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How to Make Money Creating Online Courses Around Business Needs

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There are plenty of ways to make money online, but selling online courses and training material has to be one of the best methods. The reasons for this are many, such as low overhead costs when getting started, digital products have an extremely high-profit margin and there is a never ending need for good quality training material online — and lastly, people and brands are willing to pay good money for them as well!

Just take a look at what Udemy has created in a short period of time with their online marketplace for video courses and training material. The site now has over 17 million students and more than 27,000 instructors contributing content to their site — all while also working on a rev-share business model.

The hardest part of the course creation process is knowing what to build and how you are going to sell it. If this is something you are personally going to be creating and promoting, it should be something around your expertise and that you are known for. A perfect example of this would be if I was going to create an affiliate marketing or blogging course. Since I already have authority in these spaces and a loyal following, it would just make perfect sense for me to build something of value to sell to my audience.

With all of this in mind, today we are going to look at some different ways you can start creating successful online courses, while also doing some pre-planning and niche research in the process. The more research you do beforehand, the easier it will be for you to find success down the road.

Build a Course Around the Needs of a Business or Your Audience

When it comes time to create a course or training program, you will need to look at this from two different perspectives. Are you going to sell to businesses and brands, or individuals looking to learn something? If you are going to be selling to businesses and brands, you will likely need to have a more professional course, but will also have the ability to charge a lot more for it. Businesses always have money to spend, and if they are going to get value out of something, it’s usually a no brainer for them to invest in.

On the flip side, if you are going to create a course for individuals looking to learn something, you need to make sure you price it correctly. For example, if you were to create a course on how to make money blogging, it would be tough to sell it for a high ticket price, since your audience likely isn’t already established with a successful site or blog. The difference between these two demographics can be a huge contributing factor to the success of your business.

Sticking with a ‘business’ perspective, a great example of how you can take an existing industry report and turn it into much more (through an online course), would be this report on 50 Employee Engagement Ideas (From Glassdoor’s Top 50 SMBs). Businesses are all about productivity and they want nothing more to invest money in their company to see better ROI in the long run.

As for creating a course around this topic, all you would need to do is run through the list of 50 employee engagement ideas, then create a short video for each and a simple PDF checklist. This is more than enough for a business to invest a few hundred dollars into, then hand it off to their employees for a quick study. At the same time, you know the content and advice you are recommending is already proven and of value, as it’s based off a report from a reputable site like Glassdoor.

It might seem silly at first, but this is actually a perfect opportunity for someone to take existing data that is already out there and convert it into a video format that is easier to distribute and consume. When it comes to user engagement and learning, online video is consumed and absorbed at a much faster pace than written text. The latest video industry stats prove video is now more in demand than ever before, especially with mobile usage on the rise — which is how many students are currently taking their online video courses through. Creating just text and written content to your audience is simply leaving a huge gap in both your audience reach and potential revenue.

How and Where to Create and Sell Your Online Course

With the hardest part of figuring out what your course is going to be about, out of the way, it’s now time to consider your options for how to put your course together and where to sell it. There are many ways to accomplish this — some being more simple, cost effective and faster than others. If you are looking for a thorough guide on this process, I recommend you read this one on how to build an online course. Inside the reference guide you will find a collection of actionable tips, such as how to create quick reports to include within your course (as shown below)

The content within your course is going to be important, but how you deliver it to your audience is going to be even more crucial to it’s success. Here are a few bullet points to help with the course creation process, while also making sure your content is easy to consume by your audience.

