Images are an often overlooked part of SEO and the whole search engine experience, however they can play an important part and proper utilisation can be very beneficial. So, here are some tips to help you optimise for the best SEO.
Focus On Quality And Originality When Choosing Your Images
Images can add a lot to the overall user experience. Ideally, all of the images that you use on your website should be original. They should also be highly relevant to the content of the page where they are shown.
There are a couple of different ways that you can go about getting original images. For photographs, you can take your own pictures using a high-quality camera. For other types of graphics, you can use an in-house designer or you can outsource them, hiring a graphic design firm to create them for you.
Ultimately, all of your images should serve a purpose on your website, providing your visitors with a good experience every time they land on one of your pages.
Stock photographs are so common that most people ignore them. Matt Woodward advises you take your own photos, on the other hand, makes it much easier to grab people’s attention when they spot your one of your photos in the search results.
If you aren’t sure where to find the best images for your site, and don’t want to pay for them, check out this list of free image sites that offer royalty free graphics and images.
Make Sure Your Images Serve A Purpose
The best images are the ones that reinforce an idea or that make it easier for users to understand a concept or a product.
Many people are visual learners, meaning that they learn best when content is presented to them in a visual format. From an emotional standpoint, images are also typically far more impactful than big chunks of text.
Ideally, you should try to add images to all of your content. Just make sure that they are relevant. It is better to have no image than to add an image that doesn’t relate to your content.
Screenshots are another valuable type of image to add to your website. You can use them to explain concepts or to help people understand how to perform certain actions. They are particularly beneficial when you are writing about a topic that is complex or difficult to understand.
In terms of content creation, the goal of images should be to serve as a complement to your written content. They should enhance your writing, making concepts easier to understand or showcasing products. They can also be used to break up large blocks of text.
Select the Correct Format For Your Images
Deciding on an image is only the first part of the process. Once you find the perfect picture, you need to decide what format to save it in. The three most common file types used on the web are JPEG, PNG, and GIF.
JPEG is the best option for photographs. It compresses images, helping to keep the file size down. Unfortunately, this compression can result in a loss of quality. Another drawback to JPEGs is that they don’t support transparency. However, when you are dealing with photographs, it is usually the best file format since it helps keep the file size as small as possible, ensuring that the photos will load quickly.
GIFs are the best choice for basic art or for animated images. GIFs can only contain 256 colors, meaning that this file format is usually not appropriate for photographs. For simple graphics or business logos, however, it does a great job of keeping the file size small while at the same time creating crisp, clean images.
PNG files combine the benefits of GIFs and JPEGs. Like GIFS, they support transparency, making them a good option for logos or other types of digitally-created content. At the same time, they also have much greater color support, meaning that they can be used for photographs, as well. Although the file size of PNG images can be somewhat larger than JPEGs, you may find that it is a good option for situations that call for high-quality images that are as crisp and clear as possible.
Check the File Size Of Your Thumbnails
Thumbnail images are a great way to give people a preview of larger images that reside on another page. For instance, in an e-commerce store, products may have a thumbnail image on the store category page with a larger image on the product detail page.
The only thing you have to keep in mind when using thumbnail images is that the file sizes can quickly get out of control. Instead of just shrinking down a larger image, you should save each thumbnail individually, making sure that it has the smallest file size possible. That way, your category pages won’t take too long to load.
Because thumbnail images are so small, you can usually sacrifice a little bit of quality in order to keep the size of the file small. Since most pages with thumbnails include more than one image, you need to focus more on small file sizes than on the quality of the images.
When filling in the alt attribute for these images, try to use different text than the text that you use for the larger, higher-quality images. Imagine how disappointing it would be if your thumbnail image got indexed by the search engines while your larger image got ignored. Some experts even recommend avoiding using the alt tag on thumbnail images.
Use A Sitemap Specifically For Your Images
You can either add image information to your existing sitemap or you can create a second sitemap that is devoted only to images. The process is a lot easier than you might think. In essence, it just involves adding a small amount of image information for each URL.
There are even plug-ins available for WordPress that you can use to easily create a sitemap for your images.
