When was the last time you wrote a piece of content? If you are a blogger, it was probably just a few hours ago. Content creation is easy… getting people to actually read and engage with you content is not. However, it’s not just about the time, work and effort you put into your content promotion and outreach… it’s also about your creativity and how you deliver your message as well.
With over 300 million other blogs on the internet all fighting against you in the never ending war of content creation and eye balls, you need to stand out from the crowd.
One of the best ways to do this is by going the extra mile when creating content for your site. After all… anyone can create content, so why should someone bother reading it on your site.
After seeing one of Gary Vaynerhuk’s recent posts on the rise of video on social media, it gave me a great idea on how bloggers can start getting more immediate outreach and engagement for not only their personal brand, but also their blog traffic and outreach as well.
Here’s how you can implement this process into your blogging journey right now.
Step 1: Create an Awesome Viral Post Highlighting Industry Experts
This one is a no brainer that so many people are already doing on a daily basis, but not everyone is doing it perfectly. Here’s a good example of 32 blogger popup windows, each of which are all prominent authorities that other bloggers all look up to — not to mention they have millions of Twitter followers between them all.
The goal of writing killer expert roundup posts or resource guides is not only to “hope” they post and share your content, but to also provide value in the process.
Once you have some killer content, it’s time to move onto step 2.
Step 2: Engage with these Experts Through Twitter Video
Next, it’s time to get these expert bloggers’ attention… and here’s how.
The most immediate thought is to send out an email to them directly, or to tag them in a social tweet. While this does occasionally work, it doesn’t work well, because…
- Most top bloggers get way too many emails to respond to them all
- Most top bloggers are tagged hundred/thousand of times per day
So how can you get their attention? Through a Twitter video of course!
Not to brag, but I also get retweeted, shared and mentioned hundreds of times per day on social media as well. While I greatly appreciate all the activity, it would be very hard for me to respond and engage with each. However, the occasional few times I do get a Twitter video, I look at it and respond immediately!
A short 5-10 second clip saying “Hey Name, I love your blog and recently profiled you in my latest post. I’d love if you could check it out real quick!” can do the magic.
Nothing more, nothing less. Don’t ask for a share, just let them know it’s out there. More often then not you will get a response, or even a social share or link back.
This one simplistic and 10 second action can make a world of difference in your response rates and blog engagement. Now it’s time to implement this super powerful asset into your blog, brand or business.
Twitter Video in Action
When I saw the video in my response stream I looked at it right away and sent a quick message over to Brian. His video was asking for nothing and was just a simply way of saying hi and thanks.
However, what Brian DID end up with was a feature on this blog and a link back to his site.
Yes… out of the box thinking and engagement does work.
Gary, Are You Listening?
I guess this is the part of the post where I should put all of this into action, right?
Earlier I mentioned Gary’s post that gave me the idea to write this post and share it with all of you.
Let’s see if Gary takes the time to respond with a Twitter video message of his own.
UPDATE: Less than an hour after the post went live, @Garyvee responds.
5 Reasons Why Your Business Should Be Writing Blogs Right Now
Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.
You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.
Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.
1. Generate Traffic
Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.
This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.
2. Boost SEO
When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.
There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.
Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.
3. Create a Brand Voice
There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.
But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.
Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.
4. Showcase Your Services
When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!
Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.
It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.
5. You Stay Ahead of the Curve
When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.
It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.
Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.
Your Business Needs to Start Writing Blogs Now
Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.
Want to start a blog on your website? Check out our services and see how we can help you set it up.
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
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