Firing Away at Growing Niche Markets

I recently came across a BANS driving web site focusing on hunting rifle scopes. When I first saw the site, I thought  “now there’s a niche market I hadn’t thought of”. It may seem like a small market, but I’m sure there is plenty of money to be made if you are focused in and competitive enough on something so exact.

Yesterday I came across an article on how gun sales are up over 50% since the election! I then did a little more searching on Google and found there were many articles on the topic. The increase in gun sales is across the board and one of the articles states that the main reasoning behind the increase is that Obama is “seen as one of the most anti-gun candidates to run in years.“. It seems many people are taking the opportunity now to exercise their right to bear arms, should any gun laws change once Obama is in office.

Instead of looking at this in a political view, as always we will focus on it from a business aspect. With the combination of a tight niche market, and a wide spread increase in fire arms interest and buying, this could be (and has been) very lucrative for everyone selling guns… while many other businesses are suffering through the recession.

More than anything else, this just goes to show you there is always massive money to be made in small niche markets and you never know what might explode next!

16 pieces of wisdom given by ye faithful
  1. Monty's Mega Marketing said on December 5th, 2008 at 3:59 pm

    Gun scopes. Go figure. Not a bad idea at all. Time to go read some articles.

    Reply
  2. DetoxCleanse said on December 5th, 2008 at 5:30 pm

    Google Trends has to be the best way to find short term trends.

    Reply
  3. Zac Johnson said on December 5th, 2008 at 5:50 pm

    @DetoxCleanse:
    Google Trends and any of these also work nicely:

    How to Find Niche Markets

    Reply
  4. uW said on December 5th, 2008 at 6:33 pm

    I would say Google trends spots stuff a bit late, there are tons of ways too find niche’s (as well as zacs) though, I would tell you but I use them ;p

    Secondly if you weren’t talking about america where chances are the only thing sights are being used for is hunting then I’d be concerned about your morality..lol - we all want to make money but theres a difference between working in a niche and selling arms to murderers.

    Reply
  5. Emiel said on December 6th, 2008 at 4:17 am

    In some weird way, I have the feeling you are talking about one of my BANS sites…

    Reply
  6. randy bragg said on December 6th, 2008 at 9:54 am

    Seems right now is a good time to have a site like this…

    Reply
  7. Real Lottery Winner said on December 6th, 2008 at 12:24 pm

    Zac, I hate to get off topic, but your contact form was kicking me out, just wanted to let you know I’m giving away 2 macbook pros over at my blog. Check it out, and share it if you’re interested, thanks buddy!

    Reply
  8. Sonia said on December 6th, 2008 at 10:17 pm

    Hey Zac, speaking of BANS, so how’s your site for Iron Man going?

    Reply
  9. Zac Johnson said on December 7th, 2008 at 12:32 am

    @Sonia:
    They are still pulling in money every month, and I haven’t touched them since I wrote the case study on the BANS designs. Still getting search traffic, and the random EPN checks are nice to get.

    Reply
  10. Robby G said on December 8th, 2008 at 12:25 am

    Just be the Warren Buffet of blog topics and you’ll succeed easy. :) But it’s a bit difficult to guess what might be the “it” thing tomorrow. But it’s always good to try and stay ahead of the ‘market’ so to speak.

    Reply
  11. Goran Web Design said on December 8th, 2008 at 11:03 am

    There’s still a lot of undiscovered ways of making money online. This is something that I also wouldn’t have thought about, great idea.

    Reply
  12. Nikolai said on December 10th, 2008 at 6:56 am

    You will also find that by focusing on a niche market at first and then expanding along the way, you have very little risk in the beginning and you can build solid foundations before scaling up. Great post!

    Reply
  13. Cutter said on December 11th, 2008 at 12:25 pm

    Nice post. Niche sites allow you to avoid direct competition with the big dogs of the corporate/retailing world……the ones with the big budgets.

    Reply
  14. xiuk said on December 15th, 2008 at 5:23 pm

    just once more an exmaple “think out of the box” always works and the money is in the air, you just need to take it.

    Reply
  15. Matt Helphrey said on December 17th, 2008 at 9:17 pm

    Great point Zac. There are so many untapped niches. A little research can land you a lot of money!

    Reply
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