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How to Speed Up Your Site and Make More Money

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Do you have a fast website? If you do, you are probably racing past your competition in the search rankings. If you don’t have a fast website or blog… you are probably missing out and leaving a ton of money on the table in the process! Even worse… you are likely losing a lot of site visitors and maybe even damaging your brand in the process.

The truth is, a fast loading website is one of the most important things you can focus on. However, it’s also something that many people simply don’t focus on enough. This is usually because the loading time of your site is often something that site owners don’t know how to fix or improve, but also it’s not something that is really shown in monthly revenue reports — but it definitely has an effect on your bottom line!

The good news is that there are plenty of free tools, resources and guides out there to help with increase the speed of your site, while also lowering hosting and server resources as well. My good friend Syed Balkhi has a great resource on speeding up WordPress, that is a must-read for anyone using WP to power their site.

With all of that being said, today we are going to take a look at an infographic from WebpageFX that shows why a faster website is so important, and how it can affect how much money your site makes in the process.

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Why Faster Websites Make More Money

What happened the last time you visit a website and it took more than a second or two to load? Like most of us, you probably left the site. No only did you leave the site… it also left a bad taste in your most and you might have never even visit the site again. This in itself is a huge cost to any website (especially an e-commerce)!

Let’s now take a look at some key stats on why faster websites simply make more money and perform so much better.

  • 83% of users expect websites to load in 3 seconds or less
  • The median loading time of the top 500 e-commerce home pages is 10 seconds

When it comes to the behavior of online shoppers, here’s what they had to say.

  • 44% are more likely to develop a more negative perception of the company
  • 79% are less likely to buy from the site again
  • 46% would actively tell their friends and family about the experience

Based off these numbers and responses, a slow loading site can really cause some damage to how your site and brand looks to your general audience. However, a slow pagespeed can also negatively affect other areas of your site as well.

  • User Experience: No one likes a slow loading web site.
  • Pageviews: The longer a site takes to load, the less your audience will stick around.
  • SEO: Google wants to rank fast loading web sites higher.
  • Conversion: Faster loading content and lead-gen forms result in higher lead generation.

Be sure to consider the speed of your site when trying to rank in the search results. To help with this process, be sure to check out these SEO analyzer tools. Each of them are free to use, and will also allow you to check out the speed and SEO rankings of your competition as well. Not only is this a great resource, but it’s also a good way to keep an eye on your competition and seeing how fast their sites load.

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The Importance of a Single Second in Load Time

It’s easy to say a fast loading web site is important, but once you have some numbers to back it up… then you can really get an idea of how important it is. Reports show that a 1-second improvement in loading time can result in over a 7% increase in conversions. This adds up to a lot of money over time.

On the internet, everything needs to be looked at in seconds, minutes, days, months and years. Since most online sites and businesses are getting traffic and sales 24/7, having a slow loading website or downtime of just 0.003% is still being down for a whole day of the year! Imagine how much that would cost your business vs. the extremely small cost of fixing something so simple.

The longer your site takes to load, the more money you are missing out on.

The infographic chart below breaks this down extremely well.

  • If you have a site that makes $100 per day, a 1-second difference can cost $2,555 per year.
  • If that same site makes $1,000 a day and still has a 1-second delay, it would be $25,550 lost per year!

If you can also play these numbers on the reverse and see how much more money your site could be making if it was simply loading 1, 2 or 3 seconds faster.

  • A site generating $100,000 per day would make $7,000 more per day with a 1-second improvement
  • The same site would see a $426,000 improvement over the course of a month with a 2-second improvement
  • It starts to get crazy when you scale it out to a year and do a 3-second improvement, which is over $7 million

Again… it’s all a numbers game and no matter how big or small your site or revenue numbers might be, the importance of a fast loading site is extremely important.

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Real-Life Examples of How Important Site Speed Is

It’s kind of crazy to think about a website that could be doing $100,000 a day in sales or revenue… but there are plenty of them. Amazon and Walmart do those types of numbers every minute of the day — and sometimes in second on Black Friday and Cyber Monday.

  • Amazon and Walmart both reported a 1% LOSS in revenue per 100ms of site load delay
  • Walmart INCREASED conversions by 2% for every 1 second of load time improvement
  • Intuit was able to increase conversions by more than 3% after shaving 7 seconds off their load time
  • Obama Fundraising Campaign increased donation conversions by 14% by decreasing page speed from 5 seconds to 2 seconds — which resulted in $34 million in contributions
  • Mozilla improved conversions by 15.4% by shaving 2.2 seconds off their loading time — which resulted in 60+ million additional downloads per year

How much of an impact could a single second in loading time be costing your business?

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How to Improve the Speed of Your Website

As mentioned at the beginning of the article, there are plenty of ways to increase to loading time and pagespeed of your site. Some of the most simple ways to accomplish this is to use a content delivery network, reduce the file size of images and content on your site, and also use WordPress as your CMS — as many plugins, tools, and outside solutions can help with this as well.

There are also different web hosting plans and platforms you should use and stay away from as well.

For example, if you have a website that is making you some serious money… why are you still using shared hosting and using a server that thousands of other sites are hosted on? Other options include investing in a dedicated server or a web host that specializes in fast-powered web hosting.

One low-cost (yet effective) solution is A2 Hosting, which provides “Turbo” speed hosting, which claims to increase site speed by up to 20 times. This is done by adding more resources to each server while having fewer users. Sites are also pre-configured with site caching and more virtual memory.

To further back up and compliment these statements from A2 Hosting on their “Turbo” solution, we can look at the uptime percentage and response time from the chart below. This report is from HostingFacts.com and their reviews on cheap hosting providers. When stacked up against the competition, A2 Hosting was ranked #1 for speed, over top web hosting solutions like SiteGround, BlueHost, and DreamHost.

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To learn more about A2 Hosting and their premium “Turbo” hosting, simply click the image below.

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With Google now putting more weight on sites that are fast loading, and audiences now having a shorter attention span than ever before, it’s important to step up your site loading game. There is no reason for your site to be loading any more than 2-3 seconds. Any more than that and you are just killing your site potential and how much it could be earning.

Follow these tips and recommendations to improve your site’s loading time, while also making some extra money in the process.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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