Is There An App for That? The Top 5 SEO Tips for Mobile App Ranking

In the world of Google and website traffic, you want to make sure all your work is as optimized as possible. Did you know that also pertains to your mobile app ranking?

Companies that sell and distribute retail benefit immensely from taking advantage of an app by creating a quick and easy way to browse their products and make purchases. The roadblock, however, is getting visitors to their website to download their mobile app.

You can actually boost the popularity of your app through search engine optimization (SEO). By combining the worlds of desktop and mobile, you can optimize your mobile app and increase your app download volume and quality ranking.

To learn how SEO affects mobile app ranking, get started with these top tips.

1. Make Sure the App Name is Branded

The name of your app can prove to earn you search engine rankings if it is named in line with your brand or named according to a keyword you are wanting to rank for. Getting the most popular mobile app marketplaces like the Android Market and the Google Play store will help drive more traffic to your mobile app site. Take advantage of these linking opportunities by using the anchor text wisely.

For example, if your company name is “We Heart Cats” and that is the branded keyword you’d like to rank for, then you should try and have the name of your app be the same.

2. Link Your App to Your Website and Profile Pages

Taking advantage of linking in the websites and pages that get the most traffic to your app is a great way to direct visitors to your mobile app. Consider taking advantage of some of your most important pages, such as your homepage or a services page, to make a link to your app download page as easily visible as possible.

You may even want to consider creating a landing page and an email campaign that is dedicated to highlighting your app. These pages may include a description of the app and its features, screenshots of your app in action, and reviews of your app. An out-of-the-box idea could include a tutorial on how to create an app that directs to your app at the end of the tutorial.

3. Use Anchor Text Strategically

Make sure you include the name of your brand in the anchor text that links to your mobile app. Many make the mistake of simply saying “Download iPhone App” without including the name of the app. You may notice that larger companies don’t use their branded names in the anchor text to the app, but do not follow this path!

While it may be visually pleasing to see a clean button that directs to the “App Store” to a varying degree, you are losing valuable link equity in not having any anchor text.

Instead, include your app name. For example, if you want to link your “We Heart Cats App” then you want to have “We Heart Cats App” in your anchor text. Try “Download the We Heart Cats App Today”.

4. Offer a QR Link on Your Desktop Landing Page

You want to make it as easy as possible to download your app. That’s where QR codes come in. A QR code can allow desktop visitors to easily access the app by simply scanning the QR code from there phone. This will trigger the download of the app automatically.

Make sure you compress the link before you put it on your page. If your URL exceeds 50 characters then it will fail to scan and upload your app. Use a link compression or QR platform that can also show you bot QR crawl requests.

5. Cross-Promote Your App for Mobile

Make sure there is a link to your mobile app wherever your audience is! You already have an audience that regularly visits your desktop and mobile website. Now that you have an app, take advantage of the audience already there as well.

The tried and true cross-promotion trifecta means to make sure you are promoting your website to mobile users, searchers, and bots. These three cross-promote methods will allow browsers to come to your site and notice the link to your mobile app on your pages and will both drive users to your app or allow bots to crawl the link to boost your organic search results.

Make sure you have a link to your app on top of all your pages, whether they visit your site on mobile or desktop. You can also take advantage of crawling apps and link your app using optimized anchor text.

Next Steps: How Will You Optimize Your App for SEO?

When search engines index, display and rank mobile apps, they are simultaneously creating hundreds of backlinks for all those app downloads to boost mobile app ranking. This will give you a huge leg up in organic search both for your mobile app, as well as your mobile and desktop websites.

With that, higher mobile app and website traffic creates more downloads, which creates more backlinks, and so on. This phenomenon can create massive profitability in those that take advantage of mobile app optimization.

When you’re ready to take these tips and implement them in your SEO strategy, be sure to take advantage of all the tips and tricks on ZacJohnson.com. We offer professional digital marketing guidance for any level.

Contact us today for more information or to use our services.

10 Affiliate Marketing Tips to Boost Your Brand and Grow Your Audience

An estimated 5 billion U.S dollars are spent through affiliate marketing yearly.

That is a lot of cash!

If you would like to improve your affiliate marketing strategies to become a top earner, you need to know all the tips and tricks that will make you big bucks. While many affiliate programs do offer some type of training, maximizing your earnings is up to you.

If you have been looking for ways to boost your affiliate marketing sales, then read on, you are about to get some affiliate marketing tips that will take your earnings to the next level!

1. Be Honest

When it comes to affiliate marketing honesty is always the best policy. Think about it, when someone spends their hard earned money because you made a recommendation, they are going to be very angry if they don’t get what you told them they would.

In the long run, this will damage your brand. It is better to stay away from recommending products that you are not sure about or haven’t tried yourself.

This may sound like common sense but sometimes when the earning potential for a product is high, there may be the temptation to promote it even if you aren’t sure of its value. Always resist this temptation, it will be better for your brand in the long run.

When you do promote something give the pros and cons and people will begin to respect your opinions.

2. Experiment To See What Will Work

Look at what other website owners in your field are doing and experiment with the type of content you use to promote your affiliate links. Try ads of different sizes and rotate your ad placements. Test out how text links perform as opposed to image links.