  • Video is key, but PDF attachments and action sheets are also of value
  • When creating videos, be sure to use PowerPoint or Keynote
  • It’s best to create shorter videos versus longer videos for attention span issues
  • Break your course material into different sections and modules for easy viewing
  • Host your video course through a reliable video host like YouTube, Wistia or Vimeo
  • If possible, include a video of yourself speaking in the corner of each video
  • Make sure you have high-quality recording equipment so your sound is professional

In addition to planning for how you are going to create your online course, you will also need to consider your options for selling it online. As mentioned at the beginning of the article, Udemy is one option for selling online courses — however, most courses on the site are heavily discounted and can sell for as low as $10 each. Udemy is a great option and instantly puts your course in front of millions of potential buyers, but at the same time, you don’t own the customer data and have no way to follow-up or sell to them again, unless you use their internal communication platform, which can be limiting and also comes with its own terms and conditions.

Another option is to use a solution like Kajabi, which was specifically created to help ‘everyday people’ get online with their courses, without the need to learn any technical skills like web site design, payment processing and creating a members area. All of this can be accomplished through their drag and drop platform. Unlike Udemy, when using a platform like Kajabi, course creators will own 100% of the content and revenue from the site — however, there is also a monthly cost associated with using the Kajabi platform, where Udemy, on the other hand, is free.

Right Now is the Best Time to Create and Sell Courses Online

If you’ve ever had a passion or expertise for something and wanted to try and make some money from it in the process, right now is the perfect time to invest your time and efforts into creating and selling an online course. With there currently being over 2 billion users on social media and demographic/interest targeting options available through Facebook Ads, it’s simply a matter of going live with your course and then marketing it as effectively as possible. If you are going to price your course in the $500+ range, it’s recommended to go with a webinar solution, as this will allow you to really engage with your audience and pre-sell them on the concept, while also giving them a call to action at the end of the webinar. It’s also a great way to build a massive mailing list in the process.

Be sure to run through all of the recommendations and tips above, then get to work on launching a course of your own today!

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Entrepreneurship

9 Ways to Lead a Healthier and More Successful Entrepreneur Lifestyle

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You know what I’m tired of hearing? We are always told being an entrepreneur is the toughest to start but the easiest to thrive in.

Guess what? It’s not like that at all. I have gone through hundreds of contents about the lives of successful entrepreneurs and here is what I found:

Becoming successful is easy. All you need is discipline and a strict daily routine.

My advice: Don’t study what made them successful. Study what they do on a daily basis.

Below are a number of tricks and strategies I collected and adapted in my own life from several prosperous people in the world.

  1. Be Authentic

Come to think of it. Nobody wants to be customers or clients to organizations that are entangled in bribery, fraud, false promises and bad delivery. As an entrepreneur, you must ensure that the products, services, and culture you demonstrate to others are as authentic as possible.

Alexi Panos, philanthropist, television presenter, producer, author, actress, and model believes when we expose our true selves to others, they can relate to us more effectively. By sharing your own story, you attract stakeholders towards yourself.

  1. Do What You Love

Let’s ask ourselves this question: why do we want to be successful? Steve Jobs thought it’s for personal fulfillment. Basically, he believed in finding work that drives our passion provides us with excitement and fulfillment.

Before you become an entrepreneur, decide if it’ll give you what you truly want in life. Mark Cuban, whose net worth is US$3.8 billion, says that people must know what they love and what they’re good at to be successful.

  1. Set the Right Goals

I tell you, be very discrete about this. Not all goals are what we want or what we can achieve. You have to be clear about your goals at all times. Create a Vision Board of all the things you would want to accomplish, and place it somewhere noticeable.

Don’t expect immediate satisfaction. Everything takes time to come to be successful. Relax and know that what you visualized will become a reality.

Henry Ford said, “when you don’t believe in yourself, you are believing in excuses”.

It is common for people to lose hope and become frustrated when things don’t go their way. Don’t do that. Believe in your ambitions. Trust life that it will make it happen.

  1. Help Others

This is a great way to promote your brand image. When you help others, others will help you. Also, this will ensure you build meaningful, long-lasting relationships.

Co-founder of LinkedIn, Reid Hoffman notes that you can improve yourself by associating with people who you want to become. Even the people you partner with and employ for your organizations should reflect the best standards.

