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Is WordPress the Ultimate Platform for Casino Affiliate Sites?

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There used to be a time when if you wanted your own online casino affiliate website you typically had to pay a web developer or web development firm (depending on the size of your budget) to design, build and manage it for you. That’s all changed, however, with the advent of open source, flexible and easy-to-use content management systems (CMS) like WordPress.

As a result of WordPress and other leading CMSs, virtually anybody with a computer, a connection to the internet and the patience and willingness to learn can design, build and regularly update their own sites. This means that thousands of people every day are cost-effectively and effortlessly adding their own easy to maintain websites to the ‘information super highway.’

This is particularly true of online casino affiliates. Ever since the first online casinos there have been online casino affiliate sites to promote them. In fact, new online gaming affiliates are emerging all the time to cater for the high number of existing and new casino sites. Affiliates play an important role in the marketing of casinos, which is why their websites are so crucial.

Look no further than leading online casino affiliate AskGamblers. a well-known and respected site. It runs on a custom WordPress implementation. There are other options such as NoDepositFriend.com which is great example of a custom CMS. NoDepositFriend.com is a deposit bonus online casino guide that is regularly updated with the latest and best bonus offers. They custom build a CMS but should they have simply used WordPress with is flexibility and extensibility offered by thousands of plugins?

WordPress Affords Affiliates Fast and Convenient Sites

As such, the answer to the question of whether WordPress is the ultimate platform for casino affiliate sites is a resounding yes. This is for the simple reason that affiliate webmasters can launch, change, maintain and remove their sites faster, cheaper and more conveniently than ever before by using WordPress. Gone are the days when a new site took a year to develop.

A perfect example of this can be seen on any typical gaming site today. The first thing you need to do is visit their site and join their affiliate network. The next thing is to find the best promotions and then highlight them on your site with the right coupon code and affiliate tracking link.

It’s also important to highlight the features of each site and offer. For example, players come in all shapes and sizes — which means some might like to sign up for promotions, or just play on sites that have the right types of games of them. A solid call to action would be something like “Play hundreds of slot games at 7Sultans Casino Online” — then highlight as much information about the site and offer as possible. This would include everything from the promotions in place, to the security of the site, and also previous player winnings and history.

Just like online casinos, casino affiliate sites must be attractive and enticing to look at, not to mention functional and easy to navigate. One of the best ways to accomplish this, is to look at the existing design and creative of any sites you want to promote. For example, just look at how professional and attractive each of the slots games are above.

It’s no secret that the attention span of internet users is shorter than ever these days due to the sheer volume of information and stimuli they’re exposed to daily. The only way to retain a visitor is to grab their attention, and keep it.

And this where WordPress comes into the online casino affiliate equation. While there is a long list of factors that contribute to the success of a website, five of the most important include look and feel, functionality, content, search engine optimisation (SEO) and promotion. Although WordPress cannot create content or promote your site, it can ensure it shines bright.

There is even a WordPress plugin aimed specifically at online casino affiliates called VegasHero. This online gambling plugin gives website owners the option to showcase as many as 1700 instant-play demo casino games that can be played for free by visitors to their site. If they choose, site owners can even use the plugin to add their own games for visitors to experience.

Right when you look at the theme design above, you will see how it has many of the attractive slot games I mentioned earlier, and how they are the clear visual attraction on the site. The individual demo pages for this team are also great for lead conversions as well, as they feature coupons and promotions for other sites.

 

Mullenweg and Little Created WordPress in 2003

But before we delve into how WordPress manages to achieve this, here’s a little background of this start-up that has changed the face of web development globally. WordPress was born in January 2003 as the brainchild of Matthew Mullenweg and Mike Little, two web developers, who decided to create a new, easy, fast and innovative way to build and publish websites.

Little did they know that 15 years later almost 30% of all websites on the internet would be designed and developed in WordPress. This dynamic duo succeeded in developing a user-friendly, robust and flexible content management system that is simple and cost-effective enough to be used by even the most inexperienced, budget-wary and technically-challenged people.

Today WordPress is a household name among regular internet users and powers many of the most highly-frequented websites on the internet today.