Use Descriptive Names For Your Images
When you pull images off of your camera, they have a default filename. As tempting as it might be to leave this file name, it is generally a bad idea from an SEO standpoint.
Renaming them using relevant keywords is a great way to help the search engines better understand what the pictures are all about. The more descriptive you can be with the titles, the better job the search engines will do of listing your images.
Here is a great example:
Imagine that you are selling a Hyundai Elantra. When you take a photo of the car, your camera automatically assigns it a name, which is usually made up of a jumble of letters and numbers. Instead of sticking with this original name, you should change the name of the file to something like 2018-Hyundai-Elantra-blue.jpg.
When coming up with names for your images, think about the types of search terms that your customers are the most likely to use. Then, name your images accordingly. You can find detailed information about the phrases that your customers are searching for by checking the analytics of your website.
Share Your Images
Sharing your content is a great way to get noticed. As long as you are providing high-quality images, people who discover your content after you share it may decide to link to it on their own, which can be beneficial from an SEO standpoint.
Luckily, visual content performs extremely well on social media and in newsletters. People are naturally drawn to images, making this content ideal for sharing through these channels. The more often you share your content, the more likely it is to get shared with others, helping to expand its reach. You can make it easier for your visitors to share your content, as well, by adding social media sharing buttons to your site.
Vape Advertising 101: How to Effectively Market Your Vape Shop Online
If you have a store, you know that advertising online is not only the way of the future, its a necessity. When looking for additional ways to show off your vape shop, this is one of the best methods to get it in front of the eyes of millions.
But how can you make vape advertising work for you? What’s the best way to drive customers to your store in a manner that’s natural, allows them to find you easily, and makes promoting your products simple?
Check out the best methods for vape marketing and how you can propel your business to the next level. Get ready to learn more.
Use SEO to Help Your Website and Blog Blow Up
Any business these days needs a website and blog. Your vape business is no exception since it’s likely that folks are looking for you no matter where they are.
Someone from out of town looking for a vape store they can get to while passing through or visiting your store’s area naturally searches for a local connection. This is where you need to take advantage of SEO, or Search Engine Optimization.
SEO involves placing keywords within your blog and website that customers naturally search for.
This can include:
- Basic vaping terms
- Specific brands of vape liquids
- A vape store and your city, state and/or zip code
Take advantage of both regular and potential customers looking for items and products you sell, and make SEO part of your online marketing plan.
Use your website to focus on locations and general terms that vapers look for. With your blog, talk about new products or trends, and focus on keywords that folks search for.
Thanks to a combination of these two methods, you’re sure to get an increase in searches and sales alike.
See How Social Media Can Offer Free to Low-Cost Vape Advertising
One of the best things about using social media for vape shop advertising is the fact that everyone uses it. A social media marketing plan helps people see what’s going on and gives them a visual to work with.
When folks see pictures of the shop, your products, or anything else you want to share, they’ll feel connected even if they aren’t in your store. This can help you build an audience both near and far who can’t wait to visit or order from you.
Some of the most popular social media outlets include:
Another benefit of social media, particularly Facebook, is the fact that you can offer this as another form of customer service. Folks can message you through your Facebook business page rather than making a phone call or waiting for a response via email.
It’s a useful way to stay ahead and keep up with customer service trends in the 21st century. If your company doesn’t have one, it’s time to start a plan today.
Where to Start Looking for Local Smoke Shops and Vape eTailers Online
When it comes to finding local smoke shops and locations to buy vape products, people are going to start their search on the internet. Sifting through Google to individually find websites and retailers is a good idea, but it’s not very effective and will likely end up cost you a lot more time.
Another option is to look around for online smoke shop directories like CBD Hemp Finder. This site currently has more than 4,000 different locations in the United States, and is adding new locations all of the time. For any established vape retailers or locations, they also offer free and premium directory listings.
There are plenty of other online resources and directories like the one mentioned above, it’s simply a matter of taking the time to look around for the best one.
