Who needs what?
Business is about filling needs and to be successful with business you need to be more than a marketer. You need to be a person who helps people achieve their goals.
Advertising can seem fake, dishonest and downright scandalous at times. However, the goal of successful advertising should be to encourage and motivate your target prospect to fulfill their dreams.
Perhaps this is why we see so many marketing messages that promise the world.
“Get Rich Quick.”
“Lose Weight in 3 Days With Our Magic Pill.”
“Hypnotize Your Ex And Get Her Back!”
Obviously your product must fulfill on it’s promise but creating an internet business isn’t just about your product.
You need to fulfill the needs of a person who knows they have a problem. Here is how you start…
“I have a great idea!” he said. “I am going to sell book mark holders! When you are reading a book you won’t lose your book mark.”
“Who is going to buy that?!” His dumbfounded friend replied.
Just because you think a product is a great idea doesn’t not mean that you can make money selling it.
There needs to be an active community of people with a deep desire to buy what you are selling.
The most important thing is to make sure that there are already people looking to buy what you want to sell.
A good place to start is with the people who are already making money in the niche.
Firstly, is anyone even making money in the niche? If not that is usually a sign you need to move on and choose a better niche.
If there are other people making money in the niche then you should buy their product or at least study their sales system.
Do they lose money selling their first product and make it up with repeat buyers? How are they getting customers? Is there anything you can do better than your competition?
Another very important thing to know is how deep the market is.
Market depth is judged by how many products of increasing price are sold.
For example, if a market supports selling extremely high priced products then you can be confident that you can sell low priced products, medium priced products and high priced products.
On the other hand if everyone is selling extremely low priced products then there is not much depth in the market.
Select a niche that has a deep back end and increase your long term profits.
A great place to answer these questions is in the community forums.
If your niche doesn’t have a forum then it is probably not a good niche. A healthy buyers niche will almost always have an active community.
A community forum is a great place to do market research and find out what your target prospects really want.
In every forum you will find large amount of beginner level members who ask the same questions over and over. This is an indicator that their is a desire people have that is not being met.
They are actively searching for a solution to their problem so you can be confident that you can make money selling a product that fulfills their needs.
Another great part about a forum is you can learn about the things that drive your target prospects.
You can intimately learn their behaviors, motivation, desires, interests and goals and you can use this information to create new products and service them more fully as well as learn how to market to them.
For example if you find that many forum members say over and over again that they have a particular frustration or fear then you can target the language of your marketing around these issues.
This will let them know that you are providing the solution to their problems as well as help motivate them to take action.
These emotional ‘hot buttons’ are an important part of marketing because often we have to motivate people to better themselves.
When you know what dives a person deep down inside then you can help them get off at the right stop.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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