The more you experiment the more you are likely to find out what works for you and brings in the most sales. Just because a promotional tactic works for someone else that doesn’t mean it will work for you. If something doesn’t work for you, don’t get depressed, just try something else.

3. Diversify Your Affiliate Marketing

It’s good to be loyal to one program and stay focused in order to earn those affiliate dollars. However, once you have conquered one affiliate marketing program. Look for other affiliate niches that relate to your blog or website.

Sometimes, you can even approach brands yourself and offer to become an affiliate marketer for them, even if they don’t currently have a program. The point is, don’t be afraid to step out of your comfort zone.

4. Take Advantage of Networking and Learning Opportunities

Most affiliate programs want you to make more sales. After all the more you recommend a product and it sells the more money they make as well.

This is why many programs offer helpful resources and even monthly newsletters aimed at helping you and them make more money. Newsletters will often contain information about upcoming sales they may be having, affiliate case studies and several tips to improve your overall sales performance.

There may even be private Facebook groups and webinars. Your job is to ensure that you are signed up for all of these opportunities and that you make time for them in order to increase your revenue.

You can also check out online resources such as Climb Online to learn more about how to promote your blog or website, so you can maximize your affiliate earnings.

5. Promote Both Features and Benefits

While it is good to talk about the features of a product, you should also talk about the benefits of using the product as well. This will help your audience get a clearer picture of what the product can do for them.

Also, it is useful to show the product in action, so if you can make a demonstration video along with a text explanation this is good. Seeing a product in action helps people decide if they want it or not.

6. Buy The Product

Honesty had been mentioned before and there is no better way to give an honest review than to actually try out the product yourself.

When you use the product yourself you will find out little things about it that you may not have known otherwise and this will help you to make better recommendations. It will also boost your confidence in promoting the product.

7. Use Strong Call To Actions

It may sound simple enough but you need to tell people what to do once they have read your post about a product. Telling your audience what to do is known as a call to action.

When you first start doing call to actions you may feel a bit presumptuous but it is a necessity. Once someone has read a post don’t assume they will follow through, you need to direct them towards action.

Here are a few examples of call to actions:

  • Go here now to get the product
  • Get yours today!
  • Take advantage of this special offer now!

As you can see these, these examples clearly tell people what to do. As you use calls to action more often, you will find which ones resonate more with your audience.

8. Ask About Higher Tiers

Once you are earning a decent commission on a particular product, you may want to ask if you can get a higher commission. Often affiliate marketing programs have tiers that give high performers more income.

Sometimes you may not be aware of this because it is not openly disclosed. This is why you need to open the line of communication and ask about it. Even if they don’t have an official upgrade they might be willing to consider giving you more profit if you make them a lot of money, so just ask.

Final Affiliate Marketing Tips

If you want to take your affiliate marketing to the next level then you need to know what works and what doesn’t. This means you must make use of all the affiliate marketing tips you learn.

The only way to make more money is to experiment and to always be honest with your audience. Trust is a large part of affiliate marketing. The more of it you can gain from your audience the more you will make. You should also make sure that the product you are promoting solves their problems and is relevant to their needs.

If you would like more affiliate marketing advice, then please visit our affiliate program directory.

Ditching DIY SEO: 5 Reasons You Shouldn’t Be Your Own SEO Expert

Since the digital revolution kicked off, three little letters have influenced every web-based marketing campaign: SEO. Indeed, search engine optimization is still the crux of any good campaign.

In fact, SEO is so significant that spending is fast-approaching $80 billion with no signs of slowing down!

So SEO is important. That much we understand. But you should also understand that you’re better off outsourcing your SEO services.

Here are five reasons why acting as your own SEO expert isn’t as good of an idea as you think.

1. A Barebones SEO Strategy Isn’t Enough

Perhaps you already have a basic understanding of all things SEO. You know how to research keywords, your site uses original content, and you’re already on Google.

Except you’re only the second page of Google. And as a result, you’re not seeing any traffic.

Knowing what SEO is and how to put in place a barebones strategy won’t get you anywhere.

Unless you’re one of the first three results on a search engine, you’re about as good as invisible. Together, the first three results make up 61.5% of all search traffic.

You have to be better than basic to generate the traffic you’re after.

2. Penalties Come With a Hefty Cost

Poor SEO implementation doesn’t only mean you’re missing out on search traffic. It could mean that your site gets removed from Google altogether.

Avoid common mistakes like:

  • Content scraping
  • Keyword spamming
  • Poor site optimization
  • Domain cloaking

An SEO misstep — whether intentional or not — can mean spending weeks trying to get your site visible to a search engine once again. Instead, consider contacting an SEO expert and crafting a proposal for SEO services. Even if you don’t end up going with the SEO company that writes up a proposal and plan of attack, you can still use it as a reference guide on the work required to hit their SEO and growth goals for your site.

3. Hiring an SEO Expert Can Save Time and Money

Even if you know the ins-and-outs of the SEO world, crafting a viable SEO strategy takes dozens of hours. That means spending precious time away from growing your business.

And each moment you take your eye off the prize is another moment where your competition can pull ahead.