These include:

  • The Walt Disney Company
  • Sony Music
  • Mercedes-Benz
  • The Official Star Wars Blog
  • MTV News
  • Beyonce
  • Katy Perry
  • Time Inc.
  • TechCrunch
  • Bloomberg Professional
  • Microsoft News Center
  • BBC America
  • Reuters Blogs
  • The New Yorker
  • PlayStation.Blog
  • The Mozilla Blog
  • Usain Bolt
  • The Rolling Stones
  • The New York Times Company
  • Variety

WordPress a Hit with Inexperienced and Experienced Developers Alike

Content management systems like WordPress let users add, remove and modify content (including text, pictures, graphics, themes, colours etc.) of a website, and then update and publish their site. Amazingly, although WordPress was initially aimed at people with limited web design and technical knowledge, it has been equally embraced by experienced web developers.

Where web development and design in the 1990s and 2000s involved hours upon hours of coding by programmers, developers and designers alike, WordPress has cleverly managed to cut development and design time through the use of templates. The age old saying ‘don’t reinvent the wheel’ was no doubt an important inspiration behind the development of WordPress.

By making use of templates – both free and available to purchase – WordPress allows users to pick and choose from a wide range of themes and designs they think will best showcase their site, and by association their product, service, brand or any other offering. Add to that WordPress’s quick and simple user interface and you have an unstoppable recipe for success.

Plenty of WordPress Forums for Online Help

Think of WordPress as a pre-made cake mix where you just need to add a couple of key ingredients and bake to make a cake you can call your own and impress your friends, family and guests with. If, however, you do struggle to master the basics of this popular CMS platform, fear not. A quick online search will reveal a host of WordPress forums with the assistance you need.

Since its launch, WordPress has continued to make its presence felt on the net by making website development easier and more accessible than ever before. They even have a help section built right into their site. By its very design, an entire industry of WordPress themes and ‘plugin’ purveyors has evolved alongside this CMS. Developed in PHP, these are able to simply and seamlessly integrate into the WordPress framework.

WordPress themes encapsulate the appearance of a site and can include specific images, graphics, photos, fonts, colours, design elements and other visual features. WordPress plugins, meanwhile, give specific functionality to WordPress websites for the benefit of the site owners and users. While not obligatory, most high-traffic WordPress sites have many essential plugins.

10 Most Popular WordPress Plugins in 2018

For example, here are 10 of the most frequently used WordPress plugins as of 2018:

  • Yoast SEO – search engine optimiser
  • BackupBuddy – backup system
  • WPForms – contact form
  • MonsterInsights – Google traffic analytics and monitoring
  • Freshbooks – accounting software
  • BirchPress – appointment booking system
  • Buffer – social media post scheduler
  • CSS Hero – stylesheet customiser
  • Beaver Builder – drag and drop page builder tool
  • Constant Contact – email marketing service

Now that you know a bit more about the history of WordPress, how it’s made the process of site design and content creation a whole lot easier — you should definitely agree that it’s a top solution for creating affiliate sites across all niche markets.

Remember, it’s not just about going live with a site and creating content, it’s also about finding the right WordPress theme as well. Look around for the perfect affiliate theme for your site, or spend an extra few dollars to have one customized to fit the needs of your business and your audience.

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5 Different Scenarios Where Discussing Money Is Taboo

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Being an affiliate marketer or an entrepreneur, and working in the internet marketing industry is completely different from any other business or job in the world today. Head to any major affiliate marketing or business event, and everyone is talking about how much money they made from their recent ad campaigns, promotions, mailings, and product launches. In fact, not only are people talking about how much money they’ve made, they are also helping others to make more in the process.

Jump outside of this industry, and you will find a completely different world, where the concept of talking about money or how much you make, is completely taboo!

To further stress this point, most companies consider discussing salaries among co-workers an offense for which one can be fired. Remarkably, this mindset permeates society at large. In fact, a University College London study found people were more comfortable discussing romantic or intimate matters with a stranger than to discuss financial matters.

All of which leads one to wonder, why is discussing money taboo? To answer this question and concept, let’s take a look at some of the most popular places where the discussion of money and self-made profits usually isn’t an acceptable talking point.

