn’t mean that disrespectfully, I was just saying that it really drives home how large the internet really is for someone with your web savvy to have only recently heard about it.

Comment by Think Like An SOB
2008-03-03 20:05:48

mTurk really got popular when during the search for Steve Fosset, when you could sign on, they would give you patch of land to view and search for anything looking like a plane, and you submit your observations. I think though, you didn’t get paid for it though, it was voluntary.

 
 
 
 
Comment by Sportsrmylife
2008-03-02 16:12:49

A fantastic job on your part Zac. A short month yet earnings increased. Well I guess this clearly shows that you are a harder worker than John Chow is (LOL) as his income decreased for February.

I hope you plan on posting some more pictures from the summit! Congrats!

Comment by Chetan
2008-03-07 16:24:06

Lol i didn’t knew John Chow works hard! He just eats and earns right?

 
 
Comment by Royal Radande
2008-03-02 16:27:06

I also heard of mturk through 45n5. I have yet to try it out.

Comment by Mayank Rocks
2008-03-03 22:40:44

SAme here buddy :)

 
 
2008-03-02 17:28:24

Congratulations on the income from your blog. That’s a nice little extra chunk of change to add to everything else.

 
Comment by Allan
2008-03-02 18:54:57

Zac - great job last month! Any ideas of pageviews and number of visitors? It would be nice to compare between Jan and February!

Comment by Zac Johnson
2008-03-03 18:29:48

Looks like last month’s numbers for traffic were 28,944 Uniques Visits and 56,294 Pageviews. I think I will go back and update Dec, Jan and Feb’s blog earnings post with traffic numbers. Thanks for the reminder.

Comment by Chetan
2008-03-07 16:25:56

I still don’t see any stats Zac.

Does search engines or other resources get you the most traffic?

 
 
 
Comment by Tom Beaton
2008-03-02 20:44:11

Great report. Nice to see your blog doing so well,and growing nicely.

 
Comment by The Manager
2008-03-03 06:29:27

Thank you for sharing the income breakdown, I think its great that its the real numbers and not an exaggeration of the truth. I think your blog will be in the 30k range by the end of the year!

 
Comment by Think Like An SOB
2008-03-03 14:01:10

Total Revenue: $3,261.98 - “That’s your industry’s biggest success? Really?” lol Just messing with you Zac. Good job and pretty amazing for a blog this young.

Comment by Zac Johnson
2008-03-03 18:26:21

I might just go kill myself…

 
 
Comment by eMarketing Chat
2008-03-03 17:12:11

Nice amount of money you make from your blog. It’s also interesting to see that your affiliate revenue is more then private ad sales. This is the opposite of what John Chow has. Different blogs, different ways of revenues.

Comment by Zac Johnson
2008-03-03 18:27:17

What’s interesting about “affiliate sales” is how much it can fluctuate each month. Depending on what’s hot or what you write about, this can vary monthly. At least if you continually sell out on private ad space each month, you know you are guaranteed that set amount.

 
 
Comment by knupnet
2008-03-03 18:21:43

Great work as usual Zac… Keep it rollin in March!

Ryan

 
Comment by Amit
2008-03-03 19:48:28

Hey Zac,

Congrats, $3k is AWESOME for a blog that not even a year old! :)

I need to think about advertising on my blog, looks like I’m leaving a lot of money on the table. LOL

 
Comment by Mayank Rocks
2008-03-03 22:40:10

That is a great amount. Congrats :)

 
Comment by eMarketing Chat
2008-03-04 15:02:16

Amit,

That’s what I always wondered when I read your blog: why does he not monetize his blog yet?

For me blogging is hobby, but if you have a popular blog it’s still fun and interesting to see how you can monetize it and how people respond to ads, what works well and what not, etc.

 
Comment by Chetan
2008-03-07 16:22:18

Thats some nice and decent earnings Zac :)

Great going.

 
Comment by scott fish
2008-03-11 17:30:46

Not a bad month! - What are some of your plans to boost march’s earnings?

 
Comment by Futon-Matt
2008-03-14 14:28:32

Another great post, and those earnings are great. Congrats again.

 
Comment by Speed Yo
2008-04-19 08:55:13

That was really surprise me with your earning. I will work hard to make that kind of earning too.

 
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