SEO consulting is a wonderful investment because it lets you focus on doing what you do best. Let an SEO pro handle the research and details.

4. SEO Principles Change… A Lot

The scary thing about SEO is that what works today isn’t guaranteed to work tomorrow. In fact, what works today may still result in the de-indexing of your website!

Since 2003, there have been over 70 algorithmic changes.

What’s more, these changes aren’t going to slow down anytime soon. As the web begins to migrate toward a decidedly mobile market, you can expect changes to occur as often as consumers’ tastes.

5. SEO Requires a Multi-Platform, Multi-Faceted Strategy

Think you’re ready for the big leagues? Here are just a few of the things you’ll need to succeed:

  • On-site optimization
  • Off-site optimization
  • Social media marketing
  • Rich snippets
  • Knowledge of keyword bidding
  • Fresh, constant content
  • Optimized images
  • A mobile-friendly approach
  • Local and global approaches

Yikes. That’s quite an intimidating list. It’s far too much for most people to keep up with.

SEO is so much more than a few keywords here and there or a great click-through rate. Great SEO requires constant care and attention on a variety of platforms, with more coming all the time.

Leave It to the Pros: If You’re Not an Expert, Hire an SEO Expert

If you’re a small or medium-sized business, it’s understandable that you may want to save money by serving as your own SEO expert. But outsourcing your SEO consulting will benefit you in so many ways.

Have any SEO or marketing related questions? Maybe you want to see the benefits for yourself.

I’d love to hear from you! Get in touch today.

You’ve Got Mail: 8 of the Best Email Marketing Tips for 2019

Did you know that email marketing has an ROI of 122 percent? This is four times higher than paid search, direct mail, and social media marketing.

This illustrates how effective email marketing is. If you aren’t taking advantage of what this communication method has to offer, then you are definitely missing out.

Are you ready to create or revamp your email marketing efforts in 2019? If so, then use the email marketing tips found here.

Combine with Other Channels

Email is an essential marketing tool; however, it should not be used alone. Instead, you should consider email marketing efforts as a single part of a larger strategy for driving sales and nurturing customers.

Any successful email campaign goes beyond marketing automation and email marketing to optimize your customer’s experience through the entire customer journey. This is especially the case with the strict, opt-in permissions that are required by the GDPR.

You have to acquire explicit permission from every person before you send them a marketing email; however, not for transactional emails, such as the confirmation of an online purchase.

When you begin crafting an email marketing strategy, try to take a holistic approach. Use this along with other channels as a part of your bigger campaign strategy.

Automation Is a Must

A successful email marketing campaign can be extremely time-consuming. This is why your business needs to migrate to automated tactics in 2019, according to the pros https://www.microdinc.com/email-marketing/.

Since email isn’t diminishing in importance and because it’s going to remain an important strategy, your business needs to find a way to reduce the demand for this marketing effort while optimizing its effectiveness.

There are automation tools out there to help you do this that will work extremely well.

More Mobile … Please!

One aspect of an effective email marketing strategy includes optimizing emails for viewing on mobile devices. The stats related to this suggest that most emails are viewed on mobile devices first, rather than a computer. In fact, 75 percent of the more than 900 million Gmail accounts are viewed via mobile devices.

This makes mobile optimization for your emails essential. Don’t ignore this important fact.

Personalized Outreach

Today’s consumer understands that the majority of marketing messages they receive are completely automated. This means that when they receive an email with a personalized touch, they are more willing to see what it has to say.

As a result, businesses need to take one of two paths for success:

Individual Outreach

More time should be spent on reaching out to recipients individually. If this isn’t possible, then reach out to groups of similar recipients or small groups.

Artificial Intelligence for Automatic Personalization

Another option is to invest in artificial intelligence (AI). This allows you to easily tailor each of your email marketing messages automatically.

Inbound Methodology

Inbound marketing is somewhat of a buzzword today; however, the strategy is still somewhat the same. Rather than permitting intrusive and disruptive marketing to your prospects, businesses need to encourage customers to naturally gravitate to their services and products.

This means supporting an email marketing strategy that focuses on helping to keep customers happy both pre- and post-sale, while cultivating loyalty amongst the entire audience.

Maintain Clean Lists

You have to get serious about nurturing your email lists as much as you nurture the contacts you have on the lists. You can keep your lists updated by proactively unsubscribing any disengaged contacts. This will have a huge impact on conversion results and deliverability.

You need to take time to “scrub your email lists.” This is back to the basics but something that’s often forgotten about. It’s an effective method for keeping your rates of engagement up and a clean reputation. Remember, the total quantity of email subscribers you have doesn’t always equal quality.

Iterate Often

All of the data in the world isn’t going to be able to help you if you don’t validate your insights. This is where experimentation comes in. If you want to have a successful email marketing campaign in 2019, then it’s going to require ongoing tinkering and testing.

At the most basic level, using email A/B testing is as simple as testing content length and subject lines; however, it can also be used for understanding the relevance of content, especially when considering the emotional needs of customers, and where they are in the customer journey.

A successful email marketer is always working to optimize and improve their campaigns. Analyzing your experiments, generating insights and revalidating them will help to improve revenue and ROI. However, the insights can also be used across other channels.