At Work

Employers frown upon co-workers having salary discussions because it will ultimately cost the company more. If you find out the person at the desk next to yours, who has the exact same credentials and experience as you make more money, you’re going to seek parity. And well you should. Keeping everyone in the dark about pay means employers can choose to reward individuals as they see fit—rather than base it entirely upon merit.

In Social Situations

Money is a way to “keep score” for a lot of people. They use it to measure their relative success against others. In a consumption-driven society like ours, people tend to pass judgment on others based on where they live, the car they drive and how they dress. People with money problems are (regrettably) considered unsuccessful. Meanwhile, people who aren’t doing well console themselves by believing people must be greedy to be rich. If money were discussed openly, this would only exacerbate the phenomena. Therefore, in an effort to avoid such uncomfortable conversations, people tend to avoid talking about finances altogether.

In Personal Relationships

One of the leading causes of divorce is varying expectations surrounding money. By and large, children learn to deal with money from their parents. If one partner comes from a family prone to frugality and the other comes from a household given to indulgence, the resulting disconnect can be quite jarring. Arguments surrounding fears for the future lead to strong disagreements as well as loss of intimacy. The earlier a couple discusses finances and finds a space within the topic where they can co-exist, the sooner they can get on the path to building a solid financial future together.

Fear of the Unknown

Out of sight is out of mind for many people. They believe if they never talk about money, they can live blissfully unaware. However, this attitude can create money problems. If you give your finances no thought, spend freely and worse, resort to credit to acquire the trappings of success, you could find your income incapable of supporting your desired lifestyle. You could also inadvertently pass these habits along to your children, dooming them to the same fate.

It’s OK to Consult Professionals

As difficult as it might seem at first, especially if you’re in a situation in which money problems have escalated into missed payments and collections calls, working with a financial professional can be of great benefit. On the other hand, even if things are flowing well, you could benefit from the services of a financial planner who can help you ensure the security of your future.

If you’re having problems meeting your obligations, then one might find comfort in talking with a professional financial and loan company for guidance. A perfect example of this can be seen at Freedom Debt Relief reviews where they provide a list of financial solutions that openly discuss the topics of interest rates, terms, loan amounts, and much more.

Silence Isn’t Golden

Ultimately, keeping quiet about money does you more harm than good. Talk to your spouse, teach your children, and try to learn from your friends. There really is no good reason why discussing money should continue to be taboo.

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Affiliate Marketing

PayKickStart Shopping Cart Checklist: Can Your Online Shopping Cart Do This?

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On the surface, selling something online — whether it’s digital or physical — seems like a reasonably straightforward affair. The customer arrives at the website, adds an item or two to his or her virtual shopping cart, and proceeds with the checkout process by entering his or her payment information. The order is received by the merchant, the product is delivered, and everyone is a happy camper, right?

While robust and reliable basics are an absolute necessity, they are ultimately insufficient if you want your online business to thrive. You want to offer the best possible customer experience, but you also don’t want to leave any money on the table. It is in your best interest to consider the most valuable features that online shopping cart solutions should have.

This is exactly what you will find with the all-new PayKickStart shopping cart solution.

However, to simply call PayKickStart a ‘shopping cart’ solution would be a big mistake. There are actually many more features and built-in benefits than you could ever imagine. Aligning with the title of this article “Can your shopping cart do this?”, we are going to walk through a list of ultimate features and tools that every shopping cart should have. If your online marketing and business isn’t currently using these features below, it’s time for you to take the leap over to PayKickStart.

One-Time and Subscription Payments

This will depend on the type of product or service that you are selling, but it’s critically important that your shopping cart software can support both types of payments. Recurring payments can be a tremendous source of revenue for your company, especially since there are no additional costs involved in customer acquisition. This steady cash flow can be much more predictable and consistent too, which puts you in a better position if you are seeking investors.

Subscription Saver

Encouraging your customers to sign up for a subscription is a good thing, because it means the payments will be processed automatically at set intervals, whether that’s monthly, annually, or over any other period. As convenient as this may be, customer billing details can become invalid over time, like if their credit card expires or they move to a different address. Did you know that about 30 percent of rebills fail?

Prevent this from becoming a problem in the first place. An automated email sequence can ensure that all customers keep their billing information up to date, so every payment goes through as it should.