Promote other organizations and collaborate with them instead of competing, and you will create a harmonious exchange of giving and take.

When you create products or services that help people, they want to be your customers for life. Moreover, when you deliver more than their expectations, they pledge loyalty to you.

  1. Learn from Criticisms

One of the most important lessons is taken from customer feedbacks. You have to tweak your delivery according to your customer’s needs. Unsatisfied customers are the end of an organization.

Don’t be offended by criticisms. Use it as an opportunity to improve yourself. Co-founder of Huffington Post, Arianna Huffington recalls that a critic once wrote to her that ‘The Huffington Post was an unsurvivable failure’.

Failures are not the bricks that we carry on our shoulders, but the steps that we stand on to climb upwards. Sophia Amoruso, a self-made millionaire says that those who rejected her once approved of her later on. So failures are never the end.

  1. Time and Stress Management

What you choose to do within 24 hours is crucial. Be proactive. Don’t ever wait for tomorrow. What needs to be done needs to be done now.

Be creative when it comes to fear and stress management. Practice yoga and meditation. Find natural remedies for anxiety such as herbal tea, relaxing wine, and relaxing herbs.

I say this everywhere and I will say it here too. Switch to an organic diet. Your life will change drastically.  

Be flexible. Adapt to situations as they come. Don’t be a slave to your past beliefs. If you have an opportunity, analyze it. If it’s favorable, take it.

  1. Take Care of Your Health

You cannot multi-task or run an entire company when you are not doing well in the health department. You need a strong body to perform at your best all day, every day.

Wake up early in the morning. Go for a jog or work out. Exercising your muscles and bones lets your body stay active all day long.

It also reduces the chances of abruptly falling ill. Because if you fall sick, who’s going to run your company?

  1. Get Organized

You don’t have to do everything all on your own. Outsource what you can, delegate tasks to your managers and focus on your own tasks.

Don’t follow the crowd. Do your own research and analyze opportunities wisely. Just because others are making money out of it does not mean you will. Ensure what is safe for you.

Never spend unnecessarily. It’s best to construct a personal budget and record everything daily.

  1. Keep Yourself Motivated

This is the key factor in pursuing goals. If you lose the interest to chase, you will also lose the game.

How can you keep yourself motivated? Subscribe to newsletters and blogs that mentor about motivation and success. Hang out with people who are motivating and energetic.

Don’t just subscribe, but also read and practice the habits that will keep you driven to go on and reach your destination.

In essence

Habit is the key. Follow through all of the above tricks and hacks to make the most of your climb to career success.

Be authentic about what you say and do. Know what you want and follow through. Make sure to help others and demonstrate a safe, humanitarian company culture to all your stakeholders.

It is okay to take help from others when you need it. It is okay to be stressed and anxious. Just know what relaxes you and makes you feel better, so that at times when you are not feeling well, you can do something about it.

Keep yourself healthy, fit, motivated and educated. Do this every day because success starts from within first.

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Entrepreneurship

17 Growth Hacks to Help Your Startup Scale Faster

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Startups are everywhere on the internet today. It doesn’t matter if your expertise, service, or focus is on technology, business, social media, content creation or even applications — this space is extremely saturated! Everyone has ideas, but only those who know how to implement them and turn their efforts into actions will see real results. Just like it’s easy for anyone to start a website or blog, it’s not so easy to get real traffic and make money.

The same is true for starting any type of business online. It’s all fun and games in the beginning, as you are likely starting from zero… but how long can this immediate growth last?

Rapid startup growth is a common goal for many business owners, but it’s one that is tricky to achieve. You need the right marketing tactics, customer support and operational infrastructure — and you need the resources to sustain it all until the sales start rolling in. This is where the opportunity of running an internet-based business really comes into play.

So, what’s the secret to scaling up with speed? Members of Young Entrepreneur Council share their best growth hacks for businesses looking to expand quickly. By following any of the growth hacks for businesses below, you should start to see improvement across the board in a matter of a few short weeks.