Revenue Focused Metrics

It’s pretty easy to get excited when you notice any type of increase in your engagement. However, you have to stop investing so much energy int trying to improve metrics that don’t really matter.

For example, the click-through and open rate don’t have much of an impact on business revenue. Rather than wasting resources chasing this type of customer engagement, you need to monitor the revenue-focused metrics.

Email Marketing Tips: Now You Know

If you want to ensure your email marketing efforts are successful in 2019, then using the email marketing tips here is a must.

Don’t underestimate the power or benefit that email marketing has to offer. It is something that’s going to be around for many years to come.

To learn more about email marketing, or for a bit of help with your efforts, feel free to reach out to us. Our team of experts can help make your strategy for 2019 successful.

Steps Entrepreneurs Must Take to Enhance Security of Online Businesses

In this digital world where people prefer to shop online, sensitive information theft is one of the biggest threats than physical theft and data breach is the most reported cybersecurity threats in recent few years. Malicious peoples and digital thieves love to prey on all types of online business apart from their sizes. So, either your business is big and has lots of valuable information and data or a tiny one that is comparatively defenseless; you should take some basic online security measures not only to keep your business data protected but to make sure guard sensitive customer data of your e-business.

With the recent e-commerce market boom in all over the world, online businesses and ecommerce websites can employee following online security tricks to secure their online business transactions and customer data as well.

Scan for Vulnerabilities

Scanning your business network and website for vulnerabilities can be the first and foremost step to prevent hackers gain access to sensitive customer data and information. A poorly built website is always on the target of hackers because they can use malwares to hack such site that can install themselves into your network or website to steal confidential data and business information. For this purpose, entrepreneurs and organizations should opt for automated application scanning solutions integrated with manual penetration testing to look for the faults in coding or business networks.

Secure Your Site

Protecting the business website should be your top priority to beef up your online security infrastructure. You need to make your site secure and trustable not only to keep your business data in safe hands but for the sake of valuable customers as well who usually submit their sensitive financial information because they trust your business and you should not be breaking their trust by making your website secure to enter confidential information. Poor coding and scripting flaws can be an easy route to your system for gaining access to personal and confidential information stored.

Layer your Security with a Secure Network

Unsecured business network is one of the ways hackers can get access to your business details and information. And use of a reliable virtual private network can be a best option to keep your business safe from cybercriminals by layering your online security. However, you should be using a well rated NordVPN to make sure all the traffic transferred via your business network is secure. Investing in trustworthy firewall is another great idea to stop cyber criminals before they hack into your system or website to steal data.

Limit Access to Sensitive Information

It is most important to limit access to the business information and details that are sensitive and confidential as well. Here is doesn’t mean that your employees are not trusted but they may pass such information to a malicious person unintentionally. That’s why, always allow access of business’s confidential to employees who are concerned and are aware of how to use such data for positive growth of the business. Giving access to the employees who are useless to them, upsurges the risk of data breach and digital information theft etc.

Stay Updated

Windows operating systems, antiviruses installed on systems, website software and other apps should be updated in order to prevent hackers’ attacks and other cyber security threats.  Be quick to install software updates when available and also change the default login details if you really want to keep malicious persons away from your business.

Implement Data Encryption

Data encryption is one of the great ways to boost business security because it not only enhances the business defense apparatus but also protects the sensitive information communicated between company employees. Risks of passwords cracks are always reduced when employees of a business or company use encrypted login pages to access their accounts.

Back up Regularly

Backing your business data and information on regularly is one of the best ways to enhance security of your online business. Most of the web hosting providers also offer data backup features on both virtual and local servers to keep your business data safe and secure in case any unwanted incident or happening. In this way, you can quickly and easily get your business back on the go if business website hacked or data lost due to some other reasons.

Educate Employees

Employee awareness is supreme when it comes to strengthen overall security of your online business. Whether your employees work remotely for the organization or are working at the workplace, they must be trained on how to avoid exposing themselves to cyber criminals and what should be done if they are attacked by hackers. Ask them not to click any link received via email from an anonymous sender and don’t respond to unknown calls and SMSs. You can also organize monthly or semiannually employee training sessions to let them know why business security is vital and how they can contribute to the foolproof security of an online business.

5 of the Top Digital Marketing Trends to Watch in 2019

There has never been a more challenging, or more exciting time to be in Digital Marketing. This industry is going through a transformation at breakneck speed driven mostly by technological advancement, innovation and disruption. This transformation is creating copious opportunities for those who are able to keep up. However, coping up with this transformation while still paying attention to the current business can be a struggle for the digital marketers. It’s a new reality we must adapt to. We have to accept that in the world of digital advertising, change is the only true constant. And only way to get ahead of the curve and stay on top of the changes is to understand the digital marketing trends.

Let’s explore 5 Digital Marketing trends to watch in 2019.