Free and Paid Trials

Particularly for businesses that operate on the SaaS model with monthly subscriptions, offering a free trial especially can be one of the most effective tactics for getting your “foot in the door.” Many customers are hesitant to commit to a one-year subscription or even pay for a month-to-month service until they know what they are getting. A free trial, either with or without full functionality, lets you acquire that key customer information and switching them over to the paid subscription is a piece of cake.

Pre-Filled Checkout Page

The fewer “friction points” you can have during a transaction, the more likely a customer is going to complete that transaction. This is even true with repeat customers. Arguably, it’s especially true with repeat customers. Have you ever noticed how easy it is to complete a transaction on Amazon, for instance? They already have your shipping and payment information, so you never need to enter it again. The easier the process, the better.

Payment Plans

There is a reason why the “five easy payments of” type business model has existed for so long and across so many industries. Some customers simply cannot afford the up-front cost of higher-priced items and, even among those who can, they might not want to have a single outlay of cash quite that substantial. if your shopping cart offers the option of alternative pricing options, you have a much better shot at appealing to more potential customers.

Address Auto-Complete

Much like having a pre-filled checkout page, you always create a better customer experience when the process is as fast and simple as possible. A great feature that you’ll find with PayKickStart is auto-complete for addresses. Customers simply start typing in their address and the form is able to predict and auto-fill the rest of it. This also ensures that the address format is consistent across all orders.

Upgrade and Downgrade

The situation for a customer when they first decided to subscribe to your SaaS may not be the same situation for the customer a few weeks, months, or years down the road. In an ideal world, customer needs increase and they’ll want to have a plan that scales alongside their requirements. Instead of requiring a customer to go through the whole order process again, it is paramount that the upgrade process is far simpler and more seamless. Again, the fewer friction points, the better.

Likewise, it is far more desirable if a customer chooses to downgrade his or her services than it is for them to leave you altogether. Again, the downgrading process should be easy and frictionless too.

Exit-Intent

In the business of the Internet, there’s something called a bounce rate. In the context of e-commerce, one of the biggest challenges is overcoming the abandoned shopping cart. The customer has nearly gone through the whole transaction, only to leave the site for some inexplicable reason. This can account for up to 25% of potential customers! By using a simple popup, you get one more chance at closing the sale.

Pending Order Follow-up

Perhaps that exit-intent popup wasn’t enough to convince the customer to complete the transaction. Maybe he or she had every intention of completing the sale, but had to leave the computer for whatever reason. This does not have to result in a lost sale! If you’ve got their email address, you can send out a “pending order” email as a follow-up reminder. Having such a feature integrated into your shopping cart can recapture those potential sales!

Checkout Page Library

Not everyone is a web designer or web developer. Most people aren’t. That doesn’t mean you can’t have an amazing checkout page that is proven to work! When selecting e-commerce software for your site, it’s incredibly useful to have access to a library of pre-designed checkout pages and pop-up widget templates that are ready to go right out of the box.

Translation and Currencies

You might assume that your primary demographic is located in a specific geographic region, spending a certain currency and defaulting to English. And that may be true, but it really doesn’t take much to open up to different languages, currencies and regions when you have an e-commerce tool that automatically supports such variations with no extra effort on your part. Again, it’s about minimizing friction and making sure you don’t lose any sales over small details.

Sales and VAT Tax

Whether you deal mostly domestically in the United States or you sell to international customers, keeping up to date with sales and VAT compliance laws can feel like a challenge. This is especially true when taxes can vary from state to state, region to region. It’s far more convenient when your online shopping cart updates all of this information automatically.

1-Click Upsells and Order Bumps

Don’t leave any money on the table! Did you know that having 1-click upsells as part of your natural transaction process can boost conversions by as much as 40 percent? Suggesting additional products to buy at checkout can double your sales! If a customer is already interested in product A, they’d be a natural fit for product B (even if they didn’t know they were). You just have to nudge them along and make it as easy as possible.

Want to convert those fence-sitters into actual buyers? The option to create coupons within your landing page and order form pages exist as well. Sometimes all they need is a time-sensitive coupon that increases the level of urgency. No one wants to miss out on a good deal, so having this kind of functionality built into your e-commerce solution can increase sales significantly.