1. Create Your Brand

Start creating your brand as quickly as possible. Your brand is an important asset for a startup. People need to know what you do and why you do it in order to use your product or service. The faster people know your brand, the faster you will be able to scale up your business.

Samuel Thimothy, OneIMS – Integrated Marketing Solutions

2. Learn How to Delegate

The fastest way to scale is to optimize your time. Start with the things that are taking up the majority of your time and find someone to manage them. Hire, outsource or create daily efficiencies, and scaling will feel easier than it should.

Corey Eulas, Factorial Digital

3. Focus on Your Processes

Experiencing rapid growth can be a good or a bad thing, depending on how prepared you are. We experienced and are experiencing this growth currently, and it helped expose areas of improvement in our processes. If your processes are broken and you grow fast, it will only emphasize those weaknesses. If you focus on shoring up processes first, you’ll be prepared for fast growth.

Joel Mathew, Fortress Consulting Group

4. Draw Attention to Your Brand and Product

Ride on your competition’s research through SEO and advertising. Use Quora as a platform to answer questions related to your product. You will get immediate traffic. Use video marketing on LinkedIn to draw attention and increase followers.

Trish Agarwal, V Synergize Global Solutions LLC

5. Keep Reminding Your Audience About Your Brand

You have to get out there and get your name out. The more people you know who keep seeing what you do, the more they will think of you when they need what you do or know someone who you can help. This is a big reason why people buy from top brands — their marketing is all over the place reminding you.

Jacqueline Marrano, Marrano Solutions, LLC.

6. Grow Your Team

The rate-limiting factor of growth of any organization is leadership. Entrepreneurs need to scale themselves as well as their teams. When the team is more effective and growing, the business will automatically grow to greater and greater scale. Nothing matters more than human capital.

Eric Mathews, Start Co.

7. Don’t Be Afraid to Accept Help

If you insist on rapid growth, you’re going to need help. And once you get that help, you are going to need to trust their abilities. Too many entrepreneurs think they can do it all and they end up exhausting themselves/failing. Let those around you help you.

Adrien Schmidt, OpenBouquet

8. Put the Customer First, No Matter What

The bigger your business, the greater the need for a solid customer support infrastructure. Prioritize customer communication early on. Each interaction is an opportunity to showcase your brand’s voice and values. Cultivating loyalty and customer satisfaction is a result of having the right solutions and experts to guide your customer service strategy.

Eng Tan, Simplr

9. Know Your Sales Funnel

Sustainable, fast growth requires every part of the acquisition funnel to be in top shape. This will look different for every business, but it’s always important to pinpoint exactly what isn’t working, whether that’s acquiring leads, converting them or upselling them.

Jacob Drucker, Supply Clinic

10. Learn How to Get the Right Traffic

You’re great at what you do, your service is wonderful and your prices are well worth the value you provide. The only thing is, nobody knows you and they can’t find you. If you know how to generate foot traffic or web traffic at a good cost, you’ll be able to scale up quickly. Find the right help, or roll up your sleeves and figure out how to do this for your industry.

Jared Weitz, United Capital Source Inc.

11. Build a Strong HR Team

Most entrepreneurs do not pay enough attention to HR. To scale up quickly, you need to rely on people. You can’t do everything yourself and let your department heads rely on you in order to move forward. HR comes into play and lets you hire people that you can rely on.

Michael Hsu, DeepSky

12. Aggressively Network

My advice to startups looking for quick growth is to get the word out about their business or service by any means necessary. Spending a lot of money on marketing and promotion may not be possible in the early stages, but one of the cheapest and most effective methods of doing so is to connect with other professionals. Foster healthy relationships with professional peers.

Bryce Welker, Crush The LSAT

13. Focus on SEO

SEO is still one of the most effective growth strategies, but it’s hard for founders to execute because it requires content development and the ability to build systems and processes effectively. Double down on content and guest blogging to get backlinks. Stick to it for a couple months targeting niche keywords and you’ll see exponential growth. Most give up too early, but it requires time.