#1 – Voice Assistant

Amazon Echo, an Alexa-enabled speaker, kicked off the smart speaker trend a few years ago. Today, not only Apple’s Siri or Amazon’s Alexa, other tech giants and startups are developing, testing, and implementing voice assistants. The global market for these devices grew 187% in the second quarter of 2018. But what does it mean for you, the Digital Marketer? Voice-enabled apps are going to be a prevalent part of consumers’ lives, changing the way brands and consumers interact. That’s why your brand needs a voice strategy now. As more and more people invite assistive technology into their lives and integrate it into their homes, it’s high time Digital Marketers embraced the opportunity to capitalize the trends. If you are still not convinced, brands like Domino’s Pizza, Patron Tequila, Ocado, Whirlpool, Paypal, Burger King, Johnnie Walker and Uber have already started leveraging the voice assistant technology.

#2 – Shorter Video Ads

Social media’s focus has been slowly morphing from images to video. With digital video viewing on the rise, consumers are increasingly turning to mobile devices due to ease of access and a rise in internet speeds. However, attention is changing in the digital age. According to a study by Microsoft, the average human being now has an attention span of eight seconds. And a recent research done by Nielsen reveals that 23% of brand awareness, 38% of brand recall, and 25% of purchase intent is driven by video impressions shorter than 2 seconds. That’s why Facebook now recently said “mobile video works best when it’s 15 seconds or less.” Facebook has already been telling its video advertisers to hit people with faster messages. On the other hand, YouTube has become a commercial advertising powerhouse in recent years. In 2016, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. The ad format, which gained in popularity in the latter half of 2017, now accounts for 2.8% of all video ads, up from only 0.4% in Q1 of 2017.

The beauty of the six-second pre-roll ad is that it engages viewers without testing their patience. And the popularity of shorter video ads is expected to continue in 2019 as well. But the challenge is that you have to ensure that your campaign meet Estimated Ad Recall Rate. So, you must understand how does human brain process and preserve information. For an example, if you ask any Marvel fan to list marvel characters and their powers, most of them can do it within a few minutes. But if you ask them who the Marvel Comics’ primary creative leader is, they might get lost. Interestingly, this is only true before 12 November, 2018. When Stan Lee died on 12th November, 2018 at the age of 95, according to deadorkicking.com, almost every marvel fan mourned the loss of this man known for creating superheroes such as Spider-Man, Iron Man, the Incredible Hulk, and X-Men. Fans have emerged on social media to share tributes about how his characters helped to shape their childhood. Now they know the name! As a digital marketer you have to deal with this Mystery of Memory.

#3 – Programmatic Marketing

The last few years was all about the technology, programmatic, and automation. Digital Marketers are constantly looking for mechanism that enables them to run more sophisticated and targeted campaigns. Here comes Programmatic buying, the next big thing in Digital Media. Programmatic advertising optimizes demand and supply by targeting specific audiences and demographics. To reach consumers, digital marketers increasingly rely on programmatic marketing to deliver highly contextual, effective, and measurable ads. The programmatic revolution has focused on combining data, machine learning, and automation to boost customer engagement by delivering more relevant ad experiences. Google suggests a 5-step process to strategize and execute any programmatic marketing campaign: organizing audience insights, designing compelling creative, executing with integrated technology, reaching audiences across screens and measuring the impact.

Organizing audience insights

Organizing audience insights and using customer data effectively is the key to success in digital marketing. Without data-driven, well organized audience insights, brands are in the dark. That’s why customer centric marketers use all kinds of tools to get a better understanding of their customers.

Designing compelling creative

Creative elements form the foundation of your digital marketing efforts. Today’s users move frequently between devices and platforms and expect a seamless, engaging and entertaining experience. Compelling yet relevant creative is the key to capture their attention.

Executing with integrated technology

Integrated technology platforms enable companies to deliver brand messages through programmatic buying in an efficient way. One of the most important benefits of using Integrated technology platform is that it helps brands evaluate, purchase, activate, and measure media efficiently. This is also one of the most talked about digital marketing trends of 2019.

Reaching audiences across screens

Cross-screen engagement is consumer engagement across a variety of screens, often simultaneously. Certainly multi-screen targeting is easier said than done. There are more screens to compete with today than ever before and it can be difficult to optimize content. They beauty of programmatic marketing is that it creates real opportunity to develop unified digital creative experiences across all screens.

Measuring the impact

You can’t manage what you can’t measure and digital media have been called ‘the most measurable ever’. Knowing how to measure the success of your digital marketing campaigns will save you from a lot of stress down the road. Digital Marketers have been using various tools and platforms to evaluate their campaign success and optimize existing ones when needed. Programmatic buying and integrated platforms have brought new levels of speed and more efficient way to measure your campaign results.

#4 – Influencer marketing

Influencer marketing is not new and niche anymore. However, the landscape has evolved quite a bit over the past few years. Use of Influencer marketing in digital arena is recently getting the momentum. In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone. It continued to grow this year and 2018 has been a huge year for influencer marketing. Predictions for are 2019 will be no different. With self-educating buyers increasingly relying on friends, family and other trusted sources as they weigh their purchase options, more and more digital marketers are harnessing the power of influencer marketing. Now let’s explore the most effective digital marketing platforms for Influencer Marketing.