Integrations

Do you already use various third-party applications like email autoresponders, webinar platforms or fulfillment services? It’s important that all of these tools are able to work with one another in a seamless and easy-to-manage way, so you don’t waste your time with logistics and administration, manually updating data across platforms. They should all just work together.

With so many of us already using different membership platforms and online payment gateways, it’s important to always use a new solution that is easy to integrate within these other platforms as well. As you can see through the screenshot below, PayKickStart easily integrates with the likes of Paypal, Stripe, Ontraport, Kajabi, Aweber, Teachable and many other CMS and payment solutions.

Best of all, through the use of tools like Zapier, many of these integrations can be accomplished with just a few clicks of a button!

Affiliate Features and Tools

One of the fastest, most powerful, and most cost-effective ways to grow your online business is by offering an affiliate marketing program. And one of the great strengths of a solution like PayKickStart — you can help promote it with 50% commissions on the first year and 40% recurring commissions for life — is the amazing wealth of tools it offers to empower such a relationship.

The ability to track and pay commissions is built right into the system, including the ability to deliver instant, delayed and lifetime commissions. This kind of flexibility, combined with an easy way to share marketing materials with affiliates, empowers you with the ability to grow your customer base in a sustainable and profitable manner.

How to Get Started with PayKickStart

As you can see, there are plenty of amazing features and benefits of using a solution like PayKickStart to expand your business into a whole new area. To help better understand this process and start implementing these methods into your own business, I highly recommend you take a moment to attend the next upcoming webinar from Mark Thompson and how to take advantage of everything PayKickStart has to offer. Best of all, it’s free to attend!

There’s more to a shopping cart than just putting through a simple order. It’s about extracting as much value as possible while offering the best customer experience. You just need to have the right tool for the job.

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How to Make Money Promoting Survey and Quiz Affiliate Offers

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Remember the days of email and zip poll/survey offers being all over the place, and how they would pay out $1-$2 per lead? Back before GDPR and data regulations were in place, these offers were everywhere you looked. They still are today, but just not as popular as they once were. While these offers aren’t getting the same attention and promotion as they used to, personal data is big money and these same types of offers are still generating millions of dollars daily.

In addition to the “Complete this survey to get a free _____” offers that you’ve seen all over the place, the survey niche is still stronger than ever before. However, it’s not so much the smaller zip and email submit offers that are getting so much attention, but actually the data companies behind them. You’ve likely seen these names and brands before — InboxDollars, Pinecone Research, Vindale Research, and Survey Junkie are some of the more popular ones.

WAHadventures.com highlights many of these surveys on their site and say it possible to make over $250 per month by using survey and incentive networks like Survey Junkie, SwagBucks, MySurvey, InboxDollars and PanelPayDay in your spare time. If you are already making good money online, this might seem like nothing to you — but the average person, getting paid $250+ to take online surveys is like a dream come true! With this same concept in mind, this is why email and zip submit offers do so well. People want free stuff!

Even more, when you start to add a viral or personal interest factor into the mix, that’s when you will really start to see some great results. Just take a look at BuzzFeed quizzes and how they are still one of the most popular sections on their site. People love taking surveys, seeing results, and when you throw an incentive, prize, or money into the mix… big things happen!

The Business of Online Paid Surveys and Giving Stuff Away for Free

On the business side, these offers still do well because customer data is worth a ton of money. Most of the data from these survey sites are sold for huge multiples over what they are actually paying for people to complete a survey. They are also making a huge profit because a large number of survey takers will simply never get to the point where they can cash out (hitting the usual minimum $25-$50 thresholds), which ultimately just keeps that money sitting within the data company.

With all of that being said, millions of dollars are being spent daily from these ‘get paid to complete survey’ companies in advertising, content creation, paid search, and of course, affiliate marketing. To make the most out of all of this money up for grabs, be sure to follow some of the recommended steps below.

How to Promote and Make Money with Online Surveys

Now that we have an idea on the offers available, you will need to focus on how to drive traffic and convert these surveys to audiences that actually convert into leads. One of the best ways to bring in low-cost traffic and convert them into leads is through a survey/poll site or creating an ad campaign with an attractive call to action. Using surveys to generate leads is nothing new, but I will break down the process for you and show you how easy and effective it is.