Even just going to Google and typing in “vape shops” will provide you with more than enough resources and relevant searches to dive even deeper. Here are a few that we are seeing most often:
Searches related to vape shops
- vape shop near me
- best online vape store 2018
- best online vape store reddit
- gorilla vapes
- best online vape store 2018 reddit
- good guy vapes
Think Of Online Videos or Live Sessions As Commercials That Can Spread The Word
Sure, commercials sound like a good idea, but they’re expensive. Instead, try making a more personal connection with your customer base by reaching out through video.
YouTube and Facebook Live are two of the most popular outlets when it comes to connecting.
YouTube makes it possible to create your own channel, where folks can subscribe and get updates about what’s going on in your shop. If you’d rather make content on your own time, this is a useful and easy way to get the job done.
The best videos on YouTube for vaping, are the ones that actually provide value and do thorough reviews on different products they sell. I’m actually surprised more smoke shops aren’t doing this… as most of them are experts in their field and are missing out on massive branding and exposure.
Facebook Live means that anyone with a Facebook account can jump on and watch, or even interact with you. Because the Live sessions are personal, many people feel a connection and look forward to them. It’s even possible to get updates when a specific channel is about to go live.
If you want to boost sales, meet and interact with your customers, and get new ideas for vape marketing, this is one alternative you shouldn’t go without. No matter which channel you pick to broadcast on, you’re sure to pick up new fans along the way.
Find Out How to Get In Touch With Industry Websites
Making connections in any industry is important. If you’re new to the industry or have never tried outreach, find out about who else would let you advertise on their website and how you could benefit. A great way to kick things off, is to take a look at the various vape affiliate programs that are currently listed in our affiliate marketing directory. Not only can you look up different programs to promote, it will also give you some new content creation and marketing ideas, while also giving you a list of sites that you can reverse engineer and start reaching out to.
Consider outreach in the form of:
- Someone else writing a positive blog on your company
- Running your ads on their website
- Featuring you on social media
There are several different ways to cultivate relationships and encourage others in the vaping community to work with you. In the case of social media or blogging, you don’t usually need to pay, but when it comes to ads, you’ll spend some money.
Either way, this is helpful when developing connections. Consider it similar to affiliate marketing, with a little bit of a twist.
Your Niche. Your Marketing.
If you’ve given consideration to vape advertising, you might not be aware of all the different ways you can promote your shop and connect with others. It all comes down to making the most of your resources and tracking where you generate the most interest. Take a look at what the competition is doing, then figure out how to do it even better, and also localize and target your audience as best as possible.
You should make sure your business is accessible to anyone who needs it online just as you would in real life. This is where YouTube videos and reviews work best. These users are already in buying mode, and just need that extra push.
If you’re looking for other ways to make your business better and promote, we’re here to help. Check out our blog on how you can boost sales and ensure your end-of-year goes out with a bang.
Top 8 Totally Electrifying Electrician Marketing Tips for 2019
You’ve probably taken certain cues when it comes to the marketing of your business. As a business owner, you make have taken a few marketing classes or have ideas about how a business should be marketed. For most online marketers and bloggers, they’ve become experts at what they do… because it’s what they do!
When you run a business offline, or even one that doesn’t relate to marketing, it can be a completely different world.
For example, electrician marketing can be tricky. Most of the services that are offered are similar or the same from one electrician to the next. This leaves you having to go to further lengths to get your name out there.
We’ve compiled 8 tips to help take your marketing strategy to the next level. Keep reading for more information!
Manage Online Reputation
Most businesses and homeowners don’t have an everyday need for an electrician. In fact, many people can go for years without having to call.
This means that they will be searching for your business online. It is imperative that your business is found easily and that it has positive reviews.
It is impossible to make everyone happy and sometimes there are those customers who are never satisfied. Respond to negative reviews quickly and politely while trying to make things right.
Seeming sympathetic to a customer’s complaint will go a long way in recovering their business as well as future customers’.
For more useful tips and guidance on how to improve your online reputation or to have better control over what appears in the search results when someone searches for your name or business, click here for our 97 tips to better reputation management.
Isn’t it annoying when you click on someone’s website only to realize it is almost impossible to navigate? Don’t be that company.
Your website should have your services listed, contact information, as well as the ability to book an appointment.
Sometimes hiring a company to design your website is the best option. It’s usually well worth the money to ensure your digital presence is a user-friendly one.