Instagram is predominantly the most used marketing channel for Influencer Marketing. This will continue in 2019 as well. You may wonder – why Instagram? It’s attention span again! Even though the platform has a much smaller audience than its parent Facebook, Instagram users are much more engaged. That’s why Digital Marketers around the globe find it the most effective as a platform for Influential Marketing. And don’t forget that Instagram is currently the second most popular social media network in the world, next to Facebook, and digital marketers are falling more in love with the platform. Another reason Digital Marketers prefer Instagram over any other social media is that celebrities themselves prefer using Instagram than other media.

Another great platform for Influencer Marketing is Facebook. Influencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. In July, 2018 Facebook acknowledged the importance of influencer marketing on the future sustainability of the platform itself. Facebook let’s Digital Marketers find Influencers who can reach their target audience in an authentic way, while offering these influencers a path to monetizing their Facebook content and fan base.

According to a Bloglovin study, Facebook is the second most preferred platform among influencers themselves. So the time to engage with Facebook influencers is now, and don’t delay. In 2019, “connect” with your influencers and get to creating “meaningful interactions” pronto.

#5 – Immersive content

In recent years, increased competition and clutter on digital media have caused the entire landscape to change drastically for anyone using it to promote their products or services. That’s why providing an experience is not enough to stand out. Now is the time to get one step further and provide your target audience with an immersive experience. That’s why Digital Marketers have been exploring the technologies they can add to their creative armory and examine what value these technology can add to the immersive contents they create. A new research done by Kaizen indicates that immersive contents developed using augmented and virtual reality will make up a large proportion of content marketing in 2019. Let’s demystify them.

Augmented Reality

AR allows digital marketers to transform a static object, such as a newspaper advertisement or hard-copy magazine cover into an immersive 3 dimensional experience and make it more engaging for their target audiences. However, not only is AR advertising more engaging, it comes with increased capability of meeting the specific needs of today’s consumer.

Virtual Reality

On the other hand, almost 75% of the biggest brands in the world have integrated VR, an immersive form of digital entertainment, into their marketing strategy to date. Though the gaming industry has been completely revolutionized with the emergence of virtual reality, the future of virtual reality as a tool for digital marketing seems a bit uncertain. One of the main reasons is that it requires a head-mounted display which makes it much harder to reach potential customers.

The move into 2019 also comes with a shift in digital marketing. The New Year is full of new opportunities to tap into trends, find what your audience is looking for, and explore unexpected ways to reach new people.

9 Secret Tricks for Paying Off Your Business Debt in 2019

Running a business but fear your debt is about to pile up? This is something that happens to many entrepreneurs and marketers when running an online business. Money always seems to go out much faster that it actually comes in.

While it is scary, don’t worry too much about it. It’s normal to have debt; other than equity, you can use debt to finance your business. Go too deep in debt, however, and you could run into the risk of bankruptcy.

If you want a successful business, you need to track the key metrics to ensure it happens. But what should you do when you get into business debt? You have a lot of options to choose from.

Are you ready to learn how to get out of business debt? Read on and learn these tricks.

1. Increase Your Profits

One of the most common ways to pay off your debt is to increase your income. Do your research and try using strategies to raise your revenue. For example, you can make promotions that make interest from your local customers.

Making promotions can make people buy more from you. But this is a balancing act since doing it too much is counterproductive. Check your margins and see if you can raise your prices for more profit.

2. Get Customers to Pay Faster

When billing customers with an invoice, you might get delays from them. You need to make your customers pay faster if you need funds as soon as possible. Make sure that your payment terms are short.

If you allow 90 months to pay, shorten it by half. Most customers will make sure to pay at the very last moment. So that means you need to think about how long you’re willing to wait for their payment.

Track down some late-paying customers. Check for outstanding invoices in your business database. Remind them about the bill and send in some collection letters if it doesn’t work.

3. Cut Costs

Having small business debt means you should spend for the bare necessities. Depending on the amount of debt, you might end up spending even less. That means you need to analyze the things you really need.

Always look for opportunities to cut out things to save your money. You can either make small, minor cuts or a single large cut. Again, you might need to do both if your debt is big enough.

4. Give Your Debt Priority

Check which debts you can pay off first to get out of debt. Check the critical ones with the ability to destroy your business in its entirety. Also, consider the ones that can have a negative effect on your business relationships.

There are some debts that can damage your reputation with your vendors. You need to think about how it affects your future relationships with them. Do this while thinking about the interest rates and possible penalties like the collateral you lose.

5. Negotiate Better Terms

Ask if you can get smaller interest rates or minimum payments. Creditors will try to keep your business afloat. After all, if your business fails, they won’t get anything out of you.

That means they’re more likely to work with you. In most cases, they’ll extend their payment plans or make the debt smaller for you to pay it. They’re better off getting some money than getting nothing at all.

Always talk to your lenders. You might get a pleasant surprise on what they can do for you.

6. Ask for Friend and Family Support

Your loved ones might have the means of helping you out of a debt. They can help you pay it off and you’ll pay them back at a later time. Family members and friends can be great lenders for you.

Often, they’re more understanding and sympathetic with your situation. Most family members might offer little to no interest rates. They’re more likely to let you pay smaller amounts over a longer period of time.

7. Try Debt Consolidation

If you want to know how to dig out of debt, try consolidating your debts. You can check The Credit Review for the best debt relief companies to help you. These might help you pay off all your debts, so you only need to pay one entity for it.