Matthew Capala, Alphametic

14. Make Time for Strategic Planning

Every year, I make a vision board of what I want in my life. Then, I break it down to the top three goals that I feel I must accomplish for growth. Furthermore, I break it down into weekly actions and daily activities. Once a week, I outline my priorities for that week. I analyze what last week’s activities were, and if I find that I was off track or started another project, I cut it.

Klyn Elsbury, Landmark Makers

15. Get to Market Quickly With Your MVP

It’s critical you get to market as fast as possible to test your assumptions. The concept of the minimum viable product (MVP) is the fastest way to support rapid scaling. It allows you to quickly test your assumptions, iterate your product and accelerate the never-ending work of building a product that remains a must-have to your target consumers.

Eyal Ronen, Puls

16. Create Value

Nothing ethical and good is done without creating real and meaningful value for another business. Anyone who tells you otherwise is selling you a bottle of Uncle Tom’s magical formula. Focus on value and how to make that something that can be shared and promoted.

Nicole Munoz, Start Ranking Now

17. Proceed With Caution

Scale up based on demand, not just because you want to. If you scale up too quickly, you run the risk of overextending your resources and potentially losing your company. Concentrate on the quality of your product and look long term. If what you provide is really worthy of massive growth right away, the market will dictate that naturally and you won’t have to force it.

Justin Lefkovitch, Mirrored Media

How to Start Your Startup in the Right Direction

Having read through each of the actionable and expert tips above, you likely already have some good ideas for launching or improving your startup. With all of this in mind, it’s important to take advatage of the many benefits the internet has to offer — especially in terms of connections and online tools.

Take some time to run through our list of recommended business tools and resources, and if you are currently having a hard time with raising the necessary funds for your business, this is also a great resource. No matter what direction or method you take, just be sure to take action daily and always progressing in the right direction.

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Entrepreneurship

Logo Design Tips for Digital Marketers, Businesses, and Brands

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Pepsi made headlines in 2008 when it decided to spend over $1 million redesigning its logo. This was a fresh reminder to businesses all over the world just how important a good logo really is.

Strangely, many online businesses don’t seem to have gotten the memo. Many digital marketers don’t have any logo at all. Others hacked something together that doesn’t communicate the core essence of their brand.

Your logo plays a very important role in your brand positioning. It is also one of the most visible parts of your website and other web properties. UX experiments show that 36% of website visitors will click the company logo to visit the homepage, because is the most prominent part of the site.

Why is a logo important for your online business?

Here are some things that you need to understand about logos and digital marketing.

Every online business needs a logo

Yes, every single business needs a logo. Too many online businesses think they are the exception.

Bloggers and affiliate marketers are particularly likely to think that they don’t need a logo. Since they aren’t actively selling their own products and services, they believe that they can get by without it. This is a big mistake.

When you have any type of online business model, your reputation is going to make or break your success. You may not be selling your own products as an affiliate marketer, but you still need to earn the trust of your website visitors before you can convert them by promoting another brand’s. Having a professional logo helps establish trust by showing that you are a serious entrepreneur that intends to stick around for the long term.

When hiring an outside logo design agency, it’s important to make sure you know what type of logo and design work you want to have done. Not only should you have a concept and idea in mind, you should also be aware of the services out there, and the associated costs with each. DesignBro.com recommends the following, and actually provides all of these services and design requirements within each logo job they take on:

  • Up to 10 suggested designs from professional logo designers. Only see the best designs – forget about clutter.
  • A closed competition: Designers cannot see the other designs. This stimulates more unique & creative content while avoiding simple variations and blatant copies.
  • Own your design with full legal copyright.
  • Receive files in relevant formats; suitable for online & print purposes (.ai, pdf, jpg, and png)

No matter if your business or brand is completely online or offline, you should have your logo and design files available in all formats and sizes. You never know when you might want to print out business brochures, business cards, or place your new logo design on your site or within social media.