PRO TIP: Before moving forward, you must check the affiliate promotion guidelines for any specific offer you promote. For example, many zip/email submit offers will allow you to create a custom landing pages, but other high-end survey offers might only allow for text or banner ad placement. Either way, just make sure you are promoting the offer in the required method so you don’t get all of your leads reversed.

Step 1: Find something that everyone is talking about!

If you want to get cheap clicks and grab the attention of audiences around the world, you need to find what everyone is talking about today. For example, “Donald Trump” is likely to be a hot topic for several years now, while “Lebron James” going the Los Angeles Lakers is bound to be a hot trend throughout the next NBA season. This also works well for any highly searched celebrities as well, or anyone is currently trending in the news. The good thing about both of these examples is that it would be quite easy to target these audiences through Facebook Ads, Media Buying, and Social Media.

Still can’t figure out what a good topic is to base your survey or ad campaign around? See what’s currently trending on Google Trends, Twitter, and Facebook.

Just for example sake, let’s take two celebrities (Jennifer Lopez and Jessica Alba) and plug their names into Google Trends. We can immediately see that there is a steady flow of searches being made for both and that they continually have a solid following online. Let’s move forward with that.

 

Step 2: Create a survey/poll landing page.

Using the topics above, I created a simple landing page that can be used for media buying (or banners if you were to resize it). This literally took two minutes to create within Canva. All you need to do is add some fancy images, create a title and make it look like an interactive survey.

There is really nothing that special about this landing page/media buying copy. Make sure you have a clean design and to the point. I also enticed the visitor to place a vote, by adding “BONUS: Vote Now & Qualify to Receive a Free Gift Card!“. (This can vary depending on your backend offer) All you want the end user to do is click on the image, button, or text you might have in place here.

Again, this is very simple, and depending on the time and effort you put into this, you can make it more advanced or even collect user data for yourself or a newsletter.

Step 3: Finding your backend offer

The next step in the process is to find an affiliate offer that you want to promote. Ideally, this should be a simple email, zip, or one-click submit type of offer. Once you have an audience click on your initial survey/vote offer, you can then pass them along to the affiliate survey offer to complete. You can either setup your own landing page and pass the user onto a confirmation page with stats, or pass them directly to the offer. Make sure you check on marketing options available for the campaign before promoting.

Leadbit currently has this offer active for audiences in the UK and is paying out .70 per lead. The offer can be promoted through mobile, display, emails, search and pop — which allows for a nice range of data, traffic, and split testing purposes.

Step 4: Promotions and getting traffic

Now that you have created your landing page or media buying ad copy, you are ready to go. The best way to generate targeted low-cost traffic would be Media Buying (popunders) and possibly Facebook Ads and using Facebook Fan Pages or Groups (direct relationship or ownership of a group). You could also start targeting news/celebrity sites/blogs through the use of Google Adwords (context display network), native advertising, and popunders ads.

To start playing around with demographic targeting and see how much of a demand there is for a topic, you can use Facebook Ads campaign tool (shown below), or play around with search reports on a tool like SEMRush — which currently shows ‘jessica alba’ at 368,000 searches per month, and  ‘jennifer lopez’ with 823,000.

Step 5: Tweaking and watching your numbers

The last step of making money with surveys/polls and news is to continually tweak your landing pages and ad copy to try and get the best conversions. Don’t put all of your traffic to one offer, the reason I went with celebrities, is that there is pretty much an endless supply of traffic related to them out there. See what works best with your traffic, and then expand out into different countries when you start finding success.

This concept is not just limited to celebrity campaigns, however with all of the attention towards the latest hot movies, celebrities attaching the President, and everything else going on… it’s a good market that hasn’t died down and likely won’t.

It all starts with a click…

A few things to point out here…

  • This concept is nothing new, but it should act as a reminder of how to reach new markets
  • Customization and creating unique landing pages and ad copy is key here
  • You also need to split test the end affiliate offer, as this will sway heavily

If you haven’t done anything with affiliate marketing or CPA zip/email submit offers, it’s one of the best ways to get started — as the conversions are usually very high, and the payouts are low. Which means you can start split testing campaigns fast and know right away if you are going to soon find financial success.

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Hi, I’m Zac Johnson

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