Having a single debt instead of many isn’t the main strength of debt consolidation. Your goal is to take out a loan with better terms compared to the other ones. It’s only worth it if you’re paying a lower interest rate and have longer payment terms.

8. Check Your Budget

When debt piles up, you might need to revisit your company’s budget. That means you need to make a budget that fits your company’s financial situation. Ensure that the profits are enough to cover more than your usual monthly costs like utilities.

Set a portion of the remaining profit for variable costs. Once done, devote as much money as you can to pay off your debt. It’s especially important if you have credit card debt since you need to pay more than the minimum.

9. Seek Counsel

Making negotiations with your creditors are rarely a good experience. If your creditors aren’t as cooperative, you might need the help of a counseling group. These non-profit organizations often give debt-management advice to both individuals and small businesses alike.

The helpfulness of their advice depends on how worse your debt situation is. You might have some complicated debt issues to resolve. In this case, it’s better to check with a bankruptcy attorney and ask for their advice on the matter.

Get Out of Business Debt Today!

Being in debt isn’t a pleasant experience no matter how you look at it. But in some cases, you need to get into debt to ensure that your business doesn’t go under. The part most business owners have difficulty involves paying it back.

If you want to get out of business debt, try these tips. They’re not difficult to do, but it needs management skills and consistency. The process will be difficult, but the end result of being debt-free is worth all the effort.

Would you like to start a home business instead? Read this post and learn about the benefits of starting one. It’s far cheaper to run than paying rent for your business premises.

5 Reasons Why Your Business Should Be Writing Blogs Right Now

Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

6 Reasons Every Business Needs Social Media Marketing in 2019

Presenting consumers with a consistent brand presence across multiple platforms can increase business revenue by nearly 23 percent. For most business owners, finding a way to connect to a larger audience is a priority.

While most business owners have the desire to further their reach, many of them don’t know where to start. One of the best ways to attract quality sales leads is by investing time and money into social media marketing.

Social media sites like Facebook, Instagram, and Twitter get millions of visitors a day. Tapping into a fraction of this audience can take you from startup to a success story.

Are you on the fence about whether or not social media marketing is right for your business? If so, read below to find out why embracing this form of marketing is so important for small businesses.

1. Social Media Marketing Helps You Get the Word Out

One of the main benefits that come with using social media marketing is the ability it provides you to inform consumers. Modern consumers are hungry for information, which is why you need to do all you can to deliver it to them.

With a strong social media presence, you can consistently inform a large audience about the products and services you offer. You can take this one step further by investing in the making of a video.

Having the right mix of text and video content is essential when trying to make an impact on social media. Working with marketing professionals, like the ones at The Digital Agency is essential when trying to create engaging and informative content for your social media followers.

2. The Popularity Factor

Unless you have been living under a rock for the past decade, you know just how popular social media is. People from all corners of the world engage with social media forums on a daily basis.

Instead of letting your competition reap the benefits of an adequate social media marketing strategy, now is the time to embrace this form of marketing. Failing to follow marketing trends can affect the public’s perception of your business.

If you do not have a presence on social media, consumers may start to view your company as outdated. Not only can this affect your ability to attract a wider audience, it can also lead to your existing customers seeking out the help of a competitor. The time and energy invested in social media marketing will pay off in the long run.

3. A Cost-Effective Way to Market Your Business

If you are like most business owners, finding a way to save money is something you are passionate about. In the past, companies would spend thousands of dollars a month on print advertising.

Since the invention of social media, print advertising has started to wain in popularity. Not only is social media provide business owners with quality sales leads, but it is also cost-effective.

While using a social media service is free, you can spend money on targeted ads. Platforms like Facebook allow you to run customized ads. These ads allow you to target users based on factors like location, age, and interests. When done correctly, these ads will help you generate sales leads that actually convert.

4. A Great Way to Reach a Variety of Age Groups and Demographics

Some business owners have the misconception that social media is just for Millennials and Xennials. The truth is that social media attracts users from all age groups and demographics.

While it is important to develop content for your core audience, you will also need to find a way to give your products and services a universal appeal. The more people you can appeal to on social media, the easier you will find it to grow your company.

Things like interactive content provide a nearly universal appeal. People from all walks of life love filling out quizzes or looking at a video. By providing your audience with this type of content, you should have no problem growing your audience.

5. Receive Feedback from the People Who Matter the Most

Having a successful small business hinges on providing your customers with what they want. Interacting with your audience on social media is a great way to receive honest feedback about your products or services.

Becoming detached from the needs of your audience is a recipe for disaster. If consumers feel like you aren’t providing them with what they want, it will generally lead to them seeking out one of your competitors.

Conducting polls on social media regarding a new product or service can provide you with useful information. Take the feedback you receive and use it to optimize the products or services you provide can help you achieve the success you are after.

6. Address Customer Problems Quickly

Providing excellent customer service is essential when trying to keep your audience happy and loyal. Allowing consumers to instant message you on social media with problems they may have is a good idea.

Once you receive complaints on these platforms, you need to work on resolving them in a hurry. Showing your audience you are concerned about the experience they have with your company is essential.