You may feel that an ‘out of the box’ design is hard to come by, but there are actually companies that cater to online electrician marketing — see more here.
It is not good enough to just have a website and a phone number. People search for electricians, plumbers, and handymen on social media all the time.
Actually, there are features that allow a user to ask for recommendations and allow commenters to tag their favorite company. Of course, a happy customer can write your name, but if the potential customer is asking social media for their thoughts, why shouldn’t you be linked?
Having social media accounts does mean one more source of reviews. Hopefully, you see far more positive than negative ones; but social media reviews, especially negative ones, still need to be responded to quickly.
Partner With Other Businesses
Partnering with other businesses doesn’t mean forming a legal partnership. This just means that other contractors have to outsource business from time to time.
Sometimes a roofer or a plumber will run across jobs that they can’t complete by themselves.
Typically, they will recommend the customer hire a certain electrician. That recommendation could gain your business a customer for life!
This is a give and take relationship. When you run across a certain job that is out of the scope of your business, those other contractors will appreciate the recommendation from you.
Find Your Competitive Edge
Some electricians specialize in rewiring old homes while some may specialize in construction.
Maybe you do a little bit of everything and can do so efficiently, costing your customers less money.
When there are new techniques to your job, learn them to make you stand out.
This electrician marketing tip doesn’t just benefit you, but your potential customers. It is about investing in your skills and abilities to allow your competitive edge to grow.
Skilled Customer Service Representatives
If your electrician company is small, you may not have the funds to hire a full-time secretary or answering service. This leaves the phone answering to you.
Whoever’s responsibility it is to answer calls must be professional, kind, and courteous. This is a skill that has faded over the past few years but is much appreciated.
A rude customer service representative can cost you business. If you, the answering service, or secretary is rude, that customer can be lost to another, more friendly business.
Be Active in the Community
Although it is great to be active in the online community, people still appreciate the real-life touch. Being active in the community can mean appearing on the local news talking about the latest, greatest wiring technique.
It can also mean sponsoring a little league team. This form of marketing is always appreciated by the team and it gets your name out there (on the jersey, posters, etc.). And, it can allow you to meet plenty of potential customers.
This doesn’t mean you have to have children on the team or attend every game. It usually is as simple as filling out a form and sending a check.
Bonus points if your company throws an end-of-season pizza party. (Hint: this can give you the opportunity to pass out business cards to parents)
Electrician Marketing and the 80/20 Rule
So far we’ve talked about electrician marketing and gaining new customers. As a business owner, you should be familiar with the Pareto Principle, or the 80/20 rule.
This rule basically states that 80 percent of your business is from 20 percent of your customers.
Once you’ve learned this rule, it is important to know how to apply it. Applying it can mean following up with customers after a job is completed, calling them once per year to touch base, or sending a quick holiday card.
None of these have to be complicated, especially if you keep a customer database. This simple marketing move can allow you to forge lasting relationships with people that will continue to tell their friends.
Best Practices for Electrician Marketing
Traditional marketing ideas are great and still work for certain customer bases. However, knowing how to navigate social media, the internet, and the need for customer service can benefit you as much, if not more than those tactics.
The one type of marketing or advertising that your business cannot do without, and you can’t buy is word of mouth. Positive word of mouth will help sell your company far more than any other marketing venture.
Electrician marketing can be tough, and acquiring that word of mouth is difficult. This is why you have to have a strong strategy, to begin with. If you’d like more information on marketing or how to outsource SEO for your brand or business, contact us today!
5 Working Methods to Drive Massive Traffic to Your Website in 2018
Traffic is something we all need. No matter what type of business or brand you run, there is an endless supply of traffic floating around the internet, yet there is also never enough. At the same time, not all traffic is the same, and some sources will work differently for different sites and ad campaigns.
The main reason why we all want more site traffic, is that it usually results in more customers and leads, which means more money. It’s no secret that the internet is a crowded place, so your business needs to be strategic in order to get the customers you want on your site. It’s not enough to simply create a website and hope the right people will stumble onto it.
If you’re feeling overwhelmed, keep reading to learn more about how to drive traffic to your website.