A strong logo helps create a more seamless marketing funnel

Have you ever clicked an online ad on Facebook, Google or another site, only to be disappointed with the landing page that you saw? The problem is often that the advertiser didn’t provide a consistent funnel. The initial ad needs to set the expectations for visitors before they see your landing page. If you are getting users to subscribe to an email list, your ad and landing page need to make sure that your subscribers know what to expect when they start receiving emails from you.

A perfect example of this can be seen in the ad placements above. While the logos aren’t actually shown on Google, they will be displayed on the landing pages after the ads are clicked. Having a well-known and recognized brand identity only further improves the chances of higher conversions and gaining the trust of your audience. You can see more examples of how this can be done across multiple platforms and social media, in this article.

Keeping your message is consistent is essential. However, explicit, written statements aren’t the only part of the message that you need to pay attention to. Other visual cues can subconsciously convey messages that you may not even be aware of. It is important to make sure that these visual elements are as consistent as possible between every stage of your funnel. Using your logo in your ads, landing pages and email newsletters helps establish that consistency.

A good logo will convey the emotions that you want your brand to resonate

Every brand is unique. Every brand wants to build a different type of emotional connection with its customers. Creating a logo that matches the emotions you want your customers to feel is important part of the process.

Don’t settle on a logo just because it looks nice or would work well for another brand. It must match the connection you want your customers to have with your company.

Developing the perfect logo for your digital brand

As a digital marketer, you can’t afford to use a poor logo for your website, social media profiles or marketing creatives. Offline businesses can often make up for having a poor logo with their charismatic personality, community involvement and recommendations from trusted colleagues. That is a luxury that online marketers simply do not have.

Unfortunately, many potential customers are not going to give you a second chance if you don’t make a good first impression. Many website visitors will click the back button and never return.

This means that you need to use a great logo from the very beginning. Here are some things to keep in mind.

1 – Know who your customers actually are

Digital marketers don’t have the same face-to-face connection with their customers that local businesses do. This means that they don’t know as much about them. They may even make erroneous assumptions about their demographics.

Don’t make uninformed assumptions about your target demographic. Do your research and make sure your logo conforms to their standards.

2 – Don’t use low quality logo design services

I can’t stress this enough – you do not want to hire a low-quality expert to come up with a logo for you. They will usually hack something together that doesn’t look very professional. They may even plagiarize another brand’s logo, which is going to be even worse.

If you don’t have a large budget, you may want to look into using a free browser-based logo creator, which in many cases are free to play around and will give you a good idea on how you might want to map out your professional logo design. You will need to be a little more involved in the design process, but it will definitely be worth it in the long run.

3 – Consider using a focus group to look at your final logo design

You may fall in love with your new logo. That doesn’t mean that your customers are going to like it though.

It is a good idea to have people that match your target demographic take a look at it. You may even want to organize a focus group for them to give their input.

4 – Don’t make your logo too fancy

A lot of marketers try making the fanciest logo they possibly can. They cram as many contours and colors into it as they can. Their goal is to impress their customers, which is usually counterproductive.

Instead, you should try to make your logo as simple as possible. Your goal is to make sure customers remember it easily and understand your core message. Having a slick logo with few design elements is usually the best way to do this.

Your online business begins with your logo

Take a look at each of the logo designs above. What do they have in common?

Besides being well-known and recognized by almost everyone… they also don’t have any words or names on their logos. This is something every brand in the world wishes they could accomplish!

While your brand on business might never reach this level, your logo is the centerpiece of your brand. It quickly communicates the central message behind your entire company. Dedicate the time and resources to develop a logo that aligns with your branding goals. It will be one of the best investments that you ever make.

When looking to create a logo design or identity for your brand, be sure to consider all of the points we mentioned in this article.

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