Ignoring these messages may lead to your business receiving bad online reviews. Most tech-savvy consumers take the information in online reviews very seriously. Having a number of bad reviews can affect your ability to grow your customer base.

Working with Professionals Is a Must

Instead of trying to develop and execute social media marketing campaigns on your own, you should reach out for some professional help. A digital marketing professional can help you come up with a winning social media strategy and track the results of these campaigns with ease.

Looking for more information about social media marketing? If so, check out our article on how to an effective social media strategy can help grow your brand.

Support Local: 9 Effective Local SEO Strategies to Help You Stand out in 2019

There are almost 200 million active websites on the Internet. That equals fierce competition across all industries. If you’re a small business, you need to stand out to get noticed.

But how?

Local SEO is important for small business owners in the fight to get noticed. Keep up with the competition through these 9 local SEO strategies.

1. Online Business Directories: Get Listed!

Many people use Yelp when searching for local businesses. List your business on local directories. Make sure all the information is correct – don’t forget your business name, address, and phone number.

Keep your information consistent across all directories. If you change information on one directory change it on the others. Google and other search engines may not show your business in their search results if the info doesn’t match.

List your business on LinkedIn, Facebook, CitySearch, and Local.com. Even if your business isn’t ranking high on Google yet, it could come up on the first page in local listings.

A citation is when another site mentions your business. Citations drive traffic to your site. Good citations from a directory like Yelp help you rank higher in local searches.

2. Google My Business

Verify your business on Google My Business. This is a free tool provided by Google. This is one of the first things you should do when you’re getting started with local SEO strategies.

First, create an account and claim your business. If you already have a Google account, log on. If you don’t, go ahead and create one. Next, go to the URL google.com/business.

In the top right corner, click on the “Start now” button. Then enter your business name. You’ll agree to Google’s terms of service and then click “next.”

Enter your business address. You’ll have the option of hiding your address if you work from your home.

You’ll also list a business category. Be as accurate as possible so Google knows what types of customers should see your listing.

The last step is verifying your business. Verify by postcard, phone, or email. Not all options are available for all types of businesses. Follow the steps and use the method which works best for you.

3. Optimize for Local Searches

Now that you’ve verified your business, optimize for local marketing. People are more likely to visit your business after seeing it in a search result if your listing is complete.

Narrow your niche category as much as possible. If you own a French restaurant, don’t pick “restaurant” for the category. Pick, “French restaurant.” Write a thorough description of the business.

List your business operating hours and the types of payment you accept. Be sure and include 5-10 high-quality photos of your product.

Google uses positive reviews as a factor in search ranking. Ask for reviews on your “Google My Business,” page. Always respond to reviews, both positive and negative.

4. Use Lots of Images

Use lots of high-quality images on your website. Most people skim websites – large blocks of dense text are a turnoff. Intersperse text with images to keep people interested.

Always use ALT text in your images. This is the descriptor which comes up under the cursor when someone hovers over an image. Use keywords in your ALT text.

5. Title Tags and Meta Description

Title tags and meta descriptions are how Google previews your content in the Search Engine Results Pages (SERPs). These descriptions aren’t seen on your website. They’re the descriptions you put into the HTML code.

Use interesting and unique descriptions of your business. Avoid writing too much or Google cuts off part of the description. Use relevant keywords at the beginning of the description.

These descriptions are what cause people to click through to your website. Include your city name in the description.

6. Publish Local Relevant Content

A blog helps establish your relevance and authority in the local market. Publish fresh content on a regular basis, such as once a week. Create content that’s unique and valuable to your target market.

If you’re a local plumber, post articles about how to do minor plumbing fixes. That’s valuable content. A customer who fixes a small problem based on your content is likely to call you when they need help with a big job.

Use relevant page titles. Include headers with keywords.

7. Include Key Services

This seems obvious but many businesses fail to do this. When a client lands on your homepage, they should know what products and services you offer.

Publish your key services and products where they’re easy to see. This is another place where you should narrow down your descriptors. If your business is a doctor’s office, describe what type.

List every specialty available in your office. Avoid generic descriptors and opt for specifics.

8. Use Keywords

Keywords are one of the most important tools in your arsenal when it comes to SEO. Use keywords in all the content across your website. Make sure keywords appear in headers with the H1 tag.

Don’t overstuff keywords, though. They should appear natural in the content. There are many tools for researching keywords. You can compare these tools online.

9. Be Mobile Friendly

You can have all the best SEO practices nailed, but if your website isn’t mobile friendly, you’ll lose a lot of clients. Over 70% of Americans use smartphones.

Many people do a mobile search while away from home. They go straight to the place of business that pops up in the SERP. You’ll lose those customers if they can’t look at your website from their smartphone.

Local SEO Strategies

Now that you know about effective local SEO strategies, get to work! Get listed and verified on Google My Business. Make sure you’re in the online business directories most relevant to your business.

Work on your keywords and publish fresh content on a regular basis. Don’t forget title tags, headers, and meta descriptions. And use lots of high-quality images between your text.

Don’t forget the basics like a detailed description of your business and the services you offer. Now you’re ready to rank high in local searches. Read more helpful marketing articles here.