Five Ways to Drive Traffic Today
Driving organic traffic might seem difficult, but there are a few things you can do right now that will help. The key with driving traffic is to stay consistent, and don’t expect results overnight. Here are five things you can do right now to bring in big traffic to your website:
1. Start email marketing
Email marketing is one of the easiest ways to drive traffic to your website. Start building your email list, and use an online email marketing tool like OptinMonster or Aweber to send out relevant information to your customer base. For even better results, set up a newsletter that also has a follow-up autoresponder series built in.
The thing about email marketing and list generation is, the earlier you get started, the better the results you will see. Even if you don’t have hundreds of visitors to your site at the moment, you could be picking up a few new subscribers daily.
Remember, everything on the internet is 24/7/365. So you if starting a new site and getting three new signups to your mailing list per day, that’s over 1,000 sign ups per year! If you wait until you have a lot of traffic going to your site, you could be missing out on a ton of subscribers and more traffic to your site.
2. Use social media effectively
If you’re looking to drive traffic, it’s not enough to just post on your social media accounts and then forget about them. If you’re strategic about how you use social media, you can really drive traffic to your site. At the same time, it’s also important to know what social platforms your audience is on, while also making sure you have exposure on each.
Personally, I like to focus my efforts on Twitter and Facebook — as those are the two social platforms I enjoy the most.
When creating your social profiles and accounts, be sure to include a website link. Google loves to rank social content and these links can also pass link juice back to your main site — to help ot rank even better. This is something I also recommend to everyone to better protect their name online, and even secure the whole first page of the search results for their name.
Additionally, make sure you’re using appropriate hashtags in order to broaden your audience. This will drive new traffic to your site, not just your current followers.
3. Use SEO tricks
In order to drive traffic, you need to make sure your website ranks high up in search engine results. To do this, you need to be getting high-quality links from other websites or blog. As often as people will say “just create great content”, it really doesn’t work that way anymore. You need to actually create great content, and then know how to promote the heck out of it.
Once you have this in place and have secured some solid backlinks and social shares, then you might be able to rely on Google and ranking for some quality search terms. Another key tip here is to create long-form content with more than 2,000-words per articles, and also going after longtail keywords.
Make sure you use keywords throughout your site. Keywords are things that customers search in a search engine. The more keyword matches you have on your site, the more relevant Google will think your site is. Also be sure to mix things up with H1, H2, H3 tags and using custom images and reliable data sources within your content as well.
4. Build links on other sites
As we mentioned in the previous point, getting external links on other sites is a great way to drive traffic back to your website. This might sound complicated, but there are many different ways you can do this. If you’re a small business, make sure your store or office is listed in online directories or other sites that locals might browse for reviews or information.
Here are some of the best ways to accomplish this, while also getting creative as well:
- Design a custom infographic on industry stats or reports
- Interview other experts within your industry
- Throw together an expert roundup
- Take part in expert roundups on other sites
- Outsource the content promotion and outreach process
- Invest some time and effort into 404 broken link building
Many of these methods work extremely well, simply because they are time-consuming and not something most people want to do. They do take a lot of time and effort.
Another way to build links is to guest post on other sites. There are a lot of websites out there that are always looking for content and will offer you a link to your website in return. Check out this article for some places that accept guest posts.
5. Turn to a professional
When you are awesome at what you do, and you have a service to offer, sometimes it’s better to just outsource the SEO and link building process to the experts. In fact, this is the whole reason why the SEO and online marketing niche is massive multi-billion dollar industry.
Content creation, promotion, and SEO all take time, effort, monitoring and expertise.
If you’re still struggling to get decent traffic to your website, it might be time to invest in professional help. For example, if you own a chain of businesses, you could invest in a franchise SEO expert to drive traffic to your websites. A small investment ahead of time on professional services can lead to massive revenue.
No matter what industry you might be working in, it’s best to find an SEO agency that is specific to that niche. “Jack of All Trades” SEO agencies might be ok, but wouldn’t you want an expert within your own niche to promote your business? Of course you would.
SEO and Online Marketing: Ready to Learn More?
The best way to master digital marketing and drive traffic to your website is to stay up-to-date with the latest trends.
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